--- title: D&B Hoovers Reviews meta_title: 'D&B Hoovers Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 781 reviews by the users' company size, role or industry to find out how D&B Hoovers works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 781 scale: '5' date_modified: '2026-07-17' parent_category: name: Sales Tools url: https://www.g2.com/categories/sales-tools --- # D&B Hoovers Reviews **Vendor:** Dun & Bradstreet **Category:** [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence) **Average Rating:** 4.1/5.0 **Total Reviews:** 781 ## About D&B Hoovers D&B Hoovers is the shortcut to reach buyers and win deals. D&B Hoovers offers deeper B2B intelligence to Sales, Marketing, and RevOps teams to help you… · Discover you opportune market · Prioritize your best prospects · Close more deals, faster The D-U-N-S Number Difference · 272M+ company profiles, with 37M+ corporate linkages and Decision HQ · 412M+ verified contacts, including mobile numbers, LinkedIn profiles, and site location · 175+ targeting filters Reach your ideal buyer · Ideal Customer Profile and Total Addressable Market visualizations · 1st-party data integration · Bombora, Visitor Intelligence, and D&B Custom Intent data Spark conversations that resonate · Company news, org charts, tech infrastructure, and financial insights · Real-time opportunity triggers · Analyst research, competitive comparisons, industry forecasts Backed by the Dun & Bradstreet Data Cloud, D&B Hoovers and D&B Hoovers Audience Builder were built to ease the burden on sales and marketing teams, powering faster, smarter, and more precise prospecting. ## D&B Hoovers Pros & Cons **What users like:** - Users find D&B Hoovers **very easy to use** , enabling intuitive navigation and efficient access to vital business information. (51 reviews) - Users value the **comprehensive contact information** provided by D&B Hoovers, enhancing their efficiency and effectiveness in work. (50 reviews) - Users trust the **accurate lead generation** of D&B Hoovers, finding its interface intuitive and easy to navigate. (37 reviews) - Users value the **accurate and up-to-date data** from D&B Hoovers, enhancing their sales prospecting efficiency. (36 reviews) - Users value the **accuracy of information** in D&B Hoovers, helping them make informed decisions with confidence. (31 reviews) - Helpful (29 reviews) - Features (23 reviews) - Lead Generation (20 reviews) - Simple (17 reviews) - User Interface (17 reviews) **What users dislike:** - Users are concerned about the **outdated data** that affects the reliability of information on private companies. (32 reviews) - Users often face **inaccurate data** in D&B Hoovers, leading to confusion and necessitating additional verification steps. (24 reviews) - Users report **inaccurate financial data** in D&B Hoovers, leading to inconsistencies and data reliability issues. (22 reviews) - Users note the **outdated information** on private companies, impacting the value and reliability of D&B Hoovers. (22 reviews) - Users express concern over **missing features** like limited private company data and delayed equity analyst reports, impacting usability. (18 reviews) - Users often face issues with **outdated contacts** , leading to challenges in reaching the right companies effectively. (18 reviews) - Users find the **inefficient search functionality** frustrating due to slow interface and occasional outdated information. (13 reviews) - Poor Filtering (13 reviews) - Limited Contact Information (11 reviews) - Missing Information (11 reviews) ## D&B Hoovers Reviews ### 1. All Company Insights in One Place: Hierarchy, Address & Industry **Rating:** 4.5/5.0 stars **Reviewed by:** Marie J. | Associate Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about D&B Hoovers?** It shows company hierarchy, location address and industry all in one place. It helps me a lot during my work, because other systems/platforms don't have this all information in one place and I can't work with them (trust me I tried). I love the Expand all button in corporate hierarchy and also filter choices during search. **What do you dislike about D&B Hoovers?** I don't have any major issues with D&B. The only thing I can think of is that sometimes the industry categories are not the same as in our company system, so it makes it a little bit difficult to find out in which industry the company really works in. **What problems is D&B Hoovers solving and how is that benefiting you?** For my work I need a lot of information about company I don't know. Sometimes you may google those, but not all of the time. D&B helps me a lot with this problem and have all of the relevant information that I need in one place. Using this save me a significant amount of time during my work. **Official Response from Kevin Johnson:** > Hi Marie, thanks for taking the time to share this. Great to hear D&B Hoovers helps you bring hierarchy, location, and industry details together in one place and that the corporate tree and filtering make your work easier. I appreciate you noting the differences you sometimes see in industry categorizations and we’ll make sure that’s captured. Thanks again for the review. ### 2. Fast, Up-to-Date Data and Clear Corporate Family Views in D&B Hoovers **Rating:** 4.0/5.0 stars **Reviewed by:** Dalibor V. | Senior Data Steward, Enterprise (> 1000 emp.) **Reviewed Date:** February 05, 2026 **What do you like best about D&B Hoovers?** I like that D&B Hoovers has up-to-date data and the system is fast and smooth to use. I can easily view the corporate family, which is clearly and visually well presented. It helps me quickly understand company structures. Interaction with the D&B team is also very good, as updates or new company records are handled quickly. **What do you dislike about D&B Hoovers?** At the moment, I do not dislike anything about D&B Hoovers. The service meets my needs well and works as expected. Overall, I am very satisfied with the platform and the support. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers helps verify whether a customer really exists and if the information they provide during registration is correct. It allows me to confirm that the Tax ID belongs to the right company and to check the legal address. I can also see relationships between companies if they exist. This reduces risk and helps ensure our data is accurate. **Official Response from Kevin Johnson:** > Hi Dalibor, thanks for sharing your experience. Great to hear Hoovers feels fast, up‑to‑date, and that the corporate family view helps you quickly understand company structures. Glad the support team has been helpful as well. Appreciate you taking the time to leave a review and share how the platform supports your verification and risk‑reduction work. Thanks again! ### 3. Large Dataset, but Bugs and Poor Support as well as out dated contacts Undermine Value **Rating:** 1.0/5.0 stars **Reviewed by:** Sonny L. | VP of Sales/Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2026 **What do you like best about D&B Hoovers?** I really like that they hey a large data set. **What do you dislike about D&B Hoovers?** The customer support is terrible. There are bugs that can cause you to lose contacts you already paid for. Their billing date changes almost every month, so you’re not really getting the full window to use your credits. With how the credits work, you’re really only getting about 75 leads per month, not actually 150.you will spend hours on the line with them **What problems is D&B Hoovers solving and how is that benefiting you?** It is giving me sum leads but it is more of a headache then its worth **Official Response from Kevin Johnson:** > Appreciate the candid feedback, Sonny. We’re glad the dataset is delivering value, though we understand how issues with contacts, billing consistency, and support can impact the experience. That’s not where we want things landing, and we’re taking a closer look internally. If you’re open to sharing more context, you can reach me directly at johnsonk@dnb.com ### 4. Reliable and efficient tool for company research **Rating:** 5.0/5.0 stars **Reviewed by:** Mau B. | Systems Support Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about D&B Hoovers?** Its reliable company data and easy-to-use interface. The depth and accuracy of firmographic and financial information. How quickly I can find and validate company insights. The strong search filters and detailed company profiles. It helps me save time when researching companies and prospects. **What do you dislike about D&B Hoovers?** Occasional data gaps or outdated information. The interface can feel a bit slow at times. Limited customization in reports and exports. Some advanced features are not very intuitive. Coverage can vary for smaller or international companies. **What problems is D&B Hoovers solving and how is that benefiting you?** It solves the problem of finding reliable company data, helping me make faster, better decisions. It centralizes company and firmographic data, saving me research time. It helps identify and qualify prospects more efficiently. It reduces manual research by providing verified business insights. It improves accuracy when analyzing companies and markets. **Official Response from Kevin Johnson:** > Hi Mau, thanks for taking the time to share your experience with D&B Hoovers. It is great to hear the platform’s company data, search filters, and detailed profiles are helping you work through research and prospecting more efficiently. I appreciate your notes about customization and the experience with speed and advanced features. That kind of feedback is always useful. Glad to know the tool is helping you make quicker, more informed decisions and reducing the time you spend tracking down insights. ### 5. Comprehensive Business Database with Excelent Responsive Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2026 **What do you like best about D&B Hoovers?** There are two things I like about D&B Hoovers compared with other platforms. First, D&B can be considered a comprehensive database of business entities. Second, the support service is awesome. If I run into any issues, I can submit a ticket for an investigation request, and they will reach out to me the next business day. They also keep me informed about the progress. Most of the time, they can identify the issue and resolve it quickly. **What do you dislike about D&B Hoovers?** They upgrade the platform several times a year. During these upgrade periods, the system performance becomes very slow. Sometimes Hoovers is unable to generate any output for several days. **What problems is D&B Hoovers solving and how is that benefiting you?** My team uses Hoovers to identify a vendor’s business type through its NAICS code. This task was extremely difficult to complete before we had access to Hoovers. With Hoovers, the completion time has been reduced significantly, and the results are more reliable. **Official Response from Kevin Johnson:** > Hi there, thanks for the review. Great to hear D&B Hoovers serves as a comprehensive source for business information and that the support team has been responsive and helpful when you need them. I appreciate you noting the slowdown you’ve experienced during upgrade periods and we’ll make sure that feedback is captured. Thanks again for sharing your experience. ### 6. Accurate Data with Room for Further Enhancement **Rating:** 4.0/5.0 stars **Reviewed by:** Melissa W. **Reviewed Date:** February 10, 2026 **What do you like best about D&B Hoovers?** I like that the data is accurate in D&B Hoovers. When we used a list, there were very few email bounce backs, which shows the accuracy of the data. I appreciate that it's robust, providing the data we need on our members. I really appreciate the diverse data points, which are super helpful for grant funding by showing how many of our members are from diverse ownership. The accurate data points are also very helpful for marketing, as they allow us to target based on personas and size and revenue of an organization, facilitating better targeting of our marketing efforts. For new prospecting, having accurate data ensures we're not wasting time contacting people at the wrong contact information. **What do you dislike about D&B Hoovers?** There is additional data that we would love to have like EIN numbers on businesses. I also find it frustrating that I can't download certain data points like the year an organization was founded for a list. We need more exportable data. I'd also love to have additional diversity information, such as data on black-owned and veteran-owned businesses. There is no integration with our AMS system, so we have to do everything outside. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers to find small business leads and get accurate data for existing members, solving profile update issues and aiding in targeted marketing and grant applications with diversity data. **Official Response from Kevin Johnson:** > Hi Melissa, thanks for sharing such detailed feedback. Great to hear the accuracy and diversity of the data in D&B Hoovers helps with your marketing work, prospecting, and grant‑related reporting. I appreciate you calling out the interest in more exportable fields, additional diversity attributes, EIN data, and integrations with your AMS. We’ll make sure that feedback is captured. Thanks again for the review. ### 7. D&B Hoovers Delivers a 360° Company View with Powerful, Easy-to-Use Research Tools **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** February 04, 2026 **What do you like best about D&B Hoovers?** I believe that the number of features and ease of use are two of the better parts of D&B Hoovers. Specifically, I like how I am able to search for companies and compile a ton of useful resources that I use to supplement my work. Being able to obtain a 360 degree understanding of a company's business using information from equity analysts, the SEC, earnings reports, news articles as well as look at information regarding the business model, financials, competitors and key products are incredibly helpful. The platform itself is easy to use and I have had few issues. When I have had an issue, customer support has been very efficient in their helping and were communicative of what I can do to troubleshoot. **What do you dislike about D&B Hoovers?** The main downsides about D&B Hoovers is the lack of information on private companies and the sometime infrequency of updating equity analyst reports on specific public companies. I work with a ton of private-equity portfolio and privately-held companies and have found that D&B Hoovers is not the greatest in terms of the suite of information there is on these companies. However, with public companies is where D&B Hoovers shines. Although with analyst reports it sometimes takes months for new ones to be uploaded for user access. **What problems is D&B Hoovers solving and how is that benefiting you?** I am having to provide information regarding my clients to potential executives who may want to join the firm (or be sold on joining the firm). Due to this, I utilize the analyst reports, SWOT analysis, info on competitors, news and financial statements section to garner information and share a clear and compelling narrative to potential prospects. Without D&B Hoovers I would have a more limited ability to discuss great opportunities with individuals and I would know less about my clients which would hinder my work. **Official Response from Kevin Johnson:** > Hi there, thanks for sharing such thoughtful feedback. Great to hear Hoovers helps you pull together a full view of a company and that the research tools and support experience have been useful in your work. I appreciate you noting the limitations you see around private company coverage and the timing of analyst report updates and we’ll make sure that’s captured. Thanks again for taking the time to leave a review. ### 8. Cost-Effective with Room for Improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Joel S. | Vice President **Reviewed Date:** February 03, 2026 **What do you like best about D&B Hoovers?** I find D&B Hoovers to be fairly cost-effective compared to some of the other competitors. It's helpful for uncovering contact data for executives at different target companies. Sometimes, it reveals directors and c-suite personnel that aren't mentioned elsewhere and provides accurate email and direct contact numbers. I appreciate that if you search by the website domain rather than the name of the company, you can access ten times the amount of contacts. The filters on the search are fairly robust and help narrow things down effectively. Additionally, the initial setup was quite easy and took just a matter of minutes. **What do you dislike about D&B Hoovers?** I find it really unfortunate that there is no history or search function for contacts I've paid to reveal their information. It's also frustrating that the credits expire month by month, which ultimately made me cancel my membership. The lack of a catalog for all revealed contact data over the history of the account is a major drawback for me. I also think credits should carry over and not expire so quickly. Additionally, contact data that is inaccurate should be credited back to the account. **What problems is D&B Hoovers solving and how is that benefiting you?** D&B Hoovers helps me uncover contact data for executives that I sometimes can't find elsewhere, including accurate emails and direct numbers. It's fairly cost-effective, with robust search filters that help narrow down contacts. **Official Response from Kevin Johnson:** > Hi Joel, thanks for sharing your perspective. Great to hear Hoovers has helped you uncover executive contacts and that the filtering and setup experience worked well for you. I appreciate you highlighting the concerns around credit expiration, tracking revealed contacts, and how historical data is handled. Feedback like this is important and we’ll make sure it’s noted. Thanks again for taking the time to leave a review. ### 9. Super Easy Setup, But Salesforce Integration Falls Short **Rating:** 3.5/5.0 stars **Reviewed by:** Vigan S. **Reviewed Date:** February 11, 2026 **What do you like best about D&B Hoovers?** I like that D&B Hoovers provides comprehensive company data which is quite valuable. It also maintains decent contacts, notably for the CC. The initial setup was super easy, and the customer integration team was really kind. The instructions sent to our Salesforce admin were straightforward, making the setup process smooth. **What do you dislike about D&B Hoovers?** The Salesforce integration did not work for us. That was difficult to set up, and that's because we have multiple account and contact record types within our company to separate the different organizations that are part of our Salesforce systems. And that was the part that we were displeased with. Also, we found that it had limited contacts for the type of industry and the types of people that we could zone. **What problems is D&B Hoovers solving and how is that benefiting you?** Using D&B Hoovers, I could access comprehensive company data quickly online. It simplifies researching accounts and hierarchies, integrating with Salesforce for data viewing. **Official Response from Kevin Johnson:** > Hi Vigan, thanks for sharing your experience with D&B Hoovers. It is great to hear the setup went smoothly and that the onboarding team and instructions made things easy on your side. I appreciate you calling out the challenges with Salesforce, especially with your multiple record types and the way your org is structured. Your note on contact depth for your industry is helpful as well. Glad to know the platform is still giving you quick access to company data and hierarchy insights. ### 10. Accelerated Lead Generation with Room for Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Chris T. | Sales Coordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2026 **What do you like best about D&B Hoovers?** I like generating the 'hit lists' and being able to proactively scope out a company's financials and pre-screen assessment. It helps to save time and hone focus on target companies, avoiding wasted time with smaller businesses outside our target spend range. I appreciate how it aids in generating sales leads by searching via industry code and narrowing down target companies in specific geographies and company sizes. It functions extremely fast, almost like a 'networking contact' that identifies business opportunities in areas I might not have been aware of. **What do you dislike about D&B Hoovers?** I sometimes find that the contact information isn't valid, so keeping up-to-date company contact info would be an improvement. **What problems is D&B Hoovers solving and how is that benefiting you?** I use D&B Hoovers to generate sales leads efficiently, creating targeted "hit lists" for warm calls. It saves time, focuses on suitable companies, and helps scope out financials for pre-screening, acting like a networking contact. **Official Response from Kevin Johnson:** > Hi Chris, thanks for the review. Great to hear Hoovers helps you build solid hit lists, scope financials, and focus on the right targets quickly. I appreciate you pointing out the times when contact information isn’t valid and we’ll make sure that feedback is noted. Thanks again for sharing your experience. ## D&B Hoovers Discussions - [How can I get the detailed industry category for any given company?](https://www.g2.com/discussions/how-can-i-get-the-detailed-industry-category-for-any-given-company) - 1 comment, 1 upvote - [A lot of vendors have point of need contacts for questions, like chat, email and the 800 #.](https://www.g2.com/discussions/52219-a-lot-of-vendors-have-point-of-need-contacts-for-questions-like-chat-email-and-the-800) - 1 comment, 1 upvote - [What is D&B Hoovers?](https://www.g2.com/discussions/general-faq-6254fac8-d45e-438f-9d69-5f2dc3418f44) - 1 comment, 1 upvote - [Who can I speak with for more information on D&B Hoovers?](https://www.g2.com/discussions/general-faq-56f70064-e0f8-4b7b-b224-e18271f474cc) - 1 comment, 1 upvote - [Is DB Hoovers doing anything to expand into EMEA?](https://www.g2.com/discussions/27053-is-db-hoovers-doing-anything-to-expand-into-emea) - 1 comment - [View D&B Hoovers pricing details and edition comparison](https://www.g2.com/products/dun-bradstreet-d-b-hoovers/reviews/d-b-hoovers-review-4521169?section=pricing&secure%5Bexpires_at%5D=2026-07-18+13%3A11%3A49+-0500&secure%5Bsession_id%5D=46ec2959-727c-4852-b73a-f39a4ac4faa0&secure%5Btoken%5D=dc7ec82d21cc1281d7e68e80ffa4f41c14999fadc18254838f120f1972454dcb&format=llm_user) ## D&B Hoovers Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [DigitalEdge Insurance Platform](https://www.g2.com/products/digitaledge-insurance-platform/reviews) - [Informatica API Management](https://www.g2.com/products/informatica-api-management/reviews) - [PitchBook](https://www.g2.com/products/pitchbook/reviews) ## D&B Hoovers Features **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability - Technographic Data Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Organization** - Data Entry - Integrations / APIs **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Reporting ## Top D&B Hoovers Alternatives - [Apollo.io](https://www.g2.com/products/apollo-io/reviews) - 4.7/5.0 (9,359 reviews) - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Lusha](https://www.g2.com/products/lusha/reviews) - 4.3/5.0 (1,602 reviews)