G2

Justin S.

Co-Founder

Small-Business (50 or fewer emp.)

10/25/2026

"Bringing Partner Events and Salesforce Closer Together"

5/5

What do you like best about Blackthorn Events?

The main draw is being able to manage event activity within the Salesforce environment rather than adding another disconnected place to maintain attendee data. For a business working with dealership partners and insurance-related audiences, having registration and attendance information connected to the CRM is especially useful. It gives the team a more direct path from an event interaction to the next conversation. Review collected by and hosted on G2.com.

What do you dislike about Blackthorn Events?

We needed a few additional follow-ups during implementation to work through configuration details and clarify how certain parts of the process should operate. It wasn't a major blocker, but I would have preferred to settle those details with fewer rounds of clarification. Once the setup was addressed, the overall approach made sense for our Salesforce-based workflow. Review collected by and hosted on G2.com.

What problems is Blackthorn Events solving and how is that benefiting you?

We needed a more organized way to handle registrations and attendee follow-up across dealer partner events, insurance webinars, and industry conferences. Connecting event activity with Salesforce helped us keep participant information and post-event reporting closer to the customer and partner records we already use. That makes it easier to see who attended and determine what follow-up is needed. Review collected by and hosted on G2.com.