G2

Shake Dawood A.

Performance marketing executive

Mid-Market (51-1000 emp.)

3/10/2026

"Effortless Google Ads Import Makes Microsoft Campaign Setup Faster & Easier"

5/5

What do you like best about Bing Ads?

I like how easy it is to import campaigns from Google Ads. This makes campaign setup faster because advertisers can quickly replicate existing campaigns and then optimize them for the Microsoft network without starting from scratch. It is very easier for businesses who want to get started immediately Review collected by and hosted on G2.com.

What do you dislike about Bing Ads?

One thing I dislike about Microsoft Advertising is the comparatively lower search volume when compared to larger advertising platforms. Since the audience on Bing is smaller than on Google Ads, campaign scalability can sometimes be limited, especially for niche keywords or highly competitive industries.

Another drawback is that some campaign management features & automation capabilities are not as advanced or refined as those available in Google Ads Review collected by and hosted on G2.com.

What problems is Bing Ads solving and how is that benefiting you?

Microsoft Advertising helps solve the problem of reaching additional search audiences beyond traditional search advertising platforms. Many businesses focus only on Google Ads, which means they may miss potential customers who use other search engines. Microsoft Advertising allows advertisers to capture this additional demand and expand their reach. Review collected by and hosted on G2.com.