1. Competitive Landscape view --brings nuance to the oft-asked "who are our competitors?" question. I like the ability to 1) tier competitors, 2) rank competitors differently for different segments, 3) do the same at a *product* level.
2. Beyond battle cards -- distinguishes among (and lets me serve up) company battle cards, product battle cards, and profiles.
3. Customization via the Diff Analyzer tool -- ability to grade my company against my competition on whatever dimensions I want.
4. Value -- I can cover more competitors and give access to more colleagues for the money spent compared to most other solutions.
5. Responsiveness -- super responsive team. I've got a real voice that drives product R&D. Review collected by and hosted on G2.com.
The aesthetics of the UI are not quite as slick/modern as some other products on the market. (Though it's still plenty usable.) Review collected by and hosted on G2.com.