# BigCommerce Reviews
**Vendor:** Commerce  
**Category:** [E-Commerce Platforms](https://www.g2.com/categories/e-commerce-platforms)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 580
## About BigCommerce
About BigCommerce BigCommerce, powered by Commerce, is a flexible enterprise ecommerce platform built to help brands, retailers, manufacturers, and merchants of all sizes grow and innovate without compromise. Its open architecture gives B2C and B2B businesses the freedom to scale, adapt, and solve complex challenges with the flexibility to integrate their preferred tech stack, extend functionality, and tailor the experience to their needs. Companies across industries rely on BigCommerce to power their growth, including Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, and MKM Building Supplies.



## BigCommerce Pros & Cons
**What users like:**

- Users appreciate the **ease of use** in BigCommerce, finding it simple to build and customize their online stores. (38 reviews)
- Users commend BigCommerce for its **exemplary customer support** , ensuring quick and effective resolution of issues. (20 reviews)
- Users find **easy integration** with BigCommerce enhances their online store setup and management, streamlining operations seamlessly. (13 reviews)
- Users praise the **exemplary customer service** of BigCommerce, noting quick and effective issue resolution every time. (11 reviews)
- Users find the **easy setup** of BigCommerce makes building an online store simple and efficient. (11 reviews)
- Users value the **user-friendly interface** of BigCommerce, appreciating its built-in features that enable easy online store creation. (11 reviews)
- Users value the **vast app integration capabilities** of BigCommerce, enhancing flexibility and scalability for businesses. (9 reviews)
- E-commerce Services (9 reviews)
- User Interface (9 reviews)
- Flexibility (6 reviews)

**What users dislike:**

- Users find the **limited customization** in BigCommerce challenging, particularly for unique design features and adjustments. (11 reviews)
- Users find BigCommerce **expensive** , with unexpected cost increases and missing basic features requiring costly upgrades. (10 reviews)
- Users find **difficult customization** in BigCommerce frustrating, limiting their ability to tailor the platform effectively. (8 reviews)
- Users struggle with **customization difficulty** , finding it hard to code unique features and maintain updates without losing modifications. (7 reviews)
- Users find BigCommerce's **limited features** restrictive, needing add-ons for advanced functionality and customization options. (6 reviews)
- Developer Dependency (5 reviews)
- Learning Curve (5 reviews)
- Users find BigCommerce **not user-friendly** , facing a steep learning curve and complicated mobile inventory management. (5 reviews)
- Integration Issues (4 reviews)
- Users find the **missing features** in BigCommerce frustrating, requiring reliance on third parties or custom builds. (4 reviews)

## BigCommerce Reviews
  ### 1. A solid (if a little clunky) B2B Choice for smaller b2b organizations that require commerce

**Rating:** 4.0/5.0 stars

**Reviewed by:** Nicholas W. | Marketing Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 07, 2026

**What do you like best about BigCommerce?**

BigCommerce is a bit hit or miss. It's got some excellent features, but is still under-developed in many ways. Which makes it an excellent buy if you only need the good parts, and can deal with the underdeveloped parts.

Pro’s
BigCommerce (as the name implies) is all about commerce. With a huge part of their pitch about their reliability on big shopping days. We specifically approached BC from a B2B point of view with a LOT of weird pricing rules.

Major Pro #1: BC does a lot of funky pricing out of the box (enterprise). Prices to control who gets what bulk discounts with individual lists, pricing with % off, fixed $ off, and fixed $. Ability for additional options to have per item $ or % increases, or a fixed amount. Discounts based on Category, BOGO, etc, etc. All possible and easy to do in BC. Fist bump from me, which after evaluating 4+ eCommerce systems couldn’t handle most of that list for this price range. The one *sigh* is that pricing for specific customers is kinda of a work around (you have to use price lists with 1 customer or build a custom solution outside of BC), but still possible.

Major Pro #2: There is a built in integration with our ERP, Acumatica. This integration is solid and works with many, many aspects of the ERP. It’s relatively easy for an advanced business user (without knowledge of how to code) to setup and modify. With help from a dev, they could easily setup a vast majority of the system by themselves (as I did). However, fair warning that the more your ERP is customized, the less its going to work with this default connector.

Major Pro #3: One of the big pros with BC (which I almost forgot because it simply fades into the background as it should) is the SaaS nature and robust infrastructure they provide. A good chunk of their whole pitch is “we will not go down (esp. on these 5 major sales days (e.g. Black Friday)).” I say that “you almost forget it” because its one of those services you just don’t think about. You just expect a website to stay up, all the time, that’s what it should do. Until, of course, it doesn’t. And if you’re the one responsible for the site, the last thing you want is a call from the exec team asking why the site isn’t working at whatever un-Godly hour.

**What do you dislike about BigCommerce?**

Con 1: It’s appears evident that BC is growing out of a more niche / homegrown system. Settings are mostly confined to one location (the settings area), but often must be located in strange out of the way locations. Examples:
•To create new field/property for customers, you don’t go to some property settings area. You instead go to the new customer and create a new question for the form??
•Daylight Savings Time is not a set-it-and-forget-it setting, but must be manually updated every time DST changes (like why?).
•If you upload an image to the page builder (and there is already a file with the same name) it simply gives you a generic error message. It doesn’t tell you there is a duplicate file name (and that is why your image isn’t uploading).
•Alternatively, if you upload an image to the category image tool that is over a certain size (about ~1mb), it will tell you it successfully uploaded, but the image will simply not appear in the list

Con 2: As someone who is used to WordPress, and its ability to customize almost anything and everything easily via the admin panel page builder, the lack of customization with BC feels like (and is) a downgrade. The page builder is basic with simple functionality. It’s okay if you just need to build a simple page but, most crucially, it does not have the ability to modify template pages (like all category pages).This is something that you can do easily with Divi in WordPress as an example. The default main menu customization (hint, there is basically none) is also a joke. I know there is a headless commerce option as well, we did not look into that seriously, but may work out given your circumstance.

Assuming you’re reasonably okay with code (basic stuff like HTML, CSS), a lot of changes are possible via directly editing the theme. However you are still writing code at that point.

This is where the BC apps and 3rd parties come to the rescue. Their are excellent options for adding back such functionality. There is an app for a Mega Menu, Advanced Product filter, Awesome Search which we use. Functionality that can turn your site from okay to great. Tools like BCTools.io are life savers when you’re staring down at 8 hours of manual changes vs. 1 upload sheet (shout out to Tory @ BCTools.io).

So definitely have a budget for apps. Depending on the size / complexity of your site, ball park between $50 min to $500.

**What problems is BigCommerce solving and how is that benefiting you?**

Online eCommerce

  ### 2. Strong Headless Backend with Great Integrations - Frontend Setup Takes Work

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 22, 2026

**What do you like best about BigCommerce?**

We use BigCommerce in a headless configuration. It has a strong backend the pairs cleanly with Netlify hosted frontend. Abandoned cart recovery, discount engine, gift cards and great integrations.

**What do you dislike about BigCommerce?**

Unfortunately BigCommerce lacks quite a few neccessary native integrations for us. The checkout customisation is more difficult and could mature quite a bit more. Most disappointing is the revenue-based plan thresholds which force plan upgrades based on trailing 12 month sales. More cost without using any extra features. The admin portal seems very dated and basic, I'd prefer to use the Shopify portal but it is what it is.

**What problems is BigCommerce solving and how is that benefiting you?**

BigCommerce has been working well for us overall. Headless architecture runs well performance-wise and is flexible with Gatsby. We faced issues product catalog complexity issues with our previous eCommerce platform. Now with unlimited products and seamingly unlimited variants per product (perhaps in the hundreds), we don't hit ceilings as our catalog evolves and expands.

  ### 3. Amazing UX and Performance—Built Our BigCommerce Site Fast

**Rating:** 5.0/5.0 stars

**Reviewed by:** Stephanie D. | Project Manager and Team Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 25, 2026

**What do you like best about BigCommerce?**

BigCommerce makes it easy to build and edit our website. We started our project to build a new website for our company late last year and we went live within 3 months with a small team. The user experience is amazing, and the performance has been great so far, we haven't run into any issues.

**What do you dislike about BigCommerce?**

It's a bit of a learning curve, but you can say that for almost any software. Once we got the hang of it, it's very simple to use and navigate.

**What problems is BigCommerce solving and how is that benefiting you?**

Building us a site! Makes it very easy to build from scratch. We integrate with PXM and that makes it even easier to get assets into the website.

  ### 4. Best app to do e-commerce business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 02, 2024

**What do you like best about BigCommerce?**

Reporting is best way to get updates about the business. Refund of taxes on return report will be the best to complete reporting as right know it’s not available. All other reports are the best. Checked on competitors and they have few reports more than Big Commerce. Please do something about tax refund on return report. Thanks. 


**What do you dislike about BigCommerce?**

Tax refund on returns report will be the best as had software engineer write custom reports and running through API. 

**What problems is BigCommerce solving and how is that benefiting you?**

Most of the eCom related issues are getting resolved. Returns reports help us a lot. Partial refund reports will be best if can get it from big commerce.

  ### 5. Big Commerce: Easy Setup, Easy Maintenance, and Excellent US-Based Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Robert S. | VP of Sales, Small-Business (50 or fewer emp.)

**Reviewed Date:** May 19, 2026

**What do you like best about BigCommerce?**

Big Commerce makes creating, setting up, and running a website fairly easy and is well priced.  Their support is excellent and US Based.  The site is never down and is reliable.

**What do you dislike about BigCommerce?**

There are limitations of what you can make the website look like, they could offer more flexibility to adjust the look of the website - particularly the homepage.

**What problems is BigCommerce solving and how is that benefiting you?**

Big Commerce is helping us maintain and manage our website, with minimal regular maintenance.

  ### 6. Clean UI, Reliable Performance, and Quick Support That Streamlines Processes

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.)

**Reviewed Date:** April 23, 2026

**What do you like best about BigCommerce?**

Simple to use with a clean UI and the tools you need to grow your business. Performance and uptime have never been an issue, and on the rare occasion something does happen, support has always been quick and effective at getting it resolved. Integrating BigCommerce with our other platforms has been relatively painless, and it has streamlined a large portion of our processes.

**What do you dislike about BigCommerce?**

Some of the out-of-the-box tools feel limited, which means I sometimes have to work outside the platform to get a task done or develop and integrate additional tools to make up for those gaps.

**What problems is BigCommerce solving and how is that benefiting you?**

Improvements and updates to tools and systems do happen but seem few and far between.

  ### 7. Robust E-commerce Platform with Room for Improvement

**Rating:** 4.0/5.0 stars

**Reviewed by:** Abhilasha .

**Reviewed Date:** February 02, 2026

**What do you like best about BigCommerce?**

I appreciate how BigCommerce keeps our busy online store running smoothly with product listings,pricing rules and order processing all in one place.It turns what used to be daily firefighting into something predictable and manageable.I really like how stable it is under pressure,sales, product additions and pricing changes don't cause chaos and checkout remains reliable.That consistency is more important to us than having fancy features.The initial setup was easier than expected and once everything was validated,the platform settled into a stable rhythm. I’d recommend BigCommerce to teams serious about ecommerce and anticipating growth because it consistently removes daily stress and scales calmly.

**What do you dislike about BigCommerce?**

Some areas still feel stuck in the past. Simple layout edits often turn into developer tasks and too many basic needs are pushed into paid apps. Managing performance for a large catalog also takes manual effort,which feels avoidable for a platform at this level.Performance depends a lot on manual tuning. We’ve had to optimize images,watch indexing and adjust caching ourselves to keep pages fast.I’d like BigCommerce to handle more of that automatically,so speed doesn’t rely on constant monitoring as products scale.

**What problems is BigCommerce solving and how is that benefiting you?**

BigCommerce keeps our busy online store manageable by integrating product listings,pricing rules and order processing.It reduces operational friction,aligns inventory with orders,ensures stable pricing updates and turns daily firefighting into predictable management.

  ### 8. Comprehensive E-commerce with Multilingual Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Emilie P. | Social Media Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** January 28, 2026

**What do you like best about BigCommerce?**

I like BigCommerce because it's easy to use, which allows us to do a lot of things right within the webpage. We use it for both our English and French sites, and everything is in one place. It's convenient that we can manage products and communications between SAP, Google Drive, and more, all at once. The analytics feature is great, and once you learn how to use the web builder, it's quite effective.

**What do you dislike about BigCommerce?**

I think the page builder and the options could be better. The web builder is okay, but it could be easier to use and more friendly. The initial setup felt lengthy, but it's more about taking the time to understand the software than an issue with BigCommerce itself.

**What problems is BigCommerce solving and how is that benefiting you?**

I use BigCommerce to manage our English and French sites in one place, with easy integration across SAP and Google Drive, making everything manageable at once.

  ### 9. Effortless and User-Friendly Commerce Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan O. | Marketing Manager / AR , Wholesale, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 09, 2025

**What do you like best about BigCommerce?**

I really like how easy it is to add products right down the line with BigCommerce. Being able to add products so quickly is a plus as our prior platform was not so easy. I think in general it's a very easy-to-use platform that isn't overwhelming with features unless you want to dive deep. Its front end is very clean and simple to understand with capabilities to do much more! The initial setup was all pretty smooth, and it's just so easy to use that I'd rate it a 10 out of 10.

**What do you dislike about BigCommerce?**

We occasionally will see some glitches on our site where changes are not immediately visible (backed up in que) but, other than that things run well!

**What problems is BigCommerce solving and how is that benefiting you?**

BigCommerce brings my products to life, displaying them to potential customers with ease and simplicity. Adding products is quick and the platform isn't overwhelming, making it very user-friendly.

  ### 10. Easy Website Building, but Integrations Lag Behind Shopify

**Rating:** 2.5/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 10, 2026

**What do you like best about BigCommerce?**

BigCommerce makes it easy to build and maintain a website. Their templates and web design tools remove the need to have coding skills. Their pricing is also competitive in the market.

**What do you dislike about BigCommerce?**

It doesn't integrate as easily as Shopify with some tools making it impossible to implement some strategies. Customer support can be an issue if you have a team because to contact customer support they need to have the owners account pin.

**What problems is BigCommerce solving and how is that benefiting you?**

It allows us to sell our products to consumers online without the help of a developer or web designer, although a web designer is often beneficial.


## BigCommerce Discussions
  - [Who uses BigCommerce?](https://www.g2.com/discussions/who-uses-bigcommerce) - 1 comment, 1 upvote
  - [Big Commerce  Likes And Dislikes](https://www.g2.com/discussions/big-commerce-likes-and-dislikes) - 1 comment, 1 upvote
  - [Is there a way to change the formatting on invoices to show any activity after the initial purchase?](https://www.g2.com/discussions/is-there-a-way-to-change-the-formatting-on-invoices-to-show-any-activity-after-the-initial-purchase) - 1 comment, 1 upvote
  - [What software does BigCommerce integrate with?](https://www.g2.com/discussions/42165-what-software-does-bigcommerce-integrate-with) - 2 comments, 1 upvote
  - [How do we get the best version of bigcommerce and where?](https://www.g2.com/discussions/how-do-we-get-the-best-version-of-bigcommerce-and-where) - 1 comment, 1 upvote

- [View BigCommerce pricing details and edition comparison](https://www.g2.com/products/bigcommerce/reviews/bigcommerce-review-4268308?section=pricing&secure%5Bexpires_at%5D=2026-06-10+03%3A57%3A03+-0500&secure%5Bsession_id%5D=d9805e34-03b7-4858-ae9d-cb6f3d0cb22f&secure%5Btoken%5D=3a1753ca47b66b0d31d0a4947b51c4c08e5a8109b745cb05d676f3d2be9f8b48&format=llm_user)
## BigCommerce Integrations
  - [99minds](https://www.g2.com/products/99minds/reviews)
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews)
  - [Acumatica](https://www.g2.com/products/acumatica/reviews)
  - [Addrexx](https://www.g2.com/products/addrexx/reviews)
  - [Akeneo PIM](https://www.g2.com/products/akeneo-pim/reviews)
  - [Algolia](https://www.g2.com/products/algolia/reviews)
  - [At Last](https://www.g2.com/products/at-last/reviews)
  - [Attentive](https://www.g2.com/products/attentive/reviews)
  - [Azure Functions](https://www.g2.com/products/azure-functions/reviews)
  - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews)
  - [Celigo](https://www.g2.com/products/celigo/reviews)
  - [Doogma Designer](https://www.g2.com/products/doogma-designer/reviews)
  - [Dynamics 365 Sales](https://www.g2.com/products/dynamics-365-sales/reviews)
  - [Fishbowl Inventory](https://www.g2.com/products/fishbowl-inventory/reviews)
  - [Glew](https://www.g2.com/products/glew/reviews)
  - [Google Analytics](https://www.g2.com/products/google-analytics/reviews)
  - [HubSpot Commerce Hub](https://www.g2.com/products/hubspot-commerce-hub/reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews)
  - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews)
  - [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)
  - [Klaviyo](https://www.g2.com/products/klaviyo/reviews)
  - [Klevu](https://www.g2.com/products/klevu/reviews)
  - [LitCommerce](https://www.g2.com/products/litcommerce/reviews)
  - [LiveChat](https://www.g2.com/products/livechat/reviews)
  - [Meta Audience Network](https://www.g2.com/products/meta-audience-network/reviews)
  - [NetSuite](https://www.g2.com/products/netsuite/reviews)
  - [Next.js](https://www.g2.com/products/next-js/reviews)
  - [Omnichannel Order Hub](https://www.g2.com/products/omnichannel-order-hub/reviews)
  - [PayPal BrainTree](https://www.g2.com/products/paypal-braintree/reviews)
  - [Sage 100](https://www.g2.com/products/sage-100/reviews)
  - [ShipStation](https://www.g2.com/products/shipstation/reviews)
  - [Vercel](https://www.g2.com/products/vercel/reviews)
  - [Vertex](https://www.g2.com/products/vertex-inc-vertex/reviews)
  - [Yotpo](https://www.g2.com/products/yotpo/reviews)

## BigCommerce Features
**Headless Commerce**
- Decoupling
- REST APIs
- Data Orchestration
- Customization
- Extensibility

**Reporting**
- Reports & Analytics
- Data Transfer Tools

**Generative AI**
- AI Text Generation
- AI Text Summarization

**Agentic AI - E-Commerce Platforms**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Merchandising/Marketing**
- Storefront Design Tools
- Product Visualization
- Recommendations / Personalization
- Promotions and Discounts
- Shopping Cart Abandonment
- Product Reviews
- SEO

**Omnichannel Features **
- Retail Management
- POS Integration
- Social Media Integration
- Customer Service Integration
- Marketing Tools
- E-commerce Integration
- ERP Integration

**Product Catalog**
- Content Management
- Product Configuration
- Product Search and Filtering
- Intangible Products

**Order Process**
- Checkout Process
- Shipping Options
- Tax Display and Processing
- Payment Processing
- Order Management
- Returns / Refunds
- Inventory Management
- Multi-Channel Fulfillment

**Multi-Channel Support**
- Omnichannel
- Mobile
- Social Commerce
- Customer Service
- Store Locator
- 3rd-Party Store Integration
- B2B

**Platform**
- APIs
- Customization
- Integrations to Add-on Tools
- User Management
- Reporting / Analytics
- Security
- Admin Access Rights
- Cross Browser Support
- Performance and Reliability

## Top BigCommerce Alternatives
  - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) - 4.4/5.0 (852 reviews)
  - [Salesforce B2C Commerce](https://www.g2.com/products/salesforce-b2c-commerce/reviews) - 4.3/5.0 (559 reviews)
  - [SAP Commerce Cloud](https://www.g2.com/products/sap-commerce-cloud/reviews) - 4.3/5.0 (294 reviews)