Bitly Reviews & Product Details

Bitly is seamless and efficient in shortening links, which is useful in printed materials or social media posts

The tool gives analytical insights concerning the number of clicks over time, geolocation, and others

Bitly allows us to have custom links, which ensures users reinforce the identity of a brand

Using Bitly is straightforward and easy across all systems, including web browsers, marketing tools, mobile apps and others Review collected by and hosted on G2.com.

Bitly has a free version that has limited analytical capabilities

Bitly has security issues, where short URLs are suspicious and can trigger spamming Review collected by and hosted on G2.com.

Bitly is resourceful in shortening long URLs, which makes them sharable and compact for easy marketing and social media ise

The customization of URL links brings trust and brand visibility

The tool provides a summary report of who clicked the link and from where, which is impressive and valuable

The app has easy execution process, where users paste a link and they get a short on instantly

Bitly plays a nice integration role with other platforms like social schedulers, social media monitoring apps and others, which creates efficiency Review collected by and hosted on G2.com.

Bitly free plan has limited options and features, where for bulk link options, one needs a higher tier

Sometimes the app blocks some links, through spam filters and this calls for a third party option Review collected by and hosted on G2.com.

I love Bitly's efficient link shortening capabilities, turning long, cumbersome URLs into sleek, clean links that enhance my social media presence. The powerful analytics feature gives me invaluable insights into how people interact with my links, which is crucial for my marketing strategies. The QR code functionality is a fantastic addition, making it easy to track exactly where and from whom the link interactions occur. Additionally, Bitly is extremely user-friendly and reliable, saving me a lot of time in managing my links. I really appreciate the customizability of the links, making them look professional and easy to remember. Review collected by and hosted on G2.com.

I would like to see improvements in Bitly's advanced analytics. Having detailed analytics available right away would be very beneficial. It would also be nice to have more customizable options for links in the dashboard or even a redesigned dashboard. Additionally, offering some new features or services could further enhance the Bitly experience. Review collected by and hosted on G2.com.

For us, Bitly is much more than just a link shortener—it’s an essential tool for managing links across email, social media, and print materials. We use a branded short domain, which keeps our links looking clean and consistent with our brand. We also generate unique links for each channel, such as newsletters, LinkedIn, X, partner emails, and QR codes. The analytics are genuinely helpful: I can quickly view click volume, referrers, geographic data, and device breakdowns, making it simple to compare performance across channels. The QR code generator is especially useful for event flyers and slide decks. I also appreciate the ability to redirect a short link if the destination changes, ensuring that nothing already published breaks. Additionally, Bitly integrates smoothly with UTM tagging and Google Analytics, which helps keep our reporting consistent. Review collected by and hosted on G2.com.

The free plan is pretty limited now, and several helpful features (branded domains, deeper analytics) sit behind paid tiers. Bulk editing/management is basic — fine for a handful of URLs, tedious when you’re managing campaigns with lots of variants. Historical data retention could be more generous, and support is minimal on lower plans. None of these are deal-breakers, but they’re worth knowing up front. Review collected by and hosted on G2.com.

Many people just think that Bitly is just a link shortening tool as a simple service to make links shorter. But over time, and as digital strategies have become more sophisticated, I realized that their true potential lies in analytics. For me, that’s the most valuable thing. Every time I create a link, I can see how many people clicked, where they came from and what devices they used. This is key. For example, if I launch an Instagram campaign and use a specific link, I can know if it works better for me than another Facebook campaign. This ability to measure the performance of each link is a radical change to optimize our marketing efforts. Review collected by and hosted on G2.com.

The retention of historical data is a real problem as it has limits according to the plan, but the truth is that for my daily use I never felt like I was missing something really important. Review collected by and hosted on G2.com.

It's very easy and simple tool to access, just copy the long url and past it on the website and submit & in a matter of few seconds it will generate a short url.

also it has the feature of tracking the clicks and traffic on that short url, that help us to track the campaign performance. Review collected by and hosted on G2.com.

Nothing to dislike about it. it's very useful tool. Review collected by and hosted on G2.com.

The ease of use for making short-links and QR codes for marketing purposes. Also how easy it is for us to incorporate with multiple sites. Review collected by and hosted on G2.com.

The pricing can be a little high for what you get, there can be some security concerns (like scammers using it for malware/phishing, potential damage to brand trust). Also limited data retention. Review collected by and hosted on G2.com.

What I like best about Bitly is how effortlessly it combines link shortening, branding, and detailed analytics into one streamlined platform. For my website Techmeomi.online, it’s not just a URL shortener—it’s a central part of my traffic tracking and marketing strategy.

Ease of Use: The interface is intuitive, allowing me to create, customize, and track branded links within seconds. Even with multiple campaigns running, I can quickly navigate between analytics views to check which links are performing best.

Ease of Implementation: Setting up Bitly for my campaigns was seamless. I integrated it with my website and social media workflows without requiring complex configurations, and it started delivering insights instantly.

Customer Support: The support team is responsive and knowledgeable, providing helpful resources when I wanted to explore more advanced features like custom domains and campaign tagging.

Frequency of Use: I use Bitly daily to monitor click activity (e.g., 381+ total engagements in my current report), track device usage, and analyze which channels bring the most traffic to my site.

Number of Features: From real-time engagement tracking to device type analysis and top-performing link reports, Bitly offers exactly what’s needed to make informed marketing decisions.

Ease of Integration: Bitly integrates well with my existing tools, and I can easily pair it with Google Analytics for deeper insights. This smooth integration means I spend less time exporting data and more time optimizing campaigns.

Overall, Bitly has made it simple for me to track, understand, and grow my website’s audience with data-driven decisions—all from one clean, easy-to-use platform. Review collected by and hosted on G2.com.

While Bitly offers a fantastic service, the free plan is now very limited, which can be a setback for small businesses or individuals who want basic link tracking. Advanced features like branded domains and deeper analytics are locked behind paid plans, making it difficult for early-stage users to explore the platform's full potential.

Moreover, although the core UI is smooth, there are few limitations in bulk editing or importing links. An improved bulk link management system could save time for agencies like ours that manage hundreds of URLs daily. Review collected by and hosted on G2.com.

I really like how easy Bitly is to use. Creating short links takes just a few seconds, and the tracking dashboard makes it simple to see how many clicks each link gets. The ability to customize links is great for branding, and it integrates smoothly with other tools I use. It’s quick, clean, and helps keep my links looking professional. Review collected by and hosted on G2.com.

I wish there were more advanced analytics in the free plan. Sometimes I also find the interface a little basic if I need deeper insights. The pricing for some premium features can feel a bit high for casual users. Review collected by and hosted on G2.com.

I've been using Bit.ly for over 10 years now, and have benefited from the features and convenience provided, but these have changed more recently. Bitly is now under new management. Review collected by and hosted on G2.com.

In the last year, they have removed most of the features available in the free platform, and are now only available in the paid platform.

Worse than that, any previously generated free links, are now opted into paid advertising clickthroughs. This is completely unprofessional, and damages the reputation of existing users of bit.ly. As such I am moving my links to a different platform.

There is no way to contact customer support unless you have a paid subscription. Review collected by and hosted on G2.com.