# CleverTap Reviews **Vendor:** CleverTap **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.6/5.0 **Total Reviews:** 651 ## About CleverTap CleverTap is the all-in-one engagement platform that helps brands unlock limitless customer lifetime value by helping them create personalized experiences to retain their most valuable customers. The platform empowers businesses to orchestrate experiences for individuals across their lifecycles and design personalized journeys that span a lifetime. It offers analytics that encompasses every aspect of the lifecycle, enabling businesses to measure and optimize each experience in real time. Its unique AI capability is insightful, empathetic, and prescriptive, facilitating smarter and faster decisions. The all-in-one platform unifies experiences from every touchpoint, paving the way for a new era of customer engagement. The platform is powered by TesseractDB™ – the world’s first purpose-built database for customer engagement, offering both speed and economies of scale. CleverTap is trusted by 2000 customers, including TiltingPoint, Gamebasics, Big Fish, MobilityWare, English Premier League, TD Bank, Carousell, AirAsia, Papa John’s, and Tesco. Backed by leading investors such as Peak XV Partners, Tiger Global, Accel, CDPQ and 360 One, the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Bangalore, Singapore, and Jakarta. For more information, visit clevertap.com or follow us on: LinkedIn: https://www.linkedin.com/company/clevertap/ Twitter: https://twitter.com/CleverTap ## CleverTap Pros & Cons **What users like:** - Users value the **comprehensive analytics** offered by CleverTap, enhancing user engagement and optimizing marketing efforts effectively. (57 reviews) - Users commend CleverTap for its **highly responsive and effective customer service** , enhancing their overall marketing experience. (56 reviews) - Users commend CleverTap's **ease of use** , with a user-friendly interface that streamlines navigation and enhances workflow. (50 reviews) - Users praise CleverTap's **automation capabilities** , effectively enhancing customer engagement and marketing strategies with targeted messaging. (43 reviews) - Users appreciate the **flexibility and automation** in CleverTap's campaign management, enabling effective and personalized marketing strategies. (40 reviews) - Integrations (40 reviews) - Users rave about the **intuitive personalization** of CleverTap, enhancing customer engagement through tailored campaigns and insights. (40 reviews) - Helpful (38 reviews) - Segmentation (36 reviews) - Easy Integrations (30 reviews) **What users dislike:** - Users find the **learning curve steep** , as complex features and usability issues hinder efficient campaign management. (31 reviews) - Users struggle with **missing features** like targeting, customization, and efficient notification management, impacting their productivity. (22 reviews) - Users find CleverTap's **expensive pricing** challenging, especially for small businesses with limited budgets. (15 reviews) - Users note that CleverTap has a **not intuitive** interface and a steep learning curve, hindering effective utilization. (15 reviews) - Users find **limitations in campaign creation** and flexibility, making CleverTap initially challenging to navigate and use effectively. (14 reviews) - Campaign Issues (13 reviews) - Complex Features (12 reviews) - Complexity (12 reviews) - Users face **integration issues** that can lead to delays and complications, hindering the usability of CleverTap. (12 reviews) - Campaign Management (11 reviews) ## CleverTap Reviews ### 1. Deep Behavioral Insights and Easy Segmentation Strengthen Platform Utility Despite Bugs **Rating:** 5.0/5.0 stars **Reviewed by:** Sachin K. | Assistant Manager - CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about CleverTap?** The ability to bring together analytics and engagement within a single platform is really valuable. It provides deep insights into user behavioural data, and the automation and personalization features make it easy to target our users more effectively. **What do you dislike about CleverTap?** Whenever we roll out new features, we run into some kind of bug. We then have to raise a ticket, and the support team resolves the issue. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps address the challenge of understanding and engaging users in a more meaningful, data-driven way. Rather than relying on scattered tools or incomplete insights, it brings customer data, behavior tracking, and campaign management together in a single platform. This makes it much easier to spot user patterns, segment audiences more accurately, and reach people with relevant messaging at the right moment. Overall, it saves a lot of time and effort while also improving campaign effectiveness and the user experience. ### 2. Robust Segmentation and Dependable Journey Builder for Multi-Channel Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Vatsal S. | Growth Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about CleverTap?** Segmentation is robust, the journey builder has been dependable, and the reporting and dashboards make it straightforward to track performance and keep iterating across our different verticals. We rely on Clevertap to run journeys and campaigns across email, WhatsApp, web and mobile popups, web push, and mobile push. At VSF, CleverTap is our central CRM for Sadhana App, Tantra Sadhana, Black Lotus, AstroSadhana, Sadhana Tablet, and Sadhana Shop, spanning both our apps and our websites/landing pages. **What do you dislike about CleverTap?** At scale, it can start to feel complex - we needed strong discipline around event naming, property definitions, and campaign structure across multiple verticals. And when we’re trying to answer very specific questions (for example, debugging a drop-off within a particular journey branch), the analysis can sometimes require extra effort or an export to get to the bottom of it. **What problems is CleverTap solving and how is that benefiting you?** It helps us centralize lifecycle marketing across products and platforms, rather than relying on separate tools for each channel. We can coordinate messaging across app and web, automate onboarding, nurture, and reactivation flows, and measure results in one place. Overall, this improves execution speed, targeting, and visibility, which supports stronger engagement and retention across VSF verticals. ### 3. Brilliant User Segmentation with Real-Time Tracking and Powerful AI Personalization **Rating:** 4.5/5.0 stars **Reviewed by:** Rinalon E. | Threat Intelligence Manager, Information Technology and Services, Mid-Market (51-1000 emp.) **Reviewed Date:** May 07, 2026 **What do you like best about CleverTap?** CleverTap is a brilliant user segmentation solution, which groups them based on interests, preferences, purchase history, behaviors, among others The program issues real time tracking of clients, and their actions are recorded to help the marketing team understand the campaign mode to use The engagement channels are multiple and this helps users to engage using emails, WhatsApp, SMS, and web notifications CleverTap has a great goal of customer retention, snd this creates a long-term engagement plan The automation strategy for CleverTap helps in capturing customer journey and this guides in setting up campaigns The powerful AI personalization capabilities is something that helps in identifying any marketing opportunities and customize messages **What do you dislike about CleverTap?** CleverTap has a dashboard with multiple features and they create a complex learning trend for users The implementation, set up documentation and integration takes a different path that drains the company **What problems is CleverTap solving and how is that benefiting you?** CleverTap is resourceful in improving the customer retention and satisfaction and this is through understanding their behaviors and personalizing the engagement The customer support is well centralized and this makes messages be well responded and proper analysis done The consistent tracking of customer behavior by the app brings a powerful interaction scope for the company CleverTap supports personalized marketing, with specific messages to specific customers through the behavioral analytics The insights we capture from clients through the app are very actionable and they help us run campaigns the most effective way ### 4. Review **Rating:** 3.5/5.0 stars **Reviewed by:** Irene M. | Marketing Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 ### 5. Streamlined User Engagement with Room for Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** R M. | Engineering Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about CleverTap?** I like how CleverTap makes it easy to create campaigns and analyze data. The way it lets us track events, monitor logs, and understand user behavior through funnels is great. Creating and sending campaigns feels straightforward and doesn't take much time to get things up and running. Everything about the data feels clear and accessible, which helps us make better decisions and continuously improve our product. **What do you dislike about CleverTap?** Overall it works for us, but there are a few areas that could be improved. Sometimes the learning curve can feel a bit steep when you're trying to set up more advanced features, funnels, or segmentation. Some parts of the UI could be a bit more intuitive. The initial setup was somewhere between moderate and difficult, especially if you want to activate advanced features. Getting the basics up and running is easy. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap for analytics and engagement, simplifying data analysis and user behavior understanding. It helps us see user paths clearly, streamline campaign creation, and make better decisions, improving our product continuously. ### 6. A great martech tool for Customer Engagement, Retention and Powerful AI-Driven Analytics **Rating:** 5.0/5.0 stars **Reviewed by:** Rishabh P. | Retention Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about CleverTap?** It’s a great martech tool in the industry right now. The integration is very easy, and the support team will help you thoroughly. Great performance in terms of dashboards and analytics, with a few amazing AI features for segmentation, analytics, and content writing. Go for this if you have an app-based product for the best roi. **What do you dislike about CleverTap?** Some parts can feel a bit complicated for beginners. While the basic campaign setup is straightforward, mastering advanced segmentation, event mapping, and lifecycle automation can be difficult. The dashboard includes a lot of features, which are powerful, but it can also make navigation feel unintuitive, especially when you’re managing multiple campaigns or trying to analyse cohorts. **What problems is CleverTap solving and how is that benefiting you?** We’re solving multiple use cases, including product discovery, ATC, and checkout journeys, supported by lifecycle campaigns. The AI-led features, such as predictive segmentation and content generation, also help a lot. ### 7. Experience & Jounrey with CleverTap **Rating:** 4.5/5.0 stars **Reviewed by:** Santhosh Kumar Reddy T. | Retention, Mid-Market (51-1000 emp.) **Reviewed Date:** September 13, 2024 **What do you like best about CleverTap?** The features and the way it has it product suite developed helps us track most of the omni channel marketing execution at one place, it is easy to implement and integrate customer support, the integrations with external vendors. **What do you dislike about CleverTap?** One downside to CleverTap being it is little techincal when it comes to ease of use by marketing or non-tech teams, ex: it could be little better by introducing all push templates format without using key vakue pairs And also ensures all the new features under one SDK without a new SDK implementation **What problems is CleverTap solving and how is that benefiting you?** Today it helps me in reaching customers by understanding when are they dropping off and reaching them using right channel, at the right time with right communication. ### 8. Powerful Analytics, Needs Faster Feature Releases **Rating:** 4.0/5.0 stars **Reviewed by:** Harrsha C. | Head of Product, Enterprise (> 1000 emp.) **Reviewed Date:** May 03, 2026 **What do you like best about CleverTap?** I really like CleverTap's analytics and the ability to drill down each and every metric, which is very well built. The accuracy of the data is also the best in the industry. The drill-down of analytics is present across all platforms, but the way you can do it in CleverTap is seamless and makes further analysis and campaigning very effective. **What do you dislike about CleverTap?** Their speed of bringing in the new features on par with competition is not that great. They do eventually bring the features, but the first ones, as you know, in marketing, speed matters as the max juice of a feature or a channel can be brought in only when we have the first mover advantage. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap for sending push notifications, SMS, email, and in-product notifications. The analytics are seamless and accurate, making campaign planning and analysis easy. ### 9. CleverTap: Intuitive and Excelent Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about CleverTap?** What I like the best about Clevertap is that is really intuitive and easy to use. With only a few clicks, I can download files with a lot of value information. Also, it can be connected with SQL providors like DataBricks throufh API to manage and automatize events. Another point that I would like to highlight is the support team, which is always there to solve any problem. **What do you dislike about CleverTap?** Sometimes, when I download files and download or create a new segment I have to wait some minutes, which slows down my workflow. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps us to send masive campaigns, and also it gives us a lot of value with metric analysis of all the campaigns we send, and the segments we send, to nurture the information about our clients. ### 10. Easy Multichannel Campaigns with Real Time Tracking and Clear Reporting **Rating:** 4.5/5.0 stars **Reviewed by:** Paramesh G. | Campaign Manager, Banking, Mid-Market (51-1000 emp.) **Reviewed Date:** February 25, 2026 **What do you like best about CleverTap?** Its easy understand to create campaigns for multiple channel like a Push notification, SMS , email and Whatsapp. We can r track real time data. Multiple task can be handle. easy to use the dashboard for reports. Ease to implementation. Im using the frequency of use case Any issued we passed the customer support is helpping. Its ease to integration **What do you dislike about CleverTap?** Its not allowing to user AI to create any campaigns. Advanced features need to fix. **What problems is CleverTap solving and how is that benefiting you?** Its help to manual campaign to real time campaigns and daily performance reporting. its help to improve the personalised communication so the we can reach to customers. Its ease to track customer journey and we can target the user. ### 11. Efficient Automation, Outstanding Consulting **Rating:** 5.0/5.0 stars **Reviewed by:** Belissa C. | CRM Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2025 **What do you like best about CleverTap?** I really like that CleverTap offers me a dedicated account manager, Juan Carlos, with whom I have meetings every two weeks. His ability to resolve doubts and help me is impressive. He is attentive and proactive, sometimes even remembering pending tasks better than I do. This personalized attention is something I value greatly, especially compared to other CRM tools I have used like Salesforce, HubSpot, Braze, Inblue, and ActiveCampaign, where I have not had the same level of support. This positive experience is the main reason why I recommend CleverTap with a score of 10 to my colleagues and friends. The human touch and constant follow-up from my account manager make a big difference in my overall experience with CleverTap. **What do you dislike about CleverTap?** I have had some difficulties with the CleverTap support team. They are often very technical, and since I am not very technical, it becomes complicated for me to understand certain processes. It would have been helpful to have a more accessible introduction, especially in technical areas like HTML configurations and subscriptions. I feel that these aspects required me to learn on my own in order to then teach it to my team, which turned out to be a challenge since I have a more strategic profile. Additionally, I would like there to be a system of exams or tests for interns, so they could practice and learn more effectively, as they often do not practice enough on their own. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap to automate processes and maintain life cycles, improving the tracking and analysis of user behavior across various channels, facilitating reactivation and onboarding. ### 12. Review **Rating:** 4.0/5.0 stars **Reviewed by:** Manuela C. | Project Business Analyst, Small-Business (50 or fewer emp.) **Reviewed Date:** April 30, 2026 ### 13. Powerful Tool for Personalized Engagement & Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Amar T. | CRM Manager, Health, Wellness and Fitness, Enterprise (> 1000 emp.) **Reviewed Date:** March 17, 2026 **What do you like best about CleverTap?** What I like most about CleverTap is its strong segmentation and real-time engagement capabilities. It allows us to create highly targeted user cohorts based on behavior, events, and lifecycle stages, which helps in delivering personalized communication at scale **What do you dislike about CleverTap?** The UI can feel complex and slightly difficult to navigate, especially for new users or while managing large journeys. There are also occasional delays in data syncing or event processing during peak times. Additionally, debugging campaign issues could be more transparent and user-friendly **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps solve user retention and engagement by enabling real-time, personalized communication across the user lifecycle. It allows us to automate journeys, target the right users with the right message, and quickly optimize campaigns using data—leading to better conversions and improved customer experience ### 14. Great Integrations and Workflows, but the UI and User Filtering Need Work **Rating:** 3.0/5.0 stars **Reviewed by:** Yogesh M. | Software Engineer, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** March 18, 2026 **What do you like best about CleverTap?** I liked the third-party integration feature. I connected it with our Amplitude account and transferred the data from there. The email and notification workflows are also good. **What do you dislike about CleverTap?** I didn’t like the UI; it looks very outdated for 2026. Also, we can’t filter or view all users at once; we have to select a condition or property first. **What problems is CleverTap solving and how is that benefiting you?** It provides us with a central dashboard where we can see all user behavior, and we can create email and notification campaigns to increase user engagement. ### 15. A Comprehensive Tool That Greatly Improves Our CRM Experience **Rating:** 5.0/5.0 stars **Reviewed by:** Kevin A. | Analista Sr. Canales Directos, Mid-Market (51-1000 emp.) **Reviewed Date:** May 04, 2026 **What do you like best about CleverTap?** It's a very comprehensive tool and has greatly facilitated our CRM experience at work. **What do you dislike about CleverTap?** To be honest, so far I haven't found anything I don't like about the tool. **What problems is CleverTap solving and how is that benefiting you?** It has helped me a lot in terms of deliverability across several of the channels we manage, such as email, WhatsApp, and SMS. ### 16. Seamless Marketing Automation with Powerful Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Felice C. | Customer Service Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2026 **What do you like best about CleverTap?** We use CleverTap for our business marketing needs and it has been awesome. From whatsapp marketing to marketing automation and mobile marketing, everything works perfectly. I like that CleverTap comes with great marketing analytics features and the ability to personalize marketing makes it even better. We also leverage on mobile app optimization and comes with great features that has made our marketing efforts smooth. **What do you dislike about CleverTap?** With CleverTap, we have not had issues and everything works. **What problems is CleverTap solving and how is that benefiting you?** We use CleverTap for mapping customer journey and this data helps us personalize marketing which ensures high conversion rates. In addition, the tool is awesome when it comes to marketing automation as well as mobile marketing. ### 17. Clevertap makes my work easier **Rating:** 5.0/5.0 stars **Reviewed by:** Maria M. | Growth Marketing Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2025 **What do you like best about CleverTap?** I can access a wide variety of automations, which is really convenient. Even when I need to make adjustments, I don't have to stop the automations; I can simply edit them and let them continue running. **What do you dislike about CleverTap?** The waiting time during the upload of segments and properties can be frustrating. **What problems is CleverTap solving and how is that benefiting you?** The most important feature for me is the ability to track users throughout every stage of each product funnel. This allows me to set up remarketing or automations to address any gaps where users might drop off during their experience. The automations and journeys are extremely helpful for my team, as they enable us to run hundreds of experiments and clearly view the results, which greatly benefits our growth efforts. Additionally, the platform makes it easy and intuitive to reach our users across multiple channels, such as push notifications, pop-ups, app inbox, email, SMS, or WhatsApp. This efficiency in creating and segmenting campaigns is a significant advantage for us. ### 18. Best CRM Tool To Setup Daily Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Zaid Q. | Assistant Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about CleverTap?** I am very friendly with using Clevertap on a daily basis. Setting up daily campaigns, journeys, and other campaigns is very easy to implement. even API integration is easy to do on Clevertap. Clevertap support is excellent... we always get a dedicated support agent and spokesperson to solve problems in real time. **What do you dislike about CleverTap?** To be honest... I have not faced any challenges yet with Clevertap, so its very hard for me to provide points that I dislike the most. Sometimes I face issues with insights or analytics in journey campaigns. Clevertap has provided a solution for this, but there is still a lot more room to improve that feature. **What problems is CleverTap solving and how is that benefiting you?** I only faced challenges with insights in journey campaigns, nodes, and related areas. but Clevertap has now provided a solution for this... they have built Engagement metrics section, which shows daily outcomes with just one click. ### 19. Easy, Intuitive Audience Segmentation **Rating:** 4.5/5.0 stars **Reviewed by:** Neftaly R. | Retention Specialist – CRM & Lifecycle Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** May 02, 2026 **What do you like best about CleverTap?** The easy and intuitive way to segment audiences **What do you dislike about CleverTap?** I'm having trouble understanding how a journey is built; the interface seems complicated to me. **What problems is CleverTap solving and how is that benefiting you?** On a single platform, you can run an entire campaign structure across different channels. ### 20. CleverTap Revolutionized Our Analytics and Audience Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Leonora M. | writer and relationship researcher, Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2025 **What do you like best about CleverTap?** CleverTap has been a game changer for our analytics and audience engagement at https://womeninwireless.org/. We use it to track user behavior, segment readers, and personalize content for our global audience. The interface is clean, and the insights are incredibly detailed — perfect for understanding how people interact with our relationship and communication articles. Its automation tools save time by allowing us to target readers based on interests and activity, while real-time data helps us make smarter editorial decisions. The integration setup took some time, but once running, it provided measurable improvements in retention and engagement. Pros: Intuitive analytics dashboard Accurate behavioral segmentation Effective user retention features Excellent customer support **What do you dislike about CleverTap?** Cons: Initial setup can be slightly technical Overall, CleverTap is a powerful tool for anyone managing an audience-driven platform. It helps transform data into action, making our storytelling at womeninwireless.org more relevant and impactful. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps us at [womeninwireless.org](https://womeninwireless.org/) solve one of the biggest challenges in digital publishing — understanding audience behavior and engagement in real time. We produce content about relationships and communication, and CleverTap allows us to see what resonates most with our readers, how they navigate the site, and when they’re most active. By using its segmentation and behavioral analytics tools, we can tailor our articles, newsletters, and recommendations to match audience interests. This personalization has increased reader retention and repeat visits significantly. In short, CleverTap bridges the gap between content and audience insight — giving us data we can act on, not just analyze. It’s turned engagement tracking into a growth strategy. ### 21. Easy Customer Journey Setup and Tracking That Delivers **Rating:** 4.0/5.0 stars **Reviewed by:** Sushil Kumar P. | Manager - Customer Experience, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2026 **What do you like best about CleverTap?** Setting up customer journey and tracking mechanism **What do you dislike about CleverTap?** UI could have been improved. Currently it is more clumsy. **What problems is CleverTap solving and how is that benefiting you?** Helping to engage with our drivers and customer ### 22. Powerful for Marketing, But Improvement Needed in Previews **Rating:** 4.5/5.0 stars **Reviewed by:** Alive L. **Reviewed Date:** November 25, 2025 **What do you like best about CleverTap?** I really like the different communication methods that CleverTap offers, as they allow me to effectively manage my marketing strategies. I find the strategy plan and the platform itself very valuable. Additionally, their statistics system through events conducted in the application in Analytics is good, as it provides me with the necessary information and analyses to make decisions. **What do you dislike about CleverTap?** I would like CleverTap to improve its preview function in campaigns. It would be very helpful to have some kind of message preview in campaigns that are native display. Additionally, I found that the initial setup was not so easy since there are sections of the platform that are a bit complicated to understand. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap to improve communications and create effective journeys, especially with its communication methods. ### 23. Amazing. Intuitive and super helpful **Rating:** 4.5/5.0 stars **Reviewed by:** Darsh Nath S. | Marketing Intern, Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2025 **What do you like best about CleverTap?** I use CleverTap for my day-to-day work as a Marketing Intern at AllEvents. So far, my experience has been super amazing with it. The support team is very responsive, my doubts get cleared easily and overall the analytics help me track the performance of my campaigns as well **What do you dislike about CleverTap?** There is nothing specific that comes to my mind. So far, the experience has been pretty good **What problems is CleverTap solving and how is that benefiting you?** The ability to send push notifications and get real-time analytics tracking on has helped me smoothen my work. ### 24. AI-Driven Insights and Seamless Notifications **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Mid-Market (51-1000 emp.) **Reviewed Date:** April 07, 2026 **What do you like best about CleverTap?** I really value the insights and AI-based information that CleverTap provides, especially when it comes to optimizing campaigns and offering creative inputs. These suggestions are super handy for setting up and optimizing campaigns. Additionally, although the initial setup was slightly tricky, I found their team to be really helpful. **What do you dislike about CleverTap?** I don't like the downtimes and the pre-planning required for the setup of campaign go-live. The initial setup was slightly tricky. **What problems is CleverTap solving and how is that benefiting you?** CleverTap streamlines communication flow, keeps track of customer engagement, and offers AI-generated insights for optimizing campaigns and creative inputs. ### 25. Clevertap: Easy Integration and Versatile **Rating:** 4.5/5.0 stars **Reviewed by:** Luisa Fernanda T. | Líder de medios propios, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about CleverTap?** What I appreciate about Clevertap is how simple it is to integrate with other platforms. I also value that it offers a wide range of solutions all within a single platform. **What do you dislike about CleverTap?** To ensure the platform is as effective as possible, it is crucial to have an internal team that can support operations and adapt alongside platform upgrades. However, it can sometimes be challenging to maintain the necessary technical resources within the organization. **What problems is CleverTap solving and how is that benefiting you?** Having both the app and channel analytics available in one place makes it much easier for me to manage growth and run marketing campaigns more efficiently. ### 26. Our Growth Journey – CleverTap Truly Delivers **Rating:** 5.0/5.0 stars **Reviewed by:** Ankit P. | software engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2025 **What do you like best about CleverTap?** CleverTap has been a true growth partner for us. It helped us deeply understand our users and create meaningful, personalized experiences at scale. From onboarding to re-engagement, the journey builder made it easy to connect with the right users at the right time. **What do you dislike about CleverTap?** Even though it's packed with amazing tools for understanding your customers and getting them to stick around, it can feel pretty overwhelming to actually dive in and use everything it offers. **What problems is CleverTap solving and how is that benefiting you?** Here are a few more quick ways CleverTap helps you perfect that customer journey: Segments and Personalizes Messages: It helps you group similar customers together (like "new users who abandoned a cart") and then send them specifically messages that truly resonate. No more one-size-fits-all emails! Predicts Future Behavior: CleverTap uses AI to actually guess what your customers might do next. This means you can proactively engage them before they even think about leaving, or nudge them towards a purchase you know they're likely to make. A/B Tests Every Step: You can easily test different versions of your messages or journey paths to see what works best. This takes the guesswork out of optimizing and ensures you're always improving the customer experience. ### 27. CleverTap: All-in-one for Personalized Campaigns and CRM **Rating:** 5.0/5.0 stars **Reviewed by:** Angie R. **Reviewed Date:** December 05, 2025 **What do you like best about CleverTap?** I like the ease of segmenting with CleverTap and consider it an all-in-one, as it allows me to create all kinds of campaigns and validate segments to achieve a more personalized experience. It is easy to create simple campaigns and it is a tool that allows for progressive learning as more complex things are created, which I find good. **What do you dislike about CleverTap?** It could allow more advanced journeys that are simpler to make. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap to create marketing campaigns and automated CRM journeys. It's an all-in-one tool that allows me to validate segments to offer a more personalized experience. ### 28. Experience is great with the CleverTap **Rating:** 4.5/5.0 stars **Reviewed by:** Achyuth f. | Product Designer, Small-Business (50 or fewer emp.) **Reviewed Date:** May 28, 2025 **What do you like best about CleverTap?** What I like best about CleverTap is how it makes connecting with customers feel less like a guessing game and more like a smooth conversation. It’s super smart at understanding what users want, sending the right message at the right time, and helping businesses grow without all the hassle. Basically, it’s like having a marketing genius on your team who never sleeps **What do you dislike about CleverTap?** Honestly, if I’m being real, CleverTap can be pretty overwhelming at the start — it’s like they just throw you into this massive, complicated pool without much of a lifeguard. There’s so much going on, so many features, and at first, you’re just fumbling around trying to figure out what’s what. I won’t lie, I definitely felt lost more than once, like wandering in a maze with no clue where the exit was. But once you spend some time with it, things start clicking, and it gets way easier to handle. Then it’s smooth sailing... well, mostly! **What problems is CleverTap solving and how is that benefiting you?** CleverTap is solving our hassle of managing notifications by acting like a smart marketing manager who never takes a coffee break. Instead of juggling endless messages and guessing what works, it handles all the timing and targeting for us, making sure the right notifications reach the right people at the right moment. This means less stress, more focus, and marketing that actually gets results—without us having to micromanage every single ping. Talk about a lifesaver! ### 29. Powerful Analytics and Segmentation, But Room for Growth **Rating:** 3.0/5.0 stars **Reviewed by:** paola r. | crm growth manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2025 **What do you like best about CleverTap?** The analytics section in Clevertap is invaluable to a company; the heat maps and segmentation based on queries make my work and strategy generation much easier. **What do you dislike about CleverTap?** I don't like the interface; it's rather complicated. Also, you can't download communications for a specific user in the general plan, which is an extra feature, and this is very important for a company. **What problems is CleverTap solving and how is that benefiting you?** It solves quick segmentations, and offers a custom user properties option. ### 30. One of the Best Platforms for Boosting User Engagement in Your Business **Rating:** 5.0/5.0 stars **Reviewed by:** Dennis J. | Mobile Application Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2025 **What do you like best about CleverTap?** As a mobile application developer and user activity analyst at AllEvents, I can confidently say that CleverTap is one of the best solutions for user engagement and business growth. The push notification and analytics features are my favorites. Using CleverTap, I was able to implement feature-rich push notifications within my application. I could easily add custom sounds, icons, deep links, and more. CleverTap also provides well-prepared documentation that explains the entire integration process, which made my job unbelievably easy. The CleverTap dashboard for sending notifications is clean, minimal, and aesthetically pleasing with a soothing light theme. It’s very easy for us to send and schedule notifications targeting individual users or groups of users with specific interests. There are tons of options we can include in a notification, such as custom icons, sounds, deep link URLs, images, texts, and more. My second favorite feature is the analytics. Integrating it into the app was also straightforward, thanks to CleverTap's excellent documentation. CleverTap enabled me to effortlessly track all user activities within the application. I could also view graphs showing user engagement for each feature in the app. The dashboard and overall user experience are perfect. Additionally, if we ever have any questions or run into issues, CleverTap’s customer support is outstanding. Since implementing CleverTap, the frequency of users engaging with our app has increased by around 50%, thanks to push notifications and our ability to evaluate the data provided by CleverTap analytics. **What do you dislike about CleverTap?** When I try to send notifications to users, I occasionally encounter an error called "Chrome: failed." This minor issue has cost me valuable time. Additionally, when attempting to send a notification targeting a single user, I see multiple "Send Push" options in the table, but only one of them actually works. This can be confusing and inefficient. **What problems is CleverTap solving and how is that benefiting you?** CleverTap is solving key problems like user engagement, retention, and behavior tracking and all in one platform. For us at AllEvents, it’s been a game-changer. We can easily send personalized push notifications, re-engage users, and make data-driven decisions with the help of their powerful analytics. The clean dashboard, smart segmentation, and excellent support make it an essential tool in our growth strategy. We always want out users of AllEvents engaged with best Events and happenings curated for them. For making this all possible, Clevertap is the best finding of ours. ### 31. Affordable Marketing Automation with UI Limits **Rating:** 3.5/5.0 stars **Reviewed by:** Hafsal M. | Growth Strategist, E-Learning, Mid-Market (51-1000 emp.) **Reviewed Date:** April 19, 2023 **What do you like best about CleverTap?** I love CleverTap's user interface because it's so easy to navigate and find various options, which greatly simplifies my workflow. Additionally, I find it to be a cost-effective solution in the market, offering affordability alongside robust functionality. The initial setup was a breeze, thanks to the exceptional customer support provided at the beginning, which facilitated a smooth onboarding process. **What do you dislike about CleverTap?** Data security is a question here. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap for marketing automation, solving issues with notifications and user journeys. It’s easy to navigate, helps automate processes and find user affinity, and is an affordable market solution. **Official Response from Ananth T:** > Dear Hafsal, Thank you for your feedback and inputs. We appreciate your taking the time to submit a review. The point you have raised about data security & integrity is ofcourse a crucial requirement for a platform of our scale. At CleverTap, protecting customer data is top priority. Our commitment to data privacy and security is embedded in every part of our business and that is why we maintain the highest global standards with a comprehensive approach to data privacy and security. For example, CleverTap currently is compliant with GDPR, CCPA, SOC 2 Type II, ISO 27001, HIPAA, and more. We welcome you to learn more about our approach and review reports at the dedicated portal for CleverTap's data privacy and security policy : https://trust.clevertap.com/ ### 32. Best CRM for Mobile Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Vaivhav K. | Head of Growth, Small-Business (50 or fewer emp.) **Reviewed Date:** January 28, 2026 **What do you like best about CleverTap?** Best CRM for mobile marketing, great UI and UX **What do you dislike about CleverTap?** nothing as of now; they are best in the industry **What problems is CleverTap solving and how is that benefiting you?** Complete Marketing Automation ### 33. Best CRM and marketing software **Rating:** 4.5/5.0 stars **Reviewed by:** Armando D. | Senior Account Co-ordinator, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2025 **What do you like best about CleverTap?** CleverTap is a very effective and easy to use CRM software. It has helped in multiple marketing activities and customer relations. It is so easy to schedule marketing promotional messages via WhatsApp, push notifications, emails and more. It is also very helpful to create customer automated journeys and can assist with insights through their analytics section. It can be easily integrated with other marketing service providers and data tools. The customer support team is easily reachable over calls and emails and are prompt in their response time and resolves queries with ease. **What do you dislike about CleverTap?** Can have more scope in improving the user interface, a new user will take a while to get adjusted to the software. **What problems is CleverTap solving and how is that benefiting you?** CleverTap has solved the problem of using multiple softwares and providers for conducting marketing activities, as everything is available all in the software itself. It has made business and marketing processes smooth and efficient. ### 34. Ease of Use and Statistics that Drive Decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about CleverTap?** Ease of use, technology, and reaching conclusions quickly with the statistics provided to us **What do you dislike about CleverTap?** The way in which the reports are delivered 😪 there are too many fields that result in 0 and create a lot of visual noise. We should be able to fully customize what we want to be sent in the report according to the data that is important for each professional. **What problems is CleverTap solving and how is that benefiting you?** Being able to reach users in a personalized way, based on their behaviors, is extremely beneficial to me, as it allows me to segment precisely and achieve my conversion goals more easily. ### 35. Personalization and Automation at Their Best **Rating:** 5.0/5.0 stars **Reviewed by:** David F. | CRM & Automation Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about CleverTap?** Personalization, automation. We can create a lot of campaigns, journeys with different channels for upgrade our performance. **What do you dislike about CleverTap?** Sometimes clevertap is bug and page load is too slow **What problems is CleverTap solving and how is that benefiting you?** CleverTap allows us to optimize operations with automations, consolidate user information, and make use of each segmentation by understanding behavior through events. ### 36. Automation and customer analysis that drive user experience **Rating:** 4.5/5.0 stars **Reviewed by:** Susana C. | Analista Medios Propios, Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2025 **What do you like best about CleverTap?** To be able to automate the company's marketing, in order to improve the user experience. To be able to analyze in depth the behavior of my customers and their navigation within the app. **What do you dislike about CleverTap?** The topic of reports could improve a bit, having the valuable information clearer and easier to analyze. **What problems is CleverTap solving and how is that benefiting you?** Operability in communication issues and user contacts. It solves the issue of improving our communication flows with clients, greater personalization, and assertiveness in the information we provide to users. ### 37. Clevertap: Versatility and multichannel capability for personalized campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Adrian M. | Owm Media Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** October 14, 2025 **What do you like best about CleverTap?** I like it a lot, as personally we can create different campaigns for the company. **What do you dislike about CleverTap?** I like how versatile and multichannel Clevertap can be, as we can target the user in different ways. **What problems is CleverTap solving and how is that benefiting you?** Sometimes clevertap can be very repetitive and in the end it makes work easier with its segments and many other things. ### 38. customer retention and upselling the bar **Rating:** 5.0/5.0 stars **Reviewed by:** Pawan T. | Project Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 16, 2025 **What do you like best about CleverTap?** this hlpe in raising the bar and upseelng our oridtct thrugh amaizng emaik feature we ca scgedue an ddo the target marketingthorugh the maier swhich gelped in gain the best resukts for the overal correct this **What do you dislike about CleverTap?** Pricing figures can be restructured, and this will help us gain an advantage from these tools. **What problems is CleverTap solving and how is that benefiting you?** Upselling and upscaling the business while maintaining a good retention rate of existing customers. ### 39. Good Experience Overall, Just a Few Hiccups **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** September 14, 2025 **What do you like best about CleverTap?** ’ve been using Clevertap for a little while now and honestly, I’m impressed with how clean and simple it is to get started. The design feels modern and the performance is pretty smooth, which makes it easy to rely on day to day. Best way to retain customer. **What do you dislike about CleverTap?** pricing can be improved and they can offer some better deals, this will definitely help more small business to understand the game of customer retention. **What problems is CleverTap solving and how is that benefiting you?** It helped me understand customer behaviour and work on retaining them through emails. CleverTap’s regular suggestions also helped me sustain my current customers while creating opportunities to gain new ones. ### 40. Empowers Engagement, Room for Analytics Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Shadab K. **Reviewed Date:** December 16, 2025 **What do you like best about CleverTap?** I like CleverTap's segmentation feature. It was really easy to set up with the help of the tech team. **What do you dislike about CleverTap?** Tracking of events in the analytics dashboard can be improved, sometimes it does not show the correct value. **What problems is CleverTap solving and how is that benefiting you?** I use CleverTap to increase email open rates, boost active users, improve conversion rates, and reduce cart abandonment. ### 41. CleverTap: The Secret to Our Engagement Success. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** May 30, 2025 **What do you like best about CleverTap?** I have been using CleverTap for several months now, and it's been a game-changer for our user engagement strategy. The platform is incredibly intuitive and powerful — from real-time analytics to personalized push notifications, it covers all our needs. The segmentation features allow us to target users with precision, and the automation workflows have saved us a ton of time. Their customer support is responsive and helpful, always ready to guide us through new features or troubleshoot any issues. Overall, CleverTap has significantly improved our retention and conversion rates. Highly recommended for any business looking to scale their user engagement! **What do you dislike about CleverTap?** The learning curve is steeper than expected, and some settings or workflows could be more intuitive. **What problems is CleverTap solving and how is that benefiting you?** Low User Engagement → With personalized push notifications, emails, and in-app messages, CleverTap helps re-engage inactive users and boost retention. Poor Campaign Targeting → CleverTap’s advanced user segmentation allows you to target users based on behavior, demographics, and lifecycle stage — improving campaign effectiveness. ### 42. AI Features of Clevertap is amazing **Rating:** 5.0/5.0 stars **Reviewed by:** Hitesh P. | Software Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 13, 2025 **What do you like best about CleverTap?** In the fast-paced world of digital marketing, finding a platform that effortlessly combines user engagement, analytics, and automation can feel like chasing a mythical creature. Enter CleverTap – a robust solution that brings all these elements together in one unified platform. **What do you dislike about CleverTap?** CleverTap's pricing structure, particularly for small businesses. One review highlighted that the cost can be high for smaller companies, making it a less viable option for those with limited budgets. **What problems is CleverTap solving and how is that benefiting you?** By integrating data from various sources into a single platform, CleverTap provides a comprehensive view of each customer. This unified profile enables businesses to understand user behavior more effectively and tailor their marketing strategies accordingly. ### 43. Easy-to-Use Engagement Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 20, 2025 **What do you like best about CleverTap?** Ifind creating and launching campaigns with CleverTap remarkably straightforward thanks to its intuitive interface. Its user-centric design eliminates technical hurdles, allowing me to focus on strategy and messaging rather than setup. This streamlined workflow boosts efficiency and ensures timely, targeted outreach. **What do you dislike about CleverTap?** I can’t run two completely different campaigns—with unique titles and creatives—on the same audience segment at once. that means i have to finish one test before i can launch the next, which slows me down. it’d be awesome if cleverTap let me test multiple versions side by side so i can optimize faster. I can't also target users through MSISDNs we have to convert to user IDs to create our segments. **What problems is CleverTap solving and how is that benefiting you?** Clevertap takes the headache out of manual user targeting and juggling different messaging tools—I can launch push, in-app, and WhatsApp campaigns from a single dashboard. this speeds up campaign roll-out and means we see engagement lifts almost instantly. by cutting out dev handoffs and Excel wrangling, i’ve freed up hours each week to focus on crafting better messages. ### 44. How CleverTap Stacks Up for Mobile Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Neel J. | Marketing Automation Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** May 07, 2025 **What do you like best about CleverTap?** Clevertap is one stop solution for all kind of D2C brands. I have been using clevertap since 3 years now and with time I have been feeling the ease of use, Clevertap support team is also extremely helpfull. I have been using full stack feature and the integration of website and mobile app or the service providers is way to simple with teh help of documentation. **What do you dislike about CleverTap?** Some basic feature has to be paid monthly like whatsapp unlike other tools some feature are paid but the price is low for activation **What problems is CleverTap solving and how is that benefiting you?** Clevertap has been helping me to see the differnet boards which actually helps to promote or stratergies campaigns more efficiently ### 45. Clevertap - Great Platform for Customer relation management and Customer Retention **Rating:** 5.0/5.0 stars **Reviewed by:** Suraj T. | Retention Marketing Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** December 03, 2024 **What do you like best about CleverTap?** Clevertap has been an important tool for us in terms of retention and engagement strategy its capabilities for the Automated journey and in-depth functionality help us improve the communication and strategy with the customer. Its Advanced segmentation, campaign functionality, and real-time data help us better analyze customer trends. It's Anonymous tracking of the users on the website and the App track every event of the customer. **What do you dislike about CleverTap?** Integration with clever tap is a little time-consuming and also the pricing can be better for small enterprises. **What problems is CleverTap solving and how is that benefiting you?** Clevertap helps us solve a lot of issue in helping us manage customer behaviour and detailed segmentation with functionalities like Events, Creating user funnel, Trends, Pivots, and Flows which gives us better insights in decision making with omnichannel like WhatsApp, web push, App push, sms, Emails. Additionally to all this the cohorts help us understand the customer pattern over multiple revenue channels and segmentation like RFM segments can help us treat customers based on the intentand it makes easy for the brand to optimize the marketing channel and remarketing strategy. ### 46. Easy to use and handle all the execution across channels **Rating:** 4.5/5.0 stars **Reviewed by:** Archit K. | Senior Associate - Retention Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** August 08, 2025 **What do you like best about CleverTap?** Day to Day execution is simple and also I live the journey things it's really simple and impactful and some pointers that mentioned below. -Customer Segmentation -RFM Analysis -Emailers -Boards **What do you dislike about CleverTap?** I think analytics could me more simpler. **What problems is CleverTap solving and how is that benefiting you?** -Targeting right users by segmenting them with their behaviour -Insight like CTR, Conversions, Revenue etc - Building Reports -A/B Testing ### 47. Great platform for Targeted Marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Vaibhav S. | Full Stack Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2025 **What do you like best about CleverTap?** I really like how easy CleverTap makes it to send push notifications both for our app and on the web—as well as targeted emails. The platform helps us reach the right users without much hassle, and we've seen better engagement since using it **What do you dislike about CleverTap?** Sometimes the dashboard feels a bit overwhelming, especially for new users. It has a lot of powerful features, but it can take some time to figure out where everything is and how to use it effectively. **What problems is CleverTap solving and how is that benefiting you?** CleverTap helps us engage users more effectively through timely push notifications and personalized emails. It solves the problem of reaching the right audience at the right moment, which has helped us improve retention and drive more conversions without needing to build complex systems ourselves. ### 48. What I like and dislike about CleverTap **Rating:** 5.0/5.0 stars **Reviewed by:** Juhi P. | Content Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2025 **What do you like best about CleverTap?** The platform really helps in data analysis of the customers. The support team is great and their assistance is amazing. **What do you dislike about CleverTap?** The user interface, while feature-rich, can feel a bit overwhelming at times—especially for new users or those who aren’t as technically inclined. There’s a learning curve to fully understanding and leveraging all the platform’s capabilities. Also, the documentation, though extensive, sometimes lacks clarity or real-world examples, which would make onboarding and implementation smoother. **What problems is CleverTap solving and how is that benefiting you?** The data analysis helps in catering to our target audience. ### 49. Good Marketing Tool for Retention and Engagement **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Fund-Raising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 10, 2024 **What do you like best about CleverTap?** User-Friendly Campaign Execution: The platform is easy and intuitive, allowing for seamless execution of campaigns and customer journeys. Cohort and Segment Creation: It offers a straightforward process for creating multiple cohorts and segments, enabling effective retention targeting. Channel Integration: The platform integrates easily with various channel vendors, such as email and WhatsApp, among others. **What do you dislike about CleverTap?** Journey Editing and Personalization: The ability to edit journeys and personalize them based on past behavior segments is required but currently not possible. Limited Flexibility: There is less flexibility when editing journeys. Additionally, we need a sunset option for stopping a journey so that those who are currently in it can complete their journey before exiting. Operator Limitations: It is not possible to mix AND and OR operators while creating a campaign. **What problems is CleverTap solving and how is that benefiting you?** This tool is handy for sending personalized communications to our donor base, which enhances customer experience and increases conversions. ### 50. The right tool for good retention rate **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Events Services | Mid-Market (51-1000 emp.) **Reviewed Date:** June 13, 2025 **What do you like best about CleverTap?** It is an amazing tool as it helps us draft and send good emails to users, understand the churn rate and minimize it, and convert it to gain maximum retention. This tool makes it very easy and supportive for me to work on this and achieve results. Easy to install and use. **What do you dislike about CleverTap?** CleverTap pricing can be cut down to a more reasonable rate, apart from that, the new features are really amazing. No complaints — it's a great tool **What problems is CleverTap solving and how is that benefiting you?** his helps me understand user behavior, and accordingly, we work to improve our product. Customer mapping helps us increase our retention rate more effectively. ## CleverTap Discussions - [What is the best way for the gaming industry to leverage pre-login and post-login funnels.](https://www.g2.com/discussions/51080-what-is-the-best-way-for-the-gaming-industry-to-leverage-pre-login-and-post-login-funnels) - 5 comments, 2 upvotes - [Is there a way to have the offer change dynamically pushed out to customers via CleverTap?](https://www.g2.com/discussions/is-there-a-way-to-have-the-offer-change-dynamically-pushed-out-to-customers-via-clevertap) - 1 comment, 1 upvote - [How do i make sure that my IGP is continuously shown to the players](https://www.g2.com/discussions/how-do-i-make-sure-that-my-igp-is-continuously-shown-to-the-players) - 1 comment, 1 upvote - [What is the best way to use journeys?](https://www.g2.com/discussions/35497-what-is-the-best-way-to-use-journeys) - 1 comment, 1 upvote - [Soon](https://www.g2.com/discussions/33809-soon) - 1 comment, 1 upvote - [View CleverTap pricing details and edition comparison](https://www.g2.com/products/clevertap/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-17+03%3A29%3A59+-0500&secure%5Bsession_id%5D=c9438072-a43d-42c7-9dfd-4b48093edf93&secure%5Btoken%5D=0aef1b3bdb3cf9ba65998fc52077f9a56d45b84ac6f3e4ebebb292d66a69a659&format=llm_user) ## CleverTap Integrations - [AllEvents](https://www.g2.com/products/amitech-business-solutions-allevents/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Firebase](https://www.g2.com/products/firebase/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) - [Infobip](https://www.g2.com/products/infobip/reviews) - [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) - [LSQ FastTrack](https://www.g2.com/products/lsq-fasttrack/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) ## CleverTap Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **User Identification** - Demographics - User Segmentation - Geolocation **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Platform Basics** - Templates - Exporting - Multi-user Access and Collaboration - Multiple Personas - Data Analytics **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - WhatsApp Commerce - Analytics **Agentic AI - Customer Journey Mapping** - Autonomous Task Execution **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Social** - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Engagement** - Coupons and Promotions **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications **Variation Testing** - A/B Testing - WYSIWYG Editor - Conversion Goal - Percentage of Traffic - Confidence Level - Multivariant Testing **Reporting** - Segmentation - Reports and Dashboards **Personalization** - Standard Targeting - Custom Targeting - Data Segmentation **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top CleverTap Alternatives - [Netcore Customer Engagement Platform](https://www.g2.com/products/netcore-customer-engagement-platform/reviews) - 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