G2

Grov E.

Fundador

Small-Business (50 or fewer emp.)

6/26/2026

"Loyalty platform for agencies"

5/5

What do you like best about Boomerangme?

Boomerangme allowed me to launch a complete digital loyalty agency without the need to develop my own technology. The white label functionality is what I value the most: I was able to set up my own domain (app.grov.co), customize the platform with my brand, and present it to clients as a 100% proprietary solution.

The loyalty cards that work directly in Apple Wallet and Google Wallet are a huge differentiator — my clients (restaurants) don't have to ask their users to download any app. Adoption is immediate. Additionally, push notifications, RFM analysis, and automations give small businesses tools that only large chains had before. Review collected by and hosted on G2.com.

What do you dislike about Boomerangme?

The initial learning curve can be a bit steep, especially when setting up the white label and DNS records for the first time. The documentation exists, but in some steps it assumes technical knowledge that not all users have. For someone coming from a more commercial than technical background, that onboarding process could be more guided. Review collected by and hosted on G2.com.

What problems is Boomerangme solving and how is that benefiting you?

The central problem it solves is the invisibility of the customer. Most local businesses have no way of knowing who bought from them, when was the last time they came, or how to contact them again. Boomerangme solves this with digital loyalty cards that live on the customer's phone without the need for apps.

In my case, it allows me to offer restaurants and local businesses in Colombia a complete and measurable retention program. I can see which customers are at risk of not returning (RFM analysis), send them a push notification at the right time, and demonstrate to the business with concrete data that the investment is working. This turns something intangible like "customer loyalty" into real metrics: visit frequency, average spending, return rate. Review collected by and hosted on G2.com.