--- title: D&B Connect Reviews meta_title: 'D&B Connect Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 133 reviews by the users' company size, role or industry to find out how D&B Connect works for a business like yours. aggregate_rating: rating_value: 4.1 review_count: 133 scale: '5' date_modified: '2026-07-12' parent_category: name: IT Infrastructure url: https://www.g2.com/categories/it-infrastructure --- # D&B Connect Reviews **Vendor:** Dun & Bradstreet **Category:** [Data Quality Tools](https://www.g2.com/categories/data-quality) **Average Rating:** 4.1/5.0 **Total Reviews:** 133 ## About D&B Connect D&B Connect (the next generation of D&B Optimizer) is an AI-driven Data Management Platform based on the D&B Cloud that provides businesses with customer data and market insights. With D&B Connect, users can collaborate on data management tasks, visualize, monitor, and benchmark data, as well as assess overall data health. Integrations with Master Data Management Platforms, Customer Data Platforms, and CRMs enable automated data updates and anomaly detection through the identity resolution engine. MAP integrations allow for the automation of cross-channel marketing tasks on social media, email, and websites. ## D&B Connect Pros & Cons **What users like:** - Users value the **ease of use** of D&B Connect, finding it perfect for efficient data management and marketing research. (18 reviews) - Users highlight the **data accuracy** of D&B Connect, enhancing data quality and supporting company growth effectively. (17 reviews) - Users value the **comprehensive data quality** features of D&B Connect, enhancing accuracy and efficiency in data management. (11 reviews) - Users value the **accuracy** of D&B Connect, enhancing risk assessments and ensuring reliable data management. (7 reviews) - Users value the **quality B2B data coverage** of D&B Connect, benefiting from seamless integration and data enrichment features. (7 reviews) - Users appreciate the **easy setup** of D&B Connect, enjoying seamless integration and user-friendly implementation. (7 reviews) - Helpful (7 reviews) - Time-saving (7 reviews) - Users appreciate the **seamless CRM integration** of D&B Connect, enhancing efficiency in lead enrichment and prospecting. (6 reviews) - Users appreciate the **easy integrations** of D&B Connect, seamlessly connecting with CRMs for efficient prospecting and data enrichment. (6 reviews) **What users dislike:** - Users experience **limitations in tracking credits and matching contacts** , leading to inefficiencies and frustrations with D&B Connect. (9 reviews) - Users express concern over the **steep learning curve** of D&B Connect, indicating a need for additional training and support. (7 reviews) - Users note that D&B Connect is **expensive** , primarily benefiting larger enterprises while being challenging for smaller businesses. (6 reviews) - Users find **limited functionality** in D&B Connect, particularly with contact matching and account creation processes. (6 reviews) - Users are frustrated with the **outdated data** updates, which can take 24-48 hours to reflect changes. (6 reviews) - Users are frustrated with the **outdated information** on D&B Connect, leading to unreliable data and insights. (6 reviews) - Users report **data inaccuracy** in D&B Connect, leading to unreliable information and complications in usage. (5 reviews) - Users report **inaccuracy issues** with phone numbers and revenue data, impacting overall reliability and experience. (5 reviews) - Users report issues with **inaccurate and outdated data** , leading to challenges in acquiring reliable information. (5 reviews) - Learning Difficulty (5 reviews) ## D&B Connect Reviews ### 1. Seamless CRM Integration with Robust Data Enrichment **Rating:** 4.5/5.0 stars **Reviewed by:** Ramy A. | Senior Manager, Software Engineering, Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2026 **What do you like best about D&B Connect?** I like D&B Connect's integration with Salesforce, which is great. The installed package is pretty well connected. I find it helpful that it exposes controls that can be used to tweak the matching criteria and threshold. The bi-weekly matching re-runs are a maintenance-free way to ensure that company profile matches stay up to date. The account creation wizard through Salesforce makes it smooth for reps or BDMs to create accounts while ensuring no duplicates exist (based on DUNS number) and that matching to D&B happens before the account gets created. The initial setup of D&B Connect was pretty easy. **What do you dislike about D&B Connect?** While the account creation wizard is great, one of the minor inconveniences is that if an account is created inline through a lookup field, the wizard can't be invoked and the standard account creation flow is used, which bypasses the D&B matching process. **What problems is D&B Connect solving and how is that benefiting you?** I use D&B Connect to enrich CRM records, driving territory management and client segmentation. Integration with Salesforce is smooth, and bi-weekly match updates keep the data current, enhancing account creation without duplication. **Official Response from Kevin Johnson:** > Hi Ramy, thanks for the detailed feedback. Glad to hear the Salesforce integration, matching controls, and bi‑weekly updates in D&B Connect are supporting your territory and enrichment work. I appreciate you calling out the workflow gap when creating accounts inline through lookup fields and we’ll capture that. Thanks again for taking the time to review us! ### 2. Overall Experience Fell Short **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2026 **What do you like best about D&B Connect?** Project Set-Up feels straightforward; however, some additional helptext/resources would be useful in understanding how mapping/matching is done. Customer support was very communicative and easily contactable. I felt any questions or concerns were addressed in a quick manner. I appreciate the refresh/rematch button, as well as a bi-weekly option, available on the front of the project. It makes rerunning a job easy. However, I would like other timely cadences available as our company was not interested in running every two weeks. **What do you dislike about D&B Connect?** There is no indicator of how many credits/RUM is consumed prior to processing, especially for international records. We would have appreciated an indicator when the data was read to determine this amount before reviewing/approving (or, even afterwards to determine how much was consumed on our monthly basis). We have little control over what company information is inputted into our CRM, and it felt like a lot of work was involved prior to every rematch to scope for (& remove) international records. And despite the effort, international records were identified anyway, and more hoops were required in order to remove them. Contact matching feels limited. There is no tracking whether or not a contact moved companies. Little customizability for enhancing/supplementing fields (source of truth, if this - then this/that, mixed address information) from the toolbox. **What problems is D&B Connect solving and how is that benefiting you?** As we're primarily using D&B Connect for supplementing missing information in our CRM, the matching & enhancing capabilities have been useful in filling these in. **Official Response from Kevin Johnson:** > Hi there, thanks for taking the time to share such detailed feedback. I’m glad to hear the project setup, support experience, and refresh options have been helpful for your team. I also appreciate you calling out the areas that felt challenging, including visibility into credit usage, handling international records, and the limits around contact matching and customization. If you’re open to discussing any of this further, feel free to reach out to me directly at johnsonk@dnb.com and I can connect you with our product team. Thanks again for your review and for using D&B Connect. ### 3. Rich Data Source, Needs UI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** David N. **Reviewed Date:** December 02, 2025 **What do you like best about D&B Connect?** I appreciate the amount of data available in D&B Connect, as it greatly enhances my ability to map records from various data sources back to a DUNs record. This extensive data availability allows me to standardize a source of truth record across different data sources, thereby enriching these records with additional information. By having access to numerous data points, I can effectively fill gaps in our Customer Relationship Management (CRM) system. It also aids in identifying records within our Total Addressable Market (TAM) and helps our representatives to prospect more efficiently. **What do you dislike about D&B Connect?** I find the user interface of D&B Connect not as intuitive as I would hope, which suggests that more training is necessary to navigate it effectively. Moreover, the mapping process is slower than expected, as even for smaller files it takes a few hours to get results. **What problems is D&B Connect solving and how is that benefiting you?** I use D&B Connect to standardize data and enrich records, filling CRM gaps and aiding effective prospecting. **Official Response from Kevin Johnson:** > Thank you for sharing your experience, David! We’re glad the extensive data in D&B Connect helps enrich your CRM and improve prospecting. Your feedback on UI intuitiveness and mapping speed is valuable and appreciated. Thanks for taking the time to review. ### 4. Flexibility to enable data governance and improve data quality for the business **Rating:** 5.0/5.0 stars **Reviewed by:** Avijit S. | Manager, Enterprise Data Management, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2026 **What do you like best about D&B Connect?** The availability of data points and flexibility to modify the selections matching the ever changing needs and requirements. **What do you dislike about D&B Connect?** The credits aka RUMs management system needs to be a little user oriented instead of not being able to control it. **What problems is D&B Connect solving and how is that benefiting you?** 1. To improve the data quality of our accounts 2. To build and run data governance policies using the data 3. Better defining whats a duplicate v/s what is not 4. Enabling sales users to take a deeper look at the whitespace accounts **Official Response from Kevin Johnson:** > Hi Avijit, thank you for your review! It’s great to hear that the flexibility in selecting data points is helping you support evolving data governance needs. Your feedback on RUM management is appreciated. We’re glad D&B Connect is helping improve data quality, identify duplicates, and give sales teams better visibility into whitespace. Thanks again for sharing your experience. ### 5. Great B2B Data Coverage with Flexible Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about D&B Connect?** D&B Connect platform provides good B2B data coverage with quality contact information. The multiple integration options (S3, API, and direct UI upload) make it easy to work with the data in whatever way best fits the needs. **What do you dislike about D&B Connect?** Some B2B firmographic fields are not available for download via the API using the contact level search APIs. The platform could also benefit from enhanced monitoring capabilities for contact job-related fields to better track career changes. **What problems is D&B Connect solving and how is that benefiting you?** D&B Connect helps us solve contact enrichment challenges by providing enriched job title data along with demographic and firmographic details. This enriched information allows us to build more complete, marketable profiles. **Official Response from Kevin Johnson:** > Hi there, thank you for taking the time to share your experience with D&B Connect. It is great to hear the platform’s contact coverage and the flexibility of options like S3, API, and direct upload are making it easier for your team to work with data the way you need. I appreciate you pointing out the additional firmographic fields and the desire for stronger monitoring of job related changes. Input like that is really helpful. Glad to hear the enrichment capabilities are supporting your marketing efforts. ### 6. Effortless Salesforce Integration with Powerful Data Customization **Rating:** 4.5/5.0 stars **Reviewed by:** Meghan P. | Director, End User Computing **Reviewed Date:** January 21, 2026 **What do you like best about D&B Connect?** I love being able to batch a data pull for a large number of records. I also like that I can customize exactly what fields of data I’d like returned. It takes a bit of trial and error, but eventually I managed to get my data pulls down to a science! **What do you dislike about D&B Connect?** For me, the biggest opportunity for improvement would be in selecting those same data fields I mentioned. I think giving an example of what will be returned based on selections would save a lot of rework. **What problems is D&B Connect solving and how is that benefiting you?** I use D&B Connect for creating account hierarchies in Salesforce, identifying parent companies, size, and industry. **Official Response from Kevin Johnson:** > Hi Meghan, thank you for your review! It’s great to hear that batching large data pulls and customizing fields in Connect has been helpful for your Salesforce work. Your suggestion about showing an example of what selected fields will return is appreciated. Thanks for sharing your experience and for using D&B to support your hierarchy and account data needs. ### 7. D&B Connect, Trustworthy and Intelligent Support for Risk Assessment and Decision Making Support **Rating:** 4.0/5.0 stars **Reviewed by:** Yunis H. | Digital Systems Engineer , Information Technology and Services, Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2025 **What do you like best about D&B Connect?** D&B Connect offers a comprehensive database coverage, including credit risks, corporate linkages, firmographics, among many The program helps us conduct valuable risk assessments, where detailed due diligence is effectively done The software helps us create a credible brand due to its stability and accuracy in data management D&B Connect has diverse aspects in business, supporting fraud prevention, enhancing credit risk management and amplifying efficiency in operations **What do you dislike about D&B Connect?** Sometimes, S&B Connect focuses on inaccurate or outdated data, which may results to acquiring unreliable information SMEs find themselves stuck on prices, where the advanced features of this app requires high prices **What problems is D&B Connect solving and how is that benefiting you?** We use D&B Connect for helping us capture the credit credit risks of our companies, the assessment of our financial health and the growth pattern of the business Before any acquisition or merger, we us this platform to help us conduct due diligence and ensure there is absolute compliance The software segments our markets, assisting us in lead prioritization and learn the dynamics of the market We also capture the vendor or suppliers financial status through the help of D&B Connect. **Official Response from Kevin Johnson:** > Thank you, Yunis, for sharing your experience with D&B Connect! We’re pleased to hear it’s supporting your risk assessment and compliance efforts. Your feedback on data accuracy and pricing is valuable as we continue to improve. Thank you again for your review! ### 8. Impressive and Dynamic Master Data Control Approach, for Efficient Insights and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** sheetal m. | Systems Manager , Arts and Crafts, Mid-Market (51-1000 emp.) **Reviewed Date:** September 29, 2025 **What do you like best about D&B Connect?** D&B Connect gives us comprehensive and detailed data access to millions of insights from different sources, including financial risk data, firmographics, CRM, among others The app monitors data transmission and flow from one location to another, and this makes it effective to eliminate data duplication We easily get a smooth data visualization, where we monitor the health status of our database, in a simplified manner **What do you dislike about D&B Connect?** D&B Connect has recorded challenges with data inaccuracy, where it collects data from outdated databases. The app should be price sensitive, where there should be affordable tiers **What problems is D&B Connect solving and how is that benefiting you?** D&B helps us create a singular and articulate data source, where trust and confidence in matters data are fully aligned We perfect our data hygiene using D&B Connect, where duplicate ms and inappropriate formats are all corrected We use extra data attributes to make these databases more valuable and useful All due diligence is done to embrace compliance and transparency **Official Response from Kevin Johnson:** > Thank you, Sheetal, for sharing your experience with D&B Connect! We’re happy to hear it’s helping you maintain data quality and streamline insights. Your comments on pricing and data accuracy are greatly appreciated as we continue to enhance the platform. Thank you again for your review! ### 9. Up-to-Date Insights That Drive Smarter Business Strategies **Rating:** 4.0/5.0 stars **Reviewed by:** Aniket P. | Senior Business Systems Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** December 02, 2025 **What do you like best about D&B Connect?** It has updated data which our business can leverage to get a clearer picture of how other organizations are shaping up to re-construct our strategies of engagement if needed. **What do you dislike about D&B Connect?** Setting up the integrations after system refreshes is slightly painful especially in salesforce **What problems is D&B Connect solving and how is that benefiting you?** We are hugely reliant on the right data around our customers. D&B helps have that picture so we can determine the right strategies and enhance our book of business with our clients. **Official Response from Kevin Johnson:** > Thank you for sharing your experience, Aniket! We’re glad D&B Connect provides the updated data your team needs to refine engagement strategies and strengthen client relationships. Your feedback on integration setup, especially with Salesforce, is noted and appreciated. Thanks for taking the time to review. ### 10. Useful for managing company data, but room for improvement **Rating:** 3.0/5.0 stars **Reviewed by:** Maisaa A. | Social Media Specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2025 **What do you like best about D&B Connect?** Ilike that the platform provides access to reliable business data and helps me update and enrich company records quickly. It’s very helpful for ensuring that client and partner information stays accurate. The interface is also fairly easy to navigate once you get used to it. **What do you dislike about D&B Connect?** Sometimes the system feels slow when processing large amounts of data. Also, certain features require extra training to fully understand, which can be a bit challenging for new users. It would be great if the pricing options were more flexible for smaller teams. **What problems is D&B Connect solving and how is that benefiting you?** D&B Connect helps us keep our business records accurate and up to date. Before using it, we had issues with incomplete or outdated company information, which caused delays in outreach and reporting. Now, the data enrichment features save us time and improve the quality of our client database. **Official Response from Kevin Johnson:** > Thanks for your thoughtful review, Maisaa! We're glad D&B Connect is helping you keep business data accurate and easy to manage. Your feedback on system speed, training needs, and pricing flexibility is truly appreciated—it helps us improve the experience for all users. Thanks again for being part of the D&B community! ## D&B Connect Discussions - [How can I get in touch with Dun & Bradstreet Sales?](https://www.g2.com/discussions/general-faq-0e6dabe0-d72f-4a80-8342-9625c56febe8) - 1 upvote - [How do I get in touch with the Dun & Bradstreet Client Services team?](https://www.g2.com/discussions/general-faq-e3064680-f62a-4a68-80ac-fef5baa26c77) - 1 upvote - [What is the pricing for Dun & Bradstreet's products?](https://www.g2.com/discussions/general-faq-73d4747e-c6e9-404b-8c99-d14fdda6e099) - 1 upvote - [Where does Dun & Bradstreet's contact data come from?](https://www.g2.com/discussions/general-faq-cccaec1f-c5d4-4cc8-ac23-6041d24c20e1) - 1 upvote - [How is Dun & Bradstreet's contact data verified?](https://www.g2.com/discussions/general-faq) - 1 upvote - [View D&B Connect pricing details and edition comparison](https://www.g2.com/products/d-b-connect/reviews/d-b-connect-review-4594773?section=pricing&secure%5Bexpires_at%5D=2026-07-13+06%3A44%3A22+-0500&secure%5Bsession_id%5D=be996dd5-8b37-4b54-a2b7-0acd6aacbf3a&secure%5Btoken%5D=396b8e37173eb89f20af6f10c98c117734e7645e460888b6fd815041ab2033a9&format=llm_user) ## D&B Connect Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [S3 Drive](https://www.g2.com/products/s3-drive/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) - [Tamr](https://www.g2.com/products/tamr/reviews) ## D&B Connect Features **Data Availability** - Contact Data Availability - Company Data Availability - Technographic Data Availability **Lead Generation** - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Administration** - Data Modelling - Workflow Management - Dashboards and Visualizations **Lead Intelligence** - Lead Validation - Lead Enrichment - Lead Quality **Matching** - Priority Matching - Account Tiebreakers - Fuzzy Matching **Management** - Data Discovery - Data Profililng - Reporting and Visualization - Data Lineage **Agentic AI - Visitor Identification** - Cross-system Integration **Agentic AI - Salesforce AppExchange Apps** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy - Technographic Data Accuracy **Compliance** - Sensitive Data Compliance - Policy Enforcement **Routing** - Match and Route - Multi-Objects - Territories - Working Hours **Security** - Access Control - Roles Management - Compliance Management **Agentic AI - Lead Intelligence** - Cross-system Integration **Data Quality** - Data Preparation - Data Distribution - Data Unification **Platform Operations** - Duplicate Match - Capping - Analytics - Integrations - Alerts & Notifications - AI Lead Matching & Routing **Maintainence** - Data Quality Management **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - APIs **Functionality** - Identification - Correction - Normalization - Preventative Cleaning - Data Matching **Generative AI** - AI Text Generation - AI Text Summarization **Management** - Reporting - Automation - Dashboard - Governance **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Agentic AI - Data Governance** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Decision Making **Generative AI** - AI Text Generation - AI Text Summarization **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Messaging ## Top D&B Connect Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,876 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,942 reviews) - [Lead411](https://www.g2.com/products/lead411/reviews) - 4.5/5.0 (479 reviews)