G2

Aniruddh P K.

Braze marketer

Mid-Market (51-1000 emp.)

11/12/2026

"Cohesive UI, Rock-Solid Performance, and ROI-Driving Omnichannel Campaigns"

5/5

What do you like best about Braze?

Braze’s cohesive UI/UX makes coordinating push, email, SMS, and Content Cards effortless from one place. Its rock-solid performance and plug-and-play integrations keep customer attributes updated instantaneously, while Braze AI sharpens audience targeting automatically. Despite premium pricing, the downstream revenue lift generates clear ROI. Comprehensive onboarding guides and responsive support ensure both technical and non-technical marketers can ship campaigns confidently. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Debugging complex Liquid scripts slows down campaign QA, and cloning recurring journeys across workspaces feels clunky in the UI. Built-in dashboard performance lacks granular cohort comparisons, pushing us toward external BI integrations. Meanwhile, usage-based pricing tiers can eat into ROI as subscriber lists grow, standard support sometimes requires repeated follow-ups, and Braze AI suggestions still need human oversight for strict compliance industries. Review collected by and hosted on G2.com.

What problems is Braze solving and how is that benefiting you?

Braze replaced rigid legacy email tools that couldn't react to live mobile app behavior. With real-time data integrations, an intuitive UI, and reliable delivery performance, we trigger timely cross-channel nudges without waiting on sprint cycles. Braze AI reduces manual A/B testing overhead while lifting customer lifetime value—delivering strong ROI that backs up its enterprise pricing and support model. Review collected by and hosted on G2.com.