Phoebe L.

Head of Affiliate Marketing

Enterprise (> 1000 emp.)

12/7/2022

"A great platform that is user friendly without compromising insights"

4.5/5

What do you like best about Awin?

I like the commission flexibility and being able to tailor payouts based on a variety of factors in a few simple steps Review collected by and hosted on G2.com.

What do you dislike about Awin?

I would say the downside to Awin is that it lacks in certain areas vs competitors from a reporting POV; better forecasting by pubilsher would be useful or dashboards that show customer journeys Review collected by and hosted on G2.com.

Awin Reviews & Product Details

Infinite partnerships, simply enabled. Our global affiliate marketing platform empowers advertisers and publishers of all sizes to grow their businesses online. We help brands of every size to partner with a diverse range publishers, targeting the customers you want to reach. Brands and businesses selling products or services online can seamlessly leverage engaged consumer audiences to grow sales, expand customer reach and strengthen their brand via the Awin platform. With ShareASale and Commission Factory, Awin’s global affiliate platform is powered by 17 offices worldwide, over 1,400 employees, 1 million publishers and 30,000 advertisers. Awin generated €17.5bn in revenue for its advertisers and €1.3bn for its publishers in the last financial year.

Product Website

Seller

Awin

Discussions

Awin Community

Languages Supported

German, English, French, Italian, Dutch, Polish, Portuguese, Spanish, Swedish

Product Description

Grow your business with a global affiliate marketing network that delivers marketing solutions for advertisers, agencies and publishers around the world.

Overview by

Fotini Efstathiou

Pricing

Pricing provided by Awin.

Awin Access

Starting at $49.00

Per Month

View More Pricing Information

Awin Media

The dashboard gives advertisers a summary of the activity on their account over the last month, as well as a list of tasks for them to perform to keep their account running smoothly.

Awin's Opportunity Marketplace helps advertisers to discover new partners and advertising opportunities, providing a space for publishers to promote ads, blogs, and sponsorship opportunities from one central point. Multiple filters allow advertisers to find the placement that meets their needs wi...

Awin Demo - Performance Over Time Report

The performance over time report unveils trends across an entire program, publisher groups, or individual publishers and makes it easy to identify trends, fraudulent activity or tracking issues. The new enhancements to this report helps advertisers track which publishers are making their ads work...

Browse, discover and recruit new partners using the Publisher Discovery. It allows advertisers to form new partnerships and diversify their publishers by searching for affiliates by type, region and sector. Publishers can be identified based on performance across the platform using relevant indic...

The dashboard gives publishers a summary of total earnings from previous programmes, as well as a monthly comparison for performance by region.

Learn what Awin can do for your business.

Explore our entry level solution Awin Access.

Explore Awin Accelerate, our enhanced plan with automated solutions to help you scale and save time.

Explore Awin Advanced, our all-encompassing plan with custom reporting and adaptable features.

Official Downloads

(4)

edit

Forrester report: Unlocking The Full Power Of Affiliate Partnerships

Influencers Drive Stanley's Sales Surge in Brazil

How an Awin MasterTag technology partnership drives 2,000 additional sales per month for Vodafone

G2 reviews are authentic and verified.

Here's how.

Emma P.

Team Lead

Small-Business (50 or fewer emp.)

5/20/2025

"Most user friendly Affiliate Network have ever used"

4/5

What do you like best about Awin?

The platform itself I super clear and user friendly, very easy to find the insights we are looking for and the suggested partners buy KPI is great! Setting up CPAs, inviting new publishers and drilling down into key metrics is all very straightforward and any issues are flagged on the dashboard making them easy to rectify. The clean and clear aesthetic is the best of any network I have used. Review collected by and hosted on G2.com.

What do you dislike about Awin?

It has some limitations to reporting compared to other networks, top line key info is covered but things like geo-reporting are limited. In order to find insights on code performance you have to download the data to assess and there is no internal reporting on different CPA rates so again this has to be assessed off-network. They have a huge number of publishers but the search function for finding publishers is a bit hit and miss. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

edit

Thank you for sharing your positive feedback about Awin! We are thrilled to hear that you find our platform user-friendly and appreciate the clear insights it provides. We understand your concerns about reporting limitations and the search function for finding publishers. Your feedback is valuable to us, and we are continuously working to improve our services.

We would love to gather more details about your specific reporting needs and how we can enhance your experience with Awin. Please feel free to reach out to our customer support team so we can address your concerns and work towards providing a better solution for you.

Thank you for choosing Awin as your affiliate network partner!

Best regards,

The Awin Team

Shelly A.

Marketing Director

Small-Business (50 or fewer emp.)

11/5/2025

"Seamless Onboarding and Intuitive Affiliate Tracking with Awin"

5/5

What do you like best about Awin?

Awin offers a very transparent and reliable affiliate tracking platform. The interface is intuitive and their reporting tools make it easy to monitor performance. We have launched one of retail merchant with them for Mexico region. The onboarding process was smooth and their support team is quick to respond. I also appreciate how easily Awin integrates with multiple affiliate tools which helps us manage our campaign easily. Review collected by and hosted on G2.com.

What do you dislike about Awin?

While Awin is a strong platform, the approval and compliance process can sometimes take longer than expected especially when launching new merchants. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Awin helps us connect with the right affiliates in the Mexico region, where it was initially challenging to find quality traffic sources. We launched one of our retail merchants specializing in novelty gift items through Awin Accelerate account which allowed us to launch with low risk and manageable costs of just 3.5% of every sale tracked. Affiliates on Awin delivering exceptional results for our campaign. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

edit

Thank you for sharing your feedback. We’re delighted to hear that you find Awin transparent, reliable, and easy to use, and that our reporting tools and integrations are helping you manage your campaigns efficiently.

We also appreciate your feedback regarding the approval and compliance process. We understand that timely approvals are important, and your insights help us continue to refine these processes for a better experience.

Best regards,

The Awin Team

Molly L.

Affiliate marketing manager

Enterprise (> 1000 emp.)

11/3/2025

"Powerful Affiliate Platform with Great Features and Support"

5/5

What do you like best about Awin?

We upgraded to Awin in August 2024, from ShareASale, and I've been using Awin daily ever since. At first, it was a bit difficult to get used to the new interface, but we benefited from excellent support, and the instructions provided within the interface and in the support documentation were fairly easy to follow. We had no issue implementing the new program terms and commissions, uploading creatives, and migrating affiliates.

Our store is based on Shopify, and we use both the Awin app and the master tag for tracking. I love how the latter facilitates technical integrations with some affiliates, removing the need for additional development work.

Some of our favorite features are:

*** Soft Cookie policy applied automatically to most coupon and cashback browser extensions

*** Publisher Performance Stats, allowing us to assess whether an affiliate is worth working with / suitable for our program or not

*** Recruitment tool - AI suggestions and various filters allowing us to identify and contact publishers who target the same audience

*** Communications center - Newsletters are very easy to create and send, allowing you to easily embed images, links, and coupon information

I think Awin is a powerful option for U.S, CA, and EU brands looking to start an affiliate program for their online stores. Review collected by and hosted on G2.com.

What do you dislike about Awin?

I wish Awin provided more transparency on traffic sources. You can see referring URLs for sales but not for clicks. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

We use Awin as the affiliate network of choice for our affiliate program. It allows us to track, analyze, report, and pay for affiliate performance (impressions, clicks, sales, conversion, AOV, etc.), and has also facilitated several collaborations - we used their Publisher Discovery tool to identify and recruit new partners. We've also had cases when large and valuable publishers found our brand profile on Awin and reached out to collaborate with us. The affiliate program has been driving between 25% and 50% of the sales for our online store, and Awin makes it easy to keep in touch and optimize the collaboration with our over 100 active long-term partners, covering important aspects like onboarding, activation, optimization, contracts, payments, and creative updates. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

edit

Thank you for your detailed feedback on Awin's impact on your affiliate program. We're pleased to hear that Awin has facilitated collaborations and driven a substantial portion of your online store's sales. We understand the importance of transparency in traffic sources and will take your feedback into account as we strive to enhance our platform for all users.

We appreciate your support and are committed to providing valuable solutions for your affiliate marketing needs.

Best regards,

The Awin Team

daphne m.

Content Marketing Associate

Small-Business (50 or fewer emp.)

11/3/2025

"User-Friendly Reports and Collaboration, But Needs Better Commission Tier Options"

5/5

What do you like best about Awin?

I used to use share-a-sale. The SAS platform was scary! Not user friendly at all. In AWIN, the reports are well organized and easy to read with visual graphs. Connecting with affiliates for additional exposure and collaboration is also made simple through the publishers tab. Review collected by and hosted on G2.com.

What do you dislike about Awin?

One thing that I wish could be improved on AWIN is the ability to set up commission rules/groups by number of sales made. I would like to offer commission tiers to affiliates who hit $x amount of sales but can only achieve this by offering bonuses. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

AWIN is helping our company gain exposure and expand our audience. Most importantly it helps us gain exposure through content affiliates and supports our efforts to grow our brand presence through SEO. Rather than using a cold outreach method, AWIN helps streamline the process of finding publishers and content opportunities. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

edit

Thank you for your feedback and for the great suggestion regarding commission tiers. Your input is very valuable, and we’ll be sure to share it with our product team as we continue to improve the platform.

We’re glad to hear that you find Awin’s reports clear and easy to read, and that the publishers tab helps you connect with affiliates efficiently.

We truly appreciate your partnership!

Best regards,

The Awin Team

Mohan Lal D.

Marketing Automation Specialist

Small-Business (50 or fewer emp.)

10/11/2025

"One of the good tools to start with Affiliate Marketing for Your Product"

4.5/5

What do you like best about Awin?

List of publishers on their platform is extensive which includes sub-networks as well, so you have higher visibility without needing to integrate codes from multiple platforms.

Apart from that, once we have it set up e.g. uploaded promotional assets, setting up automated emails to affiliates including coupons, guidelines etc. .... then you just bring in new publishers either using their network of publishers or through inviting them through your marketing campaigns.

Overall, if you're looking to start managing Affiliate Marketing for your brand, Awin would be one of the strong options you can look at. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Their average support reply time is way high, which kind of drags things out when setting things up initially (setting up client & browser side integrations) Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Awin makes it easy to manage affiliate program i.e. once we have the codes set-up properly, the exact tracking of affiliate traffic happens. So, you can start marketing your affiliate program, and start with leveraging other people's audience.

Plus they have a good network of existing publishers that you can invite to your affiliate program on Awin. Review collected by and hosted on G2.com.

Response from Anca-Maria Babii of Awin

edit

Thanks so much for taking the time to share your experience! We’re really glad to hear that you’ve found value in Awin’s broad publisher network and tools that make managing your affiliate program easier. It’s great to know our platform is helping you track performance accurately and connect with the right partners to grow your brand.

We also really appreciate your feedback on our support response times; that’s something we’re actively working to improve and your input helps us see where we can do better.

Thanks again for being part of the Awin network and for sharing your thoughtful feedback.

Best,

Awin team

Verified User in Wholesale

Mid-Market (51-1000 emp.)

9/11/2025

"I have been managing our company’s affiliate strategy with Awin for the past 6 years"

0.5/5

What do you like best about Awin?

What I like best about Awin is how straightforward the platform is to use. The interface makes it easy to keep track of performance without getti nothing nothing nothing Review collected by and hosted on G2.com.

What do you dislike about Awin?

Unfortunately, there are many fake or non-legit accounts applying to work with us. Many of these publisher accounts belong to people who create multiple profiles and spam to alot alpt alot bad site Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Awin helps us connect with the right publishers in a structured and efficient way, which saves us a lot of time compared to reaching out individually. The platform also takes care of tracking, reporting, and payments, so we can focus on strategy rather than administrative tasks. Having all of this in one place makes managing our affiliate program much smoother and ensures we can scale it without adding unnecessary hardships. Especially matching our current strategy, which mainly focuses on price comparison publishers. The product feed management tool makes it easy to keep our data up to date and ensures that our offers are displayed accurately across different platforms. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

edit

Thank you for your thoughtful feedback! We’re glad to hear that you find Awin’s platform straightforward and efficient. Making your daily work easier is exactly what we aim for.

We also appreciate you bringing up the challenge with fake or duplicate publisher accounts. We understand how frustrating that can be, and please know we’re actively working on improving our verification processes to help reduce this issue.

If you need any assistance, please don’t hesitate to contact our support team. We’re here to help!

Thanks again for being part of the Awin community and for sharing your experience!

Kylee H.

Social Media Manager

Small-Business (50 or fewer emp.)

9/12/2025

"Great tool, getting better!"

4/5

What do you like best about Awin?

I like that there is a lot of transparency with Awin. They make it easy for both the brand and the affiliates to make an educated decision on whether or not the partnership is a good fit.

It was so easy to implement and integrate into our systems. Customer support is usually helpful. Review collected by and hosted on G2.com.

What do you dislike about Awin?

They system does feel a little clunky. It's not always the most intuitive. There are some things nestled in the menu that you have to hunt for.

There are also features that they do not have that would be so helpful, like being able to pay commissions on a card instead of through ACH. Sometimes I need to be able to pay quickly and having to submit an ACH payment slows down that process. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

edit

Thanks so much for your thoughtful feedback! We're glad to hear you value the transparency Awin provides and that the platform has helped streamline your tracking and attribution.

We appreciate your comments on the UI and payment options. Those are great insights, and we’ll share them with our product team. If you need help navigating the platform or have questions about commission payments, our support team is always here to assist.

Thanks again for being part of the Awin network!

Marcel Glo G.

Marketing & Sales Assistant

Small-Business (50 or fewer emp.)

9/12/2025

"Reliable affiliate network with strong partner programs"

4/5

What do you like best about Awin?

Awin offers a wide range of affiliate programs across many industries, which makes it easy to find relevant partnerships. The reporting tools are very clear and give a transparent overview of performance, conversions, and commissions. I also appreciate that payments are processed on time and the support team responds quickly whenever I have a question. Review collected by and hosted on G2.com.

What do you dislike about Awin?

Sometimes it takes a while until new programs are approved, which can slow down the process if you want to start promoting quickly. The dashboard could also be a little more modern and easier to navigate, especially if you are working with many different advertisers at the same time. However, these are only small points compared to the overall value. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Awin helps me easily connect with a wide range of advertisers without having to reach out to each one individually. This saves a lot of time and simplifies the entire affiliate process. The reliable tracking and transparent reporting make it much easier to monitor results and optimize campaigns. Payments are handled securely and on time, which builds trust and allows me to focus on growing performance instead of chasing invoices. Overall, it makes affiliate marketing much more efficient and professional. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

edit

Hi Marcel,

Thank you for taking the time to share such thoughtful review!

We appreciate your feedback on program approvals and dashboard usability. While approval times are determined by each individual advertiser, we understand how this can affect your momentum. You can always contact the advertisers directly to check on the status of your pending requests to join their programs. If you ever need assistance with this, our Support Team is here to help.

As for the dashboard experience, we’re continuously gathering user input to guide future improvements, and your comments are incredibly helpful.

Thanks again for being a valued partner. We're excited to support your continued growth in affiliate marketing.

Cyprien T.

Paid Media Manager

Enterprise (> 1000 emp.)

9/11/2025

"Game-Changer for Our Paid Media Strategy: Awin Delivers True Partnership and Unprecedented Growth"

5/5

What do you like best about Awin?

As a Paid Media Manager, integrating Awin has been a game-changer for our strategy. This channel has delivered consistent, exponential growth since day one and has quickly become one of our most successful levers for new customer acquisition.

The platform is powerful and intuitive, providing the reliable data we need to manage and scale our affiliate program effectively. However, their team is the true differentiator. Our contacts at Awin are genuine growth partners, not just account managers. Their proactive support and strategic insights have been instrumental in our success, constantly connecting us with high-value publisher opportunities.

For any performance marketing professional looking to drive significant results, I can't recommend Awin highly enough. It's a top-tier platform backed by a world-class team. Review collected by and hosted on G2.com.

What do you dislike about Awin?

While the platform is incredibly powerful, navigating the sheer volume of data can sometimes be a little overwhelming at first. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

From my perspective as a Paid Media Manager, Awin’s real value is how it transforms affiliate marketing from a complex, resource-intensive task into a streamlined and powerful growth channel.

Operationally, it solves the immense challenge of discovering and recruiting quality partners at scale. Instead of spending countless hours searching for them, we get immediate access to a vast, vetted network. Beyond that, Awin handles all the complex payment administration, which is a massive benefit. It frees my team from chasing invoices and lets us focus purely on strategy and optimizing our campaigns.

Strategically, their reliable tracking gives us the data confidence we need to invest our budget wisely and maximize our ROAS. Most importantly, it has allowed us to build a highly profitable acquisition channel that diversifies our media mix, reducing our dependency on the ever-rising costs of major platforms like Google and Meta.

Ultimately, Awin provides a predictable, efficient, and scalable way to drive new revenue and de-risk our overall marketing strategy. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

edit

Hi Cyprien,

Thank you for your fantastic and detailed review! We’re delighted to hear that Awin has been a game-changer for your paid media strategy and that our platform and team have played such a significant role in your success.

We understand that navigating the wealth of data available on the platform can feel overwhelming at times. To help with this, we recommend exploring our guides and resources designed to simplify data analysis and platform use. Of course, our Support Team is always available to provide personalized assistance whenever you need it.

Thank you for recommending Awin so highly. We look forward to continuing to support your growth and success!

Hozefa T.

Affiliation Manager

Small-Business (50 or fewer emp.)

9/10/2025

Business partner of the seller or seller's competitor, not included in G2 scores.

"A Comprehensive Review of AWIN’s Affiliate Platform"

5/5

What do you like best about Awin?

Awin provides a wide range of advertisers and publishers across multiple industries, which makes it easier to find relevant partnerships. The platform’s tracking and reporting tools are reliable, and payments are processed on time, which builds trust with affiliates. I also like the intuitive interface and the strong support system when it comes to resolving queries. Review collected by and hosted on G2.com.

What do you dislike about Awin?

At times, the approval process for new programs can feel slow, and the dashboard can be slightly overwhelming for beginners due to the amount of data and options available. Additionally, communication from certain advertisers within the network could be more proactive. Review collected by and hosted on G2.com.

What problems is Awin solving and how is that benefiting you?

Awin solves the challenge of connecting with the right partners by providing a trusted platform where advertisers and publishers can collaborate seamlessly. It takes care of reliable tracking, transparent reporting, and timely payments, which saves time and reduces operational headaches. This allows me to focus more on growing partnerships and optimizing campaigns rather than worrying about administrative issues. Review collected by and hosted on G2.com.

Response from Carina Aiordachioae of Awin

edit

Thank you for your thoughtful review!

We’re happy to hear that Awin’s broad range of advertisers, reliable tracking, timely payments, and intuitive interface are helping you find the right partnerships and build trust with affiliates. It’s also great to know our support team has been there when you needed them.

We appreciate your points about the approval process sometimes feeling slow, the dashboard being a bit overwhelming for beginners, and communication from some advertisers. These are areas we’re actively working on to improve.

Best regards,

The Awin Team