Smart segments and their actionable dashboard is amazing for easy insights. As the CEO of a fast-growing company, I need to make sure we are not only spending our ad dollars but also using our staff time efficiently. I think this is a great tool for in-house teams to optimize their process and their campaign results. It's also not so complicated that you need to be a data analyst to actually feel confident using the program. Review collected by and hosted on G2.com.

¯\_(ツ)_/¯ Honestly the system is great to use. Getting my team to really use the program was a little tough in the beginning, but that's really a challenge with any new tool, no matter how great it is. I some a few simple team incentives in place to encourage adoption and this really helped. Review collected by and hosted on G2.com.