Having used the platform for ad campaigns, this reviewer appreciates the powerful automation and enterprise-grade targeting it offers without needing a dedicated media buyer. The downside is the lack of control and transparency, making it difficult to manually adjust bids or customize audience targeting.
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I liked how easy it was to set up. I thought the user interface was very friendly. Everything was self-explanatory, making it user-friendly even for a complete beginner who has never done any kind of ad campaign work. I also found the initial setup very easy because we had a call with a Criteo GO employee who walked us through everything and was super helpful. It was a really easy experience to set up our account. Review collected by and hosted on G2.com.
Probably, as I mentioned before, not having a VAT number. There are a lot of small businesses that don't have that. So that could be a huge obstacle for them. Review collected by and hosted on G2.com.
Michael, really appreciate you taking the time to share this! Hearing that the setup felt intuitive even without any prior experience with ad campaigns is exactly what the GO team builds for. And the shoutout to the onboarding call means a lot . That kind of support makes all the difference when you are getting started, and I am going to make sure it reaches the team directly.
On the VAT number: really glad you flagged this, and I want to make sure this is clear for you and any other small business reading this. For UK advertisers, the VAT field is optional on Criteo GO. Many UK small businesses fall below the VAT registration threshold and legitimately do not have one, and that is completely fine. You can simply leave the field blank and proceed straight through to onboarding, as a valid legal entity name and verifiable address are sufficient for KYC verification in the UK.
That said, if you do have a VAT number, we always encourage and recommend sharing it as part of your registration, as it helps us verify your account more efficiently and keeps things moving smoothly. And if you hit any friction at that step, our team is just a chat away inside the platform. Really glad GO is working for Lumera Jewellery, we are rooting for your success!
I did like that it was easy to set up, and once I had a piece of artwork in there, there were other pieces that were created for me, which I thought was great. I also liked how I could choose which audience I wanted to use; I thought that was good. Review collected by and hosted on G2.com.
I didn't continue using Criteo GO because the traffic quality wasn't great; a lot of people didn't convert. Another issue was the lack of good data on where or why people were coming from. Criteo has been known for not having really good visibility into ROI, and I experienced that lack of visibility again with Criteo GO. Review collected by and hosted on G2.com.
Thank you for taking the time to share such detailed feedback.
We’re glad the setup felt straightforward and that the creative tools helped you quickly build additional ads from your existing assets. That guided, self-service experience with automatic creative generation is exactly what we built Criteo GO for.
On traffic quality and ROI visibility, you’re spot on, and we take your feedback seriously. Performance transparency is something we hold ourselves to, so it matters to us when it falls short. These are areas of very active investment, and we’ve recently gone live with two releases that speak directly to both points:
1. Discovery campaigns, now live, are built to find and engage new-to-brand shoppers wherever they are. More info in our Help Centre: https://help.go.criteo.com/kb/guide/en/go-campaign-goals-r5RwkYUOCA/Steps/5699249
2. The new homepage report gives a much clearer view of how campaigns are performing from the moment you log in, helping you quickly track results, understand what’s driving growth, and spot opportunities without having to build reports first.
3. Our Chief Product Officer, Todd Parsons, has also written about where we’re taking this: https://www.criteo.com/blog/discovery-is-now-performance-in-the-age-of-ai/
We’d genuinely love to dig into your experience in more detail. The quickest route is to reach our customer support team via live chat in the platform and ask for a meeting with our sales team, they’ll get it set up. We’ve confirmed with the team that we’d welcome a dedicated call to go through your campaigns with you and understand what drove the results you saw.
Thank you again for the candid feedback - it genuinely helps us improve.
See how Criteo GO improvedWhat I like most about Criteo is its efficiency. Even with a relatively small budget, it has consistently delivered strong attributed revenue and ROAS for us so far. Review collected by and hosted on G2.com.
One of the biggest challenges is attribution visibility. It can be difficult to understand its true incremental impact versus conversions that may have happened through another channel anyway. Having clearer reporting around incrementality and cross-channel attribution would make it easier to evaluate performance. Review collected by and hosted on G2.com.
Really appreciate you taking the time to share this, and glad the setup experience was as smooth as it should be, that ease is exactly what we aim for.
On the performance drop-off after month one, this is useful to know, and I want to give you something more concrete than just acknowledging it. A common reason for this pattern is that GO's AI needs an initial learning period to optimise targeting and bidding based on real campaign data, and performance can sometimes dip slightly as it shifts from that early exploration phase into a more efficient, established pattern. If this is still happening, it would be worth a quick look at your account to see what's driving it specifically, our team can pull this up for you directly in the in-platform chat.
And it's great to hear GO is rounding out your paid search and paid social efforts rather than replacing them, that combination is exactly the kind of cross-channel coverage we built GO to support.
If you want to dig into the performance dip together, our team is just a chat away inside the platform. Alternatively, please share your contact, we'd love to reach out directly to understand the performance more.
I like that Criteo GO is easy to use and that the setup is easy, which means we don't have to devote many resources to it. Review collected by and hosted on G2.com.
I'm unsure how incremental Criteo GO is. Review collected by and hosted on G2.com.
Really appreciate the honest feedback, and the incrementality question is a fair one to raise. What we can say with confidence is that GO is designed to extend your reach across channels - including inventory that paid search and paid social may not cover, and to drive sales growth with minimal resource investment on your side, and it sounds like it is already doing that for you without demanding much of your team's time. Measuring incrementality more precisely is a priority our product team is working hard towards - more to come on that front.
Our team is just a chat away inside the platform and would be happy to dig into your account data with you directly.
Pricing provided by Criteo GO.