G2

Alex M.

Digital Marketing Manager

Small-Business (50 or fewer emp.)

10/26/2026

"Customer.io Makes Automated Workflows and Audience Segmentation Effortless"

4.5/5

What do you like best about Customer.io?

What I like most about Customer.io is how easy it is to build automated workflows and manage different audiences. The segmentation options are really useful, allowing us to tailor our messaging based on interests, behaviour and previous engagement. I also like how flexible the platform is when building email campaigns, particularly with smart content and A/B testing. It's made managing multiple campaigns and customer journeys much easier. Review collected by and hosted on G2.com.

What do you dislike about Customer.io?

There's very little I dislike about Customer.io overall. Some of the more advanced features can take a bit of time to get used to, particularly when setting up more complex workflows. Occasionally, the email builder can be a little fiddly with formatting, but nothing that can't be worked around. Overall, it's a really good platform that continues to make managing our campaigns much easier. Review collected by and hosted on G2.com.

What problems is Customer.io solving and how is that benefiting you?

Customer.io is helping us manage our email marketing and automated customer journeys much more efficiently. We're able to segment our audiences based on their interests and engagement, making sure people receive content that's relevant to them. It's also helping us reduce manual work by automating communications, particularly around membership, fundraising and donations. Having everything in one platform makes it much easier to manage multiple campaigns, track performance and improve how we engage with our audiences. Review collected by and hosted on G2.com.