G2

Natalie M.

Head of Growth

Small-Business (50 or fewer emp.)

1/14/2026

"Moved from 99 step Zap to simple PQL workflow"

5/5

What do you like best about Default?

Default made it way easier for us to manage PLG lead routing without duct-taping everything together. We replaced a 99-step Zapier flow with a single workflow builder that handles routing logic, enrichment, assignment, and custom Slack notifications.

It also made it simple to define what a PQL is (for us, company size thresholds) and route those signups directly to the right rep.

It also connected with all the systems that we needed it to and let us match at the lead and account level in Salesforce. Review collected by and hosted on G2.com.

What do you dislike about Default?

Honestly, not much so far. I would say because there are so many things you can do with Default, there can be a bit of a learning curve, but I've found that with any workflow builder. Review collected by and hosted on G2.com.

What problems is Default solving and how is that benefiting you?

Routing PLG leads without breaking our systems

We were running PLG signups through a 99-step Zapier flow that couldn’t handle nuance or edge cases. Every tweak potentially broke the zap, and we were constantly debugging it.

Fixing Salesforce + HubSpot syncing for our motion

Because we started sales-led, our Salesforce + HubSpot setup wasn’t designed for freemium/PLG signups. Native integrations didn’t work for our requirements (Lead + Account creation, dedupe prevention, rep alignment). Default helped us automate the full workflow between HubSpot and Salesforce for PLG Review collected by and hosted on G2.com.