G2

LeAnn H.

Senior Vice President of Marketing and Enrollment

Mid-Market (51-1000 emp.)

9/16/2026

"Cutting-Edge Thought Partners Who Truly Understand Enrollment Challenges"

5/5

What do you like best about Capture Higher Ed?

They are in the "game" with you as an enrollment leader and they not only want you to succeed, they are great thought partners, idea generators, and are on the cutting edge of what prospective students are looking for in the enrollment experience. They know the challenges we face and face those with us in a way I have never experienced with another higher ed vendor. Review collected by and hosted on G2.com.

What do you dislike about Capture Higher Ed?

I can't think of any downsides. If I have ever had a challenge with something (which has been very rare), they have been responsive and took care of it. Review collected by and hosted on G2.com.

Recommendations to others considering Capture Higher Ed:

Don't let the big companies with the one-stop-shop solutions make you feel they are the only choice for you. Ask to talk to their clients, and make sure that you are internally ready to fully implement their services. If you're not, they can't do much to help you and you won't have the results you're looking for. Review collected by and hosted on G2.com.

What problems is Capture Higher Ed solving and how is that benefiting you?

Capture Higher Ed supports our enrollment funnel from prospect to enrollment through targeted and retargeted marketing, website tracking, and data-driven decisions that influence search name purchases. They also help with digital advertising, the use of AI to maximize counselor workload, and predictive modeling for application and enrollment behavior.

Their technology and services are excellent, but what truly sets Capture apart is the partnership. I’ve been with them for 13 years because their team genuinely listens when we flag things that could improve our experience—this isn’t a one-size-fits-all vendor relationship. They’re willing to adapt their approach to what actually works for our institution rather than pushing a standardized playbook, and that has made a real difference in how effectively we’re able to use the platform. Review collected by and hosted on G2.com.