What I find most helpful is out-of-the-box abilities like create a site, manage the content and it's status, create new content, archive or sunset older content, and have it all hosted within the app. It is responsive. It has a learning curve, but it's not steep. Online docs and FAQ pages help with learning how to use BrightSpot. It has plugins for useful third-party apps that help to streamline your workflow. Review collected by and hosted on G2.com.
It can be difficult to wrap your head around some of the styling workflow. Handlebars was not a technology I knew a lot about and it took some time to get up to speed. Review collected by and hosted on G2.com.