# Bitly Reviews
**Vendor:** Bitly, Inc.  
**Category:** [URL Shortener ](https://www.g2.com/categories/url-shortener)  
**Average Rating:** 4.5/5.0  
**Total Reviews:** 919
## About Bitly
Bitly is a leading global SaaS company offering a comprehensive platform designed to enable every piece of information shared online to connect with key audiences and ignite action. Bitly&#39;s all-in-one Connections Platform empowers more than 5.7 million monthly active users and over 600,000 customers globally - people, influencers, brands, and businesses of every size - to use branded links, custom QR codes, and Landing Pages solutions as trusted platform for engaging their audience and delivering critical notifications, information, and experiences. Bitly is proud to be Certified™ by Great Place to Work®, the global authority on workplace culture and employee experience proven to deliver market-leading revenue, employee retention, and increased innovation.



## Bitly Pros & Cons
**What users like:**

- Users find Bitly&#39;s **ease of use** remarkable, enjoying seamless navigation and effective link management for various purposes. (107 reviews)
- Users appreciate the **organized link management** of Bitly, benefiting from custom domains and effective data analysis. (76 reviews)
- Users love the **ease of use and organization** of Bitly, simplifying link creation and management for teams. (73 reviews)
- Users value the **analytics and tracking features** of Bitly, enhancing their insights into traffic and customer engagement. (55 reviews)
- Users appreciate the **ease of creating QR codes** with Bitly, enhancing their marketing and tracking efforts efficiently. (52 reviews)
- Tracking (52 reviews)
- Easy Setup (49 reviews)
- Users love Bitly for its **efficient link management** and powerful analytics, which enhance marketing strategies significantly. (48 reviews)
- Users love the **easy QR code generation** feature of Bitly, enhancing communication and marketing efforts effectively. (48 reviews)
- Time-saving (42 reviews)

**What users dislike:**

- Users find Bitly **expensive** and complicated, desiring more straightforward access to data without additional costs. (27 reviews)
- Users express frustration over **limited analytics** in Bitly, finding it cumbersome to access necessary data effectively. (26 reviews)
- Users find **link management challenging** due to lack of folder organization and naming limitations for campaigns. (23 reviews)
- Users express frustration with **link management issues** , particularly in organizing links and facing unnecessary restrictions. (16 reviews)
- Users feel that **subscription costs** are high and limit access to historical data and additional users. (16 reviews)
- Users find the **limited features** of Bitly&#39;s free plan restricts their usability and reporting capabilities. (13 reviews)
- Users desire increased flexibility with **QR code limitations** , wishing for more styles and live data on the homepage. (13 reviews)
- Poor Analytics (12 reviews)
- Linking Issues (11 reviews)
- Users express frustration over **limitations on redirections and analytics** , alongside unprofessional changes impacting free links. (10 reviews)

## Bitly Reviews
  ### 1. Great for analytics, organization, and more

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jessica D. | Digital Analytics Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

Of course we use Bit.ly to shorten URL's and track link clicks, but we also utilize the tool for QR codes and to organize our links. It's been extremely valuable.

**What do you dislike about Bitly?**

I would like to upgrade our account to include more redirects and campaign tracking, but the cost is high.

**What problems is Bitly solving and how is that benefiting you?**

Redirecting links, organizing links, and generating QR codes. Also reporting on all of the above.

**Official Response from Liliya Elogullari:**

> Hi Jessica, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, analytics, and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 2. Really handy for ROI tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Andrew M. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

I like how easy it is to create trackable links for marketing materials.

**What do you dislike about Bitly?**

Cost is obviously a factor. I think it's worth the price, but definitely something to keep in mind.

**What problems is Bitly solving and how is that benefiting you?**

Bitly helps me tag certain physical marketing materials with "traceability" and it also helps me see what kind of traffic is being generated on social media.

**Official Response from Liliya Elogullari:**

> Hi Andrew, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 3. Convenient and easy to track

**Rating:** 4.5/5.0 stars

**Reviewed by:** Michelle F. | Senior Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 06, 2023

**What do you like best about Bitly?**

It's easy for us to set up trackable codes and even turn them into QR codes right on the site.

**What do you dislike about Bitly?**

I wish there were more options to customize the look of the QR codes.

**What problems is Bitly solving and how is that benefiting you?**

It helps us to track the success of marketing efforts with analytics. Plus we like not having to use a secondary site to generate a QR code.

**Official Response from Liliya Elogullari:**

> Hi Michelle, thank you for your positive feedback of Bitly. We are glad you are using Bitly for QR Codes and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 4. The perfect review for tracking results

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 25, 2023

**What do you like best about Bitly?**

Beyond tracking all my advertising campaign results media-by-media, the integration with QR Codes makes this a powerful tool to measure offline media interactions.

**What do you dislike about Bitly?**

When you delete a shortened link, doens´t have an option to recover deleted links. I recommend to have a kind of trash bin, where to find these links and recover if needed.

**What problems is Bitly solving and how is that benefiting you?**

Bitly is helping us measure and organize data for the advertising campaigns that we promote. We work with big clients and the way that we are presenting their campaign data give them more confidentiality.

**Official Response from Liliya Elogullari:**

> Hi user in Marketing and Advertising, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, analytics, and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 5. Great for quick link-shortening and basic analytics

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 05, 2018

**What do you like best about Bitly?**

I like how quick and easy bitly is to use, and how it's open to anyone to use. It really cleans up your posts when you're trying to share content that requires linking out to another site.

**What do you dislike about Bitly?**

Analytics are very basic and (as far as I know) there's no way to customize your link. 

**Recommendations to others considering Bitly:**

Bookmark bitly on your browser if you're not using a software that automatically shortens links. It only takes a few seconds to shorten a link and it will make your posts/feed much cleaner.

**What problems is Bitly solving and how is that benefiting you?**

I use bitly to shorten links for companies that I freelance for that don't pay for social media aggregator tools that automatically link shorten. Bitly cleans up their posts and provide some basic info like how many users clicked on that link.

**Official Response from Liliya Elogullari:**

> Hi user in Food & Beverages, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 6. Excellent

**Rating:** 4.0/5.0 stars

**Reviewed by:** Gabriel A. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 04, 2023

**What do you like best about Bitly?**

Having the opportunity to customize links and looking more professional. Helps a lot.

**What do you dislike about Bitly?**

UX experience. I think there is a huge chance to improve the design of the website. Also I don't like not having the feature to filter links from A to Z.

**What problems is Bitly solving and how is that benefiting you?**

I look more professional and I can write links easily.

**Official Response from Liliya Elogullari:**

> Hi Gabriel, thank you for your positive feedback of Bitly. We are glad you are using Bitly for customized short links. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 7. Great  shortener tool

**Rating:** 4.5/5.0 stars

**Reviewed by:** Arjun S. | Executive Director, Non-Profit Organization Management, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 13, 2022

**What do you like best about Bitly?**

I like the most about Bit.ly that you can create short URLs with ease. For my organization, I could make 50 URLS a month which is an enormous amount, especially for small organizations. It also has two-factor-authentication, which I also STRONGLY like because it is helpful for organizations.

**What do you dislike about Bitly?**

As a current user of Bitly, I do not dislike anything.

**What problems is Bitly solving and how is that benefiting you?**

I got to use Bit.ly, having the ability to share short URLs that are easy to remember and easy to provide to others. It's beneficial, especially if you have a big google document and want to shorten it and share it with customers and staff members.

**Official Response from Liliya Elogullari:**

> Hi Arjun, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 8. Short links for the win

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dia P. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

All in one, recognizable by my constituents, super easy to use & customizable

**What do you dislike about Bitly?**

Lot of links are taken, so links are not dynamic. Even tho a link was created a long time ago and may no longer be in use it's still not available.

**What problems is Bitly solving and how is that benefiting you?**

It's recognizable and constituents can easily use our links to access content not available on our main website. It helps us survey our audience when we use Google Forms. Instagram, we use linktree but we have individual bit.ly links

**Official Response from Liliya Elogullari:**

> Hi Dia, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and customization of links. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

A quick tip: Bitly now has its own Link-in-Bio, so you don't have to use two different companies for your link-in-bio and short links! Check it out in the app.

Thank you again for your review.

  ### 9. Bit.ly is super functional and is able to tie into all our social media services - efficient!

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nikki C. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

Bit.ly is super functional and can tie into all our social media services - we do not have to worry about scrambling through multiple UTM parameters at once.

**What do you dislike about Bitly?**

Compared to some other services, Bit.ly feels a little pricier.

**What problems is Bitly solving and how is that benefiting you?**

Branded shortlinks have been great!

**Official Response from Liliya Elogullari:**

> Hi Nikki, thank you for your positive feedback of Bitly. We are glad you are using Bitly for branded short links. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 10. Great platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ed T. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

Makes it super easy for end-user to link to.

**What do you dislike about Bitly?**

Wish it had a better mobile website or an app to manage all links

**What problems is Bitly solving and how is that benefiting you?**

Providing short links for end users when they might need to type it out or better for visuals in documents/slides

**Official Response from Liliya Elogullari:**

> Hi Ed, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 11. Helped me create links and QR faster

**Rating:** 5.0/5.0 stars

**Reviewed by:** Alejandro C. | Jefe de marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

The simplicity, its easy to use and anyone can do it

**What do you dislike about Bitly?**

None, I really use it for simple stuff and have not encountered a problem

**What problems is Bitly solving and how is that benefiting you?**

The lack of a trustworthy partner that gives us permanent service for our digital marketing campaign

**Official Response from Liliya Elogullari:**

> Hi Alejandro, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links and QR Codes for your Digital Marketing Campaigns. . 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 12. Link sharing made easy

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.)

**Reviewed Date:** June 22, 2023

**What do you like best about Bitly?**

Useful in sharing links especially on social media platforms with character limits

**What do you dislike about Bitly?**

Shortened links generated has expiration

**What problems is Bitly solving and how is that benefiting you?**

URL shortening and customization for easy sharing

**Official Response from Liliya Elogullari:**

> Hi user in real estate, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening for social media platforms and link customization. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 13. Bit.ly makes my job easy.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Non-Profit Organization Management | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 11, 2023

**What do you like best about Bitly?**

Bitly makes it easy to keep my QR codes organized.

**What do you dislike about Bitly?**

I would love to use bitly links in my CRM marketing communication. Unfortunately, it's not a trusted link.

**What problems is Bitly solving and how is that benefiting you?**

We use QR codes in a lot of our marketing. For a long time we didn't have an account to help manage those. We used a free website, and were unable to track/ edit/ modify our QR codes. Bitly is helping us be more strategic with those codes.

**Official Response from Liliya Elogullari:**

> Hi User in Non-Profit Organization Management, thank you for your positive feedback of Bitly. We are glad you are using Bitly for QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 14. bit.ly is a simple, fast and functional platform for creating Qrcodes and short links

**Rating:** 5.0/5.0 stars

**Reviewed by:** Fabio F. | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 14, 2023

**What do you like best about Bitly?**

- ease of use
- reading statistics
- categorisation with labels

**What do you dislike about Bitly?**

- non-editable label categories
- statistics with the basic plan too limited in time

**What problems is Bitly solving and how is that benefiting you?**

- create qr codes
- read user accesses of qr codes

**Official Response from Liliya Elogullari:**

> Hi Fabio, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 15. Bitly is quick and very effective to get the job done right.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Religious Institutions | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 14, 2023

**What do you like best about Bitly?**

The easy interface to get the short code and the QR code done on one page.

**What do you dislike about Bitly?**

The option to redirect when a wrong title connected to the wrong original url. Some scenarios I would rather prefer a delete and redo.

**What problems is Bitly solving and how is that benefiting you?**

Quick access to payment options and other important info on our website and social media channels as well as saving space and making content more readable with the url shortening option.

**Official Response from Liliya Elogullari:**

> Hi user in Religious Institutions, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 16. Very useful. Plenty of liks available. Could have more redirects though.

**Rating:** 4.0/5.0 stars

**Reviewed by:** David C. | Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2023

**What do you like best about Bitly?**

Lots of free links. customizable back end. tracking. Scannable qr codes.

**What do you dislike about Bitly?**

Only 3 redirects with $8/mo version. That is lame. Inability to delete links if you don't want to use them or if you want them to go to a different address.

**What problems is Bitly solving and how is that benefiting you?**

shorter links for excessively long links , with tracking. Looks better on my website. and on certain other sites.

**Official Response from Liliya Elogullari:**

> Hi David, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, and customizing your links, and QR Codes. 

If you are interested in learning more about using our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 17. Tracable link sharing

**Rating:** 5.0/5.0 stars

**Reviewed by:** Sanhita C. | Head clinical psychologst, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 09, 2022

**What do you like best about Bitly?**

best link-sharing app and link shortening app. One can shorten long links into tiny & handy links. These shortened links when getting shared on platforms look much tidy.  It makes reference links looks less clumpsy

**What do you dislike about Bitly?**

The only drawback of using this product is while sharing links on social media platforms thumbnail of bitly gets formed. for example, if I am sharing a Facebook or youtube video or any google link, instead of the regular thumbnail, bitly thumbnail appears which is quite irritating. End users sometimes don't open these links also.

**What problems is Bitly solving and how is that benefiting you?**

I can track how many times users have opened my link which is good for analytics. Sometimes when you share links on a non-digital mode like paper, then in bibliography or reference then bitly comes to the rescue, as big links look quite odd.

**Official Response from Liliya Elogullari:**

> Hi Sanhita, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 18. Excelent URL Shotner and trackers

**Rating:** 4.5/5.0 stars

**Reviewed by:** Parth C. | Executive Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 23, 2022

**What do you like best about Bitly?**

It's good software to shorten URLs,  Overall will give it 5 stars. Easy to use just paste your URL and it will give you a small URL. Often in the field of digital marketing for yourself or any professional-client one has to see is the links getting clicked, or how many times have they been clicked, Bitly will do that for you.

**What do you dislike about Bitly?**

There is nothing to dislike about it. The software is amazing, there are a lot of features which take some time to learn apart from basic features. But overall I am quite satisfied.

**What problems is Bitly solving and how is that benefiting you?**

It helps me to shorten long URLs which I further use in my day-to-day business. The best part of Bitly is tracking links which help in my campaigns for myself and my clients .

**Official Response from Liliya Elogullari:**

> Hi Parth, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening for your Digital Marketing campaigns. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 19. Easy to use for creating tight, dynamic links and QR codes

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Mental Health Care | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

Bitly has been great in managing important links for our company across all functions. The huge value add is not having to change links in different spots when we make changes to a Calendly page or a survey page -- we can just link to the Bitly link and change where it redirects. It's super easy to make customizable QR codes too.

**What do you dislike about Bitly?**

No significant complaints so far. Managing links vs. QR codes is a bit clunky as they roll out more QR code functionality.

**What problems is Bitly solving and how is that benefiting you?**

Helps us manage our links in one place and avoid dead links when changing where they redirect.

**Official Response from Liliya Elogullari:**

> Hi user in Mental Health Care, thank you for your positive feedback of Bitly. We are glad you are using Bitly for short links, and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 20. Don’t do business without it

**Rating:** 5.0/5.0 stars

**Reviewed by:** Curt H. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 04, 2023

**What do you like best about Bitly?**

Total flexibility in running any online business. Got it now! Love it all.

**What do you dislike about Bitly?**

What's to dislike? Absolutely nuttin! Don't ask.

**What problems is Bitly solving and how is that benefiting you?**

Giving clients and potential clients an easy to remember URL

**Official Response from Liliya Elogullari:**

> Hi Curt, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.


  ### 21. Simple for me&simple for our people

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

Is easy to use & easy for our people to use (not hard to communicate how to get there)

**What do you dislike about Bitly?**

I wish we could easily change our url. I wish i hadn't chosen a .tv extension

**What problems is Bitly solving and how is that benefiting you?**

We can easily & consistently point people to documents,  forms, websites, etc that are not necessarily a page on our website

**Official Response from Liliya Elogullari:**

> Hi user in Professional Training & Coaching, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 22. A great marketing tool

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 04, 2023

**What do you like best about Bitly?**

The option to create QR codes related to your shortened URL, and track those analytics, is incredibly helpful.

**What do you dislike about Bitly?**

I wish the analytics were a bit more in-depth.

**What problems is Bitly solving and how is that benefiting you?**

Prior to Bitly, we were sharing our longer URLs which were harder to remember and put on materials. Now we can link right to a URL with a QR code and shortened link.

**Official Response from Liliya Elogullari:**

> Hi user in Marketing & Advertising, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, QR Codes, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 23. Must for Social Media Marketing

**Rating:** 4.5/5.0 stars

**Reviewed by:** Sheeba T. | Digital Marketing Manager, Marketing and Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 17, 2022

**What do you like best about Bitly?**

So quick and easy to shorten the link. The analytics are most useful. The easy sharing of links on social media. Very easy to give the title and shorten the link.

**What do you dislike about Bitly?**

Sometimes the desired shortened link is not available. No changes are suggested, it is good enough.  If the word 'bitly' in the link is not seen, would be appreciated.

**What problems is Bitly solving and how is that benefiting you?**

Saving spaces in the description/captions etc on social channels and various other places. Yes, it is very helpful. yes, we are more productive and we perform better in marketing strategy.

**Official Response from Liliya Elogullari:**

> Hi Sheeba, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics for your social media profiles. 

We offer 1 complimentary custom domain on the Basic Plan if you don't want to use the bit.ly default domain. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 24. Easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Wireless | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

It's simple and quick. We have multiple people in different disciplines in charge of creation and we never have any problems.

**What do you dislike about Bitly?**

Honestly, it's mostly on our side identifying who the true owner of the account is.

**What problems is Bitly solving and how is that benefiting you?**

It's reducing the scariness of our URLs with so many UTM codes and making them feel less "spammy"

**Official Response from Liliya Elogullari:**

> Hi user in Wireless thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 25. The best of their kind!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Kaycee C. | Sr. Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

Easy, fast, efficient. They are the leader in their category and it's a brand I trust.

**What do you dislike about Bitly?**

Their reporting is pretty bad unless you pay for enterprise, which is really high ticket.

**What problems is Bitly solving and how is that benefiting you?**

Links need to convey a level of trust to customers, and customizing them helps us do that.

**Official Response from Liliya Elogullari:**

> Hi Kaycee, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 26. Great Service!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Tim D. | Content Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

It s a convenient way to organize and shorten all your URLs and QR codes.

**What do you dislike about Bitly?**

I would like a better, more robust dashboard feature.

**What problems is Bitly solving and how is that benefiting you?**

It is great that we can create and organize all our shortened URLs and QR codes in one place with analytics.

**Official Response from Liliya Elogullari:**

> Hi Tim, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, QR Codes, and analytics.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 27. Very easy to use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Joana B. | Senior Field Marketing Specialist EMEA, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 08, 2023

**What do you like best about Bitly?**

Super easy and straight forward to use it.

**What do you dislike about Bitly?**

It could have more features. I am only aware of the tracking links feature.

**What problems is Bitly solving and how is that benefiting you?**

UTM links to pages that are not within our CMS

**Official Response from Liliya Elogullari:**

> Hi Joana, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 28. Bitly gave me a complete experience

**Rating:** 5.0/5.0 stars

**Reviewed by:** Paulo A. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 06, 2023

**What do you like best about Bitly?**

Number of click to access the link, Personalized short links with the name of the project, QrCode generator, The tool to creat link-in-bio is a nice one

**What do you dislike about Bitly?**

In my opinion, the current tool is working perfect

**What problems is Bitly solving and how is that benefiting you?**

I can creat a content with a frindly link

**Official Response from Liliya Elogullari:**

> Hi Paulo, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, QR Codes, and Link-in-Bio. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 29. Simple and easy to use URL shortner

**Rating:** 4.5/5.0 stars

**Reviewed by:** Chandan M. | Product Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 06, 2022

**What do you like best about Bitly?**

Super quick onboarding. You can onboard yourself in less than a min
Report of activities and traction on link. Super amazing and only reason to go ahead with bitly

**What do you dislike about Bitly?**

No issues considering the scope of product is specific.

**What problems is Bitly solving and how is that benefiting you?**

Generate short URL in record quick time
Run campaigns
Dashboard to visualise campaigns and performance. 
Cheap and comfortable pricing range. Even free plan is super good
QR code generator

**Official Response from Liliya Elogullari:**

> Hi Chandan, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, QR Codes, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 30. "CHEAP but POWERFUL Digital Marketing Tools Ever"

**Rating:** 4.5/5.0 stars

**Reviewed by:** ANISUL ISLAM V. | Business Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** June 20, 2022

**What do you like best about Bitly?**

As a business person & part time freelancer i always need a url shortener tool/software. And at first i want to say that, bitly is most useful & cheap software for an entry level digital marketer. It is one of the oldest platform in this field.

I mostly like it for it's tracking capacity. If any traffic click bitly link, this click will track within a second.

This software also has free version. Many useful features can accessible at zero cost.

It’s' easy to use. Just simply paste long URL & short it. Then use it anywhere you want.

**What do you dislike about Bitly?**

From my point of view there aren’t any major issue which i dislike. It's comparatively cheaper then other URL shortener but provides lots of features. So i think there are some factors which can be adjusted to attract new customers.

If bitly support traffic IP tracking and provide us as a text/pdf format. Then it would be more helpful for a marketer.

I use the highest plan but there are limitation for redirecting. They should remove these limitations for their premium users.

**What problems is Bitly solving and how is that benefiting you?**

I have an ecommerce site for my smartphone accessories business. I need to do online marketing of my products. But my website page links are big & unreadable. So if i need to post my product link in any social media, forums or blog sites then i shortened those links through bitly and post it. It helps me to track my customers sources from where they came.

**Official Response from Liliya Elogullari:**

> Hi ANISUL ISLAM V., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening for your business. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 31. Best link shortening service I've used...

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ankur G. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

The QR codes are so helpful when trying to create links for social media graphics and events.

**What do you dislike about Bitly?**

I can't find anything to not like about the service.

**What problems is Bitly solving and how is that benefiting you?**

It creates trackable links and QR codes for all of my marketing efforts.

**Official Response from Liliya Elogullari:**

> Hi Ankur, thank you for your positive feedback of Bitly. We are glad you are using Bitly for QR Codes and URL shortening.

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 32. An amazing tool for link shortening and tracking

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 02, 2022

**What do you like best about Bitly?**

1. As a marketing person, the feature that i like the most is the ability to add utm source, and other query parameters. It makes it easy for me to track everything in our analytics tool.
2. The UI is super simple, you can shorten the link in few clicks
3. Bitly has an extension which makes my work easy, I don't have to go to bitly dashboard to shorten link, I can do it right away with the extension.

**What do you dislike about Bitly?**

1. Analytics only shows country and referrers. It should show more detailed analytics.
2. Also, it has no comparison tool that allows to compare performance of specific links

**What problems is Bitly solving and how is that benefiting you?**

We use bitly for emails. We also use email marketing tools but they did not offer a feature that allows us to see the click count on specific links( we usually send more than 1 links in mail). Bitly allows us to track this. The number of clicks, location, etc.

**Official Response from Liliya Elogullari:**

> Hi {first name}, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, UTM parameters, and our analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 33. Building up with QR codes.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Primary/Secondary Education | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 10, 2021

**What do you like best about Bitly?**

Fast, convenient and a useful marketing campaign tool to engage our families and educational partnerships.

**What do you dislike about Bitly?**

At times, there is a lack of training videos and tools to use with district peers.

**What problems is Bitly solving and how is that benefiting you?**

Ensuring that links are trusted and allowing individuals to click on them.

**Official Response from Liliya Elogullari:**

> Hi user in Primary/Secondary Education, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and QR Codes. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 34. easy to use, and a nice looking dashboard

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

very intuitive and straightforward, many options and possibilities

**What do you dislike about Bitly?**

Difficult to delete hold links and doesn't work with VPN (have to disconnect when on VPN)

**What problems is Bitly solving and how is that benefiting you?**

URL shortener and URL personalization makes it much more reliable for readers

**Official Response from Liliya Elogullari:**

> Hi user in Entertainment, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and short link customizations. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 35. I love bit.ly

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Education Management | Enterprise (> 1000 emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

Ease of use, ability to have a unique bit.ly link

**What do you dislike about Bitly?**

The logo area is really small when branding

**What problems is Bitly solving and how is that benefiting you?**

The biggest issue is people remembering the link - bit.ly allows them to remember quickly

**Official Response from Liliya Elogullari:**

> Hi user in Education Management, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 36. Great software! Been using for years.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Real Estate | Enterprise (> 1000 emp.)

**Reviewed Date:** April 06, 2023

**What do you like best about Bitly?**

The short links and QR codes are easy to use and great for tracking marketing campaigns.

**What do you dislike about Bitly?**

Can't think of anything I don't like about bitly.

**What problems is Bitly solving and how is that benefiting you?**

It allows us to track our clicks for marketing campaigns.

**Official Response from Liliya Elogullari:**

> Hi User in Real Estate, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, QR Codes, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 37. Easy to use, but analytics need work

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 27, 2022

**What do you like best about Bitly?**

Great for creating custom links (and it's especially helpful that it has a built-in UTM parameter builder) and it's easy to connect a custom domain. Bitly also makes it easy to update an existing shortened link to point to a new page, which is greatly appreciated (so it's not a one-and-done situation with particular short links).

**What do you dislike about Bitly?**

The analytics Bitly offers are frustrating to navigate: each link is listed out individually, so you have to click into each one to see specific stats. There's the ability to add tags to links to make reporting easier, but in our usage, Bitly serves the sole purpose of creating a shortened link and we evaluate metrics elsewhere (like Google Analytics) so building out a good reporting structure in Bitly isn't really part of our workflow.

**What problems is Bitly solving and how is that benefiting you?**

Great for creating shorter, more memorable shortened links for public distribution. Avoids having to use the usual random combinations of letters and numbers, and existing short links can be updated to point to new destinations as needed.

**Official Response from Liliya Elogullari:**

> Hi User in Information Technology and Services, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, a custom domain, and the UTM builder. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 38. A good tool for creating a short URL.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mustafa  A. | Online Business Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** October 09, 2022

**What do you like best about Bitly?**

I like the way Bitly shortens the link which is very useful when you have to post that link on Social Media platform. I would suggest people use this tool. Very helpful.

**What do you dislike about Bitly?**

There is nothing to dislike about this tool. Free service is good and enough for mall business. Keep up the good work.

**What problems is Bitly solving and how is that benefiting you?**

Basically, I am using Bitly for creating custom links for my social media profile. The links of my blogs are very lengthy to make it short Bitly is very useful tool.

**Official Response from Liliya Elogullari:**

> Hi Mustafa, thank you for your positive feedback of Bitly. We are glad you are using Bitly for custom short links for your Social Media campaigns. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 39. New to Bitly

**Rating:** 2.5/5.0 stars

**Reviewed by:** Sandra Z. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 05, 2023

**What do you like best about Bitly?**

I like being able to track who is promoting my event.

**What do you dislike about Bitly?**

Can't view clicks? I know for sure that people have clicked on the link but does not show??

**What problems is Bitly solving and how is that benefiting you?**

Tracking traffic to my event

**Official Response from Liliya Elogullari:**

> Hi Sandra, I apologize on behalf of Bitly for the issue you are having with click tracking. We appreciate your feedback and I will pass your comment to our internal team. 

The best way to get the issue resolved is to go through our Support Center. I have provided a link to it below.

Quick update from our support team, please try to check the date ranges of the click reporting, you may have no data at the time frame you are looking at. 

  ### 40. Great product for URL Shortening for Social and SMS Messages

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about Bitly?**

Easy to use and the interface is simple.

**What do you dislike about Bitly?**

Currently no issues with the software for us.

**What problems is Bitly solving and how is that benefiting you?**

minimizing urls to have shorter text in messages.

**Official Response from Liliya Elogullari:**

> Hi user in Automotive, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 41. Great!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Candace N. | Columnist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 18, 2023

**What do you like best about Bitly?**

Perfect way to measure traffic behind branded links

**What do you dislike about Bitly?**

I don't love that it is capital-specific.

**What problems is Bitly solving and how is that benefiting you?**

Hides the ugliness of UTM links

**Official Response from Liliya Elogullari:**

> Hi Candace, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and branded links. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 42. Essential for Social Media!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** October 12, 2022

**What do you like best about Bitly?**

When our team needs to post on our social media channels, Bitly is so essential! Sometimes, we need to include links in our posts. However, social media channels don't allow us to hyperlink links, so with Bitly, we are able to shorten URLs and include them within our posts.

**What do you dislike about Bitly?**

I honestly can't think of anything I dislike with Bitly. Everything works as expected, as intended. If anything, it helps improve our overall workflow, so no complaints here.

**What problems is Bitly solving and how is that benefiting you?**

Sometimes, we need to include links in our posts. However, social media channels don't allow us to hyperlink links, so with Bitly, we are able to shorten URLs and include them within our posts.

**Official Response from Liliya Elogullari:**

> Hi Verified User in Marketing and Advertising, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening for Social Media campaigns. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 43. Bitly makes link sharing trackable & easy!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Katie F. | Director of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 03, 2022

**What do you like best about Bitly?**

Bitly is a simple tool. You take a long (basically unreadable) link that no one would remember otherwise and you paste it into Bitly. Bitly shortens your link for you and also provides analytics to show you how many people clicked your link. I love this tool because it's incredibly easy to use and makes link sharing a breeze - particularly if you're sharing a link on a sign or outside of the digital space. bit.ly/katie is easier to remember than www.katieisincredible.com/resources/sept2022/thisone.jpg

**What do you dislike about Bitly?**

I don't think anything is missing from this product, to be honest.

**Recommendations to others considering Bitly:**

This tool is a no-brainer. It's either free or very low cost and it just works well every time.

**What problems is Bitly solving and how is that benefiting you?**

Bitly makes it easy for people to remember a URL and use it, even if they can't click through. It also provides analytics so you can see how many people are visiting your content and from where.

**Official Response from Liliya Elogullari:**

> Hi Katie F., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, link customization and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 44. Exactly what we needed

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Government Administration | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 06, 2023

**What do you like best about Bitly?**

Ease of use and a broad range of features ready from the account's first use.

**What do you dislike about Bitly?**

Its UI can sometimes feel a little text-heavy although I do not know what an alternative would be... there are so many options and only so much real estate.

**What problems is Bitly solving and how is that benefiting you?**

Single management interface for short URLs and QR codes.  Basic link tracking.

**Official Response from Liliya Elogullari:**

> Hi user in Government Administration, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, QR Codes, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 45. Useful data tracking tool for links

**Rating:** 4.5/5.0 stars

**Reviewed by:** Emilie V. | Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2022

**What do you like best about Bitly?**

I started independently tracking my url click-through traffic because I didn't trust Facebook. Turns out I was right and Facebook is WAY OVERESTIMATING link clicks from my ads. It is important to me as a marketing manager to see our ad budget's effectiveness. I exclusively use bitly links to track all traffic sources for each product.

**What do you dislike about Bitly?**

The tagging is glictchy. Sometimes it won't assign a tag that I have selected. Only happens once in a while. I contacted bitly and they have helped for most of the links to correct the issue. Also, I pay for bitly but there is an even more expensive membership I would need to get for better data exporting. This is annoying and I have to sort my data manually. The upgraded paid version is far more services than we need so I can't justify that expense to save me time.

**What problems is Bitly solving and how is that benefiting you?**

Tracking actual link engagement. Easy to track links and search criteria within the app is very accurate and helpful. Easy to customize urls and create qr codes all in one place.

**Official Response from Liliya Elogullari:**

> Hi Emilie V., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 46. The industry leader in shortlinks

**Rating:** 4.5/5.0 stars

**Reviewed by:** Mary N. | Freelance Writer, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2022

**What do you like best about Bitly?**

Bitly offers fantastic functionality to fit a wide variety of needs. At the surface level, it offers clean simplicity for casual users: link creation, customization, and easily accessed stats about clicks. The process is very easy to understand for entry-level users who are new to digital marketing.

**What do you dislike about Bitly?**

I wish that Bitly offered easier ways to categorize links so that they could be more easily accessed later. I'd be interested to see some sort of folder system, or even the ability to store links by date ranges. I often have to reference old shortlinks, and that's not easy and intuitive to do.

**Recommendations to others considering Bitly:**

Especially if you have fairly basic needs and are just beginning to explore a deeper level of understanding about your audience's behavior and what they choose to click, Bitly is a great choice for you!

**What problems is Bitly solving and how is that benefiting you?**

Bitly allows me to keep links for the different brands I serve looking uniform and clean. It also allows me to easily access metrics on link performance, which gives me better information on what kinds of content are motivating audiences to click through.

**Official Response from Liliya Elogullari:**

> Hi Mary N., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening, link customization, and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 47. Making Every Link Count!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Kiran S. | Senior Manager Marketing, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 10, 2022

**What do you like best about Bitly?**

We use Bitly mainly for our social media pages, Bitly shortens the long URL links from our website pages. This goes well with our social media messages. Also, we can track those links as well.

**What do you dislike about Bitly?**

The shortened link does not last long, Once I reused the link after a couple of months and the redirection did not happen. Other than that I do not have any complaints. Bitly is an amazing software for digital marketers.

**What problems is Bitly solving and how is that benefiting you?**

Bitly helps in shortening the URL and tracking of links. This allows us accertine the success of the campaigns.

**Official Response from Liliya Elogullari:**

> Hi Kiran S., thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and analytics. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 48. Easy Connection and Usage

**Rating:** 4.5/5.0 stars

**Reviewed by:** Bryce B. | Digital Marketing Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2022

**What do you like best about Bitly?**

Ease of use. Once you integrate Bit.ly to Hubspot, you don't need to do anything else.

**What do you dislike about Bitly?**

From our understanding, phone providers tend to mark sms texts with bitly links as spam.

**What problems is Bitly solving and how is that benefiting you?**

Before Hubspot had their own short URL ability, utilizing bitly was a must when sending links via mobile and when creating long UTM links.

**Official Response from Liliya Elogullari:**

> Hi Bryce, thank you for your positive feedback of Bitly. We are glad you are using Bitly for URL shortening and SMS communications. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 49. Integrates with almost every service, but with a price tag

**Rating:** 4.0/5.0 stars

**Reviewed by:** AJ T. | Founder, Digital Marketing Automation Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 21, 2022

**What do you like best about Bitly?**

Pretty much any social media marketing, marketing automation, or web tool integrates with Bitly. They also offer a easy to use API to create short links.

**What do you dislike about Bitly?**

The price tag. When you compare their price and what they offer compared to competitors, it's enough to really make you cringe. What's especially cringe worthy is that their isn't a middle ground between pricing tiers. If you want more than on domain, you're suddenly looking at paying a couple hundred a month, whereas with Rebrandly for $30-$40 a month you can get 5 domains, more short links, etc. However, at the end of the day, Bitly integrates with all my services and services like Rebrandly aren't always supported.

**What problems is Bitly solving and how is that benefiting you?**

Not necessarily a problem, but when sharing posts on social media, I prefer to have a branded short domain. Additionally, for marketing offline, I can create easy to remember short urls.

**Official Response from Liliya Elogullari:**

> Hi AJ, thank you for your positive feedback of Bitly. We are glad you are using Bitly for custom domains and URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.

  ### 50. Simple, functional and valuable

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alethea P. | Marketing And Public Relations Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 27, 2022

**What do you like best about Bitly?**

I particularly like the option to use a custom domain. While this is an upcharge, it's well worth it for the peace of mind that a familiar domain name brings your audience.

**What do you dislike about Bitly?**

A lot of valuable features come with forever mountain upgrades so I don't have access to everything I would like for financial reasons. I'm not a fan of systems that require continues upgrades for feature access.

**Recommendations to others considering Bitly:**

Consider upgrading to use a custom domain, its well worth the investment.

**What problems is Bitly solving and how is that benefiting you?**

My links are trackable and using my custom domain so they fit subtly into my content without raising alarm. Also although I first got the service for link shortening, I actually now use it for more tangible link creation e.g. domain.com/new-case-study. It might not be shorted but it's intuitive and easy to remember.

**Official Response from Liliya Elogullari:**

> Hi Alethea P, thank you for your positive feedback of Bitly. We are glad you are using Bitly for a custom domain, analytics, and URL shortening. 

If you are interested in learning more about how to use our Bitly features and products, check out our blog at the link below. 

Thank you again for your review.


## Bitly Discussions
  - [Link Clicks Decreasing?](https://www.g2.com/discussions/link-clicks-decreasing) - 1 comment, 2 upvotes
  - [Auto Links Creation](https://www.g2.com/discussions/auto-links-creation) - 1 comment, 2 upvotes
  - [What is the pricing for API URL shortening?](https://www.g2.com/discussions/what-is-the-pricing-for-api-url-shortening) - 2 comments, 1 upvote
  - [I&#39;m using bitly URL&#39;s on my website](https://www.g2.com/discussions/i-m-using-bitly-url-s-on-my-website) - 3 comments, 1 upvote
  - [Short Links or Long Links](https://www.g2.com/discussions/short-links-or-long-links) - 2 comments, 1 upvote

- [View Bitly pricing details and edition comparison](https://www.g2.com/products/bitly/reviews?page=6&section=pricing&secure%5Bexpires_at%5D=2026-05-28+14%3A24%3A09+-0500&secure%5Bsession_id%5D=26f25abd-8cba-46ae-a67b-d26ac07dd1b5&secure%5Btoken%5D=6891a1bb6f0bdd2158878363a6c3933ca71ca0fd7ed237a1aa4068f9104da46e&format=llm_user)
## Bitly Integrations
  - [AddEvent](https://www.g2.com/products/addevent/reviews)
  - [Adobe Acrobat](https://www.g2.com/products/adobe-acrobat/reviews)
  - [Adobe Express](https://www.g2.com/products/adobe-express/reviews)
  - [Adobe Illustrator](https://www.g2.com/products/adobe-illustrator/reviews)
  - [Adobe Photoshop](https://www.g2.com/products/adobe-photoshop/reviews)
  - [Agentforce 360 Platform (formerly Salesforce Platform)](https://www.g2.com/products/agentforce-360-platform-formerly-salesforce-platform/reviews)
  - [Agorapulse](https://www.g2.com/products/agorapulse/reviews)
  - [ApiX-Drive](https://www.g2.com/products/apix-drive/reviews)
  - [Authvia TXT2PAY®](https://www.g2.com/products/authvia-txt2pay/reviews)
  - [Buffer](https://www.g2.com/products/buffer/reviews)
  - [Bybrand](https://www.g2.com/products/bybrand/reviews)
  - [Canva](https://www.g2.com/products/canva/reviews)
  - [ChatGPT](https://www.g2.com/products/chatgpt/reviews)
  - [Chrome Enterprise](https://www.g2.com/products/chrome-enterprise/reviews)
  - [Echobox](https://www.g2.com/products/echobox/reviews)
  - [Echobox Email](https://www.g2.com/products/echobox-email/reviews)
  - [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [Google Apps Script for G Suite](https://www.g2.com/products/google-apps-script-for-g-suite/reviews)
  - [Hootsuite](https://www.g2.com/products/hootsuite/reviews)
  - [IFTTT](https://www.g2.com/products/ifttt/reviews)
  - [Integrately](https://www.g2.com/products/integrately/reviews)
  - [Khoros Social Media Management](https://www.g2.com/products/khoros-social-media-management/reviews)
  - [Lately](https://www.g2.com/products/lately/reviews)
  - [MeetEdgar](https://www.g2.com/products/meetedgar/reviews)
  - [Microsoft Edge](https://www.g2.com/products/microsoft-edge/reviews)
  - [Microsoft Power Apps](https://www.g2.com/products/microsoft-power-apps/reviews)
  - [Microsoft Power Automate](https://www.g2.com/products/microsoft-power-automate/reviews)
  - [Mozilla Firefox](https://www.g2.com/products/mozilla-firefox/reviews)
  - [NiCE CXone](https://www.g2.com/products/nice-cxone/reviews)
  - [Oktopost](https://www.g2.com/products/oktopost/reviews)
  - [OnlyWire](https://www.g2.com/products/onlywire/reviews)
  - [PandaDoc](https://www.g2.com/products/pandadoc/reviews)
  - [Piano Amplifier](https://www.g2.com/products/piano-amplifier/reviews)
  - [Planable](https://www.g2.com/products/planable/reviews)
  - [Relay.app](https://www.g2.com/products/relay-app/reviews)
  - [Sendible](https://www.g2.com/products/sendible/reviews)
  - [SmarterQueue](https://www.g2.com/products/smarterqueue/reviews)
  - [SocialBee](https://www.g2.com/products/socialbee/reviews)
  - [SocialPilot](https://www.g2.com/products/socialpilot/reviews)
  - [SocialWeaver](https://www.g2.com/products/socialweaver/reviews)
  - [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews)
  - [Sprout Social](https://www.g2.com/products/sprout-social/reviews)
  - [Terminus URL Builder](https://www.g2.com/products/terminus-url-builder/reviews)
  - [Tray.ai](https://www.g2.com/products/tray-ai/reviews)
  - [ubisend](https://www.g2.com/products/ubisend/reviews)
  - [UTM.io](https://www.g2.com/products/utm-io/reviews)
  - [WhatsApp Business Platform](https://www.g2.com/products/whatsapp-business-platform/reviews)
  - [WordPress.com](https://www.g2.com/products/wordpress-com/reviews)
  - [Workato](https://www.g2.com/products/workato/reviews)
  - [Zapier](https://www.g2.com/products/zapier/reviews)
  - [Zoho Social](https://www.g2.com/products/zoho-social/reviews)

## Bitly Features
**Social Analytics**
- Competitor Analysis
- Follower Analysis
- Post Performance
- Paid Campaign Tracking
- Attribution
- Hashtag Analytics
- Sentiment Analysis

**URL Shortener**
- Branded Shortlinks
- Link Analytics
- Bulk URL Creation
- Historical Shortlink Tracking

**Page Customization**
- Drag and Drop
- Templates
- Advanced Customization
- Content Library

**Development**
- Bulk Creation
- Analytics
- Intuitive Dashboards

**Reports & Dashboards**
- Report Customizability
- Report Exporting
- Scalability
- White Label

**Tools**
- Audience Insights

**Audience Targeting**
- Geographic Targeting
- Device/OS Targeting

**Page Optimization**
- A/B Testing
- Mobile Responsive
- Web Analytics
- SEO

**Formatting**
- Dynamics Codes
- File Formats
- Customization

**Logistics**
- Distribution Features
- Integrations & APIs

**Analytics**
- Digital Analytics
- Data Sharing and Exporting

**Integrations**
- E-Commerce Integration
- Email Marketing Integration
- Domain Integration

**Agentic AI - Social Media Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Generative AI**
- AI Text Generation

**Agentic AI - Penetration Testing**
- Autonomous Task Execution
- Multi-step Planning
- Adaptive Learning
- Natural Language Interaction

**Agentic AI - Content Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Landing Page Builders**
- Cross-system Integration

**Agentic AI - Digital Sales Room**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning

**Agentic AI - Business Continuity Management**
- Multi-step Planning
- Adaptive Learning

## Top Bitly Alternatives
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