G2

Mike M.

Director of Marketing

Marketing and Advertising

Mid-Market (51-1000 emp.)

10/13/2023

"Great for eCommerce Ad Agencies"

4.5/5

What do you like best about Charm.io?

Charm allows us to segment D2C eCommerce brands in more useful ways for our top-of-funnel research and outreach. I'm loving the Spider Charts showing channel usage. It allows us to start conversations with brands on their terms and based on how they currently attack the market. Startup and on-boarding was easy and they have a library of quick tutorials to explain how to use the tool. My ADRs use it every day. Review collected by and hosted on G2.com.

What do you dislike about Charm.io?

At the moment it's a browser-based tool. Would love to have a desktop app version and some added intent signals. Review collected by and hosted on G2.com.

What problems is Charm.io solving and how is that benefiting you?

I've had problems with ABM-focused intent tools like 6sense or DemandBase when it comes to targeting D2C eCommerce companies. There simply aren't eCommerce-specific industry filters in those tools. While I sacrifice the intent data with Charm.io, I know I'm always working with lists of ONLY eCommerce brands. It also shows us what ad channels companies are utilizing so we can craft outbound messaging around the gaps. Review collected by and hosted on G2.com.