G2

Laurie L.

Total Customer Experience, Digital Business Group

Information Technology and Services

Enterprise (> 1000 emp.)

9/11/2019

"Braze proves to be a powerful tool after using for a year"

4/5

What do you like best about Braze?

Using Braze as our "go-to" tool for nurturing based on behavioral data has been a valuable addition to our marketing "tool-kit". While it takes more work upfront to instrument out offerings and analyze the data needed to support out use cases, the benefits far outweigh the investment. Well timed, in context (in-app messages), and clear messaging using Braze produces the results we are looking for. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Some of the features and limitations are due to, probably, a lack of experience working with large enterprises. Our company has hundreds of offerings, each wanting to nurture their users, and so the data involved is large, making search difficult unless having a very specific character string for things like events. Our data can require more than one event property to best describe the behavior, and current limitation is for 1 property. That being said, Braze is very open to discussing our needs and talking to their developers about the opportunity and impact of our needs on the product. Review collected by and hosted on G2.com.

What problems is Braze solving and how is that benefiting you?

We are using Braze for: nurturing the user along the journey of using our offering to proficiency and driving them to convert to higher revenue plans; ensuring those who provision trial versions of our offerings get value during the trial period to drive upgrade to paid versions; to drive those who show interest in our trial offerings to sign up for a trial. We are seeing (1) increased business results and also (2) improvement in our offering/marketing team skills at designing more effective nurture. Braze requires them to know what their use case is, and the data needed to support it before crafting, so they are getting more data driven and focused in their nurture planning. Review collected by and hosted on G2.com.