G2

Aman K.

Data Scientist

Mid-Market (51-1000 emp.)

12/24/2019

"Campaign Management made easy"

4.5/5

What do you like best about Capillary Technologies Customer Engagement Platform?

The best part of this tool is the ease of managing campaign and segmenting the customers with the loyalty filter. It is very intuitive and helpful in managing the campaigns. Any type of marketing activity be it personalised offer communication, use of custom tags for communicating various stores address or name of customer this has all the features available in it. The tool is quite intuitive in terms of configuring the campaigns and checking the scripts and target base for the marketing activity of the clients. Review collected by and hosted on G2.com.

What do you dislike about Capillary Technologies Customer Engagement Platform?

In some cases the loyalty filter is not sufficient for segmenting customers and also A/B tests are not useful. ROI output comes absurd and not convincing enough. Review collected by and hosted on G2.com.

Recommendations to others considering Capillary Technologies Customer Engagement Platform:

This is a great product for campaigns for marketing activity or to enhance your organization's sales. The UI is really easy to use and makes your job done without much hassle. Review collected by and hosted on G2.com.

What problems is Capillary Technologies Customer Engagement Platform solving and how is that benefiting you?

It has made targeting customers for marketing activity very easy and also various personalised coupon based offers can be run through increased conversion metrics. Review collected by and hosted on G2.com.