AVOW is a great and long term UA partner for us and has successfully diversified our channel mix. What I like most is their aggregated access to mobile OEM inventory (Xiaomi, OPPO, Vivo, Transsion, Samsung, etc.), which allows us to tap into global audiences. Their team is incredibly proactive and transparent—they operate like an extension of our own UA team. Our dedicated account manager closely monitors our KPIs, suggests strategic pivots, and ensures we maintain a highly profitable CAC. The onboarding process and MMP (Mobile Measurement Partner) integration were also seamless, thanks to their hands-on support. Review collected by and hosted on G2.com.

OEM inventory is finite compared to the endless scroll of social media, meaning you might cap out on spend at some point, even when performance is good and you want more scale. But usually they always manage to come up with additional sources or OEMs to test. Review collected by and hosted on G2.com.