G2

Kelly S.

Consultant / Freelancer

Marketing and Advertising

Enterprise (> 1000 emp.)

7/13/2018

"We couldn't do what we do without BrightEdge."

4.5/5

What do you like best about BrightEdge?

The tools are robust and informative, but more important than that is the culture of excellence we've seen permeate through the entire organization. There's excellence in continuing innovation, excellence in support, and excellence in day-to-day account management by their teams. Review collected by and hosted on G2.com.

What do you dislike about BrightEdge?

I'd love more customization as an admin. We're in a phase where we want to drastically scale up BrightEdge usage and access across our corporation, but are hesitant to do it without being able to ONLY serve certain parts of the platform. This is a super nitpicky thing to be concerned about, but it's our primary pain point right now...and it's not necessarily a huge one. Review collected by and hosted on G2.com.

Recommendations to others considering BrightEdge:

BrightEdge can take an SEO team of 1 and give it the capabilities it needs to be much larger, faster and impactful than could have otherwise been the case. I've been a BrightEdge user on both the agency and the client side now, and have fielded demos from other competitors over the years. BrightEdge is the clear industry leader. Review collected by and hosted on G2.com.

What problems is BrightEdge solving and how is that benefiting you?

We're a small search team, within a large company, with a lot of demands for our time and attention. There is only one full-time SEO strategist in the entire company -- me. What BrightEdge allows me to do is not only do my own analysis, reporting and tracking in a quick and efficient manner, but it also allows me to delegate. Instead of having to do research for our writers, I am able to give our editorial staff the keys to their own BrightEdge accounts to do their own research. We now have a stable of search-savvy copywriters who don't need me in their business for us all to create quality content! Review collected by and hosted on G2.com.