G2

John P.

Analytics Engineer II

Mid-Market (51-1000 emp.)

1/17/2024

"Easy & Accurate Tool for Custom Attribution -- team responds to complex needs!"

4.5/5

What do you like best about Attribution?

I've used Attribution App with 4 or 5 companies of varying sizes & use cases:

- The UI is accurate with the data inputs

- The API seems sturdy based on my Reverse ETL projects.

- The WH Export feature is great if you have higher volume data that you'd like to model in a more hands-on way.

- The integrations make cost imports easy for tools like Google ads, Bing, Facebook, etc.

- The technical support has been awesome to work with on all the projects I've been on - ESPECIALLY Serge & Cameron!

- If you connect with them they'll help you figure out how to address your custom needs a majority of the time -- when they can't help they'll put you in touch with someone who can.

- For a lot of implementations I was able to test in a Sandbox account before the live upload so that I could test and know for sure the tool was set up correctly.

- Great compatibility for companies using Segment CDP.

- Very easy to implement (even easier with Segment). Review collected by and hosted on G2.com.

What do you dislike about Attribution?

- I recall having some issues with the LinkedIn ads cost integration though I think a lot of people have trouble with LinkedIn Ads API in general

- This is a rare issue but for higher volume companies (and by high I mean like 40M visits per month or higher) the UI can be kind of slow -- however, you can still export to your warehouse and model in Viz Tools if this poses an issue.

- Documentation is good but could be better in a couple of areas for the more techy implementations.

- I'd recommend scheduling at least 1 onboarding call with a technical person on the Attribution App team to walk through how to implement your specific requirements to learn about any gotchas.

- Make sure at least 1 of your team members dives deep on the tool as the internal SME -- it definitely makes a difference since Attribution is an already complex subject Review collected by and hosted on G2.com.

What problems is Attribution solving and how is that benefiting you?

Attribution allows teams without a lot of available tech resources to quickly setup a sophisticate Multi-Touch Attribution reporting infrastructure.

If you have a warehouse and some solid data modelers you can export touches, conversions, costs, etc to the warehouse for even more hands-on analysis.

Their ad integrations are sooo easy to use to actually see you ROI on campaigns without a tons of hassle or manipulation. Review collected by and hosted on G2.com.

Response from David Saxon of Attribution

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Thank you John - appreciate you taking the time to provide details on your experience and we appreciate having you as a customer! Also noted on areas where we are focusing on for improvement to provide a better experience overall.