I run social for a few small business clients, mostly solo, so my swipe file is where I spend most of my time. What I like most is that I can organize content using my own tags instead of fixed categories.

I collect posts and comments for each client, then tag them with angles I care about like founder story, before and after, objection handling, or seasonal. buzzabout then sorts and charts everything based on those tags. It makes it easy to explain why certain content works because I can show it with actual breakdowns instead of guessing. Review collected by and hosted on G2.com.

Tagging prompts need a bit of tweaking at first. Sometimes the first run does not group things the way I expect. Review collected by and hosted on G2.com.