We initially discussed what we envisioned and what we wanted to emulate with our brand in terms of ad style. From there, our team and Beacons point had back-and-forth conversations around budget and deliverables. After agreeing on the project’s cost, we had another meeting to discuss the vision and specifics of the ads.

Their team put together a storyboard for us and created the messaging based on our directions. We locked in the plan and location and had some conversations about the talent. The filming day happened in April 2024, and it was a 12-hour day.

After the filming day, we wrapped up the set, and they did the edits. About three weeks later, they sent us some cuts to review. We saw the first edits, and they gave us two options for the ending. From there, we finalized the payment and paid our final bill. They sent the folder with the assets and everything we needed. Review collected by and hosted on G2.com.