I really like the outreach tool in CisionOne, as it allows me to target local media members directly and get my press releases to them in seconds without needing to use a costly newswire service. I've had a very good success rate with this approach. The ability to find journalists, especially those who are hard to track down, is incredibly valuable, and sending releases quickly makes the communication more personal. Plus, once I learned how to set up media monitoring searches, the process became a breeze. Review collected by and hosted on G2.com.

I think a little bit better filtering could improve the outreach tool. A lot of times I'm sending in bulk to all reporters in a city, with no regard for what they actually cover. It's about mass targeting and hoping something latches on. It would also be nice if Cision's PR Newswire and CisionOne were connected as they are separate websites. For media monitoring, despite our best efforts, our US affiliates often come up in our feed as well, when we are focused just on our Canadian local. Review collected by and hosted on G2.com.