Canto Reviews & Product Details

I like how easy it is to organize and tag our assets in Canto, making the experience intuitive for people who are tech-savvy and those who aren't. Asset distribution and tracking work really well, especially since we're able to track what is being downloaded and used and what's not. The platform helps everything be easily organized, especially when I need to add multiple assets at once, and the mass tags facilitate asset storage. The initial setup of Canto was very easy for me and my team. Review collected by and hosted on G2.com.

I think one thing that can be improved is the tracking report. I think there's an opportunity to make it more detailed and thorough. Another thing that can be improved is the lack of an Android app. Review collected by and hosted on G2.com.

Overall, I love Canto and its functionality. The design, capabilities, and features are a great fit for our needs, as well as for our team members and clients. I especially love the AI capability that lets me search for a photo based on characteristics and descriptions, and I really appreciate the quick turnaround time on searches. As part of the admin team, I also get a back-end view of the interface, and I value how simple it is to use and how easy it is to teach others to self-serve what they need. Review collected by and hosted on G2.com.

So far I haven't experienced any downsides; however, we are new to Canto. I think the one component I'd love to see is better integration to Canva. Review collected by and hosted on G2.com.

Canto acts as a central store for all the digital assets, from images, logos, documents, and more for easy access and security

Canto requires minimal training for new users and the adoption process takes less time

The app is quick to conduct search, something that gives the specific digital assets needed

Canto brings valuable sharing mechanisms and this happens both internally and externally Review collected by and hosted on G2.com.

Canto gets slow and sluggish when designed with large digital assets and this affects productivity

The process of organizing and setting all the digital assets together is tiresome and difficult Review collected by and hosted on G2.com.

I love the tagging features, which help me find images much faster and easier. Sharelinks is another feature I use daily, as being able to share images with a single link is great for both me and the recipients. The organization of files is much better thanks to Canto, and looking up images is way faster. Sharing images with external partners is much improved with share links, and I appreciate that there are no more duplicate files. The initial setup was very easy for us, especially since I had previous experience with Canto, making it a no-brainer. Review collected by and hosted on G2.com.

I only have one issue with the new main library look. It no longer has the option to sort the folder tree with a custom order like in the old library look. Review collected by and hosted on G2.com.

We are approaching one year with Canto and have seen excellent adoption within our teams. We are starting to implement next level options like portals. We continue to learn more about this powerful system and it's features. We just were assigned a Customer Success Manager and have already adopted some of his suggestions. Review collected by and hosted on G2.com.

Our implementation took much longer than we were advised in the initial vetting. In many cases this was because key staff were not available or didn't understand the needs (even though outlined in our initial outline)

There is almost TOO much to learn and utilize.

The support documentation can be challenging, especially if you aren't familiar with DAM systems Review collected by and hosted on G2.com.

I use Canto as our digital asset management system, and it has been a huge upgrade for how we organize, manage, and share marketing and sales assets — both internally and with external partners. Compared to our previous platform (Brandfolder), Canto has been significantly better in terms of cost, functionality, and overall customer experience. The initial setup process was thorough, well-guided, and easy to follow, which made onboarding smooth. I’ve already recommended Canto to outside partners and would absolutely continue to do so! Review collected by and hosted on G2.com.

There's quite a few tools I don't use, perhaps explaining how they can benefit my work would improve how often I use them. Review collected by and hosted on G2.com.

Canto genuinely changed how our team handles assets. Before this, images, videos and brand files were scattered across Google Drive, email attachments, and random chat messages. What I like most is how searchable everything is even months later, I can find the exact images by keyword, tag, or usage type. The preview experience is clean, and sharing assets with external partners doesn't feel risky or messy anymore. It finally feels like our content has a proper home instead of floating around everywhere. Review collected by and hosted on G2.com.

Some advanced customisation options aren't immediately obvious and require a bit of trial and errors. And the initial setup takes some thought you really need to plan folders tax and permissions up front or it can feel overwhelming at first. Review collected by and hosted on G2.com.

How intuitive the platform is once it’s set up. While implementation does take some time, the interface itself is easy to navigate and makes managing and finding assets straightforward. What really stands out is the customer service—they’re responsive, knowledgeable, and very helpful throughout the setup process and beyond. Having a supportive team makes a big difference, especially during onboarding. Review collected by and hosted on G2.com.

It relies heavily on having strong metadata set up. If metadata isn’t planned and maintained well, it can impact how easy assets are to find and manage. This means extra upfront effort and ongoing discipline to get the most value out of the platform. Review collected by and hosted on G2.com.

Canto is a fruitful solution that centralizes all the digital assets and allows proper management and accountability

Canto has a brilliant and robust search option, which gives users an instant access to the required information

Canto is extremely valuable and user friendly, with easy adoption across all users

The tool supports internal and external sharing digital assets, but only with the authorized users

Canto ensures we maintain the brand control, where only the right users get the digital assets. Review collected by and hosted on G2.com.

Canto faces challenges when browsing large databases and libraries

The app has no flexibility, and this brings the aspect of editing limitations Review collected by and hosted on G2.com.

I use Canto everyday all day - I am a Digital Asset Manager - and love the separate Workspaces, Portals, Style guides and of course all the Metadata and how customizable it is.

It's very easy to use and while I do train new folks on how to navigate the DAM, it's really intuitive and doesn't take too much hand-holding.

The Customer Support is also exceptional. Review collected by and hosted on G2.com.

We have been having some glitches where updated versions are not pulling through to our site, and we still see the old imagery.

There is also some degradation on the Video preview. But the downloaded video is still fine. Review collected by and hosted on G2.com.