We shared an export of our closed won accounts to show the kind of customers we wanted to reach. The BeSpoke team used that file to understand our target audience and built a lookalike list based on criteria such as industry company size and relevant job roles. The delivered contacts were much closer to our ideal customer profile than a broad prospect list. Review collected by and hosted on G2.com.

We had to be clear about our target criteria at the start. A little more discussion upfront helped make sure the final list matched what we had in mind. Review collected by and hosted on G2.com.