G2

Verified User in Banking

Enterprise (> 1000 emp.)

11/10/2022

"The most powerful media consolidation tool on the market- Mediatool"

5/5

What do you like best about Camphouse?

Except that Mediatool is a great end to end tool for media planning, one of the the things we liked the best with Mediatool is that it is very dynamic, e.g., we could easily customize Mediatool ourselves with a click to make sure our data structure and process where tailored to our needs. Now we finally have all media data gathered in one place (both planned and actualized) where all marketing teams cross markets can access the recent data and campaign performance. We are very satisfied with the powerful taxonomy and naming conventions functionality. Finally, our data is not a mess anymore and we can take better and right marketing decisions. Review collected by and hosted on G2.com.

What do you dislike about Camphouse?

We haven't found anything we dislike yet. So far, so good. Review collected by and hosted on G2.com.

What problems is Camphouse solving and how is that benefiting you?

Having one cloud-based tool where we could find all current media plans and be able to approve all media buys, saves not only tons of time but makes you to take faster decisions. Mediatool makes sure everyone follows our taxonomy and gets the correct generated naming conventions tracking codes which enables us to follow all results and connect back to planned activities. Now we can trust the data and thanks to Mediatool we get different reports with actualized campaign results presented in a very professional way that we can share internally to other stakeholders. Review collected by and hosted on G2.com.