--- title: Branch Reviews meta_title: 'Branch Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 460 reviews by the users' company size, role or industry to find out how Branch works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 460 scale: '5' date_modified: '2026-07-13' parent_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Branch Reviews **Vendor:** Branch **Category:** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing) **Average Rating:** 4.4/5.0 **Total Reviews:** 460 ## About Branch Branch provides reliable deep linking and attribution for every paid, owned, and earned marketing channel. Trusted to maximize the value of their evolving digital strategies, world-class brands like Instacart, Western Union, NBCUniversal, ZocDoc and Sephora rely on Branch to acquire users, retain customers and drive more conversions. Increase team efficiency with Branch. Easily deploy and scale deep linking and campaign measurement across all marketing channels. Deliver better experiences with Branch. Route users where you want them to go, regardless of their platform or device, reliably and always. Make smarter investments with Branch. Increase ROI with accurate insight into omni-channel campaigns, without running privacy risks. There isn’t a linking use case Branch can’t solve. Guiding new or returning web visitors to your app Problem: Your mobile website gets a lot of traffic, but it’s not optimized for conversions and engagement compared to your mobile app. Solution: Convert casual web visitors into loyal app users with custom, targeted smart banners that carry context through install for a stellar first impression. If they land on your website in the future, smart banners seamlessly direct app them to the content they’re viewing in your mobile app. Maximizing app install ad success Problem: You spend valuable ad dollars capturing new app users, but in today’s privacy-focused environment, it’s harder than ever to get useful, unbiased attribution data. Solution: We not only provide accurate, deduplicated install attribution but also deliver users to specific content in your app post install, increasing their likelihood to convert. Optimizing mobile reengagement ad campaigns Problem: Reengaging existing users is critical to maximizing your user lifetime value (LTV), but privacy regulations can complicate the tracking and attribution of these efforts. Solution: We help you build precise audience segments based on previous user behaviors and engagements. This allows you to target users with tailored reengagement campaigns and measure the impact with privacy-preserving attribution data. Measuring CTV campaigns Problem: Users are spending more time on connected TV (CTV) devices and platforms than ever before, but marketers investing in CTV ads struggle to accurately understand their downstream conversion events, and few measurement solutions are suited for CTV’s unique challenges. Solution: We make it effortless to track and attribute CTV ad performance to downstream engagements with accurate, unbiased measurement. It’s now easier to optimize and justify your CTV marketing budget with clear insights into holistic campaign effectiveness. Delivering email readers directly to your app Problem: There are many edge cases to solve for when linking out of the email channel, and email click analytics alone won’t show you pivotal insights such as if someone purchases in-app days after clicking an email. Solution: We solve linking on mobile. With extensive email service provider (ESP) integrations and a team deeply familiar with the challenges on mobile, we improve the email workflow, provide more contextual user experiences, increase email revenue, and provide new down-funnel attribution from email. Measuring web SEO traffic to the app Problem: Search engine optimization (SEO) teams spend countless hours optimizing search results. Enabling deep linking historically meant losing visibility into their efforts, missing key performance indicator (KPI) goals, and working around blind spots in their overall marketing strategy. Solution: Our SEO App Attribution solution provides insight into app opens and down-funnel events coming from organic search traffic, helping marketers unlock the value and ROI of SEO in the context of mobile app engagement, improving decision-making across marketing channels. Enabling and measuring offline to app experiences Problem: Customers expect to be able to use your app at any stage of the customer journey, and you need a way to move your users from offline into your app. QR codes have taken off, but a lot of QR codes are not optimized for app engagement. Solution: We make it easy to create custom, dynamic QR codes that align with your brand’s look and feel for a seamless user experience. Effortlessly manage routing destinations to keep campaigns fresh, and track downstream performance in one place to optimize acquisition, engagement, and ultimately LTV from offline, desktop, or over-the-top (OTT). Breaking out of walled gardens Problem: Social platforms load an in-app browser designed to keep app users in a walled version of their website. You’re missing out on driving engagement and conversions every time your users are stuck within a walled garden instead of on your native app. Solution: Our branded short links can be scaled across social channels to take app users from content in a social post to the same content in your app (or after install for new users). With cross-channel analytics, you’ll unlock insight into organic social as an acquisition channel and attribute downstream events to the social campaign that drove them. Reducing your cost to serve Problem: You spent time, money, and resources building an awesome app, but high volumes of customer inquiries are still directed to costly support channels. Solution: Branch links and QR codes guide users to your app to complete key actions. By redirecting users from expensive channels like phone support to more cost-effective self-service options in the app, Branch helps you lower operational costs while simultaneously delivering a great customer experience. ## Branch Pros & Cons **What users like:** - Users find Branch to be **easy to use** , streamlining link creation and enhancing efficiency in various campaigns. (4 reviews) - Users value the **exceptional customer support** from Branch, noting quick responses and helpful collaboration for problem-solving. (3 reviews) - Users appreciate the **easy integrations** of Branch, finding it user-friendly and developer-friendly for diverse campaigns. (3 reviews) - Users appreciate the **simplicity of link creation** with Branch, enhancing efficiency and supporting effective marketing strategies. (3 reviews) - Users praise Branch for its **tracking capabilities** , making link creation and app tracking efficient and user-friendly. (3 reviews) - Implementation Ease (2 reviews) - A/B Testing (1 reviews) - Users highlight the **informative and user-friendly analytics** of Branch, aiding in quick decision-making and optimization. (1 reviews) - Attribution (1 reviews) - Business Growth (1 reviews) **What users dislike:** - Users face **poor customer support** , with dismissive agents and lack of onboarding help during critical times. (2 reviews) - Users report **complex setup issues** and poor customer service, making the onboarding process challenging and frustrating. (2 reviews) - Users find **navigation complex** , making it challenging to manage costs and add new partners effectively. (1 reviews) - Users find the **initial setup complex** , making it challenging to start using Branch effectively. (1 reviews) - Users face **dashboard issues** that complicate auditing tasks, highlighting the need for improved search features and filters. (1 reviews) - Dashboard Usability (1 reviews) - Difficult Setup (1 reviews) - Users find the **cost to be a bit higher** with Branch compared to other MMPs, affecting affordability. (1 reviews) - Inadequate Reporting (1 reviews) - Insufficient Training (1 reviews) ## Branch Reviews ### 1. The tool that does it all **Rating:** 5.0/5.0 stars **Reviewed by:** Shabnam K. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 09, 2023 **What do you like best about Branch?** It's a straightforward platform to use. I spend the most time creating deep links where you can measure campaign goals and ROI. It's for people who are using the web and mobile devices. **What do you dislike about Branch?** The coding can be a bit confusing for me; however, over time, I'm sure there will be an easier process for specific links on different platforms. For example, Instagram links vs. Twitter links. **What problems is Branch solving and how is that benefiting you?** The deep linking helps track lots of components to a project. ### 2. Great for what I use it for in my role but not using all features available **Rating:** 3.5/5.0 stars **Reviewed by:** emma h. | Enterprise (> 1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Branch?** I've only ever use Appsflyer other than branch (back in 2019) and find branch has more data than was ever available to me in AF. **What do you dislike about Branch?** Some of the reporting could be easier to use. Segmenting by week (sun-mon, mon-sun) and other pre-set date parameters would be good. Also filters easier to use. **What problems is Branch solving and how is that benefiting you?** Can see in app events for my android Google app campaigns (i am a PPC specialist but manage Google app campaigns). ### 3. Overall good Experience **Rating:** 4.5/5.0 stars **Reviewed by:** Kusum B. | Affiliate Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2022 **What do you like best about Branch?** It is easy to integrate campaigns on the Branch. You can optimize your campaign through daily stats given by branch. You can also prevent fraud through branch internal fraud tool. **What do you dislike about Branch?** Though branch has its own internal fraud tool, we are not able to know exact what type of fraud is happening on the campaigns. I think the branch should specify the fraud reason as well so that we can optimize the campaign accordingly. **What problems is Branch solving and how is that benefiting you?** The branch is helping in monitoring the mobile campaigns by providing real-time conversion reports. Also the branch had its own internal fraud tool which help us to differentiate between the fraud in the campaign. ### 4. I really like the product I always recommend my colleague to use tool for personal growth also. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 23, 2023 **What do you like best about Branch?** It's very easy to use. quickly create a link for channels. **What do you dislike about Branch?** Sometimes I feel it takes more time to refresh. **What problems is Branch solving and how is that benefiting you?** It's solving the tracking issue which is very important to my organization this is very benefit for me as well to show performance. ### 5. deep linking **Rating:** 5.0/5.0 stars **Reviewed by:** Mathew V. | Mobile Apps, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** July 06, 2023 **What do you like best about Branch?** The analysis is very easy ,deep linking is very smooth between mobile and website **What do you dislike about Branch?** billing issues between ads and saas,ned to add the card every time **What problems is Branch solving and how is that benefiting you?** analytics is very easy,UTM is also very easy to implement ### 6. Great for Deep Linking **Rating:** 4.0/5.0 stars **Reviewed by:** Brad W. | Demand Generation Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 27, 2023 **What do you like best about Branch?** The Deep Liking solutions did things for our email that no other platform could do. **What do you dislike about Branch?** I have no complaints about the branch software. **What problems is Branch solving and how is that benefiting you?** The Deep Linking (Email Links that resolve to a place in our app) ### 7. Leverage Data with Branch **Rating:** 3.5/5.0 stars **Reviewed by:** Nathan T. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Branch?** as a data scientist it's really helpful to have the attribution data. Thank to that we know where users are coming from. **What do you dislike about Branch?** The setup was a bit complicated, and understanding branch raw tables is kind of tricky (so many fields and only way to understand was to reach out to Branch team) **What problems is Branch solving and how is that benefiting you?** We wanted to have a way to identify our user attribution. ### 8. App Attribution Made simpler **Rating:** 4.5/5.0 stars **Reviewed by:** Sanhitha B. | Growth Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 24, 2022 **What do you like best about Branch?** 1. The best part is their cross-platform attribution and clear split between organic and inorganic sources and events. 2. The intuitive and customizable dashboards provide great insights in terms of data, which are a great help in campaign optimization. 3. Their support team is commendable, they troubleshoot all queries in no time and help us stay updated with new feature updates. **What do you dislike about Branch?** 1. I would say that certain improvements can be made for example they must have separate dashboards to monitor reengagement, acquisition and retention campaigns. 2. While integrating ad partners, the attribution windows for certain standard and custom events must be picked automatically from ad partners and should not have to be filled manually. **Recommendations to others considering Branch:** Branch offers great visualization of otherwise unstructured data. It can be a great resource for small-scale app companies as it helps us in allocating our resources to the right channels. **What problems is Branch solving and how is that benefiting you?** We are using Branch to track attribution of organic, Facebook ads, Google ads, Referrals and Affiliates. it provides campaign-level data and helps us in adopting a data-favoured approach while optimising various marketing campaigns and channels. Branch has helped us save a lot of time and effort that otherwise went in fetching and analysing data which was not even accurate. ### 9. Good product but it change the billing policy **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Insurance | Enterprise (> 1000 emp.) **Reviewed Date:** July 31, 2023 **What do you like best about Branch?** All the features are great! We use the deeplinks and they work perfect! **What do you dislike about Branch?** Branch have changed your billing policy, it used to be free and now we have to pay or create our own solution to change branch. That was something that was not planned :( **What problems is Branch solving and how is that benefiting you?** Deeplinks ### 10. I'm sold to Branch for lifetime, Supertool to make marketer's life easy **Rating:** 5.0/5.0 stars **Reviewed by:** Aakash G. | Senior Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Branch?** * Affiliate/Ad networks management * Quicklinks for shortening links * Trueview of actual business numbers by attributing only to deserving last touch * Easy plug/play features like journeys, deepviews & referral which otherwise sucks a lot of tech and design team bandwidth. Ability to do A/B testing on top of that. * MAUs based billing not per install basis unlike other competitors * Webinars/Events giving insightful data and growth hacks * Super awesome support and account management team **What do you dislike about Branch?** Branch looks like it has been designed by hardcore developer, There are some signs of a coder being a core decision maker. Example, No relative dates in Branch. You have to select dates manually, you can't select as yesterday and so on. **Recommendations to others considering Branch:** Branch is super tool, If used wisely can solve all problems of a marketer. Also, Sometimes people confuse their poor setting of attribution windows or wrong integration with judgement of tool. **What problems is Branch solving and how is that benefiting you?** Although countless benefits * Passing website traffic to app via smart banner (journey) * Deferred deeplinks for contextual deeplinking even if user hasn't installed app * Managing affiliates/ad networks and preventing fraud, The money you save by preventing fraud only is more than enough to justify Branch's invoice * Extremely helpful and welcoming account managers ### 11. Branch: Easy to use, innovations and deeplinks with good customer support **Rating:** 4.5/5.0 stars **Reviewed by:** Norman N. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 23, 2023 **What do you like best about Branch?** Close relation to their customers. 3 team work with it, seems to be easy to use. **What do you dislike about Branch?** I only had one problem when the deeplinks didnt work well. PRoblem was on our side, branch helped but it took a while to solve it overall. **What problems is Branch solving and how is that benefiting you?** Deep links between app and web. Mobile web. Better conversions, more channels to push apps. Productivity increased, the tool offers more than what we do with it. ### 12. 5/10 **Rating:** 2.5/5.0 stars **Reviewed by:** Chris A. | Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Branch?** I like how the platform is well laid-out and everything is in laymans terms. **What do you dislike about Branch?** I believe the support could be more hands-on with training webinars to help. **What problems is Branch solving and how is that benefiting you?** Branch is helping us to drive users to our app where we beleive they will gain a better customer experience **Official Response from Brittany Higgins:** > Hi Chris, Thank you for taking the time to leave a review about your experience with Branch on G2crowd. As the Customer Marketing Manager at Branch, I appreciate your feedback and want to ensure that you have all the resources you need for success. We understand the importance of providing comprehensive support and training to our customers. I would like to inform you that as a Branch customer, you have access to various resources to help you maximize the value of our platform. This includes Branch University, our extensive online learning platform that offers a wide range of self-paced training modules and tutorials to help you master the features and functionality of our product. In addition to Branch University, we also have a robust Help Documentation available, which includes step-by-step guides, FAQs, and troubleshooting tips to assist you with any questions or issues you may encounter while using Branch. Furthermore, our Support Team is always ready to assist you with any inquiries or concerns you may have. You can reach out to them through our support portal, and they will be happy to provide you with hands-on guidance and support. As the Customer Marketing Manager, I will personally share your feedback with our support and TAM teams to ensure that our documentation and training materials are clear and actionable and that we continue to improve our support offerings. We appreciate your continued support as a Branch customer, and we are committed to providing you with the best possible experience. If you have any further questions or need assistance, please do not hesitate to reach out to us. ### 13. Affordable solution for app attribution needs **Rating:** 4.0/5.0 stars **Reviewed by:** Sachin B. | Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 13, 2022 **What do you like best about Branch?** Branch has solved the app attribution and universal app linking issues for us. Navigation across the dashboard is easy and creating funnels, cohorts and analysing campaigns, marketing channels is very convenient. Their sales team was kind enough to accomodate all the requirements and asks in the plan without significantly increasing the prices. After having Branch integration, cross platform attribution has become transparent and this has helped us in campaign and creative optimisations. Using branch links in Facebook's instant experience has helped us improve our conversion rates by almost 12.5%. **What do you dislike about Branch?** Branch does not offer Cost data in INR and also certain customised calculations of funnel rates and cost per event is not possible on the dashboard. Analysing links that are created from backend and not on branch dashboard is not supported even even those are branch links too. **Recommendations to others considering Branch:** Branch delivers good value for the price and have a wonderful support team that helps us whenever we need them. **What problems is Branch solving and how is that benefiting you?** Branch helps us in creating ad links and quick links which are used in the Marketing campaigns, creation and analysis of these links is fairly simple. Activity and cohort analysis is something that I use on a daily basis to monitor campaign performance in terms of app opens and other down the user engagements. Partner integration and exporting desired in app events to the integrated ad partners is super smooth. Integrating affiliate partners and deciding their access levels help us in ruling out fraud traffic and we end up pay only for genuine traffic. ### 14. Clear view of data **Rating:** 4.5/5.0 stars **Reviewed by:** Pikka G. | Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 15, 2023 **What do you like best about Branch?** Cohort view of the data from every paid channel. **What do you dislike about Branch?** It would be great if we could create engagement builder for more channels **What problems is Branch solving and how is that benefiting you?** It gives me a clear view of the data and I like that you can customize the metric, e.g. first time purchase, etc. ### 15. Great help! **Rating:** 5.0/5.0 stars **Reviewed by:** Luca C. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 14, 2023 **What do you like best about Branch?** Very helpful to gain data from our app/website and create data-driven strategies **What do you dislike about Branch?** Complicated to use and not very user-friendly, especially for newbies **What problems is Branch solving and how is that benefiting you?** Now how many people download our app and how many purchase we generate from our paid channels ### 16. A flexible technology in a changing sector, with a prime support **Rating:** 4.0/5.0 stars **Reviewed by:** Marco A. | S, Mid-Market (51-1000 emp.) **Reviewed Date:** December 27, 2021 **What do you like best about Branch?** Branch was what we needed to enhance our app performance. We could implement their solution thanks to their support and lead, due to their expertise **What do you dislike about Branch?** In the beginning, our company hadn't the experience to manage Branch's technology, so our alignment period endured longer than expected **What problems is Branch solving and how is that benefiting you?** We improved the engagement of our app's users, and since then, the performances and revenues coming from there have grown remarkably every year ### 17. A seamless experience for our comms **Rating:** 4.5/5.0 stars **Reviewed by:** Mary Ann S. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 08, 2023 **What do you like best about Branch?** I value the fact we are able to provide our customers a user-friendly experience. I also like our integrated slack channel for assistance directly from Branch. **What do you dislike about Branch?** It can be difficult getting reroutes and parameters set up on our end before we go to Branch. **What problems is Branch solving and how is that benefiting you?** We have a gated homepage experience, so we like to use Branch to directly send our customers to the app if they're on mobile, and a browser if they're on desktop. ### 18. Excellent MMP that offers rich Attribution and Analytics. **Rating:** 4.0/5.0 stars **Reviewed by:** Swati R. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 19, 2022 **What do you like best about Branch?** Branch's support is extraordinary and they offer custom prices and were also flexible enough to accommodate some of our additional MAU and other engagement numbers at the same price. Creating and editing quick links and ad links in bulk is quick and analysing them is easy as they have a dedicated dashboard for deep links only. Managing ad partners and onboarding new affiliate partners is also convenient. **What do you dislike about Branch?** There is a huge scope for improvement when it comes to the User Interface. While creating custom dashboards, it does not allow us to put formulas and we have to pick from already available set metrics only. **Recommendations to others considering Branch:** Branch can be a great third-party analytics tool as it brings about clarity in thought while taking important action when it comes to improving a campaign's performance. Must-have tool for app-based companies. **What problems is Branch solving and how is that benefiting you?** Branch helps us with our daily marketing analytics. Its Multi-Platform Attribution helps us in Marketing Campaign Optimization, we are also utilizing the deferred deep-linking feature of Branch to provide a rich user experience in ads and also land them on that particular page when they download the app. This has increased our subsequent app opens after the first one tremendously. ### 19. Amazing MMP for deeplinks and multi channel attribution/analytics **Rating:** 4.0/5.0 stars **Reviewed by:** Praneetha M. | Growth Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** June 06, 2022 **What do you like best about Branch?** The support team at Branch helps us every step of the way, from providing complete support during tech integration and a dedicated account manager who helps us utilise the tool in the best possible way. Branch majorly helps us in cross-platform attribution and analytics which further helps in campaign and channel optimization. **What do you dislike about Branch?** It does not let us track uninstalls which is a major miss and hinders campaign optimization to a great extent. The UI can also be improved and the current dashboard is difficult to use. **Recommendations to others considering Branch:** Branch helps us with App Marketing, and App Analytics and the quick links can even be used for search and display campaigns, this functionality is not provided by Appsflyer. Also, Branch provides flexible pricing and is much more cost-effective when compared to Appsflyer. **What problems is Branch solving and how is that benefiting you?** We use Branch for creating quick links, ad links and deferred deep links in ads for providing an instant experience to users and ensuring they land on the specific content shown in the ads. This reduces user drop off and enhances session time. Apart from links we also use Branch on a daily basis to look at daily campaign performance and see how all the channels, as well as affiliate partners, are faring. ### 20. Branch + DICE **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Branch?** Branch helps me create/wrap links so that they will open up in our app! It's a pretty quick process, and it makes it easy to see attribution/clicks. **What do you dislike about Branch?** The search feature never seems to work because we create so many Branch links on a regular basis, and I think Branch doesn't hold all of them. It would be great if we could have a page that shows all Branch links that you've personally created. **What problems is Branch solving and how is that benefiting you?** It's helping me create custom links that will open up in our app instead of the web! ### 21. Branch is a best in class marketing tool that is critical for measuring marketing impact. **Rating:** 5.0/5.0 stars **Reviewed by:** Sophia G. | Senior Marketing Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Branch?** The customer support team has a hands on approach, and is relentless at solving our problems & answering questions quickly. **What do you dislike about Branch?** I wish there were more design options & design built into the dashboard. **What problems is Branch solving and how is that benefiting you?** Branch is key to determining what type of placement to show to targeted audience, when, and how frequently. ### 22. Perfect Third party attribution platform **Rating:** 4.0/5.0 stars **Reviewed by:** Sai Ganesh R. | Senior Marketing Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** May 14, 2022 **What do you like best about Branch?** Branch offers great insights about the source of acquisition of users, retention of different ad platforms, performance of reengagement campaigns and Retention graphs of users on the app. The best part is the customer support of Branch as they provide account managers even for startups with miniscule ad spends. Unlike Appsflyer where there is only one person responsible for giving platform access to team members, on Branch anyone can give access to team members. **What do you dislike about Branch?** Branch lacks certain features and automation which are offered by its competitors like the incrementality feature by Appsflyer and also the impression and click trackers required for Affiliate partners need to be created manually. **Recommendations to others considering Branch:** Branch is a convenient and reasonable attribution platform which provides far superior attribution than Firebase. **What problems is Branch solving and how is that benefiting you?** We use Branch for its quick links and Cross-platform campaign analytics and attribution. It also helps us in preventing fraud and negating bot traffic which flows in through affiliate partners. We also use Branch deep links in email and SMS campaigns which take users directly to the content within the app and also provide us deeper insights into user engagement and behaviour on the app. We also use Branch for analysing Reengagement campaigns of multiple clients. ### 23. Good tool for Universal app Linking and fair view of app attribution **Rating:** 4.5/5.0 stars **Reviewed by:** Soorya S. | Growth Marketer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2022 **What do you like best about Branch?** We used Branch majorly for its cross-platform attribution functionalities and universal deep linking capabilities. It gave us a fair division of installs that were flowing from various marketing channels like Facebook, Google, and organic. We were also able to use deep linking on Facebook ads and Google campaigns which resulted in an extremely rich experience for users, especially for re-engagement campaigns where we landed users directly on the screen/event we wanted them to nudge for. **What do you dislike about Branch?** There were a lot of features that were lacking in Branch, it did not support deep drilling of data, and no uninstall or cost data was available. While Appsflyer is the market dominator and offered rich features like incrementality, P360 for fraud analysis, exclusive management or retention and reengagement campaigns, creation of audience on the platform and exporting them to ad partners, we switched to Appsflyer. **What problems is Branch solving and how is that benefiting you?** Before our integration with Branch, there was a lot of ambiguity and concern around the source of installs and we faced critical issues with campaign optimisation. Running in-app event-focused campaigns was also a challenge as we were unable to establish the effectiveness of various marketing channels. Branch also helped us in creating quick links in bulk and our shareable content from the app also had branch links, this helped us track the installs and conversions coming from each source. ### 24. Branch is a powerful tool for marketers **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 19, 2022 **What do you like best about Branch?** Click tracking and deep linking have been invaluable to the marketing team as well as the overall business. **What do you dislike about Branch?** Limited analytics. Would like to see more robust data. **What problems is Branch solving and how is that benefiting you?** We use hundreds of unique QR codes that need to be individually tracked. Branch allows us to track create unique links for each for easy attribution. ### 25. Good value for money, offers good multi channel attribution **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2022 **What do you like best about Branch?** Branch is much more reasonable than Appsflyer and hence provides analytics and cross-platform attribution which might not be as accurate and top-notch as Appsflyer but does the job well. Creating deep links and their analysis via reports and customised dashboards is quick and easy with Branch. Click and install Fraud can also be identified and flagged with Branch in the same package while Appsflyer has additional charges for this. **What do you dislike about Branch?** There is some scope for improvement in the dashboard and other features which require a lot of steps for example ad partner integration, giving agency access, deciding their level of access, setting up events and exporting them to ad partners, setting up attribution windows, these are some features which need a lot of manual work which can be automated. **Recommendations to others considering Branch:** Branch is good to opt if you need good attribution but do not have adequate resources, but must try for smaller enterprises. **What problems is Branch solving and how is that benefiting you?** We use Branch for some of our clients as their primary MMP. Branch is a powerful attribution tool which maps the users to their correct source of acquisition and also tracks their journeys within the app. Full funnel analysis helps us in identifying the quality of acquired users which can then be used to pivot campaign targeting and other acquisition strategies. ### 26. Branch has been instrumental in our mobile attribution work **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** December 13, 2022 **What do you like best about Branch?** Our Branch representatives are helpful and responsive to all of our questions. **What do you dislike about Branch?** I wish there more capabilities for web tracking. That help complete the whole package of cross-platform tracking! **What problems is Branch solving and how is that benefiting you?** Branch has been helping us solve tracking for links placed on organic content, tracking clicks/impressions in our ads, and tracking mobile conversions. ### 27. Useful tool for Marketing Attibution and analytics. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2022 **What do you like best about Branch?** The best part is the ease with which we can create links be it ad links/deep links or one links. Slicing and dicing data based on source, event or campaign is easy and the dashboards provide valuable insights into the performance of various marketing channels. **What do you dislike about Branch?** The User Interface is not as intuitive as Appsflyer and the support team when contacted gives us lengthy documentation which is not very helpful. The integration took us almost 2 months while Branch only gave us one month free trial period. **Recommendations to others considering Branch:** Branch is definitely an upgrade from manual data pulling and analytics but if you have better financial resources then please go for Analytical tools like Mixpanel or Appsflyer. **What problems is Branch solving and how is that benefiting you?** We initially used Branch only for their deep links and later took their analytics services majorly for accurate Cross-platform attribution and better campaign optimisation. Branch also helps in fraud analysis of various affiliate partners at no additional cost unlike Appsflyer as they charge for P360 on top of the plan bought. Branch helps us in taking data-backed decisions when optimising acquisition and reengagement campaigns. ### 28. Useful but underutilized **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2022 **What do you like best about Branch?** Quicklinks are very helpful, the configurations allowed are flexible enough. **What do you dislike about Branch?** It's taking a long time to integrate Branch with our app to be able to see custom events. **What problems is Branch solving and how is that benefiting you?** Deeplinking. We can send users from the top of the funnel directly to our app for account creation and add a promo code automatically. ### 29. Ideal tool for marketers to make web users to app users in a seamless way **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 08, 2022 **What do you like best about Branch?** With its deep linking options and assets like "journeys" Branch is very straightforward to use. Especially when one of your goals is having seamless user journeys from the web to the app or other placements. Furthermore, they have a brilliant team, always helpful and supportive account management with helping to develop further and show all potential. Branch makes happy customers and delivers awesome results. **What do you dislike about Branch?** There is not much to say. A bit more customization of journey layouts would be helpful. But other than that: nothing to dislike here. **What problems is Branch solving and how is that benefiting you?** Guiding more users from web to app in a seamless way with personalized banners and deep linking. Furthermore, you need low involvement of internal developers. ### 30. Able to strategize and deliver a robust app experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Branch?** The team is helpful with scheduling time and discussing our strategies to determine the best options moving forward. **What do you dislike about Branch?** The product is continually being improved. We wish there were more customization available for the mobile banners. **What problems is Branch solving and how is that benefiting you?** Branch is helping us with our mobile strategies and identifying ways to increase engagement among our mobile users. ### 31. Great tool and great live support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** December 24, 2021 **What do you like best about Branch?** Branch has been an integral part of our business for more than two years, and we have nothing other than praise for Branch as a tool and the support we receive directly from Branch. Any question is usually answered within a few hours, and the dedicated support team is always ready to schedule a call and tackle the problem at hand. The only reason I am not giving 10/10 is due to the (very infrequent) bugs we have encountered now and then, but even those were usually resolved very quickly. I would also like to praise the amount of support we received to deal with the changes required to become ATT compliant end to end. **What do you dislike about Branch?** The tracking interface is a bit clunky and could be restructured to make it easier to derive insights directly. However, for our particular use case, this is not too much of an issue as we use our own BI tool connected to the branch API for insights **Recommendations to others considering Branch:** Any company that wants to be able to truly understand it's users should use branch **What problems is Branch solving and how is that benefiting you?** We are using Branch to be able to attribute the origin of new users are and to better understand the performance of new marketing campaigns. We are also using it for the same purpose on the business side. ### 32. Extremely satisfied customer **Rating:** 5.0/5.0 stars **Reviewed by:** Pradeep S. | Mobile marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 14, 2022 **What do you like best about Branch?** Branch.io is a superior platform to measure/track mobile app attribution, their deep-linking capabilities is 2nd to none. This is backed up by an excellent client servicing team that is not only ultra responsive but also come up with valuable insights on key issues like Fraud, spamming, bots etc. **What do you dislike about Branch?** The S2S offering can be improved and scaled up to SDK level. **What problems is Branch solving and how is that benefiting you?** Attribution, Fraud detection, deep-linking, all of these are a must in this digital era and branch is spearheading these aspects. ### 33. Branch are good to work with and allow us to do a lot of tracking **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2022 **What do you like best about Branch?** That is is an easy-to-use platform and has a lot of the data needed to report. **What do you dislike about Branch?** It is hard to group together data from SKAD network and opted in users, as well as cross platform **What problems is Branch solving and how is that benefiting you?** Able to track opted out users actions ### 34. Excellent and Reasonable App Analytics and deep linking tool **Rating:** 4.0/5.0 stars **Reviewed by:** Parvati G. | Customer Retention Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 03, 2022 **What do you like best about Branch?** The deep linking properties of the branch are better than any other app attribution platform. It is also an excellent tool for fraud detection, thus can save us a lot of money. It helps us to define custom events for user analysis. Through the customizable dashboards, it provides a holistic view of campaigns running across various media sources and their conversion count and funnels. **What do you dislike about Branch?** Analyzing Retention and reengagement cohorts is not as intuitive as analyzing acquisition campaigns. Also the fraud analysis is not very apt. **Recommendations to others considering Branch:** Branch is a great Mobile App Attribution tool, but if you are a small startup and move up the ladder after driving better revenue or raising funds, you can switch to better MMPs like Appsflyer. **What problems is Branch solving and how is that benefiting you?** We use Branch for cross platform integration, last touch attribution and app analytics. The deep linking properties of Branch are better than any other MMP, we use these deep links to monitor the perfoemance of various affiliate partners and content creators. The full funnel analysis of acquisition and retargeting campaigns, helps us in identifying better performing channels and hence invest in those. ### 35. Great for app attribution **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Branch?** Reporting dashboard and ease of setting up campaigns **What do you dislike about Branch?** The learning curve is not short, requires some training **What problems is Branch solving and how is that benefiting you?** Reliable mobile measurement, source attribution, and engagement data to help make decisions and optimize mobile apps. ### 36. Successful with Branch in Tech Stack **Rating:** 5.0/5.0 stars **Reviewed by:** Dan J. | CMO, Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2022 **What do you like best about Branch?** Teaming. Bring together with peers via LIM, essential tools, easy to work with. **What do you dislike about Branch?** Will always accept a lower price, but their value is there. **What problems is Branch solving and how is that benefiting you?** New sign-up fraud prevention. Referrals fraud prevention. Marketing attribution. ### 37. Review from a Marketer's point of view. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2022 **What do you like best about Branch?** Branch gives us the flexibility to analyse user cohorts and also provides a unified view of all installs where we can put filters and customise them according to our needs. Deferred deep linking is one amazing feature that has increased our funnel rates by more than 3x. We get dedicated account managers who help us in understanding broader and niche use cases and do account audits every quarter, this has helped un unearth features which we were not utilizing initially. **What do you dislike about Branch?** When compared to Appsflyer which we were using initially, Branch falls short in a lot of aspects, some of them are: Branch's dashboard is not intuitive, features are very limited, and fraud protection is not very apt. The scope of customization while analyzing data is poor, there are overlapping colours on the dashboard which hinder the visibility. **Recommendations to others considering Branch:** Branch can be used for basic attribution and analytics of marketing campaigns. It solves the issue of tracking the installs to their source and hence in the campaign and channel optimisation. I would say this is a must-have tool and offers a great return on investment. **What problems is Branch solving and how is that benefiting you?** The main pain point that Branch solves is the attribution. Initially, when our Appsflyer subscription duration ended, we were managing campaign performance with in-house analytics but cross-platform attribution and campaign level data, especially from Facebook Business Manager, was passed only to third-party analytics/attribution platforms. Branch enables us to map the installs to their acquisition source and also do an analysis on the quality of users coming through each campaign to the ad level. ### 38. Good tool, but digital ad industry is changing **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** December 01, 2022 **What do you like best about Branch?** Mobile App tracking and deep links! Ability to slice and dice standard campaign data by various campaign attributes. **What do you dislike about Branch?** SKAD reporting is limited, and manual combination of SKAD and Standard data. **What problems is Branch solving and how is that benefiting you?** Some of the advanced mobile attribution reporting is beneficial as we try to find other ways to measure marketing success. Given iOS (and soon Android) data tracking restrictions, we need other ways to measure impact. ### 39. Incredible team **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Music | Mid-Market (51-1000 emp.) **Reviewed Date:** October 17, 2022 **What do you like best about Branch?** Incredible support and team. Very well-thought-out and valuable product. **What do you dislike about Branch?** The implementation can be a little complex, so you might have to spend a little more to get the onboarding plan (which is worth every cent). **What problems is Branch solving and how is that benefiting you?** Deep-linking & attribution in your mobile app. ### 40. Best Link and Customer Data Compiling Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Calven R. | Senior Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Branch?** Rentomojo has been using Branch for Ages. We have enjoyed the multitude of communications with Product and Service Teams Alike. **What do you dislike about Branch?** Nothing there to dislike. Friendly team and great services. **What problems is Branch solving and how is that benefiting you?** Auto Link generation, customer journey tracking and third-party advertiser services. ### 41. Branch Review **Rating:** 4.0/5.0 stars **Reviewed by:** Jeroen G. | Head of Acquisition, Enterprise (> 1000 emp.) **Reviewed Date:** December 20, 2021 **What do you like best about Branch?** Things I really like using branch are: - Customer support team & our day to day technical support - Clear and to the point dashboard, which gives me easy access to what I need (not to much fuzz) - Easy access to cohort views - Flexible custom exports, you can go as detailed and as broad as you want/need. - They take action upon your recommendations and look into what they can achieve for you in a foreseenable future (and what maybe unrealisable) **What do you dislike about Branch?** There is not much that I dislike, but things I would appreciate/am missing from time to time: - API integration for SKAD network installs (we rely on an external dashboard for communication) - Set up of tracking In-app events, maybe something like codeless conversions like FB has. - Future integration of of SKAD dashboard into normal dashboard. **Recommendations to others considering Branch:** Personally for me, I find Branch one of the easier MMP's to use. It does a great job in providing the core tools you need an MMP to do. If you have a lot of owned/shared/earned media then Branch is an extra plus vs others. **What problems is Branch solving and how is that benefiting you?** We use Branch as our source of truth for our user acquisition and conversion tracking on our paid channels. Next to this, we use Branch links to improve the trackability of all our owned/earned media. The main benefit we have realised (which is a big one) is that we can effectively evaluate the performance of all our campaigns & make important decisions based on this. ### 42. Strong mobile partner with good features on measurement and deep link capabilities. **Rating:** 3.5/5.0 stars **Reviewed by:** Juan G. | Performance Marketing Lead, Enterprise (> 1000 emp.) **Reviewed Date:** December 17, 2021 **What do you like best about Branch?** Good offer overall in a fierce and competitive industry. Branch offers a good pack to measure and deep link users towards your Mobile Application. I'm satisfied with the Deep Link and Journeys product as it's easy to set up Web to App banners based on rules. **What do you dislike about Branch?** The user interface could use some work to improve usability and create better reports to gather insights faster. It's a bit tricky to get familiar with the platform, I would also recommend discovering out-of-the-box insights to speed up analytics efforts. On the Journeys product, we have a variety of rules and strategies to follow but I would like to have best practices based on industry average performance to speed up the learning process. Web to App strategies are essential and we could leverage case studies produced by the owner of the platform. **What problems is Branch solving and how is that benefiting you?** We are leveraging the Journeys product to drive Web users to our Mobile Application. We also use their Deep Link solutions, we integrated them into an in-house tool to automate the handling/creation on deeplinks. ### 43. Top class tool, team, and experience! **Rating:** 5.0/5.0 stars **Reviewed by:** Ray E. | Senior Product Manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 08, 2021 **What do you like best about Branch?** Implementation Team - The Branch team showcased a great deal of partnership experience and knowledge when we expanded Branch's capabilities to new global markets. The team was extremely organized, knowledgeable, friendly, and responsive to our questions along the journey. While getting Branch's baseline functionality was our #1 goal for quick links and deferred deep linking for email, the team also provided insights on future roadmap feature enhancements to bolster the product within our tech ecosystem. Client Success Team - Similar to the implementation team, the partnership from an account-level perspective was top-notch. With weekly check-ins and discussions of in-flight initiatives and future ideas, the account management team was excellent. Ease of Integration with 3rd Party Vendors - Given out tech stack has several additional tools in play for analytics, CRM, and others - Branch seemed to have strong experience with this and made the additional integration seamless. Deferred Deeplinking - With an important goal of getting our subscribers to download our viewing experience, this key functionality of directing users to get the app from stores or getting straight to the content was key for our user experience. **What do you dislike about Branch?** Truthfully there were nearly no dislikes - the only wish is that we had the Branch team within our communication tools (Slack) indefinitely for deeper partnership **What problems is Branch solving and how is that benefiting you?** Deferred Deeplinking and obtaining user attribution data were our main benefits from implementing Branch. Another large area of usage was for our Social Media teams to use Branch's quick links generation tool for increasing traffic to our app. ### 44. Great usability and easy to create links. **Rating:** 5.0/5.0 stars **Reviewed by:** Josh B. | D, Mid-Market (51-1000 emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Branch?** The ability to intergrate with our platforms **What do you dislike about Branch?** The lack of specific for tracking links **What problems is Branch solving and how is that benefiting you?** Tracking app downloads for our brand app ### 45. Branch provides amazing support. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Branch?** We use Branch as our MMP and I could not be any happier. They have all the necessary tools to help our growth initiatives. Their customer service is top-notch and the team is very knowledgeable about the industry. **What do you dislike about Branch?** N/A as every player in the space is facing the same issues due to privacy concerns. **What problems is Branch solving and how is that benefiting you?** Attribution, attribution, and attribution. This helps us identify where we should grow and what to focus on, while being a strategic partner throughout the process. ### 46. Great tool for App Analytics and Attribution. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Branch?** The best part is its deep integration with the product and marketing channels like Business Manager/Google ads or any affiliate partner. The ease of importing important events from the backend and mapping them to integrated partners helps run event-based campaigns on Marketing channels. We have integrated Branch with Mixpanel which makes it easy to analyse user journey. **What do you dislike about Branch?** It would have been great if they provided a dashboard for DAU and MAU and its high time they give us an option for bulk link creation. **What problems is Branch solving and how is that benefiting you?** Being a content-first company, we used to work with many deep links of different languages and categories present on the platform; therefore, we opted for branch instead of Appsflyer. The analytics, conversions, conversion rates, source vise data, and custom dashboards help us ensure our marketing activities are on track. Branch also helps us do qualitative campaign analysis and identify where we should allocate most of our budgets. ### 47. Best tool for marketing campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Muhsin K. | Customer Retention Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2022 **What do you like best about Branch?** I mostly use branch for creating quick links for my marketing campaigns. whatever campaigns like SMS, email, QR code flayers, i use branch link. so i can track my results very easily **What do you dislike about Branch?** I like most of the features they are providing. I think it takes some time to load the dashboard page when I log in. if it can be reduce the page load time it woulbe be very great. **What problems is Branch solving and how is that benefiting you?** I use the branch to track my results by understanding how many peoples have clicked my activity. so I can measure the campaign was a success or failure. also i use this for ads ( fb& google) for the conversion tracking ### 48. Affordable Third Party App Analytics tool for small as well as big enterprises. **Rating:** 4.5/5.0 stars **Reviewed by:** Bhuvan K. | Business Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Branch?** I like that it is affordable and can be deeply integrated with products and marketing platforms like Facebook Business Manager and Google Ads. So far, my overall experience with Branch has been unique, and I continue to use it daily. **What do you dislike about Branch?** Originally Branch was only used for building deep links and all the existing features were built on top of this but creating deeplinks with branch is a tedious process, there are redundant fields and owing to the number of deeplinks we create on a daily basis, this kind of becomes hectic for the marketing team. **Recommendations to others considering Branch:** Branch should introduce additional features like fraud detection/ identify bot traffic and therefore give a prior warning if we are integrating malicious partners. **What problems is Branch solving and how is that benefiting you?** The whole team uses Branch to get a daily view of installs/in-app events source-wise. Branch helps us in identifying any anomaly for example, event pipeline failure or any other anomaly without any delay. We also use Branch for creating deep links, which are then used by Influencers, Youtubers, and with marketing platforms, embedded within notifications for a particular redirection within the app. Integrating partners/affiliates with Branch is super smooth, and exporting events to these partners helps us run a full-funnel strategy efficiently. ### 49. Simple solution to a *very* complex problem **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 01, 2022 **What do you like best about Branch?** Deep linking is a messy process; many variables affect how to best handle a deep link. Branch obfuscates that complexity for your marketing team, so they can focus on the intent of the link rather than the myriad edge cases. **What do you dislike about Branch?** Troubleshooting links that don't work as expected can be difficult, but their support staff is very smart. Branch's pricing model favors full utilization of their services (not strictly usage-based), which can be a double-edged sword. **What problems is Branch solving and how is that benefiting you?** Branch enables our team to send marketing messages across multiple channels that intelligently link to the right resource based on the context in which the user engages (i.e. iOS/Android, with/without app, or desktop). ### 50. Great hassle-free product for mobile linking and tracking **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 05, 2022 **What do you like best about Branch?** - Ease of setting up, especially w their React Native SDKs From my experience with linking/tracking products, Branch has had the most straightforward setup approach and reduces developer load. The SDKs pretty much do what they state easily without requiring manual tinkering for edge cases. Another plus point is their support. I've had multiple conversations around tools and issues, which are quickly resolved. In situations where their SDK has issues, they're proactive in providing workarounds and solutions as well. **What do you dislike about Branch?** Their documentation is a bit lacking. Setting up Quick Links and Long Links was quite a hassle for React Native as many of the attributes weren't documented well. I had to resort to a 3rd party GitHub repo to find documentation on all the possible attributes. The inability to create multiple quick links with the same name with different payloads can lead to tricky problems. This might be an innate limitation of Quick/Long links, but is definitely a feature that is useful. **What problems is Branch solving and how is that benefiting you?** We use Branch primarily for referral and growth features. Their payload delivery systems are top-notch, which makes it a no-brainer when it comes to setting up any user linking-based feature such as referrals. ## Branch Discussions - [How I should use the deep view feature of Branch? Seems like an unnecessary step in the process.](https://www.g2.com/discussions/27870-how-i-should-use-the-deep-view-feature-of-branch-seems-like-an-unnecessary-step-in-the-process) - 1 comment - [View Branch pricing details and edition comparison](https://www.g2.com/products/branch/reviews?page=5§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+05%3A35%3A14+-0500&secure%5Bsession_id%5D=de538246-5c2d-4edf-9ef6-46814e6803f9&secure%5Btoken%5D=b471f777ce46ed73129fe2e945ee9eaf922998ffd1336ca609bdf28de220d09c&format=llm_user) ## Branch Integrations - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) - [Gupshup](https://www.g2.com/products/gupshup/reviews) - [MoEngage](https://www.g2.com/products/moengage/reviews) - [Snowflake](https://www.g2.com/products/snowflake/reviews) ## Branch Features **User Identification** - Demographics - User Segmentation - Geolocation **Platform Basics** - Attribution Windows - Retargeting Attribution - Validation Rules - Cross-platform attribution - Fraud Detection - Post-Fraud Attribution **Tracking & Reporting** - Custom Event Tracking - Real-Time Insights - Attribution - Dashboard - User Path Tracking - User Activity History **Analysis** - Application Attribution - Campaign Analysis - Custom Dashboards **Platform Data** - Retention Metrics - Analytics Dashboard - Cross-channel insights - Custom Dashboards - Data Segmentation **Metrics** - Engagement - Exit Tracking - Retention - Return - Conversions **Campaigns** - Proximity Marketing - Push Notifications - Bulk SMS - Two-Way Text Messaging - Email Campaigns - Audience Segmentation **Engagement** - Coupons and Promotions **Agentic AI - Value Selling Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Optimization - Integrations - Mobile Marketing - Internationalization **Agentic AI - Mobile Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making ## Top Branch Alternatives - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) - 4.5/5.0 (759 reviews) - [Kochava](https://www.g2.com/products/kochava/reviews) - 4.1/5.0 (131 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) - 4.7/5.0 (713 reviews)