I really appreciate Braze for its effective segmentation and the clarity it provides without complicating steps. The custom and nested custom attributes are a big win for me, as they give me exact data about users, allowing for precise targeting based on campaign content. Additionally, I find the canvas path feature helpful for showing the path clearly. The initial setup of Braze was quite straightforward, meeting our needs with ease. I'm likely to recommend Braze with a solid 8 out of 10 rating. Review collected by and hosted on G2.com.

I faced challenges with the IAM setup, which caused delays in data transfer and login for users. This issue affects how effectively data is transferred to Braze. Review collected by and hosted on G2.com.