
The best part for us is speed and scale. We’re a D2C brand selling readymade saree blouses in lots of styles and colours. Before Creatify, every reel ad needed a model shoot, editing, and a few days of turnaround. Now we can make a short 11–12 second reel for almost any product in our catalogue in one sitting. The workflow is simple: paste a product link or upload images, give it a prompt, and it builds a full vertical reel with scenes, on-screen text and a CTA. You don’t need editing skills, so I make the ads myself without waiting on an editor.
What really stands out is the direct connection to our Meta ad account. Instead of guessing what to make, we point Creatify at our past cold-campaign data and let its AI find what our best ads have in common. Then it builds new reels on that same formula. It can also make several versions of one ad with different hooks, which fits how we test creatives. Because of this, we now test many more creatives on Meta every week than shoots ever allowed, including products we’d never have spent a shoot day on.
Compared with booking models, a photographer and an editor for every product, the cost per creative is a small fraction. For a small team where one person runs marketing, ads and content, the time saved alone pays for it. Getting started was quick too. Connecting the Meta account and making our first reel didn’t need a long setup. Review collected by and hosted on G2.com.
The main problem is consistency inside a single video. In one of our reels, the AI model’s face changed slightly from shot to shot, and the saree pallu print didn’t stay the same across scenes. For a fashion brand that matters, because customers expect the product in the ad to match what arrives, and any mismatch can lead to returns. We also had an export come out with no audio track at all, and we only noticed when we checked the file before launch.
Placement of text and the CTA also needs more care. In our reel, the key text and the CTA sat at the bottom of the frame, where Meta’s Reels buttons cover them, so we had to fix the layout before running it. The AI is also good at stating product claims but doesn’t always show them. For example, it said our blouse was stretchable but never showed the fabric stretching, and a human-shot reel would naturally show that.
Because of this, every reel still needs a careful manual review before it goes live. That means checking each frame, the audio, the safe zones, and whether the price, offers and product details are accurate. It’s a big time-saver overall, but not something you can publish without checking yet. Review collected by and hosted on G2.com.