I ultimately use the Crisp Data Platform because it makes my job easier. I love the charts and visuals it provides, which are great for making reports and presentations. The fact that my data is already integrated into the platform without any security risks is fantastic. I personally appreciate the different interactive charts for showing performance metrics. The ability to build dashboards, graphs, and tables, which can be easily integrated into PowerPoint slides, is awesome and makes for a great story. I enjoy the scheduling feature as it saves me over an hour each week on my reporting, allowing reports to be sent to my inbox before work starts. I find the initial setup super easy because the platform is very user-friendly. I pair Crisp with SOLYS to build reports, and having Crisp assist with the write-up and email summary is a real time-saver. Review collected by and hosted on G2.com.

Planogram data would be great to have. As a category manager, I do a ton of work with planograms, so it would be super helpful to have this information on the platform. I think it could do a better job of referencing external things outside of the Target platform. I know it can search things on Google, but don't feel like those things are always the most accurate information as I have encountered some things that haven't been true. You have to train the agent. It won't understand nuances within the business. For example, Frozen Pizza is very regional and so it may recommend expanding a brand that does super well in a certain region but isn't relevant outside of that region. Review collected by and hosted on G2.com.