--- title: Brandfolder Reviews meta_title: 'Brandfolder Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 1427 reviews by the users' company size, role or industry to find out how Brandfolder works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 1427 scale: '5' date_modified: '2026-06-30' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Brandfolder Reviews **Vendor:** Smartsheet **Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management) **Average Rating:** 4.4/5.0 **Total Reviews:** 1,427 ## About Brandfolder Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth. With advanced AI-powered smart search, asset editing and manipulation, annotated workflow with approvals and notifications, and actionable brand insights, Brandfolder’s feature suite amplifies cross-team collaboration and productivity and empowers external users to access the content they need with unprecedented ease. ## Brandfolder Pros & Cons **What users like:** - Users find **Brandfolder's ease of use** invaluable for organizing and sharing assets efficiently across teams and products. (56 reviews) - Users value Brandfolder for its **effective asset management** , enhancing organization and simplifying sharing among colleagues and partners. (44 reviews) - Users value the **ease of sharing** in Brandfolder, enhancing collaboration with colleagues and external partners. (32 reviews) - Users value the **excellent content management** system of Brandfolder, making asset organization and retrieval incredibly efficient. (31 reviews) - Users value the **effective asset organization** of Brandfolder, facilitating easy sharing and efficient access for teams. (26 reviews) - Ease of Finding (23 reviews) - Content Sharing (21 reviews) - Users appreciate the **easy organization** of Brandfolder, allowing efficient sharing and searching of brand assets with minimal training. (19 reviews) - Tagging System (19 reviews) - Users value the **convenient image search** of Brandfolder, enhancing workflow with easy tagging and organization features. (18 reviews) **What users dislike:** - Users find Brandfolder to be **expensive** , particularly when considering the overall cost of integrations and licenses. (17 reviews) - Users find the **search issues** in Brandfolder overwhelming and frustrating, leading to confusion and abandonment by others. (16 reviews) - Users find the **tagging issues** on Brandfolder tedious and overwhelming, especially when managing multiple asset categories. (16 reviews) - Users experience **search difficulties** with Brandfolder, finding it frustratingly ineffective and often unyielding in results. (15 reviews) - Users find the **inadequate search functionality** of Brandfolder frustrating, especially with its complexity and lack of guidance. (11 reviews) - Users face a **steep learning curve** with Brandfolder, as features can be hard to locate and utilize effectively. (11 reviews) - Users find the **missing features** such as customizable download defaults and better sorting options frustrating. (11 reviews) - Inefficient Tagging (10 reviews) - Integration Issues (10 reviews) - Users find the **limited customization options** in Brandfolder restrictive, impacting efficiency and collaboration on projects. (9 reviews) ## Brandfolder Reviews ### 1. Easy to Navigate - Great Customer Service **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** We enjoy being able to share links for external partners to have visibility to our assets. We also like the Collections feature so we can quickly access a specific season. I also like how Brandfolder is regularly updating to provide new features. Our Brandfolder account rep is very helpful and knowledgable in the product **What do you dislike about Brandfolder?** I don't like that if assets are merged, you have to share all assets you've merged. There's no way to select just some of the merged assets and share those. I also don't like how picky the search feature is. Users have to make sure all the proper filters are checked and the search bar says 'contains this phrase' in order to find most things. If all the selections aren't just right, it says no assets found. **What problems is Brandfolder solving and how is that benefiting you?** We have a lot of external business partners that can not access or servers, so being able to share assets through a Brandfolder link is helpful. Through tagging, tabs, pins, and collections, I can organize Brandfolder quite well and it makes it easier to find what we need. ### 2. Easy to use at the expense of customization **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The setup process was relatively easy and we received a decent amount of support from our BF rep. Share links are great for linking documents across other platforms and creating landing pages for users who don't want to dive into the full DAM. It has given us more insight into asset usage and we've used that information to prioritize marketing resources. **What do you dislike about Brandfolder?** The built-in analytics are clunky and could use an overhaul - they're more 2010 than 2023. Settings are buried in multiple menus all accessed differently, like it was built piecemeal and need to be rethought holistically. There's less customization than Widen - I would love to have different sections and metadata for different user groups, but unfortunately, you are locked into one structure for your whole brandfolder. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder serves as our single source of truth - if an asset isn't receiving clicks or views on brandfolder, we use that (lack of data) to flag for removal, or vice versa, flag high-performing assets that need refreshing. It helps us manage content ownership across multiple teams and ensure continuity during turnover - no more hidden caches of docs on other platforms that continue to be used well after the initial creator is gone. ### 3. Brandfolder Streamlines Digital Assets **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Manufacturing | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** I like the clean design and functionality. It has an ease of use. The ai search function by what is in the document works great when building the external pages for either customers or our internal sales field to come search through marketing materials for our products. I like the traceability on what is being utilized the most as a digital asset. It helps us realize the assets they are using most and create more to them. My other favorite feature the brand guide and brand guidline sharing functionality. That helps when sharing with our manufactureres, suppliers, etc our brand guidline requirements and track if they actually looked at it and dowloaded the features. The implementation of Brandfolder was easy and streamlined both with the Brandfolder team and with our outside users. We use Brandfolder everyday. **What do you dislike about Brandfolder?** I wish there were more options when categorizing and saving digital assets. Sometimes there are issues with sizing and file types when uploading the assets. I wish you could also export all the file names you have to audit what is in there, since we have thousands of assets uploaded. **What problems is Brandfolder solving and how is that benefiting you?** Digital assets being saved in multiple locations instead of one centralized location for everyone to grab and use what they need out of it. ### 4. Very excited to finally get out digital assets managed **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The integration with smartsheet, this has made it a great way to get our assets into Brandfolder as it's using the same custom fields. **What do you dislike about Brandfolder?** You cannot tell which label is attached to an asset. You can click on the labels and see what shows up, but you cannot look at an assett and see what labels you have attached, seems like such a simple fix, not sure why this has never been updated. I currently have to re-label them as I'm just not sure what label is on the asset. We are just setting up so this has been quite annoying. Also, if it is coming from smartsheet and then you update it on smartsheet, should have option to replace instead of it just adds a new asset. **What problems is Brandfolder solving and how is that benefiting you?** In my role, I track an extraordinary amount of rolling changes in our packaging, this give me the chance to quickly see what is the current version. Also, other employees often come to me for images which they can't find, so soon they will be able to locate them on their own. ### 5. Brandfolder // Very simple induction process **Rating:** 5.0/5.0 stars **Reviewed by:** Heath H. | Global Senior Art Director, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** It's super easy to use, we have nearly gotten all our parts into the platform and I can already see how much more productive our team will be because of the additon of Brandfolder to our Smartsheet subscription. We will use this every day! Our specialist has been really helpful answering all our questions in a timely manner. **What do you dislike about Brandfolder?** So far, nothing, it's been great, we have only been customers for about a month so far. **What problems is Brandfolder solving and how is that benefiting you?** Version control for one! It will also help with keeping assets current by allowing me to make changes and automatically push them out to the platform. No longer will we have to update things in multiple places! ### 6. The creative's creative warehouse **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** Overall simplicity of asset organization. **What do you dislike about Brandfolder?** Can be a bit pricey if you have a number of admins. **What problems is Brandfolder solving and how is that benefiting you?** We use BF to organize and store the brand assets from nine separate business units. It does a phenomenal job of giving anyone access to the right material they need while maintaining version control. ### 7. Essential once you get it setup **Rating:** 5.0/5.0 stars **Reviewed by:** Jeannine D. | Creative Team Lead, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2023 **What do you like best about Brandfolder?** It allows everyone in the company to know where the single source of truth is for any and all graphics, logos, collateral, etc. for employees as well as vendors, agencies, etc. **What do you dislike about Brandfolder?** It was hard to think through how to implement at first, and took us some trial and error on how it could best be used for our company and unique situation. Now I wouldn't want to work without it! **What problems is Brandfolder solving and how is that benefiting you?** There's now no question for employees on where they should go to access always-on-brand logos, guidelines, icons, templates, and more. It has greatly reduced the amount of requests asking for those things via email, Slack, or otherwise. ### 8. Brandfolder was a great solution for our business **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2024 **What do you like best about Brandfolder?** It is user-friendly, and has a lot of features that are very helpful. Great methods of orginization as well. **What do you dislike about Brandfolder?** I wish that templates were able to be edited after they are created. **What problems is Brandfolder solving and how is that benefiting you?** Having all of our materials easy to see together visually and shareable. ### 9. Brandfolder makes being an internal design manager easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Brandfolder has given us a single destination to share branding content with our entire organization. 9/10 times if someone asks me for a particular asset, be it a photo or logo, I can respond, "It's on Brandfolder!" It makes it incredibly easy for people to have access to everything all in one place. The templates are also fantastic, our creative workload has dropped by 15-25% since we've been able to provide simple Brandfolder templates for people to use to create their own branded content. **What do you dislike about Brandfolder?** Loading times can be a bit slow at times, as well as uploading times. The interface for designing templates could also be slightly more intuitive if it had an auto-refresh, but there isn't much to complain about. **What problems is Brandfolder solving and how is that benefiting you?** Giving easy access to branding assets to our entire organization, as well as keeping things consistent. ### 10. Brandfolder Has Changed the Way We Deliver Assets to Internal and External Stakeholders **Rating:** 4.5/5.0 stars **Reviewed by:** Carey M. | Art Director, Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Brandfolder has a clean UI and allows the user to organzie buckets the way they want to. **What do you dislike about Brandfolder?** Our team made the mistake of uploading all of our files (~80K) instead of uploading neccessities. We have now taken the time to archive and clean up the environment to allow stakeholders to search and find what they need. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder has a unique way of searching by file type and category that has freed up the Creative Team's time. Admin work has slowed allowing the team to strategize and create for the marketing org rather than cater to finding assets for them. ### 11. Perfect Intranet Solution for your Organization's Materials **Rating:** 4.5/5.0 stars **Reviewed by:** Miia O. | Research Director, Mid-Market (51-1000 emp.) **Reviewed Date:** August 23, 2019 **What do you like best about Brandfolder?** Brandfolder allows my team to access files and materials from anywhere, including on their phone when they are on the road. We embrace the ability to organize our materials in the way that makes sense for our team and if we need to change focus, the system allows for quick and easy changes to the sections. One of the best features is minimizing errors by instructing team members to return back to Brandfolder, making sure they have the latest information and updated documents, opposed to downloading a file that may not be current. This saves time and discussion by continuing to have one central location where the data should be referenced. It also allows for fast updates to the materials without having to broadcast a notice of small tweaks and revisions. **What do you dislike about Brandfolder?** My Brandfolder users are less likely to use the search function, which requires more training as a Brandfolder administrator. Tags easily can help users to identify and locate files but this means reminding team members that they have this ability like any search engine. Also the way you view and sort the program can be customized, which is fantastic, but often times my users believe that it is static placement and often ask "where on brandfolder can I find x?" Again, this can be overcome by training and remidners. **What problems is Brandfolder solving and how is that benefiting you?** We no longer have to be concerned with team members using outdated materials and return to Brandfolder for the latest files. Transfering large files also is no longer a problem when you can direct users to the central page. ### 12. Love how easy it is to find things! **Rating:** 4.5/5.0 stars **Reviewed by:** Maham K. | Lead Program Manager, Internal Creative Agency, Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** I love how we can visually see all of our assets. It removes the issue of having to download before viewing which is really helpful when you and your teams are moving at a million miles an hour! Haha! I also really like that we can create a user friendly experience through the brand portal. **What do you dislike about Brandfolder?** The custom field and labeling features are a little confusing. I wish there was an easier way to do it without going into settings and editing them. That way you don't jave to keep flipping back and forth between screens. Love the landing page feature for brand portal but the automated elements at the bottom (most viewed/used, etc). I wish there were more rotating banner options or it was more interactive. **What problems is Brandfolder solving and how is that benefiting you?** It is allowing us to share content with people easily. and is helping us catalog our assets so we have a visual archive. ### 13. Great as an asset source of truth **Rating:** 3.5/5.0 stars **Reviewed by:** Nicki C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** I like that Brandfolder helps to scale up our self-service capabilities via their templating feature. The tagging feature has been super helpful to easily find assets as needed. **What do you dislike about Brandfolder?** Having to organize share links by sections vs. folders. It would be nice to have subfolders inside of a main section but that feature does not exist. I get lots of questions related to this from teammates. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is helping to empower our customer service team to customize their own materials without Marketing team support - this frees up a great deal of time and resources. ### 14. Brandfolder for file organization **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Biotechnology | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Brandfolder is easy to use and integrate with current systems. Customer support was great, and the features are good. **What do you dislike about Brandfolder?** The biggest downside is price and geting the team to utilize when you are so busy with eveything else. The goal will be to use the platform more but definitely need a company wide relase strategy to make it worth the high cost. For the cost, I think that things should be more customizable and that you should get access to more collections. I also think the landing page feature should be included in the cost of the subscription so you can make a nice landing page without having to pay more. **What problems is Brandfolder solving and how is that benefiting you?** A place to hold our assets to share within and externally in the organization. ### 15. BrandFolder has helped us streamline workflow and makes finding assets so much faster and easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Brandfolder has made it much easier to find assets and keep everything organized. Before moving to Brandfolder finding anything was tedious and slow. Now it's so much faster and sharing assets has been quick and helped streamline our processes. **What do you dislike about Brandfolder?** I wish you could move assets around once they are in a collection. It would be nice to add all assets to a collection and then be able to move to the correct section after. I would also like to be able to delete assets straight from a collection as well. **What problems is Brandfolder solving and how is that benefiting you?** It's saving our company space on our internal hard drives so it is also saving costs. It's streamlined processes for handling assets and given us ease to find everything very quickly and efficiently. ### 16. Using Brandfolder as our first official DAM **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The visibility and searchability of files. The way it organises working and final files into items is fantastic. Sharelinks is so essential when working with vendors and freelancers. **What do you dislike about Brandfolder?** I use Labels to organise folders, but the more I add the slower the program seems to move. When uploading large numbers of files, accidently navigating from the section I am in cancels the upload. CI hub integration with Adobe products isn't as great as it could be. **What problems is Brandfolder solving and how is that benefiting you?** Surfacing created media for content - having one dedicated area for all completed and working files has been amazing. Versioning and working with Smartsheet integrations have been essential to improving workflow. Search, tagging and organizing our authored images and videos has been a dream in BF. ### 17. Great resource for a growing company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** BrandFolder has been an incredible resource for our growing company. The customer service and onboarding process was super smooth and helpful. The customization and ease of building out the BrandFolder has helped us ease into this new resource and be able to build it out just how we needed. **What do you dislike about Brandfolder?** Being a smaller company, the price tag is tough, but honestly worth every penny. We don't use all the features in the smallest package and this year there will be a couple more features we are paying for that we won't need to use. **What problems is Brandfolder solving and how is that benefiting you?** We use BrandFolder primarily to host our brand assets for internal distribution. We are also starting to share some outside of the company. ### 18. Easy platform but looking for more admin features **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The User Interface is easy for even a basic user to understand, find and organize assets. **What do you dislike about Brandfolder?** I would like more administration features on the backend as far as accessing and downloading a user list, duplicate assets, and user/asset permissions. Looking for more granular help when reaching out to support and not to just give me the same answer as the support page. The integration of custom fields from Workfront to Brandfolder did not go smoothly and support response was slow and ultimately not available. Also would like to be able to delete versions in the Workflow tab. **What problems is Brandfolder solving and how is that benefiting you?** It is a departmental repository for all compliance approved marketing materials that can be shared via CDN link. ### 19. Good product. Struggling customer support. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Clean UI and easy searchability. Our team has adopted it better than other DAM solutions we've tried before, which is great. **What do you dislike about Brandfolder?** Our original CSM was amazing and had regular check-ins. They downsized their customer support team and we were reassigned and I haven't hear from them in 6 months. No responses to emails. Thankfully the platform is working, but I have no idea if there are updates I should know about. Our integration was a hot mess and ultimately we did most of it ourselves, but that may have been the fault of our previous DAM. We were sold a product that would work for video storage and review of raw files, but that didn't work out. Looking at a different MAM platform for our video needs. **What problems is Brandfolder solving and how is that benefiting you?** We needed a way to be able to search location photography, design projects, videos and radio spots. Having everything stored in one searchable place has reduced the need for designers to send out individual files or the jumbled mess of files stored on the server. **Official Response from Amber Blodgett:** > Hi there! Thank you for your feedback. Please feel free to reach out to me directly at community@brandfolder. We’d appreciate the opportunity to dive into your account further to see how we can improve your experience. Hope to chat soon! Amber Manager, Community Marketing ### 20. Brandfolder Review **Rating:** 4.0/5.0 stars **Reviewed by:** paul m. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The ability to have all our assets in one easily searchable location **What do you dislike about Brandfolder?** The ability to not share assets from our Archived BF, which has limited access to only specific people, to people that don't have access to it already. I have to move those assets to the open BF which then allows everyone to see it. **What problems is Brandfolder solving and how is that benefiting you?** It allows us to have all of our company-wide assets in one location that people can easily search. ### 21. Very Intuitive & Versatile DAM **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Our organization uses brandfolder across many different functions. It's easy to set up for all types of business cases that require different needs. We appreciate the flexibility of the tool and how easy it is for our team to use it. Support is always very responsive and helpful. **What do you dislike about Brandfolder?** Some of our functions would like the ability to white label Brandfolder and make it feel more like OUR tool versus a third-party. **What problems is Brandfolder solving and how is that benefiting you?** Provides a single source of truth for all brand assets. With a few rebrands recently, it's been essential to make sure every one in the company knows where to look for updated logos and templates for the rollout. ### 22. User Friendly! **Rating:** 4.0/5.0 stars **Reviewed by:** Kim G. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Brandfolder?** Navigation of the site and easy organization of assets. I love using tags to organize. **What do you dislike about Brandfolder?** When deselecting automated tags, you have to manually select all of the ones you don't want to use -- so we had maybe 100 to deselect, and it was time consuming to do so. **What problems is Brandfolder solving and how is that benefiting you?** Storing assets in a current DAM. Accessing assets and sharing them with sales teams that don't need to access all assets. ### 23. So much help pre-sale then POOF...Gone **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2023 **What do you like best about Brandfolder?** Easy way to view/organize multiple file types like PSD, AI, MOV. CI hub is clunky but helpful. **What do you dislike about Brandfolder?** I cannot believe that I cannot mass un-apply or change custom fields. I was told that I would have support on this during onboarding and they DO NOT offer support on this. You can also not mass change or number file names once you upload them into Brandfolder. The only option for both is (you guessed it) another costly add-on. The AI is a selling point but it is mediocre and WILL NOT TAG GENDER. This is very inconvenient. They do not show moving thumbnails of videos like Air does. This makes it extremely tedious to go through tons of video. The software missed some opportunities for project management. I am not sure how bigger agencies reconcile projects and versions with the assets. Support did not provide robust suggestions for this. Also, creating relationships between assets is tricky and near impossible. I wanted a clear way to link hero images to spec sheets for example. **What problems is Brandfolder solving and how is that benefiting you?** It allows me to share assets and deliverables with int and ext team members. ### 24. Increase access, save money, align teams! **Rating:** 5.0/5.0 stars **Reviewed by:** Courtney F. | Enterprise (> 1000 emp.) **Reviewed Date:** August 16, 2023 **What do you like best about Brandfolder?** Before switching to Brandfolder, our content was stored and accessed in several different places, not everyone in the company had access to each place, and it sometimes took days for content to upload. Versioning was a mess and teams were consistently using outdated materials. We now use Brandfolder as the one place everyone in Conga goes to for content, collateral, resources, branding materials, and so much more! With unlimited guest users, we can give absolutely everyone in the company access without incurring astronomical costs for licenses that we would have with our previous vendor. We not only use it for our internal teams but use it to provide our partners with what they need to be successful with us as well. We can upload, replace, and organize assets in seconds which has saved us countless hours. I could go on and on about what I love about Brandfolder and can truly say it has changed the way our company works! **What do you dislike about Brandfolder?** There are a few very specific product features I would like to see but nothing has stopped us from being incredibly successful in implementing Brandfolder as our content repository across our entire company! I would really like my teams to have the ability to "follow" an asset so they could get notified when a new version was uploaded, and the Brandfolder team has been very open to this feedback and many other pieces of feedback I have given. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder solves the problem we had of getting everyone in the company access to a single place with the correct version of our collateral and resources to be successful in their job. Every person at Conga can access Brandfolder without having to have costly licenses which saves us an immense amount of money. We've also made our Bandfolder portal, The Conga Center, the landing page for all teams to get what they need - both within Brandfolder and links to other places. It solves the problem we had of assets taking too long to upload/update in our other system. It is incredibly fast and efficient to upload, update, rename, tag, sort, filter, change, etc. within Brandfolder and the changes take effect immediately. We are able to create quick links and pinned searches for easy access to grouped collateral. Our teams also use Brandfolder to share collateral directly with prospects, customers, etc. through a link vs having to download and attach documents to an email. It is so easy to create a Share Link, hyperlink it in an email, and send it off. Any number of assets can be added or removed from the link without changing the link which makes it an amazing customer experience. ### 25. Excellent Digital Asset Management Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Linda H. | Associate Brand Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2023 **What do you like best about Brandfolder?** Brandfolder has helped our organization create a more centralized place to store all of our marketing and sales assets and materials. It's very easy to use and intuitive. **What do you dislike about Brandfolder?** When we first joined Brandfolder, we were unable to integrate with Shopify. I believe they've fixed this now. **What problems is Brandfolder solving and how is that benefiting you?** Creating a centralized place to for us to store our brand assets, product information, and marketing tool. ### 26. Asset management made easy **Rating:** 4.0/5.0 stars **Reviewed by:** Kim S. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 14, 2023 **What do you like best about Brandfolder?** We chose Brandfolder as it allowed us to have one asset that could be found in multiple collections and labels. The interface was very intuitive and allowed the end user to self serve and export the asset at various sizes including for social. **What do you dislike about Brandfolder?** Please allow boards to be sharable and downloadable! The automatic metatagging isn't very accurate. **What problems is Brandfolder solving and how is that benefiting you?** Cutting back on image requests from Marketing team. Users can self serve for image and resize. Ease of broswing imagery. Search functionality, display and multiple ways to search helps narrow down content. Permissions: Assets can be curated to audiences so it's relevant or if assets are sensitive. Image expiry: removes images that are out of licence. ### 27. Simple and Informative **Rating:** 4.5/5.0 stars **Reviewed by:** Ricky T. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 21, 2023 **What do you like best about Brandfolder?** Everything is in one spot and I get real time responses when my customers click the links I send with info. **What do you dislike about Brandfolder?** I can't control the order my customer sees the information **What problems is Brandfolder solving and how is that benefiting you?** Solves that everyone has the most up to date information, customers dont have to reach out for updated information, we get to see when they look at the information we sent ### 28. Great system, worry free **Rating:** 4.0/5.0 stars **Reviewed by:** Juan C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** I like being to find images using keywords and other words, sort by our locations or tags. **What do you dislike about Brandfolder?** Scrolling through dozens of assets to find what you are looking for; in case of an event, you may have 100 photos and it would be great if they could collapse into a single asset container. **What problems is Brandfolder solving and how is that benefiting you?** Single place to hold our images, videos, b-roll ### 29. A great CDN creative assets **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** The Brandfolder, once you learn how to use it, is a very comprehensive space that holds all manners of creative assets, designed specifically for creatives. The meta tagging/labeling is perfect for Photography so that users have a myriad of ways to search for their specific photo needs, and the labels are similar to folder systems in the way you organize them. **What do you dislike about Brandfolder?** - I really dislike how when you MERGE assets together, there's no way to unmerge them. - When you delete an asset and try to reupload it, the portal doesn't let you if it has the same file name as before. - I've experienced a lot of admin/log in issues and not sure if it is related to SSO sign in but many times my "editing" abilities didn't show up when I really needed to edit a certain page. - The online Brand Guide page leaves something to be desired as far as aesthetic. I wish there was more flexibility in how we could edit the look and feel AND be able to transform the scale of images added; right now you can't scale images and it's a HUGE pain. **What problems is Brandfolder solving and how is that benefiting you?** It's a CDN that holds all of our corporate brand assets; the best part is that employees are not able to accidentally delete an asset which is the issue we encountered when we put our assets in Microsoft's OneDrive. ### 30. Efficient DAM with comprehensive functionality **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Non-Profit Organization Management | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** I like that we can give our organization the access they need to all of our digital assets in one place. I also like that assets are tagged in a way that makes it extremely easy to find what you're looking for using the search feature. **What do you dislike about Brandfolder?** I don't find out CSM to be very helpful. That's not necessarily a downside of the platform it self but we have 1,000 staff members using this platform and could use some extra support at times with training opportunities. We've been told we have to pay extra for these services. **What problems is Brandfolder solving and how is that benefiting you?** Our digital assets were organized in a different places - some were on Box, some were in Widen, some were in Canva, etc. This was a problem because staff had to visit mulitple platforms to find 1 asset. It was time consuming and disorganized. Having all of our assets in one place has streamlined this effort and staff adoption has been successful. We also moved away from housing our brand guidelines in a PDF document and now it's in Brandfolder. We like that our brand guidelines are now a living and breathing site. We can update it without worrying that there are outdated downloaded PDFs in the field. ### 31. A Modern Interface with an Excellent Pricing Model **Rating:** 5.0/5.0 stars **Reviewed by:** Rebecca A. | Digital Strategy Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 31, 2020 **What do you like best about Brandfolder?** I really liked the easy to use interface and the unlimited guest users. Those were two key points during our decision making. **What do you dislike about Brandfolder?** I would love for users to be able to send a shareable link of their personal boards and the personalized template piece saved to their personal board as well. I think that would be very helpful for sales. **Recommendations to others considering Brandfolder:** Their support is very helpful and responsive. It helped a lot with on boarding. **What problems is Brandfolder solving and how is that benefiting you?** A centralized repository of all our assets produced by marketing. Being able to label and tag assets for easy searching. A very modern interface, clean and easy to understand. They have been making alot of improvements and upgrades. ### 32. Straight forward DAM **Rating:** 3.0/5.0 stars **Reviewed by:** Shayna D. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** AI driven tagging, although moe robust tagging like geo location would be super helpful **What do you dislike about Brandfolder?** Difficult to upload large number of images across labels at once **What problems is Brandfolder solving and how is that benefiting you?** It is replacing outdated server tech that is no longer supported by IT. It is also helping speed image search, cloud based assets are much easier to search than VPN based server ### 33. Didn't know what I had till it was gone. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Construction | Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2020 **What do you like best about Brandfolder?** This program is next to none. Being able to organize a database the way I did was SO helpful. I miss this program a lot and we had to cancel our subscription as it was much too pricy for us. SO intuitive, so helpful. If you have the budget buy this. **What do you dislike about Brandfolder?** That there’s no mobile app and no watermarking feature. Also the drop box connection isn’t super intuitive and I’ve had issues with it. **What problems is Brandfolder solving and how is that benefiting you?** Having an intuitive way to share files with designers, colleagues, asset organization ### 34. Easy to Navigate but with Strange Gaps in functionality **Rating:** 4.5/5.0 stars **Reviewed by:** Kendra S. | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Easy navigation, clean interface, cropping tool is super easy to use for social media cuts **What do you dislike about Brandfolder?** Boards are completely useless but if they functioned like most people want them to (customizability, sharability, etc.), they would be great. **What problems is Brandfolder solving and how is that benefiting you?** Accessibility to assets. Single source of truth for all visual assets across multiple brands for all internal and external partners. ### 35. Implementation was cumbersome **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The tagging feature is truly the best thing about Brandfolder. It helps others navigate and find images specific to what they need. **What do you dislike about Brandfolder?** I don't like that everything is grouped together in sections. I prefer a more structured folder system. And not have to search for everything to find it. **What problems is Brandfolder solving and how is that benefiting you?** It is allowing us to have a new centralized location for our digital assets. Coming from Sharepoint, we now have a condensed selection on Brandfolder that we can build onto rather than having 6+ years of archival assets that are no longer used. ### 36. Incredible tool for advertising agencies and marketing teams to share assets. **Rating:** 5.0/5.0 stars **Reviewed by:** Laura G. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** It can upload and download multiuple images at a time and you can just share a link with someone. **What do you dislike about Brandfolder?** Tagging images, so they are easy for everyone to find by the varieties name. **What problems is Brandfolder solving and how is that benefiting you?** Time, now I only load a few images to our website and the other images are available to everyone via Brandfolder. ### 37. Decent DAM solution that does require custom integration to leverage fully **Rating:** 3.5/5.0 stars **Reviewed by:** Dave L. | Director of Product Engineering & IT, Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** Brandfolder has pretty good APIs allowing you to build custom integrations with your various tools to centrally manage your images and then render them dynamically via a fairly robust CDN. **What do you dislike about Brandfolder?** Not as focused on the content generation side of the business anymore compared to tools like Cloudinary. Their Wordpress plugin is woefully out of date and isn't a primary focus of the business. **What problems is Brandfolder solving and how is that benefiting you?** We're using Brandfolder as our central image management solution for a content driven website. Our writers upload images they want to use via a custom form which then enter an approval queue and can then be used in our CMS when writing an article. ### 38. Complexity is typically not better **Rating:** 2.5/5.0 stars **Reviewed by:** Kevin S. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** It's dynamic and seemingly has all the tools and features. **What do you dislike about Brandfolder?** It's incredibly complex to change behavior from a typical folder - file structure. Adding sections, labels is just semantics and confuses most of my team **What problems is Brandfolder solving and how is that benefiting you?** A more dynamic and cataloged set of assets for use across our org and channels. ### 39. Great asset management for decentralized work force **Rating:** 4.0/5.0 stars **Reviewed by:** Travis S. | President, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Really like the ability to centrally located assets and be abel to search for them from multiple angles. It was easy to set up and use **What do you dislike about Brandfolder?** I wish it were more scalable. There are many features that are aimed at a more sophisticated user, wich arent necessary for our application. I woudl like the ability to opt out and save money **What problems is Brandfolder solving and how is that benefiting you?** We have a decentralized workforce that was saving assets in various folders on various computers with no availabilty to share, or catalog in a meaningful way. ### 40. The best way to keep track of digital assets **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** Brandfolder is an invalable resource for me as a creative. When a client sends over a new asset, (stock photo, logo, illustration, icon, etc), I can add it to my team's Brandfolder so that everyone has access to the same, native design files. It's also, extremely easy to tag assets, making searching for what you need a total breeze. **What do you dislike about Brandfolder?** The only issue I've had with Brandfolder is wrapping my head around the difference between labels, tags, and collections. There are a lot of guides, and videos to access whenever I have a question, but I do think the terminology is a little confusing. **What problems is Brandfolder solving and how is that benefiting you?** It helps the problem of having a lott o duplicate versions of digital assets spread all over the place. It benefits me as a creative, by saving me time hunting for the right one. ### 41. Not that useful **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Mechanical or Industrial Engineering | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** I like that there is a visual representation of files that potential users might download **What do you dislike about Brandfolder?** the UI / UX is not good. I think it could be re-imagined from the top down to be a useful product, but as it stands I've been struggling to use it at my job. **What problems is Brandfolder solving and how is that benefiting you?** It is solving the problem of having all of our brand assets in one place and controling who can use and download them. **Official Response from Amber Blodgett:** > Thanks for reviewing us. Would you be willing to send me an email at community@brandfolder.com with some additional information on your experience with our product? We strive to provide a great user experience and I’d love to see if there’s something we could be doing to improve. Amber Manager, Community Marketing ### 42. Multimedia Team - Wounded Warrior Project **Rating:** 3.0/5.0 stars **Reviewed by:** Dan P. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** Tagging, easy user interface, experience **What do you dislike about Brandfolder?** Lack of video storing/archiving capabilities like larger video files. Failed proxies generate for all different sizes of video files. Unable to leave annotated (time stamped) comments on video files. **What problems is Brandfolder solving and how is that benefiting you?** Ease of sharing and searching assets ### 43. Your Personalized Asset Library **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The organization and functionality of Brandfolder set it apart from the rest. With multiple ways to dial in your search it makes it super to find any asset no matter how large the library. **What do you dislike about Brandfolder?** Onboarding was tricky since we migrated a ton of assets from another platform. Still in the cleanup phase but confident everything will run smoothly once we complete that. **What problems is Brandfolder solving and how is that benefiting you?** Brandfolder is making it easier to manage and use our asset library. ### 44. Finally, a place to store all our assets in one central place **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** The tagging system. Ability to tag content for easy search later. **What do you dislike about Brandfolder?** The customer support could use improvement. I would sometimes wait a few days before getting a response. Also, we sometimes felt the support person didn’t know how to answer our question and would feel like the response is a scripted response. **What problems is Brandfolder solving and how is that benefiting you?** Proving a space to be a single source of truth for all our assets. They previously were scattered in multiple places ### 45. Easy and very organize for usage **Rating:** 5.0/5.0 stars **Reviewed by:** Andrea B. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** You can move things around easily, love it **What do you dislike about Brandfolder?** no shortcut to create repetitive folders **What problems is Brandfolder solving and how is that benefiting you?** Helping sort photos and asstes to our departments in a faster way ### 46. Great way to store photos for a company **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** What I like best is that it's so easy to organize photos and files. I love how you can create your own folders made up of photos and docs that you need for your specific team and you can share a link. **What do you dislike about Brandfolder?** It was a little complicated figuring out how to make my own folders and how to get back to them. I think some of the steps could have been a little more clearer. **What problems is Brandfolder solving and how is that benefiting you?** It's putting all of our branded assets (photos, fonts, templates) into one area that we can share with our entire company. It has been a game changer for my team since I design and need photos for a lot of my projects. ### 47. good service **Rating:** 2.5/5.0 stars **Reviewed by:** Gabrielle M. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 20, 2023 **What do you like best about Brandfolder?** asset management tool that keeps our creative team organized and our execs dont ask us to send them the same files over and over **What do you dislike about Brandfolder?** working with the reps over email to determine our agreement (a lot of back and forth) **What problems is Brandfolder solving and how is that benefiting you?** asset management; ppl asking our creative team to send them the same onehseet over and over. now they all see it clearly marked ### 48. Brandfolder for Creative Agency **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 03, 2023 **What do you like best about Brandfolder?** The collections for specific divsions has been a game changer in dividing assets and sharing them cross functionally throughout our company. Since moving from Sharepoint, the user experience has improved exponentionally. **What do you dislike about Brandfolder?** Its a learning curve and training lift for all people who use the platform. In our case, that means some sort of support on our team when providing resources to our entire company. **What problems is Brandfolder solving and how is that benefiting you?** Sharing resources with stakeholders in a platform that provides a preview before downloading an asset is huge. The custom link feature sending multiple assets that may not have lived in the same file previously make things simple for our stakeholders so they dont have to sift through extra assets like before. ### 49. Love Brandfolder! It's been an absolute game changer for our organization. **Rating:** 5.0/5.0 stars **Reviewed by:** Kelsey M. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** We had assets stored ALL over the place (OneDrive, SharePoint, various people's desktops, etc.) and we needed a centralized repository for all our digital assets. Being able to not only have one source of truth, but also being able to easily search for what you need (and find it quickly) has been such a game changer. It's also helpful in ensuring everyone at the company has access to the correct assets for our new brand. Overall - huge time saver for everyone and we've reduced frustrations for not being able to find what you need, easily & quickly! **What do you dislike about Brandfolder?** The AI tagging didn't work well for us, so we ended up turning it off. We've had to manually tag photos one-by-one, but overall that hasn't been a huge deal and will pay off in the long-run. It takes a bit of training if you're the one building out the repository, but once you get comfortable with it it's much easier. End-users don't have a big learning curve at all. **What problems is Brandfolder solving and how is that benefiting you?** So many things! Centralizing all our assets (one single source of truth), having all the elements of our new brand easily accessible, giving employees the ability to easily search for what they need, having both internal and external brand guidelines...I could go on and on! ### 50. Brandfolder is good but... **Rating:** 4.0/5.0 stars **Reviewed by:** Susan F. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 06, 2023 **What do you like best about Brandfolder?** I like Brandfolder from the standpoint that it is like a Waffle House Menu - visual -point and click the one you want! Easy to see and use. **What do you dislike about Brandfolder?** When we signed up with Brandfolder, I was hoping to have something where we could divide into folders and then place product information into those folders. Having to scroll and scroll to get to the item you need is kind of irritating. I almost wish this was a combo of what you have now and a DropBox style of folders. Maybe you offer that, but we don't have that set up so for now, we have to scroll through the photos section. Then we scroll through the product videos. Then scroll past the presentations, then scroll past... you get the picture. An easy to read index at the top or a way to place certain documents into a folder would be great. **What problems is Brandfolder solving and how is that benefiting you?** It is centralizing information for us internally and then for our distribution partners in a visual manner making it a little easier for all of us to access in one place. ## Brandfolder Discussions - [What is the best online proofing system that integrates well into the Brandfolder platform?](https://www.g2.com/discussions/14723-what-is-the-best-online-proofing-system-that-integrates-well-into-the-brandfolder-platform) - 1 comment, 1 upvote - [How long does it take to setup Brandfolder?](https://www.g2.com/discussions/619-how-long-does-it-take-to-setup-brandfolder) - 1 comment, 1 upvote - [What features are available on the Brandfolder Enterprise plan?](https://www.g2.com/discussions/618-what-features-are-available-on-the-brandfolder-enterprise-plan) - 1 comment, 1 upvote - [How secure is Brandfolder?](https://www.g2.com/discussions/how-secure-is-brandfolder) - 1 comment, 1 upvote - [View Brandfolder pricing details and edition comparison](https://www.g2.com/products/brandfolder/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-02+22%3A26%3A19+-0500&secure%5Bsession_id%5D=63ace85d-c8b2-4195-93ca-0a09aa295cb0&secure%5Btoken%5D=6a1ed76c4b0842c153a8a18922a8106e2f5f5455f5ddfbc8fe24012fed8d248e&format=llm_user) ## Brandfolder Integrations - [Adobe InDesign](https://www.g2.com/products/adobe-indesign/reviews) - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews) - [Asana](https://www.g2.com/products/asana/reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) - [Canva](https://www.g2.com/products/canva/reviews) - [Drupal](https://www.g2.com/products/drupal/reviews) - [Facebook](https://www.g2.com/products/facebook/reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - [PageProof](https://www.g2.com/products/pageproof/reviews) - [PrintUI](https://www.g2.com/products/printui/reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - [Smartsheet](https://www.g2.com/products/smartsheet/reviews) - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews) - [Zapier](https://www.g2.com/products/zapier/reviews) ## Brandfolder Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Editing** - Photo editing - Resizing - Video editing - Integration with editing tools **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Search** - Filtering - Pinned search - Auto tagging - Suggested search **Media Types** - Video - Audio - Images **Permissions** - Content expiration - Asset permissions - Access requests **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Platform** - Customizable brand guidelines - Collaboration - Templates **Agentic AI - Digital Asset Management** - Cross-system Integration **Agentic AI - Brand Asset Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Brandfolder Alternatives - [Canto](https://www.g2.com/products/canto/reviews) - 4.4/5.0 (1,745 reviews) - [Bynder](https://www.g2.com/products/bynder/reviews) - 4.5/5.0 (1,119 reviews) - [Acquia DAM (Widen)](https://www.g2.com/products/acquia-dam-widen/reviews) - 4.4/5.0 (619 reviews)