![Verified User in Consulting](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Consulting") CC Verified User in Consulting Small-Business (50 or fewer emp.) 1/12/2024 More Options - "Only attribution tool that does what I need" 5/5 What do you like best about Attribution? I've worked in the attribution space for years, and Attribution is the only tool that successfully achieved the outcomes I was looking for. Its out of the box functionality to tie an ad click to spend saved tedious tracking work, thus freeing up my clients for more worthwhile analysis. Furthermore, I love its ability to track revenue tied to conversion, but also the user's LTV, which enabled me to make more actionable decisions about marketing investments long term vs. short term. Being able to choose which attribution model I want to analyze data with as well as update my look back and even look forward windows was something no other product or manual analysis was going to provide me. This tool is a great investment. Review collected by and hosted on G2.com. What do you dislike about Attribution? UI/UX is a bit rudimentary, but having access to the underlying data to add to warehouse has helped me leverage the data set beyond the UI. Review collected by and hosted on G2.com. What problems is Attribution solving and how is that benefiting you? Customer Acquisition Cost and Return on Ad Spend Review collected by and hosted on G2.com. Show More Response from David Saxon of Attribution [Editedit](https://www.g2.com/survey_responses/attribution-review-9108474/official_response/edit) Thank you again for taking the time to write a review on Attribution. Great feedback and details on your likes, always welcome a conversation on how we can improve Attribution as a whole. Foundational to our solution, we want to make sure customers have access to the first party data we collect for them so they can leverage as needed. Current UserValidated ReviewerIncentivizedSource: Seller invite See what 51 reviewers think of Attribution 9.0 out of 5 ยท Verified reviews from real users [ Read all reviews ](https://www.g2.com/products/attribution/reviews)