I've worked in the attribution space for years, and Attribution is the only tool that successfully achieved the outcomes I was looking for.
Its out of the box functionality to tie an ad click to spend saved tedious tracking work, thus freeing up my clients for more worthwhile analysis. Furthermore, I love its ability to track revenue tied to conversion, but also the user's LTV, which enabled me to make more actionable decisions about marketing investments long term vs. short term. Being able to choose which attribution model I want to analyze data with as well as update my look back and even look forward windows was something no other product or manual analysis was going to provide me.
This tool is a great investment. Review collected by and hosted on G2.com.
UI/UX is a bit rudimentary, but having access to the underlying data to add to warehouse has helped me leverage the data set beyond the UI. Review collected by and hosted on G2.com.
Thank you again for taking the time to write a review on Attribution. Great feedback and details on your likes, always welcome a conversation on how we can improve Attribution as a whole. Foundational to our solution, we want to make sure customers have access to the first party data we collect for them so they can leverage as needed.