G2

Andy S.

Mid-Market (51-1000 emp.)

6/24/2026

"Exceptional, Actionable Insights with a True Partner Approach"

5/5

What do you like best about Buried Wins?

The quality and depth of insights are exceptional. Unlike software platforms that just aggregate data, Buried Wins acts as a true partner—investing time with our teams to understand our objectives and deliver truly actionable intelligence. The structured process is efficient, and we receive transcripts and weekly video highlights, which keeps us engaged throughout. The video clips of actual buyers discussing our strengths and weaknesses are incredibly powerful for internal alignment. Their founder's deep B2B product marketing expertise shows in every deliverable—these aren't generic reports that sit on a shelf; they're immediately actionable recommendations that drive real GTM improvements. Review collected by and hosted on G2.com.

What do you dislike about Buried Wins?

Honestly, very little. If anything, I wish we had engaged them sooner. The only minor consideration is that because this is high-touch consulting rather than a self-service platform, it requires coordination and commitment from our internal teams during the interview and analysis phases. However, this 'limitation' is actually what makes the service so valuable—their hands-on approach ensures quality and relevance that software alone can't provide. Review collected by and hosted on G2.com.

Recommendations to others considering Buried Wins:

If you're serious about understanding why you win and lose deals, and you want intelligence that drives immediate action, Buried Wins is worth every penny. Come prepared to engage actively in the process—the more context and access you provide them, the more valuable the insights. Review collected by and hosted on G2.com.

What problems is Buried Wins solving and how is that benefiting you?

Buried Wins is helping us understand the real reasons behind our deal outcomes and customer retention patterns. Through their structured competitive interviews with buyers and prospects, we're gaining unbiased insights into how customers compare us to competitors, what drives their final purchasing decisions, and where we're losing or gaining ground. This has been invaluable for our go-to-market strategy, enabling our sales, product, and marketing teams to make data-driven adjustments. The actionable intelligence they provide helps us improve win rates, refine our competitive positioning, and better understand customer sentiment throughout the lifecycle. Review collected by and hosted on G2.com.