--- title: CallRail Reviews meta_title: 'CallRail Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1798 reviews by the users' company size, role or industry to find out how CallRail works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1798 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # CallRail Reviews **Vendor:** CallRail **Category:** [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,798 ## About CallRail CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7. ## CallRail Pros & Cons **What users like:** - Users appreciate the **ease of use** of CallRail, streamlining call management and enhancing tracking efficiency. (109 reviews) - Users value CallRail's **user-friendly platform and effective call tracking** , enhancing their ability to manage and convert leads efficiently. (102 reviews) - Users value the **powerful insights** from CallRail, effectively tracking calls and optimizing marketing campaigns with clarity. (90 reviews) - Users highly value the **powerful insights** provided by CallRail, enhancing clarity on campaign effectiveness and tracking. (76 reviews) - Users value the **call recording features** of CallRail, enhancing customer satisfaction and offering seamless communication tools. (64 reviews) - Users value the **attribution accuracy** of CallRail, gaining insights into marketing effectiveness and driving conversions. (61 reviews) - Analytics (54 reviews) - Tracking Ease (53 reviews) - Easy Setup (50 reviews) - Integrations (47 reviews) **What users dislike:** - Users are disappointed by the **missing features** like better integrations and more natural AI voice interactions. (29 reviews) - Users face significant **integration issues** with CallRail, particularly with third-party apps and CRM systems. (26 reviews) - Users face **call issues** with CallRail, including difficulties in forwarding calls and CRM integration complications. (23 reviews) - Users find CallRail's **expensive pricing** adds up quickly, making it challenging to justify combined costs with other services. (22 reviews) - Users find the **learning curve steep** with CallRail, as managing settings and numbers is often time-consuming. (22 reviews) - Limited Integration (21 reviews) - Users are concerned about frequent **spam calls** impacting their experience with CallRail despite some available features to mitigate it. (20 reviews) - Users find the **interface complex** , posing challenges for beginners and requiring time to learn menus and options. (17 reviews) - Poor Call Support (15 reviews) - Poor Customer Support (15 reviews) ## CallRail Reviews ### 1. Effortless Tracking and Integration, Despite High Cost **Rating:** 4.5/5.0 stars **Reviewed by:** Bethany R. | Director of Marketing , Automotive, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about CallRail?** I like that CallRail allows us to have full control over our tracking numbers. I appreciate the integration with other vendors and the ease of access for our partners, which makes it easier for our Google Ads team to monitor performance and listen to calls. Also, the initial setup was easy, which was a big plus for us. **What do you dislike about CallRail?** Cost is high. A lot of our vendors provide free tracking numbers **What problems is CallRail solving and how is that benefiting you?** CallRail lets us control tracking numbers, integrates well with vendors, and makes it simple for partners to access our account and monitor Google Ads performance, unlike our previous CRM tool. ### 2. CallRail Makes It Easy to Pinpoint True Marketing Sources **Rating:** 4.0/5.0 stars **Reviewed by:** Jenny M. | Senior Property Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** My favorite feature of CallRail is the ability to determine the true marketing source. It has made it easy for us to analyze which sources are working best for us and which ones we can eliminate and save money. **What do you dislike about CallRail?** Costs can increase with usage, making it difficult to budget **What problems is CallRail solving and how is that benefiting you?** CallRail is helping us identify which ILS we should be investing more money ### 3. Feedback on CallRail **Rating:** 5.0/5.0 stars **Reviewed by:** Thor S. | Associate Program Startegist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like how you can get alerts about dynamic swapping numbers failing to swap. I work at an agency & helps us raise red flags quicker **What do you dislike about CallRail?** I dislike how we are unable to manage master call tracking scripts on our end that are used across multiple accounts. We mainly advertise for franchises that have one domain & this is required. It takes additional effort to reach out to our account manager to get the new account added to the script. Our account manager is very responsive, but it is easy to forget to send. **What problems is CallRail solving and how is that benefiting you?** Helps us track calls for our customers across various campaign types. ### 4. Easy Call Tracking and Number Setup with CallRail **Rating:** 4.5/5.0 stars **Reviewed by:** Paige N. | Client Success Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** CallRail makes it easy to track calls from other platforms and to set up individual phone numbers for call tracking! **What do you dislike about CallRail?** The only downside I have found about CallRail is that I still have to set up a custom conversion within Meta to be able to fully track calls within our pixel & see the calls reflected within Ads Manager. **What problems is CallRail solving and how is that benefiting you?** N/A ### 5. Super Helpful AI Intelligence with Strong ROI **Rating:** 5.0/5.0 stars **Reviewed by:** Project S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** AI/Intelligence has been super helpful for us, and the pricing offers strong ROI. Overall performance has been more than sufficient to meet our needs across two brands. **What do you dislike about CallRail?** Integrating an AI agent outside of CallRail can be challenging. **What problems is CallRail solving and how is that benefiting you?** It helps with lead intake and tracking, makes follow-up easier, and keeps all my leads organized in one clear, digestible format. ### 6. Effortless Call Tracking with Superb Support **Rating:** 5.0/5.0 stars **Reviewed by:** Rich L. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** I like CallRail's great support and find it easy to use. They offer a lot of great features inside the tool. I also appreciate the tagging and AI conversation theme grouping features. The initial setup was very easy for me. **What do you dislike about CallRail?** I'm having an issue with connection to Looker Studio, but I think that's an isolated issue. I’ve spent countless hours trying to troubleshoot this. It’s still unresolved. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for campaign effectiveness and lead quality. It removes guesswork from marketing reporting with dedicated numbers, assisting with training and quality assurance on calls. ### 7. All My Leads from Every Website in One Place **Rating:** 4.5/5.0 stars **Reviewed by:** Dhruv c. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** It helps me track all my leads from all websites in a single source **What do you dislike about CallRail?** The leads has a section for AI source but it does not specify what exactly the user searched. That would help with better tracking if I know the keyword **What problems is CallRail solving and how is that benefiting you?** it helps me track and assess each lead and what the source was ### 8. AI Voice Assistant That Captures Calls When We Can’t **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Security and Investigations | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** AI Voice Assistant to capture calls when we're not available to do so. **What do you dislike about CallRail?** There should be some type of way to train the voice assistant on proper enunciation of the company name. Our agent is sporadic, and never fully correct with the name that has been added to the system as Prah-ohs (Praos) Smart Security. Also, the agent needs to have a delay, to make sure the prospect has completed their thought before responding. **What problems is CallRail solving and how is that benefiting you?** It is solving the problem of missed calls. This gives us the opportunity to work with more leads. ### 9. Easy-to-Use Dashboard, Great Customer Service, and Strong Topic Search **Rating:** 4.5/5.0 stars **Reviewed by:** Natalie M. | Marketing Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** Easy to use, easy to understand dashboard, great customer service, really good search function for topics. **What do you dislike about CallRail?** Workflows can be a little confusing, but was able to easily set up an appointment with a rep to help **What problems is CallRail solving and how is that benefiting you?** ROI for marketing spend (can see where the calls are coming from), AI voice assistant. ### 10. CallRail Makes Call Transcription and Tagging Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** I love how callrail helps to transcribe all of the calls that we collect and then includes tags which can help me to find specific calls. I also love how i can see all missed call and segment by day and time. This really helps me to see the holes that we are missing. **What do you dislike about CallRail?** CallRail can be a bit tricky to navigate at times, and it takes a little getting used to. **What problems is CallRail solving and how is that benefiting you?** Callrail helps me keep better records of my calls and makes tracking them much easier. ### 11. A Cool, Needed Way to See If Ads Are Really Working **Rating:** 4.0/5.0 stars **Reviewed by:** Yosef H. | director of dental consultations, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** The concept is very cool and needed. Its a great way to know if ads are really working or not. **What do you dislike about CallRail?** the massive amount of different phone numbers can get confusing and how many rings this one or that one has. **What problems is CallRail solving and how is that benefiting you?** simple. to stop allowing ad agencies to make up stories. ### 12. Effortless Call Tracking with Excellent Marketing Support **Rating:** 5.0/5.0 stars **Reviewed by:** Dr. B. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** I like how CallRail helps with our marketing. It allows me to confirm customers' phone numbers and names if I can't hear them clearly. The initial setup was very easy, and we're able to add more phone numbers when needed. **What do you dislike about CallRail?** We have not had any issues **What problems is CallRail solving and how is that benefiting you?** I use CallRail to confirm where our phone calls are coming from, improve our marketing, and confirm customer phone numbers and names when I can't hear them clearly. It's easy to set up and allows adding more phone numbers when needed. ### 13. Effortless HubSpot Integration, Reliable Contact Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Kallen L. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** I like that CallRail creates contacts in HubSpot automatically without my sales team having to initiate it. It's really helpful because it scrapes the phone call and inputs the true original source or lead information of where they got the phone number, which means my sales reps don't input incorrect information. Also, the initial setup was easy. **What do you dislike about CallRail?** N/A. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to automatically create contacts in HubSpot, so my sales reps don't input incorrect information. It scrapes the phone call and inputs the true original source/lead information. ### 14. Amazing Call Transcripts and Dummy-Proof Source Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** Call recording with transcripts is amazing. But the real win is how they've made source tracking dummy proof. **What do you dislike about CallRail?** Account Management team could use help. They seem to push you towards self service, which for the cost of the product, I'd like a real person to help me when I'm stuck. **What problems is CallRail solving and how is that benefiting you?** CallRail helps us to attribute leads to the correct source so we can accurately measure the success or failure of a campaign. It also helps us find training opportunities with our front desk teams. ### 15. CallRail Makes Call Tracking and Marketing Attribution Crystal Clear **Rating:** 5.0/5.0 stars **Reviewed by:** Neacail M. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** CallRail lets us track every phone call and clearly see which marketing source it came from. **What do you dislike about CallRail?** I don’t like that we can’t text from each tracking number. **What problems is CallRail solving and how is that benefiting you?** It is allowing us to track each phone call so we know what marketing is working and what is not. ### 16. Effortless Lead Tracking and Budget Optimization **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2026 **What do you like best about CallRail?** I like that CallRail has a very simple to use interface that's easily understandable. It helps us review incoming leads and the sources they're coming from. We can also review any calls we need to for quality assurance. **What do you dislike about CallRail?** Nothing really, they are very easy to use. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track leads. It helps us identify effective advertising sources, produce actionable leads, and allocate our ad budget better. The simple interface makes it easy to understand lead sources and review calls for quality assurance. ### 17. Very Easy Online Interface for Quick Changes **Rating:** 5.0/5.0 stars **Reviewed by:** Rodney L. | CEO/Business Development & Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** I like the ease in which you can use the interface online and make changes. It's very easy. **What do you dislike about CallRail?** That's a hard one, as they don't really have any dislikes. **What problems is CallRail solving and how is that benefiting you?** I needed a virtual phone system with customizable decision tree for our common buying-group-marketing vehicle, our website. ### 18. Easy Setup and reliable Call Tracking with handy HubSpot Integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Brandon G. | Director, Revenue Operations, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** Good tracking in the tool, and easy to set up options for new numbers/routing. Native integrations with tools like Hubspot are nice, but lack depth. **What do you dislike about CallRail?** Misses some calls, and the Hubspot integration provides almost no relevant detail to the CRM **What problems is CallRail solving and how is that benefiting you?** Improving call forwarding reliability ### 19. Essential for Accurate Call Tracking and Easy PPC Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Cambrie G. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I love using CallRail for its accurate conversion tracking for phone calls, which is our number one KPI. The Voice Assist AI Assistant is also incredibly helpful because it allows us to continue converting calls after hours. I appreciate the ease of use and how it integrates easily with Google Ads. It's great that we can provide our clients with confident ROAS numbers and optimize campaigns effectively with CallRail. The initial setup was fairly simple, and everything with CallRail works great right now. **What do you dislike about CallRail?** Nothing really **What problems is CallRail solving and how is that benefiting you?** CallRail provides accurate conversion tracking for phone calls, helping us improve PPC campaigns and give clients confident ROAS numbers. The Voice Assist AI assists with after-hours calls, ensuring conversions when we’re not working. It's easy to integrate with Google Ads. ### 20. Helps me see which marketing channel actually driving results **Rating:** 4.5/5.0 stars **Reviewed by:** Dilshad A. | Executive Assistant to Chief Executive Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** December 10, 2025 **What do you like best about CallRail?** It helps me drill down and track where our calls are coming from. The insights are powerful, clear, and incredibly helpful to see which campaigns are actually driving conversations. Gives me a much clearer picture of what’s working without a lot of guesswork. **What do you dislike about CallRail?** Honestly, can't think of anything I dislike. Some of the more advanced settings take a little time to understand, but once you get used to it, everything flows pretty smoothly. Overall, it’s been a reliable tool for what I need. **What problems is CallRail solving and how is that benefiting you?** CallRail helps me connect the dots between marketing efforts and actual phone calls, which used to be hard to track. We have integrated it with Google Ads and I can track each call back to the specific campaign, and even down to the keyword, which gives me a much clearer picture of what’s actually driving results. That clarity has helped us make better decisions and invest in what actually drives results. ### 21. Easy Setup, Ideal for Training and Call Management **Rating:** 5.0/5.0 stars **Reviewed by:** Creagh C. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I find CallRail really easy to set up, which is great. I can have multiple numbers for my three different locations, making it flexible for my needs. I appreciate the transcript feature that lets me quickly skip through calls and find the right one to listen to. It's really easy to use overall. **What do you dislike about CallRail?** I can't really think of anything negative. Maybe if it would flag when we lose a client if they cancel and provide some sort of AI-driven feedback on that conversation on how it could be done better. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to train my reception staff, improve communication skills, and check in on them consistently. It helps change canceling clients into rescheduling ones and allows me to set KPIs for the team. ### 22. Easy Setup, Effective Lead Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Erica V. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** I find CallRail easy to use and I value the keyword spotting and tagging features which help us categorize with ease. The initial setup was very easy, and I'm happy with the features overall. **What do you dislike about CallRail?** I find it a pain to get access to the help desk when asking them to look into the HIPAA account. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to determine where our leads are coming from easily. It's user-friendly, and features like keyword spotting and tagging help us categorize effortlessly. ### 23. Easy Setup, But Pricey with Unneeded Features **Rating:** 3.5/5.0 stars **Reviewed by:** Elijah L. | Founder and Chief Digital Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like that CallRail is very easy to set up, which makes the tracking work efficiently. It has integrations that work very well with tools like Google Ads and Google Business profiles. It's great for basic call tracking, and it offers clear options for our clients to review calls through their own logins. **What do you dislike about CallRail?** We do not run our own call center, so many of the features they are trying to integrate and push aren't something we need at all. The prices do keep increasing, and it's at a rate where we would be considering alternatives if there are good ones. **What problems is CallRail solving and how is that benefiting you?** CallRail helps me track phone calls from different sources, proving the value of our marketing efforts by attributing calls to the right channels. ### 24. Simple, No-Setup App That Works Really Well **Rating:** 5.0/5.0 stars **Reviewed by:** Sarah L. | Owner, Centre Director, Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2026 **What do you like best about CallRail?** It’s simple to use, there’s no setup required, and the app works really well! **What do you dislike about CallRail?** We sometimes get feedback that we've missed a call but we're on the phone with the client. **What problems is CallRail solving and how is that benefiting you?** It's imperative that we reach clients via text message and CallRail lets us do that without giving out our personal numbers. ### 25. User-Friendly Platform with Powerful Call Tracking and Keyword Filtering **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Law Practice | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** I like the user friendly platform and the ability to track calls and filter search results by key terms or the prompted terms that are most found in the text from a call. **What do you dislike about CallRail?** There is nothing I really dislike about CallRail. **What problems is CallRail solving and how is that benefiting you?** I like being able to search the text from the phone calls if I ever need to go back and confirm conversation details. Similar to searching for a specific email and you can't remember other details about it. ### 26. Call Recording and Transcripts Make Reviews Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Monica L. | Client Success Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** The call recording and transcripts to review **What do you dislike about CallRail?** It will not transcribe Google Guarantee calls **What problems is CallRail solving and how is that benefiting you?** When someone has a strong accent, it is hard to get their personal information over the phone, but I can go back and review to edit. ### 27. Exceptional Call Tracking with Easy Setup and Advanced Reporting **Rating:** 5.0/5.0 stars **Reviewed by:** Carlos S. | Marketin manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2025 **What do you like best about CallRail?** My favorite features of CallRail are the ability to create many different types of reports, including by state, client, week, month, and year. This helps us track all the progress of the company using the various tools CallRail offers. The initial setup is also very simple. **What do you dislike about CallRail?** I think the customer service could be improved by having a chat option on the main web page and home page. This way, instead of calling and waiting on the line, we could have our questions answered more quickly. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to track calls from my over 100 customers for invoicing. It keeps my company organized and helps track company progress with reports by state, client, week, month, and year. ### 28. Effortless Ad Tracking with Seamless Integration **Rating:** 5.0/5.0 stars **Reviewed by:** Luis E. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like using CallRail because it's an easy way to manage forwarding numbers and track ad campaigns effectively. The integration with Google Analytics works very well, allowing us to see what ad campaigns are generating revenue and adjust our ad spending accordingly. Using CallRail alongside Dialpad, a VOIP system, has been seamless. I also found the initial setup of CallRail to be very easy and pain-free. **What do you dislike about CallRail?** I don't really dislike anything. It works for what we use it for. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for tracking ad campaigns, which helps in understanding their performance and adjusting ad spend. It integrates well with Google Analytics, making it easy to see revenue-generating campaigns. Overall, it's an easy way to manage tracking. ### 29. Powerful Call Tracking with Seamless Integrations **Rating:** 5.0/5.0 stars **Reviewed by:** Nico T. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I find CallRail's call recording to be great for analyzing the quality of calls. I also appreciate the integrations with other platforms, which save a lot of time and provide better attribution than I'd have otherwise. **What do you dislike about CallRail?** Lately I've been having issues with billing for API usage with no indication as to what's causing the increase in usage. Having information on what's connected via API for each account rather than individual users would be very helpful. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for call tracking and reporting data back to Google Ads and Analytics. It helps attribute calls to our ad campaigns or organic sources. Call recording helps us analyze call quality, and integrations save a lot of time and provide better attribution. ### 30. CallRail’s AI Call Scoring Saves Us Hours **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** Callrail is my favorite call tracking tool that we use across all of our clients because of the ai call scoring, we have tested this against real humans from our team and can confirm It is about 98% accurate. This is extremely helpful in saving my team time reviewing them manually. **What do you dislike about CallRail?** I do not have many dislikes about callrail, other than the exporting process. **What problems is CallRail solving and how is that benefiting you?** Callrail solves saving my team time manually revising and rating calls. ### 31. Great Control with Company-Specific User Access **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** We are a franchise company so I like the ability to assign user access to only specific companies **What do you dislike about CallRail?** I don't like how we can't have one outward facing CallRail number on all of our digital platforms and still be able to know the source of each incoming call. Consistency is really important now days on a digital presence **What problems is CallRail solving and how is that benefiting you?** It allows our franchise owners the ability go in and track and listen to calls for themselves ### 32. Seamless Integrations and a Best-in-Class Call Review Interface **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** It works so well, integrates so easily, and has the best interface for reviewing calls and pulling reports. It just works. **What do you dislike about CallRail?** Nothing I can think of, it has been a very reliable platform. I would ike to be able to create a call flow that I can use across multiple companies, without having to reset it and rebuild it with each new company. **What problems is CallRail solving and how is that benefiting you?** Being able to see what kind of call volume different campaigns produce. ### 33. Call Recording Shines, AI Voice Assist Needs Work **Rating:** 4.0/5.0 stars **Reviewed by:** Alan Z. **Reviewed Date:** February 10, 2026 **What do you like best about CallRail?** I really like CallRail's call recording feature. It's great knowing I can take a call in the car without worrying about forgetting details or needing to take notes because I can just listen to the recording later to get the info I need. It's also really useful for sharing the full context of a conversation with my team or for myself when a client is a repeat caller. The initial setup was pretty easy for us, even though it was a few years ago. The AI Voice Assist feature helps ensure we don't miss calls during off hours or busy times. **What do you dislike about CallRail?** The AI Voice Assist is great, but it's not as refined and capable as I would like. It sometimes asks repeat questions, like scheduling an appointment twice in the same call, and asks people to repeat things that were clearly stated. It also has a weird cadence to the conversation sometimes, where it rambles multiple responses like it's trying to catch up. It performs better than voicemail at getting someone to leave information, but I have thought about looking into alternative platforms that are more refined. **What problems is CallRail solving and how is that benefiting you?** CallRail records all calls, searchable records help track conversations, and AI Voice Assist ensures calls aren't missed during off hours. The call recording feature saves me from taking notes, allows sharing call context with my team, and helps revisit past calls for recurring clients. ### 34. Powerful Call Tracking and ROI Proof, But Reporting Setup Takes Trial and Error **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** CallRail makes it easy to track which marketing campaigns are driving phone calls. The call recordings, attribution, and reporting help us optimize campaigns and prove ROI to clients. **What do you dislike about CallRail?** The interface can be overwhelming at times, and some reporting/customization features take a bit of trial and error to set up. **What problems is CallRail solving and how is that benefiting you?** CallRail helps us accurately attribute phone leads to the right marketing campaigns, making it easier to optimize performance, improve ROI, and show clients what’s working. ### 35. Streamlined Call Management with Reliable Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Faith K. | Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** April 30, 2026 **What do you like best about CallRail?** I find CallRail easy to use with a nice interface and trustworthy analytics. I also appreciate the unique and helpful round robin feature, which is great for my work because I run an ad campaign with multiple stakeholders in different territories. This feature ensures that calls are distributed equally to each advertiser, which is really beneficial. Additionally, the initial setup was pretty easy, and my organization successfully uses it for over 500 businesses. **What do you dislike about CallRail?** deleting properties and phone numbers when they’re no longer needed **What problems is CallRail solving and how is that benefiting you?** CallRail helps with call attribution analytics, managing multiple numbers, tracking ad calls, and using round robin distribution to ensure calls are equally assigned to advertisers across territories. ### 36. Adequate for Calls, but Workflows Need Modernization **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User | Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** I like the efficient customer service of CallRail. I can get systems answers relatively quickly. **What do you dislike about CallRail?** For a while now, they have not resolved issues I have brought to their attention. Their combination with RingCentral is deeply disappointing. Admin experience could use an update. Workflows are extremely outdated. The loss of Lead Center rolled back a lot of basic functionality, and the initial setup with RingCentral was dishonest and not well understood by sales staff, which led to an extremely poor experience. I'd like to update callflows more easily and not in the most tedious way imaginable. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for inbound and outbound sales calls and to assess marketing campaign viability. ### 37. After-Hours Support That Keeps Us Informed **Rating:** 4.5/5.0 stars **Reviewed by:** Miriam T. | Client Intake Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** The after-hours support involving taking messages from the caller and emailing us the details. **What do you dislike about CallRail?** Not notify you when it's a marketing call or a spam call. **What problems is CallRail solving and how is that benefiting you?** It's improved our intake performance by answering clients promptly. ### 38. User-Friendly Interface with Excellent Call Summaries **Rating:** 4.5/5.0 stars **Reviewed by:** Kendra R. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** Very user friendly interface and the call summaries. **What do you dislike about CallRail?** It is very expensive when you have multiple clients. **What problems is CallRail solving and how is that benefiting you?** I am able to track leads that Google misses so I have better data for my clients. ### 39. Easy Call Tracking with Reliable Performance and Solid Integrations **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** CallRail makes it easy to track, manage, record, and listen to calls, and to see exactly where they came from. It has a solid UI/UX, offers all the major integrations, and is easy to set up. Performance has been reliable for us, and we haven’t had any reliability issues. Pricing feels fair and around the industry average. Support is always available, and they’ve also added some newer AI and intelligence functionality. **What do you dislike about CallRail?** I don’t have any specific complaints about CallRail at this time. **What problems is CallRail solving and how is that benefiting you?** CallRail is helping us track calls and better understand the performance of our digital ads. Being able to listen to the calls also helps us see which channel each call is coming from. ### 40. Reliable Call Tracking with Room for AI Improvement **Rating:** 3.5/5.0 stars **Reviewed by:** Rachael D. **Reviewed Date:** February 04, 2026 **What do you like best about CallRail?** I really appreciate all the tracking and reporting features that CallRail offers, along with the customization it provides. It's great to be able to see how many phone calls we've missed, how long the buyers have been on the call, and I can also receive a text transcript of the call to ensure we don’t miss a beat of the conversation. I find the setup pretty easy as well. **What do you dislike about CallRail?** I think optimizing the AI voices will come in handy. It's pretty evident that you're talking to AI right now, and I'd like it to be a little bit more human realistic. I also would like a better feature when it comes to forwarding calls through AI. So if someone calls in and they're looking for a certain location, the AI should have the ability to forward the call to the appropriate person. I tried to integrate CallRail with our CRM system, and it did not go smoothly. I feel like there could be a little bit more handholding on the support side of things. **What problems is CallRail solving and how is that benefiting you?** CallRail ensures we don't miss any calls when our sales consultant is busy. I appreciate its tracking and reporting, which let me see missed calls, call duration, and receive text transcripts so we keep track of conversations. ### 41. Outstanding Website Visibility and Analytics **Rating:** 4.5/5.0 stars **Reviewed by:** Geleta B. | Salesforce Administrator Intern, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2026 **What do you like best about CallRail?** The detail visiblity and analytics it provides for my websites. **What do you dislike about CallRail?** Nothing, maybe the newsletter emails are a bit too much sometimes. **What problems is CallRail solving and how is that benefiting you?** It helps me know how my platforms are performing in real time. ### 42. Perfect Call Tracking Solution for Business Growth **Rating:** 5.0/5.0 stars **Reviewed by:** Christian H. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** I like knowing where leads come from using CallRail. I appreciate the call tracking feature because it makes me and my team more money. The initial setup of CallRail was easy, and I use it daily for all my needs. **What do you dislike about CallRail?** Nothing, i love callrail. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for call tracking to know where leads come from, which is essential for my needs. It makes me and my team more money. ### 43. Accurate Call and Lead Tracking for Our Organization **Rating:** 4.5/5.0 stars **Reviewed by:** Risa F. | Director of People and Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** Gives our organization the abilite to accurately track calls and leads. **What do you dislike about CallRail?** Occasionally our organization receives spam. **What problems is CallRail solving and how is that benefiting you?** CallRail assists by allowing us to better understand where our calls and leads are coming from. ### 44. Intuitive IVR and Easy Call Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Matthew L. | IT & CRM Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2026 **What do you like best about CallRail?** I like how friendly CallRail's UI is and how easy it is to see reports through their system. It's very clean and friendly. It feels very up to date and not clunky to use, it runs smooth. It's also very easy to set up and add numbers, making it convenient for our business operations. **What do you dislike about CallRail?** We had to use an outside source to record our AI call routing messages. If there could be a built-in AI voice agent we can use for call routing that'd be great. One of the biggest things that is important to our clients is how human-like it sounds, so we outsourced for that recording. **What problems is CallRail solving and how is that benefiting you?** I use CallRail for their IVR system and tracking calls from different sources. It helps us route calls flexibly during and outside business hours with advanced phone tree routing. ### 45. Very Easy to Use, Especially for Spreadsheet Reports **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Military | Small-Business (50 or fewer emp.) **Reviewed Date:** July 14, 2026 **What do you like best about CallRail?** VERY EASY TO USE, HELPS WITH MY SPREADSHEETS THAT I DO FOR WORK. THE REPORTS PAGE IS THE ONE I USE THE MOST **What do you dislike about CallRail?** TO MANY STEPS TO GET TO ONE PLACE, NOT A VERY CLEAR EXPLANATION OS WHAT EACH TAB DOES **What problems is CallRail solving and how is that benefiting you?** WE NEED TO KNOW IF THE LEADS THAT ARE CALLING INTO THE COMPANY ARE GOOD LEADS. SO WE CURRENTLY ARE RATING THEM BY CALL ### 46. Great Call Tracking and Integrations—A Platform That Fits Us Perfectly **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony C. | CMO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 13, 2026 **What do you like best about CallRail?** Great call tracking and integrationsn for our use **What do you dislike about CallRail?** nothing overall it is a great platform for us **What problems is CallRail solving and how is that benefiting you?** call tracking it is solving along with integrations into platforms ### 47. Effortless Call Tracking and Campaign Management **Rating:** 5.0/5.0 stars **Reviewed by:** Sourav S. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2026 **What do you like best about CallRail?** What I appreciate most about CallRail is its ability to help me track all the calls I receive from my various campaigns, including Google Ads and other call sources like my landing pages and Google My Business profile. The dashboard provides all the information I need about calls made to my forwarding numbers, making it easy to monitor and manage my campaigns effectively. **What do you dislike about CallRail?** It requires the help of the development team to implement the JavaScript snippet code on the website for the integration. i would have liked it more if this tool were fully self-sufficient, where i dont have to depend on anyone for any integration. **What problems is CallRail solving and how is that benefiting you?** keep track of the call leads and identify where they are comming from. ### 48. AI-Powered Efficiency with Cost Concerns **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** April 23, 2026 **What do you like best about CallRail?** I like the AI agents in CallRail answering the phone based on the information I input about my business. This feature is great because it allows a lot of customers to get the information they want about our products and services without talking to any of our staff, which really helps streamline things for us. **What do you dislike about CallRail?** It's really just the cost. I use a lot of AI agent minutes and the prices rack up to over $500-600 dollars per month. I think the menu navigation is a little bit counterintuitive or I should say not that intuitive to get to where I want particularly to the preloaded information to use for the AI agents. **What problems is CallRail solving and how is that benefiting you?** I use CallRail to field calls from customers, using AI agents to answer and explain our products based on preloaded info, which saves staff time. ### 49. Flexible Reporting Filters Make Insights Easy **Rating:** 4.5/5.0 stars **Reviewed by:** Maria L. | Assistant Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 16, 2026 **What do you like best about CallRail?** I like the report section because it lets us filter exactly what we want to see when creating our reports. **What do you dislike about CallRail?** So far, I haven’t come across anything specific that I dislike. **What problems is CallRail solving and how is that benefiting you?** Before, we struggled to see where the leads were coming from, but now it’s much easier to track them and remove or add them at the same time. This also helps keep our reports accurate. ### 50. Empowered Our Marketing Insights **Rating:** 4.0/5.0 stars **Reviewed by:** Alex M. | Recruitment Marketing Coordinator, Enterprise (> 1000 emp.) **Reviewed Date:** April 21, 2026 **What do you like best about CallRail?** I find CallRail helpful because it allows us to know the source from which our customers come, identify common keywords they use, and improve our marketing strategies. I appreciate being able to track analytics and see what customers are mainly calling about. I also like the weekly recap emails they send out. CallRail was easy for me to learn, making the process smooth. **What do you dislike about CallRail?** Maybe more specific analytics, like it says Print Ad but which one? That is just an example. **What problems is CallRail solving and how is that benefiting you?** CallRail helps us know the source of customer calls, common keywords, and improves our marketing. I like tracking customer call analytics. ## CallRail Discussions - [Are there any alternatives to CallRail that offer Phone, Live Chat, and Form Tracking?](https://www.g2.com/discussions/are-there-any-alternatives-to-callrail-that-offer-phone-live-chat-and-form-tracking) - 1 comment, 1 upvote - [How do I check my text messages to my tracking numbers ?](https://www.g2.com/discussions/how-do-i-check-my-text-messages-to-my-tracking-numbers) - 1 comment, 1 upvote - [Ho do i continue work in it without shooting doqn](https://www.g2.com/discussions/ho-do-i-continue-work-in-it-without-shooting-doqn) - 1 comment, 1 upvote - [Is CallRail integrated in any platforms?](https://www.g2.com/discussions/integrations-c206bb98-59a1-4a61-9c24-c57ea1798d7e) - 1 comment, 1 upvote - [Annual contract?](https://www.g2.com/discussions/annual-contract) - 1 comment, 1 upvote - [View CallRail pricing details and edition comparison](https://www.g2.com/products/callrail/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+09%3A14%3A47+-0500&secure%5Bsession_id%5D=b280f987-a3e2-40bb-a902-7d2447b47bf3&secure%5Btoken%5D=11cfaf41deda4dd6e24ed61379681b38178ec3df8d0857d515b2d5be96593275&format=llm_user) ## CallRail Integrations - [3CX](https://www.g2.com/products/3cx/reviews) - [8am MyCase](https://www.g2.com/products/8am-mycase/reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [AT&T Office@Hand](https://www.g2.com/products/at-t-office-hand/reviews) - [Bing Ads](https://www.g2.com/products/bing-ads/reviews) - [Databox](https://www.g2.com/products/databox-databox/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [FieldRoutes, a ServiceTitan company](https://www.g2.com/products/fieldroutes-a-servicetitan-company/reviews) - [Filevine](https://www.g2.com/products/filevine/reviews) - [Follow Up Boss](https://www.g2.com/products/follow-up-boss/reviews) - [Gong](https://www.g2.com/products/gong/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Tag Manager](https://www.g2.com/products/google-tag-manager/reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) - [HighLevel](https://www.g2.com/products/highlevel/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) - [Keap](https://www.g2.com/products/thryv-keap/reviews) - [Meta](https://www.g2.com/products/meta-ai-meta/reviews) - [MIS](https://www.g2.com/products/mis/reviews) - [Netsertive](https://www.g2.com/products/netsertive-netsertive/reviews) - [Salesforce Headless 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews) - [ServiceTitan](https://www.g2.com/products/servicetitan/reviews) - [Slack](https://www.g2.com/products/slack/reviews) - [SmartAdvocate](https://www.g2.com/products/smartadvocate/reviews) - [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [WordPress.org](https://www.g2.com/products/wordpress-org/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) - [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) ## CallRail Features **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Lead Facilitation** - Customer-facing Chatbot - Lead Qualification - Lead Follow-up - Meeting Scheduling **Call Analytics** - Call Recording - Machine Learning - Call Analysis - Lead Qualification **Channels** - Voice - Web Chat - Mobile SMS **Attribution Modeling** - Single-Touch Attribution - Multi-Touch Attribution - Algorithmic Attribution - Cross-Device Attribution - Offline Attribution - Custom Attribution **Lead Monitoring** - Features - Performance - Identification **Customization** - Custom Fields - Conditional Logic - Multi-page Forms - Design **Generative AI** - AI Text Generation - AI Text Summarization - AI Text-to-Speech **Generative AI** - AI Text-to-Speech **Voice Recognition - AI Voice Assistants** - Voice Recognition **Agentic AI - Lead Capture** - Cross-system Integration - Proactive Assistance **Agentic AI - Attribution** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Agentic AI - Outbound Call Tracking** - Autonomous Task Execution - Natural Language Interaction **Marketing Distribution** - Segmentation - Website Personalization - Email Campaigns - Digital Advertising **Phone Number Management** - Local Phone Numbers - Toll-Free Numbers - Port Existing Numbers **Communication** - Pop-up Chat - Notifications - Targeted Emails - In-App Messaging - Co-Browsing **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **Calling** - Record Calls - Generate Location - Call Types - Click-to-Call - Auto Dialer **Organization** - Opportunity and Pipeline Management - Data Entry - Integrations / APIs **Artificial Intelligence - Conversation Intelligence** - Customer Scoring - Speech-to-Text - Sentiment Analysis **Functions** - Session Routing - Session Queuing - Concurrent Calling - Speech Analytics - IVR - Inbound Screen Pop - Persistent Data **Marketing** - B2B Attribution - B2C Attribution - Marketing Channels - Integrations **Data Capture** - Mobile - Websites - Social Media - Data **Additional Functionality** - Embedded Forms - Notifications - Mobile Forms **Speech Synthesis - AI Voice Assistants** - Speech Synthesis - Customizable speech - Multiple voice actions **Agentic AI - Contact Center** - Autonomous Task Execution - Cross-system Integration - Natural Language Interaction - Proactive Assistance **Tracking** - Visitor & Keyword Tracking - Dynamic Number Insertion - Multi-Channel Call Attribution ** Internal Use** - Customization - Conversation Archiving - Lead Development - Knowledge Base - Team Inbox - Customer Profiles **Contacts** - Personalization - Information Locater - Record Prospect Data **Performance Analysis** - Coaching - Peformance Tracking **Reporting** - Dashboards - Data Visualizations - Custom Reporting **Administrative** - Session Summary Notes - Administrator Access - Reporting & Dashboards - Session Recording **Analytics** - Export/Import - Reporting **Generative AI** - AI Text Summarization **Security and privacy - AI Voice Assistants** - Encrypted communication **Analytics** - Call Data - Call Recording - Advanced Reporting - Conversation Intelligence **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Predictive Analytics **Insights** - Notes - Daily Summary - Automated Voicemails - Automated Emails - Sorts Prospects - Automated Note Taking **Sales Analysis** - ROI Forecasting - Sales Forecasting **Customization** - Forms - Personalization - Templates - Integration **Compatibility - AI Voice Assistants** - Cross platform compatibility **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - Conversation Intelligence** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Call Routing** - IVR - Call Scheduling - Geo-Routing **Integrations** - Ad Network Integrations - Buyer Intent Data Integration - Marketing Automation Integration - CRM Integration **Administration** - Martech Integrations - Privacy, Security, and Compliance - Performance and Reliability **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Inbound Call Tracking** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Agentic AI - AI Sales Assistant** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making ## Top CallRail Alternatives - [CTM](https://www.g2.com/products/ctm-ctm/reviews) - 4.5/5.0 (727 reviews) - [WhatConverts](https://www.g2.com/products/whatconverts/reviews) - 4.9/5.0 (309 reviews) - [Aircall](https://www.g2.com/products/aircall/reviews) - 4.4/5.0 (1,580 reviews)