It gives you insight that we don't typically get through other forms of analysis, and also delivers this simply that we can all understand. I'm not a marketing or ad specialist, but myself and my team can easily understand what we doing wrong (and right) and quickly educate ourselves on what to improve (and what to do better next time). We're now using it all the time. Review collected by and hosted on G2.com.

Nothing really that I can think of - its been quick to set up and we've got value from it immediately. Review collected by and hosted on G2.com.