G2

Maren C.

E‑commerce Operations Manager

Retail

Mid-Market (51-1000 emp.)

10/28/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Straightforward Survey Builder with Powerful Branching Logic for B2C/B2B Feedback"

4.5/5

What do you like best about CreateSurvey?

What I like best about CreateSurvey is how straightforward it is to build targeted feedback surveys that tie directly to our hybrid B2C and B2B home goods order workflows, without forcing me to learn a complicated reporting layer or pay extra for basic filtering tools. I’m Maren Colton, E‑commerce Operations Manager at Oakspire Home Supply. Most days I’m juggling retail checkout issues, bulk wholesale orders, inventory updates and discount setup. The survey folder organization paired with its simple response dashboard saves me hours each week that I previously spent stitching together customer feedback from messy post-purchase email replies and support ticket notes.

Before we started using CreateSurvey, our feedback process was really fragmented. When customers ran into checkout bugs, received damaged home goods like ceramic canisters or woven rug shipments, or had questions about our B2B bulk pricing tiers, the only way they could share input was through our support inbox. Our customer service team would paste those notes into a shared Google Sheet, but responses were unstructured. It was impossible to quickly separate feedback from regular retail shoppers versus our wholesale business buyers. I’d spend a couple hours every Friday sorting through hundreds of free-text comments just to spot recurring pain points, like confusion around volume discount rules or shipping lead times for large bulk orders. There was no built-in way to ask follow-up conditional questions depending on whether someone was ordering for personal use or for their retail shop.

The feature I rely on the most is its conditional logic for branching questions. I build separate survey paths right inside one form: the first question asks if they are a B2C retail buyer or B2B wholesale client. If they select wholesale, the survey surfaces questions about minimum order quantities, custom pallet shipping and our bulk discount structure. Retail customers get questions focused on product quality, checkout flow and home delivery experience. I can duplicate these survey templates quickly for different triggers: post-delivery follow-ups, abandoned cart feedback, and support resolution surveys. The dashboard tagging and status filters (active, stopped, archived) let me group all our live wholesale surveys apart from retail ones, so I don’t accidentally pull mixed data when I’m prepping weekly operations reports.

The unexpected benefit I’ve found is the built-in survey status tracking and search function. The top search bar lets me pull up a survey by ID or title in seconds, which is a lifesaver when our sales team reaches out asking for the latest feedback from a recent wholesale trade promotion. I also love that the free tier gives us enough functionality to run three or four concurrent surveys at once, without locking basic response exports behind a high-priced upgrade. That matters for our team because we rotate surveys seasonally around our big home goods sale events. We don’t need advanced market research AI tools; we just need reliable, structured feedback to fix checkout friction and adjust our inventory planning.

CreateSurvey won’t replace our e-commerce backend or payment reporting system, and it doesn’t sync natively with our store inventory tools. But it fills that feedback gap really well. The branching logic, simple template duplication, and clean survey status controls eliminate the manual sorting work I used to dread every week. It gives us clear, segmented customer feedback so I can prioritize fixes: if dozens of wholesale buyers mention confusion around our checkout volume pricing, I can go back and tweak our cart discount rules right away. For a hybrid home goods brand balancing retail and bulk orders, that actionable customer input makes my operations planning far more focused. Review collected by and hosted on G2.com.

What do you dislike about CreateSurvey?

What I find frustrating about CreateSurvey for our home goods hybrid B2C/B2B operation is its limited native integration support, clunky bulk response handling, and very basic branding customization. I’m Maren Colton, E‑commerce Operations Manager at Oakspire Home Supply. My core job is balancing retail checkout troubleshooting, bulk wholesale order management and inventory planning, and I rely on survey feedback to spot recurring pain points across both customer groups. These gaps in the platform add extra manual steps every time I run post-purchase or abandoned-cart surveys, eating into the time I should spend adjusting discount rules or resolving checkout bugs.

The biggest issue is the lack of webhook or Zapier-native connectivity to our store backend. Right now, when a customer submits feedback, there is no automatic way to tie that survey response to their order number, customer type, or purchase value. I have to manually add an order ID text field to every survey and ask shoppers to type it in themselves. A lot of our retail customers skip this step entirely, and busy wholesale buyers ordering pallets of home textiles or ceramic decor rarely bother filling it out. That means many responses come in without context. If I see multiple complaints about damaged goods, I can’t immediately look up their shipping method or fulfillment batch. I end up copying survey comments into our order spreadsheet by hand, cross-referencing each entry manually, which can take over an hour for a single batch of survey results.

Second, the bulk export and filtering tools are underdeveloped. We separate feedback into retail and wholesale respondents using conditional branching, but once responses export to CSV, there is no pre-built column that flags which path a user took in the survey. I have to build separate filters in Excel after export to split B2C and B2B feedback. When we run seasonal surveys around holiday home goods promotions, we can get hundreds of replies quickly. Sorting and tagging all of these rows slows down our weekly operations review. There is also no bulk delete option for old test responses; if my team creates draft surveys and runs test submissions, I have to remove each test response one by one before sharing the final report with our sales and fulfillment teams.

Third, branding customization is extremely limited. We send survey links through our post-order emails, and I want the page to match our Oakspire Home Supply brand palette so customers recognize it as official feedback from our store. CreateSurvey only lets me swap a single logo; I can’t adjust form background colors, button styling, or remove small platform footnotes without upgrading. It’s not a huge security risk, but it makes the surveys feel disconnected from our store, and occasionally a few shoppers reach out to support asking if the survey link is legitimate, which creates extra ticket volume for our team.

For improvements, I’d prioritize native Zapier/webhook integrations so we can auto-populate order metadata into responses. I’d also like built-in response segmentation tags that carry over into CSV exports, plus bulk response management tools to clean up test entries quickly. Finally, expanding basic branding controls on the standard tier would help our hybrid brand build trust with both retail shoppers and wholesale partners. CreateSurvey works for simple feedback collection, but it hasn’t been built to plug into the end-to-end order workflow that wholesale-retail hybrid brands depend on. Review collected by and hosted on G2.com.

What problems is CreateSurvey solving and how is that benefiting you?

Before CreateSurvey, our customer feedback workflow was messy and unreliable. We struggled with unstructured customer comments scattered across support tickets, casual reply emails and phone notes, with no consistent way to separate feedback from our retail shoppers and B2B wholesale buyers, but now we can launch segmented post-order and checkout feedback surveys with conditional branching, track responses in a central dashboard, and export structured data for our weekly operations reviews, which has resulted in clearer visibility into recurring issues and hours saved each week on manual note sorting.

I’m Maren Colton, E‑commerce Operations Manager at Oakspire Home Supply. We run a hybrid home goods brand, handling small one-off retail orders alongside large bulk wholesale purchases for local boutiques and interior designers. Before we started using CreateSurvey, whenever we wanted customer input after delivery or after a support ticket closed, we had no standardized way to collect it. Our support team would jot complaints and suggestions into a shared spreadsheet, but entries were inconsistent. Some notes included order details, others just a vague comment about broken packaging or confusing bulk pricing. I’d spend two or more hours every Friday sifting through these unorganized notes, trying to tell if a pain point came from a customer buying a single rug for their home or a wholesale client ordering fifty canisters for their shop. It was hard to tell which issues needed urgent fixes, like checkout errors blocking bulk discount application, and which were minor product preference comments. We often missed patterns until enough customers called in to complain.

Once we rolled out CreateSurvey, the workflow shifted completely. I build separate survey journeys using conditional logic: the first question asks respondents to identify themselves as retail or wholesale. Wholesale buyers get questions focused on minimum order rules, pallet shipping timelines and bulk discount clarity. Retail shoppers answer questions around product quality, delivery speed and checkout friction. I save these as reusable templates, so I can spin up a new survey in minutes for holiday sales, new product launches or after we roll out changes to our cart discount settings. The dashboard filters, including active, stopped and archived status tags, keep everything organized. When a survey finishes collecting responses, I can export the full set for our team review.

The time savings add up steadily. That weekly two-hour feedback sorting task has dropped down to roughly 30 minutes of cleanup and analysis. Over the last quarter, we ran seven separate surveys covering damaged shipments, abandoned cart feedback and wholesale onboarding experience. Being able to split feedback by customer type helped us spot a big issue: many of our B2B buyers were confused that volume discounts did not automatically apply at checkout. We used that survey data to adjust our cart messaging and tweak our discount rule setup, which cut related support tickets about bulk pricing by nearly forty percent. We also used retail feedback to update packaging for our fragile ceramic home goods, lowering our rate of reported breakage.

I want to stay realistic here. CreateSurvey still lacks Zapier or webhook integrations, so I can’t auto-link responses to order records, and the branding options are pretty limited. It won’t replace our e-commerce backend or inventory reporting tools. Even so, it solved our biggest feedback problem: turning random, scattered customer remarks into structured, segmented data I can actually act on. Instead of guessing what frustrates our buyers, I have consistent, repeatable survey data to guide changes to our store, discount rules and fulfillment process. For an operations lead balancing both retail and wholesale priorities, that reliable visibility makes a huge difference. Review collected by and hosted on G2.com.