G2

Savannah M.

Sales Operations & Google‑Native CRM Administrator

Business Supplies and Equipment

Mid-Market (51-1000 emp.)

10/1/2026

Business partner of the seller or seller's competitor, not included in G2 scores.

"Flexible Survey Builder with Strong Mobile Experience and Helpful Video Lessons"

4/5

What do you like best about CreateSurvey?

My favorite feature set within CreateSurvey is its flexible survey creation framework, which lets our team build custom feedback instruments either starting from a blank canvas, using pre-built templates, or ordering fully managed survey design services directly from their team. We run customer experience research, post-purchase feedback collection, and product concept testing surveys for our e-commerce brand, and this platform removes many of the bottlenecks we faced with older survey tools.

The option to build surveys from scratch is the tool I rely on every month. As seen on the new survey setup page, I can pick “I want to create a survey from scratch” to build fully customized question flows for our unique research needs. For example, last quarter we built a multi-page customer journey survey to gather feedback ahead of our product line refresh. I added rating scales, single-select choices, image selection prompts and open-ended text boxes all inside the builder. The drag-and-drop question reordering saves me hours each week, allowing me to quickly restructure the sequence of questions to lower respondent fatigue and boost survey completion rates. We can add branching skip logic so customers only see relevant questions based on their prior answers, which keeps surveys shorter and more focused.

I also use the built-in video lesson library in the top navigation on a regular basis. These short on-demand tutorials help newer team members learn how to set up branching logic, customize branding, and clean response data without lengthy live training sessions. When we needed to build conditional routing for our post-purchase satisfaction survey, one of our junior team members watched a video lesson and configured the rules independently in roughly 30 minutes. This self-service learning resource cuts down our internal training workload significantly.

An unexpected benefit we found is the strong mobile rendering paired with straightforward response analytics. Most of our customers fill out our feedback surveys from their phones right after receiving orders, and CreateSurvey forms load quickly and display cleanly on mobile screens. Once responses begin coming in, the dashboard automatically generates summary charts and raw response tables. We can filter responses by submission date or answer selections, making it simple to spot trends, such as which product features customers are most eager to see in our upcoming releases. We can also export full response datasets with one click.

The platform’s account and subscription controls are another major plus. From the main navigation bar, we can jump to our survey list, profile settings, renewal and upgrade options, support tickets, or video lessons in one click. The dashboard clearly shows our current plan status and upgrade timeline, so we can monitor usage limits and decide when to upgrade to paid features as our survey volume grows.

CreateSurvey also simplifies our US CCPA compliance work. We can insert privacy disclaimers at the start of every survey, and the simple data export function makes fulfilling customer data deletion requests far easier. Before switching to CreateSurvey, our previous survey tool had clunky export workflows that slowed privacy request processing. Now, we can download full survey response records quickly, streamlining our privacy documentation and audit preparation. The platform’s support team is also accessible directly from the top menu, which is helpful when we run into edge cases with complex branching logic on longer market research surveys. Review collected by and hosted on G2.com.

What do you dislike about CreateSurvey?

The biggest frustrations with CreateSurvey for our e-commerce customer research work are its minimal third-party integrations, limited advanced analytics, rigid branding customization, and weak team permission controls, all of which create manual workarounds and slow down our customer feedback workflows. These flaws do not ruin the core survey building function, but they add consistent overhead for our team, especially when we run large-scale post-purchase surveys and product concept testing.

First, CreateSurvey lacks native API, webhook or Zapier connectors to sync survey responses directly with our e-commerce platform, CRM or data warehouse. Every time a customer submits a survey, we have to manually export CSV files and upload the data into our customer database. Last quarter, we ran a post-purchase survey gathering feedback from over 850 customers. Our team spent nearly three hours manually cleaning, matching, and importing response data into our customer records. This manual transfer creates human error risk; we once accidentally duplicated hundreds of survey entries, which skewed our customer satisfaction analysis. A simple improvement would be adding webhook support to automatically push new survey responses to our CRM or e-commerce system in real time, removing manual file imports entirely.

Second, the reporting and analytics engine is very basic. It can generate simple charts and raw response tables, but it cannot perform cross-tab analysis, segment respondents by customer attributes, or calculate statistical significance. When we tested two product packaging concepts in our survey, we needed to compare preferences across first-time buyers versus repeat customers. CreateSurvey could not filter and compare these groups inside the platform, so we had to export all raw data and run the analysis in a separate spreadsheet. This extra step took our market research specialist over four hours for that campaign. The platform would benefit greatly from built-in cross-tabulation and respondent segmentation tools so we can analyze customer groups without leaving the dashboard.

Third, branding and visual customization options are limited. We can add a logo, but we have minimal control over fonts, button colors, page layout, and custom CSS. When we tried to match our brand styling for a high-priority product launch survey, we could not adjust button styling or header layout, so the survey page looked disjointed from our store website. This inconsistency reduced respondent trust and slightly lowered completion rates. It would help if CreateSurvey expanded theme controls and added custom CSS editing for advanced brand matching.

Team permission management is another notable gap. We cannot create granular role access such as read-only analysts or limited survey editors. All team members we invite receive full edit rights to every survey. Last month, a junior team member accidentally deleted a question block from our active customer satisfaction survey mid-collection, forcing us to rebuild the section and notify respondents of the disruption. Adding tiered user permissions, where stakeholders can only view results without editing surveys, would prevent these costly mistakes.

Finally, compliance auditing features are limited. While we can export response data for CCPA requests, the platform does not maintain a full audit trail of survey edits, who modified questions, or when exports were downloaded. When we needed to compile records for a privacy audit, we had to manually log all changes and exports in a separate spreadsheet. Adding a searchable audit log that captures user edits and data export events would streamline our privacy documentation requirements. Review collected by and hosted on G2.com.

What problems is CreateSurvey solving and how is that benefiting you?

We struggled with expensive, overcomplicated survey platforms that had steep learning curves and bloated features we never used, while our small research team needed to quickly build custom customer feedback surveys without hiring outside specialists. Before CreateSurvey, we tested two competing survey tools; their cluttered interfaces overwhelmed our team, and building a custom multi-page product research survey would take 8+ hours. We also paid high monthly fees just for basic survey creation and response exports. Now we can build custom surveys either from scratch or using templates, collect customer feedback, and download response datasets in one unified dashboard, which has resulted in us cutting survey build time by roughly 70% and reducing our annual market research software subscription cost.

For our recent product packaging concept survey, the workflow difference was very clear. Previously, building this survey would require one team member to spend an entire workday setting up question types, configuring skip logic, and troubleshooting mobile rendering. With CreateSurvey, we selected the option to create a survey from scratch directly on the setup page, added rating questions, image choice prompts and open-ended feedback fields, and set up branching logic so respondents only saw questions relevant to their purchase history. The whole build process took just 2.5 hours. We were able to launch the survey within the same week, gathering over 900 customer responses to help us decide between three packaging designs for our new product line.

The built-in video lesson library was a huge help for our team. We no longer need to schedule long training sessions for new team members to learn how to build surveys. New hires can watch short on-demand tutorials to master skip logic and survey setup independently. This has cut our internal onboarding time for customer feedback workflows by more than half.

The platform’s simple mobile-friendly survey rendering solves another critical issue we faced. Our old survey tool had poor mobile display, which pushed our survey completion rate down to only 12%. Since switching to CreateSurvey, the mobile layout loads reliably for shoppers answering surveys after purchase, lifting our average completion rate to 21%. More completed responses mean we gather richer customer insights to guide product decisions.

CreateSurvey also helps us manage our US CCPA privacy compliance requirements. We can easily add privacy notices at the start of every survey, and one-click CSV exports let us quickly pull respondent data to fulfill customer data access and deletion requests. Before, our previous platform had slow, buggy exports that required manual cleanup, and each privacy request could take up to an hour to process. Now we can export survey response records in minutes, reducing the time spent handling privacy requests by about 80%.

We also save money because of the flexible free tier and transparent upgrade timeline visible inside the dashboard. We only pay for upgrades when our survey volume grows, rather than locking ourselves into an expensive enterprise package year-round. The time we reclaim is redirected to higher-value tasks, like analyzing customer feedback and refining product roadmaps, instead of fighting with complicated survey builders. The only manual work we still handle is importing exported survey data into our CRM, but the core survey creation, distribution and raw data collection process is far more efficient than our old workflow. Review collected by and hosted on G2.com.