You can gather all kinds of touchpoint info on customer profile level easily, like e-mail data, website data, advertising data to create a full customer profile that you can use to create segmentations or audiciens to create relevant personalizations in your advertising. External data can be easily imported through automations API connections or imports of CSV files. Review collected by and hosted on G2.com.

Create more out the box integrations to create personalization in CMS systems. It's a bit hard to quickly create personalizations which withholds the usage of Blueconic. Review collected by and hosted on G2.com.