What I like most about Criteo is its efficiency. Even with a relatively small budget, it has consistently delivered strong attributed revenue and ROAS for us so far. Review collected by and hosted on G2.com.
One of the biggest challenges is attribution visibility. It can be difficult to understand its true incremental impact versus conversions that may have happened through another channel anyway. Having clearer reporting around incrementality and cross-channel attribution would make it easier to evaluate performance. Review collected by and hosted on G2.com.
Really appreciate you taking the time to share this, and glad the setup experience was as smooth as it should be, that ease is exactly what we aim for.
On the performance drop-off after month one, this is useful to know, and I want to give you something more concrete than just acknowledging it. A common reason for this pattern is that GO's AI needs an initial learning period to optimise targeting and bidding based on real campaign data, and performance can sometimes dip slightly as it shifts from that early exploration phase into a more efficient, established pattern. If this is still happening, it would be worth a quick look at your account to see what's driving it specifically, our team can pull this up for you directly in the in-platform chat.
And it's great to hear GO is rounding out your paid search and paid social efforts rather than replacing them, that combination is exactly the kind of cross-channel coverage we built GO to support.
If you want to dig into the performance dip together, our team is just a chat away inside the platform. Alternatively, please share your contact, we'd love to reach out directly to understand the performance more.