G2

Robin B.

Director

Small-Business (50 or fewer emp.)

10/21/2026

"CallRail Delivers Deep Visibility Into Phone Call Conversions and ROI"

5/5

What do you like best about CallRail?

What I like most about CallRail is the visibility it provides into phone call conversions and the ability to understand what's actually happening beyond the initial ad click.

Working with Cunning Dental Group, where phone enquiries are a major source of new patients, CallRail has been particularly useful for tracking calls generated through Google Ads, identifying first-time callers and reviewing call recordings to assess lead quality.

The Dynamic Number Insertion (DNI) functionality is especially valuable for attribution, helping connect marketing spend to actual enquiries.

I also like being able to analyse call duration, identify missed or irrelevant calls and compare call data against front-desk records. This helps us move beyond simply counting conversions and focus on generating genuine new patient opportunities.

For a paid media specialist, that level of insight is incredibly valuable when optimising campaigns and demonstrating ROI. Review collected by and hosted on G2.com.

What do you dislike about CallRail?

My biggest frustration with CallRail is that the setup and ongoing management aren't always as straightforward as they should be, particularly when dealing with multiple tracking numbers, Dynamic Number Insertion (DNI) and existing phone systems.

Working with Cunning Dental Group, we've experienced challenges with tracking configurations, number assignments and discrepancies between CallRail reporting and actual calls received by the front desk. Troubleshooting these issues can be time-consuming, especially when trying to establish exactly where calls originate and why certain calls aren't being attributed correctly.

I'd also like to see more sophisticated automated lead qualification. Call duration alone isn't a reliable indicator of lead quality, and distinguishing genuine new patient enquiries from existing patients, sales calls or irrelevant enquiries still requires considerable manual review.

CallRail is a powerful platform, but improving setup transparency, troubleshooting tools and automated lead qualification would make it significantly more valuable for agencies and paid media specialists. Review collected by and hosted on G2.com.

What problems is CallRail solving and how is that benefiting you?

CallRail is helping solve one of the biggest challenges in paid media: understanding which advertising campaigns are generating genuine phone enquiries rather than simply reporting conversions.

For Cunning Dental Group, where phone calls are a primary source of new patient enquiries, CallRail allows us to track calls back to Google Ads, identify first-time callers, review conversations and better understand lead quality.

This is particularly valuable because not every phone call represents a new business opportunity. Existing patients, irrelevant enquiries and missed calls can all distort campaign performance if they're treated equally.

By analysing call recordings, tracking sources and comparing CallRail data with front-desk records, we can identify attribution gaps, improve conversion tracking and make better-informed optimisation decisions.

Ultimately, the biggest benefit is being able to focus advertising budgets on campaigns that generate genuine patient opportunities rather than just higher call volumes. It also gives me stronger evidence when reporting performance and demonstrating the commercial value of paid advertising to clients. Review collected by and hosted on G2.com.