G2

Verified User in Consulting

Small-Business (50 or fewer emp.)

12/13/2024

"Vital insight on customer behaviour and preferences useful for any brand or category"

4.5/5

What do you like best about Clootrack?

It is the first port-of-call for understanding main category drivers, key sub-themes, and competitive performance of brands in the category. The fact that it is scraped and analysed by an automated, AI-driven process makes the findings objective and unbiased. It is also excellent for tracking trends in the category or effectiveness of initiatives by specific brands.

The new Tableau-based graphing capabilities allow quick presentation of key data, and the dashboard interface is easy to understand and use.

As a strategy consultant, Clootrack is my usual go-to for a quick and remarkably detailed overview of the category and brands without investing in time-consuming and expensive primary consumer research. Review collected by and hosted on G2.com.

What do you dislike about Clootrack?

No real downsides, but potential improvement areas include more customisable tabulation and graphing formats, better ways to export data to other software for further analysis and better AI tools for insighting and analysis. Review collected by and hosted on G2.com.

What problems is Clootrack solving and how is that benefiting you?

As a brand strategy consultant, I need to develop detailed consumer insights and analytics tracking behaviour and preferences. Rather than commissioning primary market research which is both time-consuming and expensive, Clootrack can get me detailed analysis of all consumer feedback on social media available in the category. It can drill down into category themes and sub-themes, how individual brands are perceived on key aspects, and identify key action areas for each brand. The dashboard interface and graphing options ensure that a single consultant can analyse the data and develop a report in a fraction of the time that was needed earlier. This represents huge savings in time, money and people. Also, the findings are extremely robust as the data volumes analysed are very large. Review collected by and hosted on G2.com.