It has a lot of useful features: flexibility in the definition of new properties and segments, connectors for external systems to inject/share data (social media, data warehouses, marketing platforms, ...), easy and straightforward installation both on websites and apps, great support (fast, committed and helpful), the "AI workbench" section offers the possibility to run scripts to calculate new complex metrics or to apply AI algorithms.

Users management is simple and very flexible, offering very detailed access levels to resources (especially the access to personal information is carefully managed).

Overall, it has all the features you would expect in a CDP for big enterprises (managing it in a proper way and exploiting all its capabilities requires dedicated resources). Review collected by and hosted on G2.com.

It's a relatively young platform and it has developed quickly, so there are bugs here and there: usually not show-stoppers, but still annoying. For example, in the "insight" section, where you can display and customize simple dashboards and download basic reports, for certain combinations of properties and segments the downloaded numbers are different from what is displayed (and they just don't make sense).

Segments are easy to create, but there are some limitations (for example you can create a new segment by intersecting existing segments but not joining them).

The UX is good enough, but it could be improved Review collected by and hosted on G2.com.