
I chose Campaign Monitor because of its advanced segmentation abilities and also the simplicity of the drag-and-drop email builder. I love that I can segment customers based on who their contact is at the company, or based on where they're coming from; then, to speak to them in the language that resonates most with them.
The pricing seems fair, and the tracking is great by list or map. I've never had trouble integrating the list with other apps, and overall it is just a robust platform. But it is the segmentation and subsequent automation capabilities (to segments) that is the biggest advantage of CM over other options, imo. Review collected by and hosted on G2.com.
There are few annoyances; the builder is not perfect, but it's not far off. As good or better than most other email platforms. Review collected by and hosted on G2.com.