G2

Gizem Ece .

founder

Small-Business (50 or fewer emp.)

5/10/2026

"BigSpy Makes Ad Research Faster with Powerful Filters and Creative Inspiration"

5/5

What do you like best about BigSpy?

What I like most about BigSpy is how much faster and more structured it makes ad research. Instead of manually checking multiple platforms or trying to guess what competitors are doing, I can search ads by keyword, industry, country, platform, ad type, and engagement metrics. That saves me a lot of time when I need inspiration for new campaigns or when I want to understand what kinds of creatives are performing well in a specific niche.

The UI is also very practical and easy to work with. The filters are straightforward, and the ad previews make it simple to compare creatives, copy, landing pages, and performance signals all in one place. I especially like being able to spot different ad angles and creative styles, because it helps me come up with stronger ideas for my own marketing content.

Another benefit is that BigSpy gives me a broader view of market trends. I can quickly see which types of ads are popular, how competitors position their products, and what messaging they use. This improves my workflow because I can move from research to campaign planning much more quickly.

From a pricing and ROI perspective, BigSpy feels especially useful if you regularly work on ads, app marketing, e-commerce, or competitor research. It reduces the time spent on manual research and gives me more confidence before creating new campaigns. Overall, the biggest value for me is the combination of ad intelligence, easy filtering, and creative inspiration in one platform. Review collected by and hosted on G2.com.

What do you dislike about BigSpy?

One thing I dislike about BigSpy is that some features can feel limited unless you are on a higher plan. The platform is very useful for ad research, but when you need deeper data, more advanced filters, or more detailed insights, the free or lower-tier access may not be enough.

Another area that could be improved is the onboarding experience. BigSpy has many filters and data points, so new users may need some time to understand how to get the best results. More guided tutorials, examples, or recommended search templates would make it easier to start using the platform effectively. Review collected by and hosted on G2.com.

What problems is BigSpy solving and how is that benefiting you?

BigSpy helps solve the problem of spending too much time on manual ad research and competitor analysis. Before using a tool like BigSpy, it can be difficult to understand what types of ads are working in a specific market, what competitors are testing, and which creative styles or messages are popular.

With BigSpy, I can quickly search and compare ads by keyword, industry, country, platform, and engagement signals. This helps me discover successful ad examples, understand market trends, and get inspiration for my own campaigns much faster.

The biggest benefit for me is saving time and making better marketing decisions. Instead of starting from zero when creating ad creatives or campaign ideas, I can analyze real examples and identify patterns in copy, visuals, offers, and targeting direction. This improves my workflow because research, ideation, and campaign planning become more organized.

It also helps reduce the risk of creating weak ads, because I can see what competitors are doing and use those insights to build stronger creatives. Overall, BigSpy benefits me by improving my ad research process, giving me creative inspiration, and helping me make more confident decisions for marketing and growth. Review collected by and hosted on G2.com.