--- title: Branch Reviews meta_title: 'Branch Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 461 reviews by the users' company size, role or industry to find out how Branch works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 461 scale: '5' date_modified: '2026-07-15' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Branch Reviews **Vendor:** Branch **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 461 ## About Branch Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience. ## Branch Pros & Cons **What users like:** - Users find Branch to be **easy to use** , streamlining link creation and enhancing efficiency in various campaigns. (4 reviews) - Users value the **exceptional customer support** from Branch, noting quick responses and helpful collaboration for problem-solving. (3 reviews) - Users appreciate the **easy integrations** of Branch, finding it user-friendly and developer-friendly for diverse campaigns. (3 reviews) - Users appreciate the **simplicity of link creation** with Branch, enhancing efficiency and supporting effective marketing strategies. (3 reviews) - Users praise Branch for its **tracking capabilities** , making link creation and app tracking efficient and user-friendly. (3 reviews) - Implementation Ease (2 reviews) - A/B Testing (1 reviews) - Users highlight the **informative and user-friendly analytics** of Branch, aiding in quick decision-making and optimization. (1 reviews) - Attribution (1 reviews) - Business Growth (1 reviews) **What users dislike:** - Users face **poor customer support** , with dismissive agents and lack of onboarding help during critical times. (2 reviews) - Users report **complex setup issues** and poor customer service, making the onboarding process challenging and frustrating. (2 reviews) - Users find **navigation complex** , making it challenging to manage costs and add new partners effectively. (1 reviews) - Users find the **initial setup complex** , making it challenging to start using Branch effectively. (1 reviews) - Users face **dashboard issues** that complicate auditing tasks, highlighting the need for improved search features and filters. (1 reviews) - Dashboard Usability (1 reviews) - Difficult Setup (1 reviews) - Users find the **cost to be a bit higher** with Branch compared to other MMPs, affecting affordability. (1 reviews) - Inadequate Reporting (1 reviews) - Insufficient Training (1 reviews) ## Branch Reviews ### 1. Good alternative to mainstream MMPs **Rating:** 3.5/5.0 stars **Reviewed by:** Andrea G. | Head of eCommerce, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** - You can do exactly what you need - Easy to understand guide for integration **What do you dislike about Branch?** - UI is basic - Data is not shown in a very digestible way **What problems is Branch solving and how is that benefiting you?** I am able to see download and in-app events in advertising platforms, including Meta and TikTok ### 2. Great for Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Branch?** We're using Branch for marketing analytics and tracking, not product deeplinking. It's easy to get started and I've used Branch across several companies now. **What do you dislike about Branch?** We'd like to integrate Branch into our webapp seamlessly and there doesn't seem to be a way to do that. **What problems is Branch solving and how is that benefiting you?** For us, Branch allows us to track activity on links which helps us understand what's working and what's not, for product and campaigns. ### 3. Great Platform to scale your UA Strategy **Rating:** 4.0/5.0 stars **Reviewed by:** Alex C. | Enterprise (> 1000 emp.) **Reviewed Date:** November 06, 2023 **What do you like best about Branch?** - Smart banner customization based on trigger. - Personalization of the Smart Banner according to the user's time. - Do not depend on internal launches to launch the smart banner - The Account attention is very good. The response time is immediate. **What do you dislike about Branch?** - More variety of Smart Banners linked to a strategy. That the platform recommends smart banner depending on what you are looking for. **What problems is Branch solving and how is that benefiting you?** Branch has helped scale user acquisition in our App. Web to App has been important to obtain more installations and better quality of users in the app. ### 4. Marketing analyst use case **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2024 **What do you like best about Branch?** Reporting layout is easy to follow and drop in metrics are intuitive **What do you dislike about Branch?** Adhoc reporting leaves more to be desired. Prefer option for raw data file **What problems is Branch solving and how is that benefiting you?** Need to monitor changes to volume of installs by platform ### 5. A must for campaigns tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Branch?** We are using Branch for campaigns tracking. Running FB, Instagram, UAC & influencer campaigns are a challenge when it comes to properly track attribution. Branch helpd us and brings some light to our acquisition funnel. Excellent customer support (got helped a couple of times). **What do you dislike about Branch?** The pannel lookd a bit old for me. UI should be updated. **What problems is Branch solving and how is that benefiting you?** Mobile attributtion can be a mess and Branch it's really helpful if you want to know your actual numbers. ### 6. Branch is great! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Branch?** Branch has many of the same bells & whistles you can find elsehwere at competing MMPs. They differentiate themselves in their industry knowledge and consitently staying at the forefront of changes impacting the technologies we use. Customer support is always helpful when problems arise. **What do you dislike about Branch?** User flows can sometimes be complex for less advanced folks, and the QA process could be improved. **What problems is Branch solving and how is that benefiting you?** Attribution of Android and iOS conversions for app campaigns. ### 7. Great platform for magic link and banner **Rating:** 5.0/5.0 stars **Reviewed by:** Julien P. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** Easy to use and to implement, we were looking for a platform in order to generate magic link so when we communicate with our users, it directs them to either the app or the web **What do you dislike about Branch?** Biling is a bit unclear but appart from that we can't complain **What problems is Branch solving and how is that benefiting you?** Be able to make our users open our links on the right medium (mobile app or web app) with the same link ### 8. Branch as great partner in MMP solution **Rating:** 4.0/5.0 stars **Reviewed by:** Aveline Agrippina T. | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2023 **What do you like best about Branch?** It is easy to use, even for the beginner. The support is really great, 24/7 and fast response. Easy to integration and full of understanding when we read or ask any help to the team. **What do you dislike about Branch?** Need more intensive to share the updated features, so we can utilize more. Some features needed to update such as demographic and geographic, so the users can capture the data well. **What problems is Branch solving and how is that benefiting you?** The wrong data tracking and Branch can identify one by one very well ### 9. It's highly recommended to my friends for business growth **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2023 **What do you like best about Branch?** It's very easy to use to create an ad partner link or channel link. Very easy to track performance. **What do you dislike about Branch?** It should be a mobile app also to track the number while you are not in the office. **What problems is Branch solving and how is that benefiting you?** Tracking is the main benefit which I really like it. Like Facebook, we can't track the number on the facebook dashboard. Because of branch we are able to track all the data. ### 10. Is easy downliad reports or add new links **Rating:** 4.5/5.0 stars **Reviewed by:** Andrea L. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Branch?** is easy to add lisnk and the process is similar between platforms **What do you dislike about Branch?** Sometimes the links are difficult to found by name **What problems is Branch solving and how is that benefiting you?** report donwload are more easy now ### 11. Navigating Branch: A Personal Perspective on Pros and Cons **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** Custom metrics in local currency allowing me to map all key KPI straight in the dashboard. Customer support was always on point, and helpful. I have alos enjoyed the Branch academy when starting with the platform. **What do you dislike about Branch?** It can become quite technical when it comes to integration of SDKs **What problems is Branch solving and how is that benefiting you?** Branch solves the challenge of tracking app installs and in-app conversions across multiple marketing channels. ### 12. I am using Branch for past one year.I find it quite simple and easy to use. **Rating:** 4.5/5.0 stars **Reviewed by:** sapna k. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2024 **What do you like best about Branch?** Easy to fecth data for analysis and detailed reports are also availabele.its very simple to use and time saving. **What do you dislike about Branch?** I like branch very much. As a data analyst I haven't found any yet . hoping for best in future **What problems is Branch solving and how is that benefiting you?** I am easily able to bifrucate the data partner level/ campaign level/ ad level.brach is benefiting in effective way. ### 13. Good tool for startups **Rating:** 4.0/5.0 stars **Reviewed by:** Jainam T. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 11, 2024 **What do you like best about Branch?** Interface is good! Pay as you go model just works **What do you dislike about Branch?** Support is okay! Can do better. Difficult to get queries resolved. **What problems is Branch solving and how is that benefiting you?** Helps us with attribution. ### 14. I believe Branch is one of the top MMP tool available in market right now. **Rating:** 4.5/5.0 stars **Reviewed by:** Aditya K. | Senior Executive - Growth, Enterprise (> 1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** The best thing I have experienced using the branch is tracking multiple ads with multiple ad partners in one place. **What do you dislike about Branch?** The only thing the branch lags on is the accuracy of metrics, other than that everything is osm. **What problems is Branch solving and how is that benefiting you?** We use the branch to track day-to-day mobile app analysis whether install numbers, open count of app or any other relevant metrics. ### 15. Leading Mobile Linking Platform with excellent Client Management Team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** November 17, 2023 **What do you like best about Branch?** We started working with Branch for the deeplinking and attribution capabilities but then have been utilizing the journeys capabilities more and more to encourage customers to download the app from our web site, plus the QR code capabilities to understand the attribution of offline campaigns. The Client Management team are the best from any vendor that we work with and have been really great in continuing to help us get the best from the tool and app usage has grown expodentially since we integrated. **What do you dislike about Branch?** The administration AI could use a facelift but it doesnt hinder using the tool. **What problems is Branch solving and how is that benefiting you?** App attribution. Driving App downloads ### 16. Easy enough to use **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** March 05, 2024 **What do you like best about Branch?** I liked that the sdk worked well and it was well documented. **What do you dislike about Branch?** I disliked the dashboard because I felt it could've been easier to use but it wasn't the worst. **What problems is Branch solving and how is that benefiting you?** As far as I know our partner was using it to help with deeplinking in their marketing. ### 17. app developer **Rating:** 4.0/5.0 stars **Reviewed by:** Santiago S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Branch?** the web and the functionality. and much more **What do you dislike about Branch?** the documentation but there isn´t other think **What problems is Branch solving and how is that benefiting you?** dynamic links ### 18. Highly responsive support team. Quick response & resolution time **Rating:** 5.0/5.0 stars **Reviewed by:** Shreya S. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Branch?** The ease of use & their customer support. I use branch almost daily to maintain data for my app & if hardly I face any issue, their team replies quickly & resolves the query. **What do you dislike about Branch?** I work at an early stage startup, their cost can be slightly less **What problems is Branch solving and how is that benefiting you?** It helps me solve attribution issue as we advertise on multiple channels, this gives us insides on which channel to scale or pause. ### 19. I find the interface very smooth and informational after using Branch for the past 2 years. **Rating:** 5.0/5.0 stars **Reviewed by:** Aditya K. | Enterprise (> 1000 emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Branch?** The best part of Branch is it is very easy to use and the support team is also very helpful. **What do you dislike about Branch?** The branch team can work more on fraud numbers. Apart from this if I can get more detailed view for organic numbers will be very helpful. **What problems is Branch solving and how is that benefiting you?** Day to Day Ads tracking and their conversions. Plus, data attribution is good. ### 20. industry standard for measuring performance across channels **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2024 **What do you like best about Branch?** Attribution across channels is accurate and shows utm wise data for revenue orders. Easy to use across teams **What do you dislike about Branch?** Order level attribution is not there as it shows a cumulative number but it does not give order number wise data for the revenue **What problems is Branch solving and how is that benefiting you?** Helps to measure RoAS of our paid campaigns across various channels ### 21. Using Branch deep links to drive adoption and engagement to our BCE self serve apps **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Telecommunications | Enterprise (> 1000 emp.) **Reviewed Date:** February 01, 2024 **What do you like best about Branch?** Ease of link creation and versatility. Excellent Customer support and we use it everyday. **What do you dislike about Branch?** No real downsides, but would love a feature that would alert us to changes in traffic and patterns **What problems is Branch solving and how is that benefiting you?** Allowing to ensure our client base can interact with us digitally in the platform of their choice...web for desktop, app for mobile, while encouraging mobile traffic as much as possible. ### 22. Supportive and Knowledgable team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2023 **What do you like best about Branch?** Branch is a good MMP and has many integrations with ad networks. We had a great experience with the support and onboarding team. **What do you dislike about Branch?** Sometimes disconnected from the ad platforms. **What problems is Branch solving and how is that benefiting you?** Branch provides mobile tracking to the app and website so we can have conversions and app events. It is very important to connect analytics to app. ### 23. Easy to navigate with number I need **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Branch?** The daily breakdown and breakdown by countries since the brand im working with running different platform to encourage user to engage with their app. **What do you dislike about Branch?** The data only valid for 3 months. Not sure if this is the same for others. **What problems is Branch solving and how is that benefiting you?** Credit in-app action to the respective ads campaign. ### 24. Good for basics but lacks in technical resourcing for new-to-app brands **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Branch?** Basic setup and reporting needs work just fine. It's easy enough to integrate a less complicated partner and setup tracking links that can span across web and mobile. **What do you dislike about Branch?** I think the Branch product at it's core does a find job of doing what it needs to do, where I have difficulty is the lack of technical resourcing to help with nuanced integratinos and account support to work through the process. Setting up partners that need data reporting beyond just app installs, registrations, opens has been transparently difficult for our team. When requesting support we're never routed to a technical rep, rather FAQs which lead to extended timelines to get partners up and running. **What problems is Branch solving and how is that benefiting you?** With Branch we're able to see app activity and how the user flows throughout the journey. This is helpful to understand sticking points for the users and also gives us more understanding of which partners are driving quality traffic for the account vs. spam. ### 25. A good way to get some SEO app attribution data **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** February 12, 2024 **What do you like best about Branch?** relatively easy-to-use interface and the ability to get revenue data for any ASA & SEO Attribution for revenue and landing page equivalent in the app. **What do you dislike about Branch?** There is still lots of gaps in the SEO attribution section but customer support is always happy to help. **What problems is Branch solving and how is that benefiting you?** Track SEO revenue & ASA revenue. ### 26. Addresses our business needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** November 07, 2023 **What do you like best about Branch?** Branch is an effective MMP with stellar customer service. They have made it very easy to get up and running in a short time frame, working with both our marketing and app development teams to ensure a successful launch. **What do you dislike about Branch?** Separate billing for paid media deep linking. It's not totally clear why this should be an added cost, given that deep links for email marketing were included in our package. **What problems is Branch solving and how is that benefiting you?** Branch lets us effectively deep link to our app, and track where users are coming from. This means we can accurately assess the impact of our marketing efforts. ### 27. A good mobile attribution tool and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Neha R. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 10, 2024 **What do you like best about Branch?** It was easy to integrate and the support was also very helpful by the support team **What do you dislike about Branch?** Nothing as of yet. Have been using it for an year and it is pretty good till now **What problems is Branch solving and how is that benefiting you?** It is convenient to do data analysis for different partners and fetching the data is convenient. ### 28. Our single source of truth **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** November 09, 2023 **What do you like best about Branch?** Branch makes it super simple to create bespoke links and track attribution across vaious channels. The reporting dashboard is easy to use and pull relevant information. The support team has been great in helping us understand and implement more advanced features. **What do you dislike about Branch?** None that we can think of. The platform has been great and the team are quick to answer any questions. **What problems is Branch solving and how is that benefiting you?** Branch is the best we've found when it comes to helping us get visibility on things like app installs by channel and which creative / campaigns are doing the best job in aquiring users. ### 29. A program that makes tracking the performance of our links easier! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** February 05, 2024 **What do you like best about Branch?** The ability to create quick links quickly and easily, and then track the performance of these links over different time periods **What do you dislike about Branch?** The landing page that users have to go through before getting to our app/website **What problems is Branch solving and how is that benefiting you?** It helps us create and track personalised links for our team of ambassadors around the world. **Official Response from Brittany Higgins:** > Thank you for your feedback! We understand the concern about the deep view page and we're continuously working on improving the user experience. ### 30. I have been using Branch for the past 4 years and I find the UI pretty easy as compared to other MMP **Rating:** 4.5/5.0 stars **Reviewed by:** Pankaj D. | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Branch?** It's simplicity and the support from Branch Support team & POC **What do you dislike about Branch?** Need more detailing on the Organic numbers. I am sure that it's the same with other MMPs as well but I am sure Branch can someway figure out a way **What problems is Branch solving and how is that benefiting you?** Data attirbution clarity is good for ad partners ### 31. Great URL and QR code tracking platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** February 26, 2024 **What do you like best about Branch?** Really easy to use and helps create the analytics parameters right in the setup flow. **What do you dislike about Branch?** Required to set up new Apps for each domain you want to use **What problems is Branch solving and how is that benefiting you?** Creating trackable links and QR coes with analytics parameters for end-to-end analysis. ### 32. It good for bringing back users to our app **Rating:** 5.0/5.0 stars **Reviewed by:** Isaac B. | iOS & Android Developer, Small-Business (50 or fewer emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** the analytics offered where very informative, and easy to understand **What do you dislike about Branch?** It has many features which made it a little hard for me to use **What problems is Branch solving and how is that benefiting you?** it is making it easy for us to redirect users back to our system just incase a person shared a link ### 33. Accuracy of the App **Rating:** 5.0/5.0 stars **Reviewed by:** Manish R. | CPE Support Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** March 25, 2024 **What do you like best about Branch?** It is a great mobile attribution partner provide desired accurate data. **What do you dislike about Branch?** Dislikes are the most i hate nothing other. **What problems is Branch solving and how is that benefiting you?** Easy to segregate data ### 34. Campaign Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Yaghik P. | Assistant Manager , Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2024 **What do you like best about Branch?** It is very simple to use and allows us to see the campaign performance from multiple view **What do you dislike about Branch?** Its been almost 2 years as such no disadvantages **What problems is Branch solving and how is that benefiting you?** It allows us to track campaign and also let us know which link is working best for us ### 35. Easy Implementation, High Reward **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 02, 2023 **What do you like best about Branch?** The main capability of one link performing different actions per platform. **What do you dislike about Branch?** Sometimes when I am searching for the Branch title of my link, the link does not come up in the search. That leads me to have to get the URL, then search that, with it then being searchable. Maybe this is a me error but it has plagued me since day 1 of using Branch. **What problems is Branch solving and how is that benefiting you?** Allowing me to easily deep link into my app on mobile devices while taking a user to the web version of that link when on desktop/not in app. ### 36. Branch Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2024 **What do you like best about Branch?** I specifically use Branch for its ability to link in an email directly to our app. Makes it super simple to create new links. **What do you dislike about Branch?** I haven't found anything I dislike about branch **What problems is Branch solving and how is that benefiting you?** linking from an email to our app ### 37. This is best among the all players in the market **Rating:** 4.5/5.0 stars **Reviewed by:** Deepak T. | Business Operations Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 13, 2024 **What do you like best about Branch?** It give me reports as per my requirements. I loved to have this **What do you dislike about Branch?** Not identified any week point yet, will surely tell you if I think so **What problems is Branch solving and how is that benefiting you?** Data can be easily bifurcate as per my requirement, it is better than the Appsflyer. ### 38. It is very friendly for campaign tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Yaghik P. | Enterprise (> 1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Branch?** Very user friendly interface along with lots of metric level information. **What do you dislike about Branch?** As a business Analyst,some times campaign performance takes lots of loading time **What problems is Branch solving and how is that benefiting you?** I am easily able to track different link performance which help me to select better campaign for users. ### 39. Good attribution tool in the market with constant support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** February 06, 2024 **What do you like best about Branch?** Clear interface and easy navigation in the tool **What do you dislike about Branch?** It is an expensive tool but with good use case its worth it. **What problems is Branch solving and how is that benefiting you?** As an internet company user of the tool, we use this to track our daily events from different marketing campaigns without loss of attribution. ### 40. I find branch better option amongst all **Rating:** 5.0/5.0 stars **Reviewed by:** Deepak t. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Branch?** It is easy to use & a better option for detailed report **What do you dislike about Branch?** I haven't found any drawback yet.It is one of the best amongs all the players. **What problems is Branch solving and how is that benefiting you?** Easy to bifrucate the data partner leve/ campaign leve/ ad level & easy to use ### 41. A Powerful Marketing Tool! **Rating:** 4.5/5.0 stars **Reviewed by:** Seann D. | Marketing Operations Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** June 28, 2023 **What do you like best about Branch?** 1. Click Tracking - It allows multiple stakeholders to leverage Branch for performance tracking. 2. Deep-linking - The platform's support for redirect is really helpful and used in most of our marketing campaigns. 3.Tool integration **What do you dislike about Branch?** 1. Dashboard and UI can be improved. 2. The platform requires a certain level of knowledge and preparation for it to be used in our organization. That's all I can think of for now. Branch is great! **What problems is Branch solving and how is that benefiting you?** We used Branch's redirect feature to help route our users to specific pages in the app, which is a great user experience, especially for targeted campaigns. If we users don't have the app, they can also be easily redirected to the App Store. ### 42. Branch is my first MMP/AAP tool which i'm quite satisfied with **Rating:** 4.5/5.0 stars **Reviewed by:** Siddhant A. | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2023 **What do you like best about Branch?** Easy interface, ability to get raw data and connection with other tools. Can export needed columns as well. Bulk upload/API of quick links is also a good feature. **What do you dislike about Branch?** Not able to use my custom data sent through custom events, as filters for reports or attributions/optimisations. Should capture uninstalls as well to optimise the campaigns **What problems is Branch solving and how is that benefiting you?** We are using it for app installs acquisition and even on engagement campaigns. Deffered deep links are also useful for us. Branch helping us with the attribution to different ad partners and helping in decision making. We also send our custom app events for tracking with campaigns ### 43. Using Branch for one year **Rating:** 4.0/5.0 stars **Reviewed by:** Deepak p. | Group HEAD-HR/ER, Enterprise (> 1000 emp.) **Reviewed Date:** March 03, 2024 **What do you like best about Branch?** It is very helpful for detailed campaign **What do you dislike about Branch?** sometimes it is a bit slow rest every thing were good **What problems is Branch solving and how is that benefiting you?** It helps me track campaigns from different sources ### 44. Review for Branch - Great UI **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Branch?** The interface is very straightforward and easy to understand. **What do you dislike about Branch?** Sometimes there are errors when setting desktop destination and it does not give explanation as to why **What problems is Branch solving and how is that benefiting you?** Ease of linking to apps for users. ### 45. Easy to use, key needed functionalities all there **Rating:** 4.5/5.0 stars **Reviewed by:** S H. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2024 **What do you like best about Branch?** It's reliable and easy to use -- having the accurate attribution is the key benefit **What do you dislike about Branch?** Some unnecessary features make the UX a bit confusing in the beginning **What problems is Branch solving and how is that benefiting you?** Creating various entry points and tracking each point's performance ### 46. Great tool to mesure app engagement, with some flaws **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** September 06, 2023 **What do you like best about Branch?** The simple fact that it's a smart deeplink with multiple possible behaviors within the app is great. There is still not enough shared research on our ROI of using the app instead of standard phone process to make a policy change. Our Analysts seems stuck at the surface level and are not commiting that much to success stories with the app. **What do you dislike about Branch?** The large capture discrepancy between clicks and apps opens/installs. Recently all our redirects URL's inside quicklinks disapeared due to a known bug. This is now fixed but it gave us the shivvers. Also, the fact that automation in creation of templates is in Beta and not bundled with standard corporate license is a bit disapointing since it requires lots of manual work. **What problems is Branch solving and how is that benefiting you?** It generates engagement with the tools within the app and a "do it yourself" philosophy for the client, giving them the power of choice with their insurance policy. ### 47. Branch Increase team efficiency **Rating:** 4.0/5.0 stars **Reviewed by:** Mayank S. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2024 **What do you like best about Branch?** It increase team efficiency and we love to work on this. **What do you dislike about Branch?** It is omni channel campaign we cannot use more than one channel **What problems is Branch solving and how is that benefiting you?** It is helping us to connect with our customers ### 48. Frustrating **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** February 09, 2024 **What do you like best about Branch?** Quick links were easy to use and understand. **What do you dislike about Branch?** Outages, being randomly banned, not being able to get support for months to get back into our account. **What problems is Branch solving and how is that benefiting you?** We use it to create links for our affeliates **Official Response from Brittany Higgins:** > Thank you for your feedback and we sincerely apologize for any frustration you have experienced using our platform. We are actively working to improve our support and reliability to ensure a better experience for all our users. If you are open to discussing your feedback further, so we can better understand your experience and make things right, please do not hesitate to reach out. You can reach me directly at brittany.higgins@branch.io ### 49. iTS GOOD, BUT IN TERMS OF REPORTING IS NOT EASY **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** February 27, 2024 **What do you like best about Branch?** the branch connection it has with DCM and TTD **What do you dislike about Branch?** The UX of the platform, specially of reporting **What problems is Branch solving and how is that benefiting you?** It is tracking the mobile app conversions we have ### 50. Campaigns Attribution & Tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Nitin A. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 15, 2024 **What do you like best about Branch?** Detailed campaign analsyis from different sources and accuracy of the data **What do you dislike about Branch?** UI of the dashboard can be enhanced further **What problems is Branch solving and how is that benefiting you?** To Track the traffic from inorganic sources and diffrentiate from organic one ## Branch Discussions - [How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.](https://www.g2.com/discussions/27870-how-i-should-use-the-deep-view-feature-of-branch-seems-like-an-unnecessary-step-in-the-process) - 1 comment - [View Branch pricing details and edition comparison](https://www.g2.com/products/branch/reviews?page=3&qs=pros-and-cons§ion=pricing&secure%5Bexpires_at%5D=2026-07-16+17%3A38%3A29+-0500&secure%5Bsession_id%5D=7cc4a505-b12c-449f-b57b-3ee83e3c199b&secure%5Btoken%5D=18395525b0f7127dfa0dd55475945566e5e662bbaf0e2da813154e4e1d0991a5&format=llm_user) ## Branch Integrations - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## Branch Features **User Identification** - Demographics - User Segmentation - Geolocation **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Custom Dashboards **Platform Data** - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Engagement** - Coupons and Promotions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Branch Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews)