# Cloudinary Reviews **Vendor:** Cloudinary **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 172 ## About Cloudinary Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers, including Adidas, Bleacher Report, Etsy, Fiverr, Grubhub, Minted, Paul Smith and Rivian, rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com. Brands use Cloudinary to -Boost ecommerce conversion with optimized images, videos, 3D. -Improve operational efficiency by automating management and transformation of visual assets at scale. -Unlock innovative visual experiences with powerful APIs and workflow automation tools. ## Cloudinary Pros & Cons **What users like:** - Users find Cloudinary's **ease of use** exceptional, appreciating quick setup and great documentation for media delivery. (71 reviews) - Users value the **ease of use** of Cloudinary, allowing quick and efficient media management for all skill levels. (43 reviews) - Users appreciate the **handy transformation testing** feature in Cloudinary, enabling easy handling of large files and upscaling images. (41 reviews) - Users value the **efficiency** of Cloudinary, enjoying seamless transformations and easy image storage without hassle. (33 reviews) - Users highly value Cloudinary for its **exceptional performance** in handling media files and simplifying image transformations. (29 reviews) - Users find **easy integrations** with Cloudinary highly beneficial for managing assets seamlessly within their applications. (28 reviews) - Content Management (24 reviews) - Users appreciate the **user-friendly interface** of Cloudinary, enhancing their image and video optimization experience seamlessly. (24 reviews) - Integrations (23 reviews) - Asset Management (22 reviews) **What users dislike:** - Users find **navigation complicated** , struggling to locate controls and experiencing frustration with the site's organization. (22 reviews) - Users find the **pricing can become expensive** as usage grows, complicating return on investment significantly. (21 reviews) - Users experience **usability issues** with Cloudinary, indicating a need for a more modern and user-friendly interface. (17 reviews) - Users find the **UI complex and challenging to navigate** , which detracts from the overall user experience. (14 reviews) - Users find Cloudinary's interface to have **poor usability** , citing complications and inefficiencies in navigation and editing. (12 reviews) - Users find **cost limitations** problematic, especially with rising expenses due to large files and high traffic. (11 reviews) - Users find **difficult navigation** in Cloudinary, struggling with complex UI and searching for basic features. (11 reviews) - Users find the **learning curve steep** for beginners, making it challenging to adopt Cloudinary effectively. (11 reviews) - Users find **limited customization options** in Cloudinary hinder effective asset management and control over updates. (11 reviews) - Poor Organization (11 reviews) ## Cloudinary Reviews ### 1. Reliable and powerful DAM & Asset Distribution service with many features and great support **Rating:** 5.0/5.0 stars **Reviewed by:** Simone F. | Solution Architect, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2022 **What do you like best about Cloudinary?** Cloudinary is an excellent service for image and video runtime processing, helping you distribute content via a CDN. Its Digital Asset Management (DAM) system has an intuitive interface that enables users with varying levels of technical proficiency to manage assets and share them with stakeholders. Cloudinary has a strong technical foundation, and it’s clearly built by developers for developers. It offers many features to process assets on demand as they’re consumed on your site, with a reliable CDN on top to distribute your content globally—optimized and transformed exactly as you want and need. Cloudinary is also always improving and listening to customer needs. Very often, you even have the chance to speak directly with Product Owners and other responsible team members to suggest changes and have an open exchange about features and usability. Integration with Contentful is easy and straightforward and also the usage of the different widgets for upload or video play are easy to integrate and full of built-in functionality. The pricing may vary highly on the usage and traffic, however considering that, especially when speaking about the assets delivery, everything is fully managed, already give a great advantage and removes the burden of managing infrastructure and configurations. You only need to care about the content. With the upcoming AI features Cloudinary is building, there will be the possibility to easily scale without the burden of manual human intervention. Assets moderation or enhancing content will become easy and straightforward, thanks also to the usage of agents that can support the build and engineering of such capabilities Last but not least, Cloudinary provides excellent support. With Platinum or Diamond Support, responses to questions, doubts, and technical issues can arrive within minutes. **What do you dislike about Cloudinary?** It takes some time to master all the technical features provided by Cloudinary, and they’re not always intuitive to set up or manage. I’d recommend having a technically responsible person on your team to take ownership of the system, because business requirements often need to be “translated” into implementation details on the Cloudinary platform. The SDKs and APIs could be improved, and in few cases their usage feels cumbersome or not very intuitive. As a result, development can slow down when you need to reach out to support to fully understand how certain features are meant to be used. **Recommendations to others considering Cloudinary:** Always involve technical members because it has a steep learning curve in some cases and there're many details to be taken in consideration when setting up your accounts. Ask often support to understand better how to optimize your content delivery. **What problems is Cloudinary solving and how is that benefiting you?** We’ve moved our media asset management over to a SaaS system, so our developers barely have to worry anymore about how media content is displayed and optimized on our platform. We’ve also streamlined the architecture of our ecosystem by bringing DAM and media distribution together in a single system. **Official Response from Eugene Musebe:** > It’s great to hear Cloudinary is helping unify and simplify your media pipeline—from DAM to global distribution. We’re especially glad the platform is meeting both technical and business needs, and that support has been there when it counts. Your points on the learning curve and SDK usability are well taken—those are areas we’re actively working to streamline. Thanks for the detailed and thoughtful feedback! ### 2. Effortless Image & Video Optimization with Flexible URL Transformations **Rating:** 4.0/5.0 stars **Reviewed by:** Sagar K. | SEO Analyst, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Cloudinary?** What I like most about Cloudinary is how it removes a lot of the messy work around images and videos without feeling heavy. Upload once, and resizing, compression, and format changes just happen through simple URLs, which feels surprisingly flexible. It also handles edge cases well, like optimizing for slow networks or different devices. **What do you dislike about Cloudinary?** Pricing can become confusing once you move beyond basic usage. From my personal experience, transformations and bandwidth are harder to predict than expected. **What problems is Cloudinary solving and how is that benefiting you?** It solves the problem of handling media at scale without forcing you to build your own pipeline. Instead of worrying about resizing, compression, formats, and CDN delivery, it centralizes everything so media just works across devices. That saves a lot of time and prevents small mistakes like serving huge images to mobile users. ### 3. Efficient asset management, but a lot of add-on subscriptions required **Rating:** 4.0/5.0 stars **Reviewed by:** Danielle P. | Content Manager, Leisure, Travel & Tourism, Mid-Market (51-1000 emp.) **Reviewed Date:** February 10, 2026 **What do you like best about Cloudinary?** I like that Cloudinary provides a central storage point for all our assets, making it easier for everyone to access them at all times. I appreciate the various upload transformations available, ensuring a consistent look, feel, and size for our hotel images. The interface is really easy to use, and the folder search functionality makes finding things straightforward - we use it all day every day. I enjoy the additional features, including media flows that streamline image processing, and the video player, which delivers video assets in a more aesthetically pleasing manner than the previous YouTube player, and uses smart technology to reduce the time it takes for pages with video on to load. The initial setup was very easy, with a team member assigned to help us get the best out of the product. The client support team have also worked with us closely to unlock new ways of working. **What do you dislike about Cloudinary?** A lot of the fantastic features available aren't included in the plan we have, meaning you can incur extra costs that make it more difficult to get a return on your investment in the product. **What problems is Cloudinary solving and how is that benefiting you?** Cloudinary centralises all of our assets and offers upload transformations for consistent image quality and style. It also offers a vieo player that's more aesthetically pleasing on site, and it doesn't require users to accept cookies to view the video, which means more people are seeing our conversion boosting content. **Official Response from Eugene Musebe:** > We're glad to hear that you find Cloudinary efficient for asset management and that it has helped streamline your image processing and video delivery. We understand your concern about add-on subscriptions, and we continuously review our plans and features to provide the best value for our customers. ### 4. Effortless Media Management, Lightning-Fast Performance **Rating:** 5.0/5.0 stars **Reviewed by:** Natalie H. | Client Support Representative, Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about Cloudinary?** I truthfully just love the product and the functionality. I think that it truly helps my day to day life so much. I love that you can do so much with it besides just uploading the files. I've uploaded so many, and every single one has just loaded so smoothly. I really appreciate what it has to offer. I like using the embedded URL link because sometimes we are required to embed elements on our user's website. So having that directly integrated where it provides the embed code for you is super helpful. The initial setup was super easy, very straightforward, and very simple. **What do you dislike about Cloudinary?** I think sometimes the drop downs could be a tiny, tiny bit confusing whenever you're going to share or export a photo or video. I think maybe just concise the list a little bit, would help. **What problems is Cloudinary solving and how is that benefiting you?** I use Cloudinary to upload large photos and videos to client websites without affecting loading speeds, so they don't have to use YouTube or Vimeo. It hosts the files and improves loading times, helping their websites perform better. ### 5. I love using Cloudinary, it's very easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Sade O. | Marketing Manager, Insurance, Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2025 **What do you like best about Cloudinary?** Cloudinary is very easy to use and I use it very regularly. I use Cloudinary to store images, which are then uploaded to my website via a URL. I use Cloudinary to compress images, which helps to reduce the file size and takes up less space on our website, which saves us more money by reducing the website bandwidth usage. **What do you dislike about Cloudinary?** I have not seen any downsides to using Cloudinary. **What problems is Cloudinary solving and how is that benefiting you?** Cloudinary helps our website to have faster page load times because we do not upload images directly to our website. As a result, our users have a better user experience and we are more likely to have a higher conversion rates. Having a good user experience helps with our SEO because Google is able to send more customers our way and customers are less likely to bounce off our pages if our loading times are efficient. This in turn leads to a higher sales for us when customers have a good experience on our website and do not exit due to being frustrated. **Official Response from Eugene Musebe:** > We're thrilled to hear that you love using Cloudinary and find it easy to use. Thank you for sharing your positive experience! ### 6. Effortless Image Management, But Needs Better Team Controls **Rating:** 3.5/5.0 stars **Reviewed by:** Jon H. | UI/UX Designer, Enterprise (> 1000 emp.) **Reviewed Date:** November 18, 2025 **What do you like best about Cloudinary?** I’ve been using Cloudinary for some time now, and what I really appreciate is how much it simplifies my workflow. I can upload an image and Cloudinary automatically handles all the complex tasks—optimisation, resizing, format conversion, and more—without any need for complicated setup or extra effort on my part. The URL-based transformations are a standout feature for me. Adjusting quality, aspect ratios, dimensions, and formats is as easy as adding a few parameters, which is incredibly convenient. This not only saves me time but also keeps my workflow organised, eliminating the need to create or maintain cumbersome image pipelines myself. In terms of performance, Cloudinary is very reliable. Their CDN delivers images quickly, and I’ve noticed that pages on our website load faster and feel lighter because of the optimised images they provide. All in all, Cloudinary makes managing images effortless, allowing me to concentrate on designing and building rather than dealing with asset management. It’s efficient, dependable, and truly valuable for anyone who works with visuals, even occasionally. **What do you dislike about Cloudinary?** One of my main frustrations with Cloudinary is how disorganized things can become when several people share the same account. When designers, developers, and content editors are all uploading and modifying assets, the situation can quickly spiral out of control. Naming conventions are often ignored, folders become cluttered, duplicate files accumulate, and it’s all too easy for someone to accidentally overwrite something important. Cloudinary doesn’t provide many safeguards to prevent these issues, either. If your team lacks strong organization, the platform simply mirrors that disorder, turning the asset library into a bit of a jungle. With strict processes, it’s possible to keep things under control, but without them, managing assets can be quite a headache. **What problems is Cloudinary solving and how is that benefiting you?** Cloudinary significantly reduces the manual work typically required when managing a large number of images. Rather than having to create multiple resized or compressed versions for various devices and layouts, I can simply upload a single asset and let Cloudinary handle all the optimisation and transformation automatically. This eliminates a great deal of repetitive production tasks. In terms of performance, it ensures everything runs smoothly. Assets are delivered via their CDN and are automatically optimised, which helps maintain fast page loads and prevents large files from slowing things down. It delivers consistent quality and efficiency without the need for extra tools or constant monitoring. The biggest advantage for me is the time and mental energy it saves. With the heavy lifting managed in the background, I can focus on design and execution instead of constantly exporting images or enforcing file standards. It also helps minimise the risk of errors or inconsistencies in the asset library. All in all, Cloudinary streamlines image management, enhances site performance, and keeps the entire workflow much more organised and efficient. **Official Response from Eugene Musebe:** > Thank you for sharing your positive experience with Cloudinary's image management capabilities and performance benefits. We understand the importance of team controls and will continue to work on enhancing the platform to better support collaborative asset management. ### 7. A powerful and reliable solution for managing digital assets at scale **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2025 **What do you like best about Cloudinary?** Cloudinary makes it incredibly easy to manage and deliver digital assets at scale. I especially appreciate how intuitive the interface is and how quickly I can upload, organize, and transform images. The automatic image optimization and built-in CDN significantly improve performance without requiring extra development time. **What do you dislike about Cloudinary?** While Cloudinary is powerful, the pricing can get expensive quickly, especially for small teams or startups. Some advanced features require a learning curve, and documentation, although extensive, can be overwhelming for beginners. The UI could also benefit from a modern refresh. **What problems is Cloudinary solving and how is that benefiting you?** Cloudinary helps us centralize and manage a large volume of media assets efficiently. Before using it, we faced challenges in optimizing image performance and handling responsive delivery across devices. Cloudinary’s automation and robust APIs have significantly reduced our manual workload and improved page load times, ultimately enhancing user experience. Title for your review: **Official Response from Eugene Musebe:** > Thank you for sharing your experience with Cloudinary. We're thrilled to hear that our platform has helped you optimize image performance and streamline media asset management. We appreciate your feedback on pricing and advanced features, and we're committed to addressing these concerns to better serve our users. ### 8. Effortless Media Management and Delivery **Rating:** 5.0/5.0 stars **Reviewed by:** Nish P. | Technical Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about Cloudinary?** I really like Cloudinary for its dynamic transformation of imagery and video and the speed of delivery. It's great how easily we can share assets across the business and with third-party vendors. Uploading high-quality imagery and video without impacting site performance has been a huge advantage. The initial setup was very easy, and the business loves it. **What do you dislike about Cloudinary?** regular CSM catch ups maybe about future beta version trials if possible, **What problems is Cloudinary solving and how is that benefiting you?** Cloudinary solves challenges of sharing images and videos across the business and with third-party vendors. It allows uploading high-quality imagery and video without impacting site performance. ### 9. Cloudinary Makes Media Management Effortless and Boosts ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Cade C. | VP of Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Cloudinary?** Cloudinary is not just a CDN, but the de facto standard platform for images and video on the web. It is easy to use for developers, marketers and creatives and has dramatically reduced complications with delivering the right media to the right device at the right time. As a small business, media management will never be a profit center for us, so ease of implementation and integration are key for us and Cloudinary delivers. Additionally, new features and functionality only serve to increase our ROI as our adoption continues. The value for our teams and our business is undeniable. **What do you dislike about Cloudinary?** Cost and sticker shock is definitely a concern, but overall value outweighs cost completely for us. A portion of the AI features are not relevant to our business. Mass update of image paths is not a trivial, so initial setup is critical. Stock Wordpress integration leaves something to be desired. **What problems is Cloudinary solving and how is that benefiting you?** Cloudinary's digital asset management, optimization and on-the-fly delivery replaces expensive home grown projects to perform these tasks. Additionally replaces limited onprem media asset management solution. Replaces manual image manipulation and scales extremely well without requiring additional resources. **Official Response from Eugene Musebe:** > Thank you for sharing your positive experience with Cloudinary! We're pleased to hear that our platform has made media management effortless for your small business and has increased your ROI. We understand your concerns about cost and some features not being relevant, and we will take this feedback into consideration as we continue to enhance our platform. ### 10. Powerful, User-Friendly Asset Management **Rating:** 4.5/5.0 stars **Reviewed by:** Manuel M. | Head of Content, Enterprise (> 1000 emp.) **Reviewed Date:** October 28, 2025 **What do you like best about Cloudinary?** Cloudinary offers dynamic image manipulation and a robust API, supported by comprehensive public documentation. Its user-friendly interface makes it accessible to everyone in the company, and it serves as a single source of truth for all digital assets. I also appreciate Cloudinary’s commitment to keeping up with the evolving technology landscape. **What do you dislike about Cloudinary?** I wouldn't say I dislike it, but I do wish it were more affordable for us, given that the base product includes plenty of features that are certainly valuable but that I haven't gotten to take advantage of due to my specific business needs. **What problems is Cloudinary solving and how is that benefiting you?** We are able to integrate it seamlessly with our own platforms through the API, and by taking advantage of its dynamic image manipulation features, we can deliver the most efficient image format and size for each specific placement and device. Additionally, this allows us to reduce the production time required from our design team, enabling them to focus more on creativity rather than on localisation tasks. **Official Response from Eugene Musebe:** > It's great to hear how Cloudinary has helped you integrate seamlessly with your platforms and improve efficiency in delivering optimized images. We're committed to providing solutions that enable creativity and productivity. ## Cloudinary Discussions - [Is Cloudinary free to use?](https://www.g2.com/discussions/is-cloudinary-free-to-use) - 1 comment - [What is RES Cloudinary?](https://www.g2.com/discussions/what-is-res-cloudinary) - 1 comment - [Is Cloudinary a database?](https://www.g2.com/discussions/is-cloudinary-a-database) - 1 comment - [What is Cloudinary used for?](https://www.g2.com/discussions/what-is-cloudinary-used-for) - 1 comment - [View Cloudinary pricing details and edition comparison](https://www.g2.com/products/cloudinary/reviews/cloudinary-review-4588984?section=pricing&secure%5Bexpires_at%5D=2026-05-12+08%3A31%3A55+-0500&secure%5Bsession_id%5D=b0361d5c-e174-4ec5-82f4-9151638b557e&secure%5Btoken%5D=ab677c39baa2157b1d6ccb8326c732b41baa203cba2254e3811c8d2b3427ec7e&format=llm_user) ## Cloudinary Integrations - [Adobe Commerce (formerly Magento Commerce)](https://www.g2.com/products/adobe-commerce-formerly-magento-commerce/reviews) - 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[Neo4j Graph Database](https://www.g2.com/products/neo4j-graph-database/reviews) - [Netlify](https://www.g2.com/products/netlify/reviews) - [Next.js](https://www.g2.com/products/next-js/reviews) - [Node.js](https://www.g2.com/products/node-js/reviews) - [PHP-FPM](https://www.g2.com/products/php-fpm/reviews) - [Pi Datametrics](https://www.g2.com/products/pi-datametrics/reviews) - [React Native](https://www.g2.com/products/react-native/reviews) - [Rithum](https://www.g2.com/products/rithum/reviews) - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - [Salesforce Marketing Cloud Suite](https://www.g2.com/products/salesforce-marketing-cloud-suite/reviews) - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - [Shopify](https://www.g2.com/products/shopify/reviews) - [Shopify Development](https://www.g2.com/products/shopify-development/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Shopify Store Development](https://www.g2.com/products/shopify-store-development/reviews) - [Smint.io Portals](https://www.g2.com/products/smint-io-portals/reviews) - [Storyblok](https://www.g2.com/products/storyblok/reviews) - [Sylius](https://www.g2.com/products/sylius/reviews) - [Syndigo](https://www.g2.com/products/syndigo-syndigo/reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [WordPress VIP](https://www.g2.com/products/wordpress-vip/reviews) ## Cloudinary Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Hosting** - Video player - Profile channel - Live streaming **API Features** - Subtitles and Closed Captions - Custom Video Player - Live Simulcasting **Technical Features** - No-Code Integration - Reporting and Analytics **Moderation - Content Moderation Tools** - Text Moderation - User Violation Enforcement - Audio Moderation - Image/Video Moderation **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Management** - Video management - Distribution - Private upload - Collaboration **Security and Compliance** - Encryption - Watermarking - HIPAA Compliance - GDPR Compliance **Optimization Features** - GIF Compression - Lazy Loading **Platform - Content Moderation Tools** - Toxicity Detection - Custom AI Model - Analytics and Reporting - Dashboard - Customization **Agentic AI - Photo Editing** - Cross-system Integration **Media Types** - Video - Audio - Images **Marketing** - Monetization - Engagement tools - SEO - Social sharing **Content Delivery Network (CDN) Type** - CDN Agnostic - CDN Provider - Third Party CDN **Agentic AI - Content Moderation Tools** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Insights** - Analytics - Integrations **Generative AI** - AI Text-to-Image **Agentic AI - Digital Asset Management** - Cross-system Integration **Platform** - Content organization - Video editing - Analytics - User engagement - Integrations - Live streaming **Security** - Encoding and transcoding - Security and privacy **Agentic AI - Video Hosting** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration ## Top Cloudinary Alternatives - [ImageKit](https://www.g2.com/products/imagekit/reviews) - 4.7/5.0 (297 reviews) - [Vimeo](https://www.g2.com/products/vimeo/reviews) - 4.3/5.0 (698 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,103 reviews)