G2

Sam L.

Head of Growth

Small-Business (50 or fewer emp.)

8/22/2018

"The Ultimate Mobile App and Cross-Platform - Better Tracking than Appsflyer"

5/5

What do you like best about Branch?

The user event tracking is second to none. We've been able to bridge the gap and determine ROI on all marketing channels, even able to bridge the gap as we hand off our leads to a sales team - making ROI calculating more difficult. I'm also a big fan of their cross-platform attribution, especially because we send a lot of our users from our website to our mobile apps. Also, being able to easily implement and test journey banners and customize deepviews has increased our user-experience immensely. Review collected by and hosted on G2.com.

What do you dislike about Branch?

Dislike is a strong word, especially when it comes to as complete of a platform as Branch. It's hard to find a flaw between their data export, integrations with so many advertising partners, email services, etc. Review collected by and hosted on G2.com.

Recommendations to others considering Branch:

I recommend utilizing Branch no matter the amount of users you have. The prices are extremely reasonable, and when you are in scaling mode, you need to understand what marketing dollars produce the largest ROI; and Branch helps you do that. They also have some great integrations with Apple Search Ads, MailGun, ActiveCampaign, organic social media and content, so you can track your users across all channels. This complete tracking is essentially to really accelerate growth, and understand your companies growth loop. A big plus was the Web to App feature that track cross-platform for when users go from web to app. Review collected by and hosted on G2.com.

What problems is Branch solving and how is that benefiting you?

We are solving cross-platform attribution and being able to determine what touchpoints we need to hit in order for our user to become a customer. We've realized what our most effective paid campaigns are in terms of ROI. Review collected by and hosted on G2.com.