G2

Anup P.

Campaign Management-CRM

Enterprise (> 1000 emp.)

9/2/2026

"Braze’s Flexible Canvas and Liquid Make Complex CRM Campaigns Easy"

4/5

What do you like best about Braze?

What I like most about Braze is the flexibility it provides for building and managing complex CRM campaigns. Canvas makes it easy to create sophisticated customer journeys, while Liquid allows for highly personalized and dynamic content. I also like the segmentation capabilities, testing options, and integrations, which make it easier to manage campaigns across different channels and use cases. Review collected by and hosted on G2.com.

What do you dislike about Braze?

Braze can have a learning curve, especially when working with advanced Liquid personalization, complex segmentation, and more sophisticated Canvas setups. Some features can also require additional testing and troubleshooting to ensure everything works as expected. The platform could benefit from making certain advanced functionalities more intuitive and providing clearer guidance for complex use cases. Review collected by and hosted on G2.com.

What problems is Braze solving and how is that benefiting you?

Braze has helped us centralize and streamline our CRM campaign execution across different customer segments and channels. Its intuitive UI/UX makes it easier to manage campaigns, Canvas journeys, segmentation, personalization, and reporting, while integrations with our existing tools help us connect customer data and activate it effectively. The platform performs reliably for our campaign needs and allows us to automate complex customer journeys at scale. This has reduced manual effort and improved campaign efficiency, giving us better ROI through more targeted and personalized communication. The onboarding, documentation, and support resources have also been valuable when implementing advanced features such as Liquid and segmentation. In addition, Braze's AI capabilities help accelerate tasks such as troubleshooting, understanding Liquid coding, and creating campaign solutions. Overall, Braze has improved our CRM workflow by combining automation, data, personalization, integrations, and intelligence in one platform. Review collected by and hosted on G2.com.