--- title: Braze Reviews meta_title: 'Braze Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1685 reviews by the users' company size, role or industry to find out how Braze works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 1685 scale: '5' date_modified: '2026-07-16' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Braze Reviews **Vendor:** Braze **Category:** [Push Notification Software](https://www.g2.com/categories/push-notification) **Average Rating:** 4.5/5.0 **Total Reviews:** 1,685 ## About Braze Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. ## Braze Pros & Cons **What users like:** - Users value the **ease of use** of Braze, highlighting its intuitive design and flexibility for various needs. (385 reviews) - Users find Braze's **intuitive interface** easy to learn, enabling effective customer messaging and scalable CRM campaigns. (189 reviews) - Users praise Braze for its **effective automation** , enabling seamless, personalized campaigns across multiple channels effortlessly. (151 reviews) - Users commend Braze's **responsive customer support** , making implementation and ongoing use a seamless experience. (151 reviews) - Users appreciate the **powerful multichannel capabilities** of Braze, benefiting from its intuitive design and seamless functionality. (151 reviews) - Users appreciate Braze's **flexibility and user-friendly interface** , making it easy to tailor for various needs. (140 reviews) - Personalization (130 reviews) - Users value the **easy-to-use customer engagement tools** of Braze, significantly enhancing their marketing strategies and communications. (129 reviews) - Integrations (123 reviews) - User Interface (122 reviews) **What users dislike:** - Users find the **learning curve challenging** , needing time and support to grasp Braze's complex interface and tools. (159 reviews) - Users feel the absence of **missing features** hampers engagement and limits email customization in Braze. (149 reviews) - Users find the **heavy complexity** of Braze unsuitable for simple tasks, complicating simple survey use cases. (102 reviews) - Users find Braze's **limited features** hinder their ability to analyze data effectively and gather meaningful feedback. (93 reviews) - Users mention a **steep learning curve** initially, making the onboarding and mastery of features quite challenging. (86 reviews) - Difficult Learning (76 reviews) - Not Intuitive (68 reviews) - Complexity (63 reviews) - Reporting Issues (62 reviews) - Data Management (60 reviews) ## Braze Reviews ### 1. Smooth sailing **Rating:** 5.0/5.0 stars **Reviewed by:** Ákos V. | Lifecycle Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 23, 2026 **What do you like best about Braze?** Braze has always been on my radar, due to its legendary status among CRM platforms - but it has always seemed out of reach because of the price tag associated with the product. This changed in the last 2 months, when I have done a comparative analysis of more than 10 providers, and found the price to feature ratio to be the most balanced on Braze. PROS: - Passionate account executives, providing a full overview of the product - Dedicated onboarding subsidiary called Massive Rocket, with the singular scope of making the process as smooth as possible - Feature rich, mobile-first platform, with unparallelled diversity and customisation options in campaign and journey setup **What do you dislike about Braze?** As I mentioned before, the pricing had been the main reason why I haven't had the chance of using Braze in my Marketing career so far. While it's definitely competitive when measured against equal calibre products, it can still be a little bit intimidating, especially for companies that are looking to commit to a platform for years to come. CONS: - In-app and content card channels priced separately - Separate one-off onboarding fee - A handful of learning materials locked behind a paywall **What problems is Braze solving and how is that benefiting you?** Creating complex automated journeys to cater for multiple lifecycle stages for a highly segmented user base. Introducing possibilities for deep personalisation via liquid tags, creating content blocks to automate the better part of template creation. ### 2. Powerful multi-channel engagement platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** October 25, 2022 **What do you like best about Braze?** Braze spent the last year really expanding their AI toolset. The big ones include Decisioning Studio (basically AI instead of manual A/B testing), an Agent Console for building custom AI agents right in Canvas, and a Content Optimizer that auto-generates message variants per person. They also added new channels (RCS, WhatsApp Commerce, Banners), zero-copy warehouse data triggers, and automated email IP warming. Lots of it looks promising, but most of the AI features are still in beta and pretty enterprise-focused. **What do you dislike about Braze?** While Braze is a powerful platform, there are a few areas where it could improve. The biggest gap is reporting. There's solid high-level engagement data, but no holistic way to see the cumulative impact of my lifecycle programs, so I still rely on manual analysis to understand each campaign's incremental effect. Beyond that, the pricing model (metered by data points and MAUs) gets expensive. The platform also carries a steep learning curve and heavy QA burden thanks to its reliance on Liquid. **What problems is Braze solving and how is that benefiting you?** Braze has allowed me to build a lifecycle engine that supports every stage of the user journey, all in one convenient platform. My campaigns have a clear impact on business performance, driving both revenue and weekly engagement. ### 3. Engage your users with an higher level AI-native orchestration tool **Rating:** 4.5/5.0 stars **Reviewed by:** Federico M. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Braze?** Braze continues to outpace the market by shifting from simple automation to true AI-native orchestration. In 2026, the standout feature is definitely the BrazeAI™ Decisioning Studio. Unlike old-school A/B testing, it uses reinforcement learning to autonomously decide the best channel, timing, and offer for each user in real-time. I’m also incredibly impressed with the BrazeAI™ Liquid Assistant. It has turned complex Liquid coding into a conversational task, allowing our team to build hyper-personalized logic (like dynamic product catalogs) in minutes rather than hours. The addition of AI Agents for content QA and localization has also streamlined our global operations, ensuring brand consistency across 10+ languages without manual bottlenecks. **What do you dislike about Braze?** As we lean more into Agentic workflows and AI-driven orchestration, the credit-based consumption or 'AI-utility' pricing can become unpredictable. It would be helpful to have better forecasting tools within the dashboard to see exactly how autonomous decisioning will impact our budget before a campaign goes live. **What problems is Braze solving and how is that benefiting you?** Thanks to Braze, we were able to centralize all communications to our users in a single tool, which allows us to manage the various communication channels in a complete and widespread manner and to make decisions on how to improve them. Its user-friendly aspect has also allowed us to reduce the activities where the support of the development team is needed, making our marketing / CRM team more autonomous. ### 4. Allrounder - Tool for Email- & Automation Marketing **Rating:** 3.5/5.0 stars **Reviewed by:** Vanessa Viola M. | CRM, Mid-Market (51-1000 emp.) **Reviewed Date:** October 26, 2022 **What do you like best about Braze?** Braze is intuitive and easy to navigate, and its user-friendly design makes working with it especially smooth. It offers a solid range of tools that can be integrated without much hassle, making it a dependable choice. Another great aspect is that users can actively contribute feedback and be involved in improving the platform. Overall, it’s a well-rounded solution—if your product or marketing team is looking for an efficient way to design and manage customer communication, Braze is definitely worth considering. **What do you dislike about Braze?** There aren’t many major improvements to suggest—overall, I’d rate Braze very highly—but there are a few smaller areas that could be enhanced. For instance, unlike some other tools, Braze doesn’t automatically save changes to campaigns or canvases. This can lead to extra work if you forget to save manually, especially since the platform logs you out after a few hours, which can result in losing unsaved progress. Another limitation is that once a campaign is launched, not all elements can be adjusted—even if it hasn’t actually been sent yet. It would also be helpful to have more flexibility in canvas scheduling. Currently, the maximum delay between steps is limited to 31 days, but in some cases, longer intervals are needed. Lastly, Braze is quite expensive, which can make it difficult for smaller startups to afford and the pricing should be easier to view and adjust. **What problems is Braze solving and how is that benefiting you?** I don't know if they are working on the things I would like to have changed, but I put in some requests and waiting for them to implement them. Good that they always come up to you when they released a new tool. **Official Response from Andrea Nieto:** > Appreciate you taking the time to share such detailed feedback, it’s great to hear Braze has been easy to navigate and effective for managing your marketing efforts. You’ve also raised some important points around autosave, edit flexibility after launch, scheduling limits, and pricing. This kind of specific input is exactly what helps drive improvements, and we’ve made sure your feedback is shared with the right teams. Thanks again for your perspective, it helps us continue to refine the experience. ### 5. Streamlined Cross-Channel Campaign Management **Rating:** 4.0/5.0 stars **Reviewed by:** Jhoel F. | Senior Marketing Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** June 17, 2026 **What do you like best about Braze?** I love how Braze ties email, in-app messaging, and push notifications into a single platform, letting me run cross-channel campaigns for our clients efficiently. The intuitive interface makes it very easy to learn and use, and I appreciate the ability to layer different capabilities for building sophisticated, multi-step customer journeys. The customer journey mapping feature is fantastic as it shows me the whole journey clearly with segmentation and filters in one view, which helps me refine targeting and design client campaigns more deliberately. **What do you dislike about Braze?** I wish they'd refine what they already do well. The push story builder has fields that overlap and gets visually messy with a lot of liquid code. Intelligent timing is boxed into a fixed window, which is a limitation I'd love to see relaxed. Some features feel like they were shipped once and then left untouched while focus shifted towards AI. Circling back to polish some of the older tools would go a long way. **What problems is Braze solving and how is that benefiting you?** I use Braze to tie email, in-app messaging, and push notifications into one platform, streamlining cross-channel campaigns without juggling tools, and reducing costs. It also lets me map customer journeys clearly, which enhances my campaign planning. ### 6. Great features, easy interface and easier to segment **Rating:** 4.0/5.0 stars **Reviewed by:** Tulay O. | CRM Campaign Manager , Mid-Market (51-1000 emp.) **Reviewed Date:** April 24, 2026 **What do you like best about Braze?** It is easy to use, the drag and drop templates are much easier to use and the interface is user friendly. I found creating segments has become a lot easier and I think the use of AI is also a game changer too. **What do you dislike about Braze?** When you clean up a canvas, it still puts the steps all over the place and often if your doing a larger canvas, makes it more untidy. I also still would love it if liquid could be easier to spot errors. Rather than trying to find a needle in a haystack. An ESP provider should be easy to use, than make your campaign and life harder. **What problems is Braze solving and how is that benefiting you?** User update step is a great new tool which is really useful, it has really come in handy with our current loyalty incentive campaigns ### 7. Streamlined User Engagement with Powerful AI **Rating:** 4.5/5.0 stars **Reviewed by:** Timothée C. | Customer Relationship Management, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2026 **What do you like best about Braze?** I appreciate how Braze lets me send personalized marketing communications without the usual overhead and reach users quickly to get a real read on their behavior and interests. The intuitive platform paired with the AI helps me deliver the right messages at the right time, which is what stands out for me. The AI suite carries a lot of the load, tailoring communications so each user gets something that fits rather than a blanket blast. I lean on the intelligent timing and channel selection more than I expected, since landing the right message at the right moment is half the battle in our work. While rolling it out was a sizeable project, the initial setup went far more smoothly than I had braced for and was very easy with no bigger problems. **What do you dislike about Braze?** Where it falls short is the email builder. The drag-and-drop editor is fairly bare-bones, and putting together a campaign that genuinely looks polished tends to push me back into HTML, which is not where I want to spend my afternoon. The Segment feature also drags its feet, often taking a while to crunch audience figures, and that slows me down when I am trying to move at pace. **What problems is Braze solving and how is that benefiting you?** Braze lets me send personalized marketing communications without the usual overhead, quickly reach users, and understand their behavior and interests so I can deliver the right messages at the right times without second-guessing. ### 8. Empowering Omnichannel Marketing with Intuitive Features, But Pricing and Support Need Improvement **Rating:** 4.0/5.0 stars **Reviewed by:** Marcin D. | Client relationship manager, Professional Training & Coaching, Small-Business (50 or fewer emp.) **Reviewed Date:** June 01, 2026 **What do you like best about Braze?** I like that Braze lets me run omnichannel campaigns in sync with Salesforce and Snowflake, which prevents fragmented outreach. I appreciate not having to lean on the data team every time and can build and tweak campaigns on my own using the drag-and-drop canvas and segmentation tools. The interface doesn’t fight me, and the AI features are valuable for how we manage inbound. Reporting on events rather than revenue alone helps me make better pitches to leadership. **What do you dislike about Braze?** The weak point is the issue of interpersonal relationships. Our time with the sales team and their onboarding partner Covalent never felt built around how we actually operate, and prying a timely answer out of them was a tall order. The Salesforce integration not being native is a genuine gap for us, and the per-message pricing has a habit of climbing as volume grows. Between webhook, email, and contact charges, the bill mounts up faster than platforms that fold more into a flat fee. **What problems is Braze solving and how is that benefiting you?** Braze lets me run omnichannel campaigns in sync with Salesforce and Snowflake, solving fragmented outreach issues. It allows fast iterations with dynamic segmentation, supports HIPAA compliance, and minimizes reliance on engineering. The drag-and-drop canvas and AI features enable me to work independently and efficiently. ### 9. Empowers Marketing, Limited by Integration Hiccups **Rating:** 4.5/5.0 stars **Reviewed by:** Michel K. | Developer, Mid-Market (51-1000 emp.) **Reviewed Date:** May 30, 2026 **What do you like best about Braze?** I appreciate most how little engineering effort Braze needs once the integration is in place. The drag-and-drop canvas means I'm no longer the bottleneck for routine work, and the segmentation engine handles complexity that would have needed custom modeling elsewhere. Event-based reporting and attribution beyond revenue have made conversations with marketing more productive, since we are looking at the same numbers. It lets us run real omnichannel campaigns from one platform with Salesforce and Snowflake feeding it in the background. Dynamic segmentation and personalized testing happen without me writing one-off queries, and HIPAA compliance removes one of the legal blockers we used to hit. Quick iteration is underrated, marketing can ship and learn without me cutting tickets every time. The initial SDK wiring took a couple of sprints, but since then marketing builds and iterates campaigns without pulling me into every change. **What do you dislike about Braze?** Onboarding was where things fell apart, the sales team and their partner Covalent did not seem particularly interested in our setup, which made the first few months slower than necessary. The Salesforce integration also disappointed, the connection is not native and we ended up building around the gaps ourselves. Pricing is the longer-term concern, the per-message model scales unpredictably and add-on fees for webhooks, email, and contacts pile up fast. Salesforce sync is not native so it lags and breaks on schema changes, and the per-message pricing makes forecasting a headache. **What problems is Braze solving and how is that benefiting you?** I use Braze for running omnichannel campaigns from one platform, handling dynamic segmentation and HIPAA compliance without custom work, and enabling fast marketing iterations without cutting tickets. ### 10. Updates and automation that make daily life easier, with quick and helpful support **Rating:** 4.0/5.0 stars **Reviewed by:** Maicon V. | Analista Martech, Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2026 **What do you like best about Braze?** The updates have made my day-to-day easier. The support is quick and helpful, and there are many new tools that assist with automation. Additionally, the integration with various partners helps a lot. **What do you dislike about Braze?** Some areas still need improvement. Although there are many things that make it easier, other parts remain very manual and need to be enhanced. **What problems is Braze solving and how is that benefiting you?** Braze has been making day-to-day life much easier. It has brought many new updates that help in daily activities, and the partners we use are easily connected, which automates the process. The biggest problem, however, is in some usability aspects. For example, in the Audience Path: when we apply a filter and need to repeat the same filter by changing just one detail in the field, we have to redo it in all fields because there is no option to copy and paste. In the Canvas, we also cannot select and copy to paste in another part of the same canvas, nor can we select multiple items/fields at once. Despite this, the tool greatly helps in terms of security and also in customer relationship. ## Braze Discussions - [Have you found a landing page solution that is buildable with Braze or a third party?](https://www.g2.com/discussions/have-you-found-a-landing-page-solution-that-is-buildable-with-braze-or-a-third-party) - 1 upvote - [View Braze pricing details and edition comparison](https://www.g2.com/products/braze/reviews/braze-review-12675393?section=pricing&secure%5Bexpires_at%5D=2026-07-16+13%3A07%3A56+-0500&secure%5Bsession_id%5D=faa2d1b5-d2e0-4dc2-8dba-b74ec4481f69&secure%5Btoken%5D=215b1a6fc381b5ebc5569ee44ca939126ccf37e25c7107bd06759a51f28599f9&format=llm_user) ## Braze Integrations - [Adobe Campaign](https://www.g2.com/products/adobe-campaign/reviews) - [Amazon Redshift](https://www.g2.com/products/amazon-redshift/reviews) - [Amazon S3 Glacier](https://www.g2.com/products/amazon-s3-glacier/reviews) - [Amplitude Analytics](https://www.g2.com/products/amplitude-analytics/reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - [ClickHouse](https://www.g2.com/products/clickhouse/reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) - [Domo](https://www.g2.com/products/domo/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google BigQuery Data Transfer Service](https://www.g2.com/products/google-bigquery-data-transfer-service/reviews) - [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) - [Google Cloud Storage](https://www.g2.com/products/google-cloud-storage/reviews) - [Lob](https://www.g2.com/products/lob/reviews) - [Lokalise](https://www.g2.com/products/lokalise/reviews) - [Looker](https://www.g2.com/products/looker/reviews) - [Lytics](https://www.g2.com/products/lytics/reviews) - [Mention Me](https://www.g2.com/products/mention-me/reviews) - 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[Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) ## Braze Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Campaigns** - Customize - Scheduling - Retarget - Segmentation - Triggered Notifications **Segmentation** - A/B Testing - Customer Profiles **Templates** - Text and Themes - Proofing - Mobile Responsive **Text Messaging** - Bulk SMS - Two-Way Text Messaging - Text Scheduler - Automatic Replies - Automatic URL Shortening - MMS Marketing - Personalization - Transactional SMS **Platform Basics** - Dynamic Segmentation - Journey Optimization **WhatsApp Messaging - WhatsApp Marketing** - Transactional Messages - Bulk WhatsApp Messaging - Conversational Messaging - Personalization - Promotional Messages - Automated Replies **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Messaging - RCS Business Messaging** - Personalization - Rich Media - Interactive Messages - Branded Templates - Automation - Conversational RCS - Transactional RCS - Promotional RCS **Performance Optimization & Learning - AI Marketing Agents** - Send-Time Optimization - Autonomous A/B Testing **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - CRM Lead Integration **Analysis** - Application Attribution - Campaign Analysis - Uninstall Tracking - Custom Dashboards **Analytics** - Campaign Performance - Audience Insights **Targeting** - Behavioral Targeting - Contextual Targeting **Edit** - Pre-Made - Build - HTML **Platform Data** - Journey Reporting - Trends Reporting - Dashboards - Advanced Data Filtering **WhatsApp Business Platform - WhatsApp Marketing** - Segmentation - API Integration - Analytics **Security / Verification - RCS Business Messaging** - Verified Sender - Encryption - Authentication **Autonomous Campaign Orchestration - AI Marketing Agents ** - End-to-End Campaign Execution - Goal-Based Campaign Planning - Cross-Channel Orchestration - Conversational Campaign Setup - Real-Time Campaign Adaptation **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Triggered Content** - Geofencing - Triggered Emails - Triggered Messages **Logistics** - Analytics - Issues - Integrations **Optimization** - A/B Testing - Personalization - Rich Notifications - Integrations **Platform Additional Functionality** - Journey Mapping - Integrations **Agentic AI - AI Agents** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Analytics / Deliverability - RCS Business Messaging** - Read Receipts - Analytics - SMS Fallback **AI Content Generation - AI Marketing Agents ** - Dynamic Content Optimization - AI Copy Generation - Personalized Content Creation **Social** - Social Sharing - Social Media Advertising **Engagement** - Coupons and Promotions **Personalized Content** - Recommendation Engine - Personalized Discounts - Website Personalization **SMS Platform** - Reporting - Automation - Short Codes - API Integration **Generative AI** - AI Text Generation **Agentic AI - Customer Journey Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Push Notification** - Autonomous Task Execution - Adaptive Learning - Proactive Assistance **AI - RCS Business Messaging** - AI **Audience Intelligence & Segmentation - AI Marketing Agents ** - Lookalike Audience Modeling - Behavioral Triggering - Predictive Audience Segmentation **Reporting & Analytics** - Basic Reporting - Revenue Analytics **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Personalization Engines** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - SMS Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Email Template Builder** - Autonomous Task Execution - Cross-system Integration **Integrations & Data Connectivity - AI Marketing Agents ** - Event & Data Ingestion - CRM & CDP Integration **Platform** - Customization - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Automation - SMS Marketing** - AI SMS **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **AI Content Generation - SMS Marketing** - AI SMS **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Braze Alternatives - [Iterable](https://www.g2.com/products/iterable/reviews) - 4.4/5.0 (814 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) - 4.5/5.0 (1,311 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) - 4.6/5.0 (766 reviews)